Airbnb Market Analytics, Statistics and Data in Nelson Bay, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nelson Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nelson Bay:
How much do Airbnb hosts make on average per month in Nelson Bay?
The short-term rental market in Nelson Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,304 per month
- Strong performing properties (top 25%) make $4,243 or more
- Best-in-class properties (top 10%) achieve $7,260+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,128
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nelson Bay
The market in Nelson Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nelson Bay
Daily rates in Nelson Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $288 per night
- Strong performing properties (top 25%) secure $398 or more
- Best-in-class properties (top 10%) pull in $543+ per night
- Entry-level properties (bottom 25%) earn around $199
Daily Rate Variations by Month
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Seasonality patterns in Nelson Bay
Peak Season (January, December, March)
- Revenue peaks at $4535.57 per month
- Occupancy rates reach 37.04%
- Daily rates average $462.11
Shoulder Season
- Revenue averages $3392.86 per month
- Occupancy maintains 31.73%
- Daily rates hold at $328.35
Low Season (June, July, August)
- Revenue drops to $2201.79 per month
- Occupancy decreases to 20.26%
- Daily rates adjust to $282.08
Is it still profitable to do Airbnb in Nelson Bay in 2025?
Yes! Nelson Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $3393 and With 473 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nelson Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shoal Bay | A popular coastal area known for its stunning beaches and vibrant community atmosphere. Ideal for families and tourists looking for a beach escape. | Shoal Bay Beach, Tomaree National Park, Point Stephens Lighthouse, Nelson Head Heritage Lighthouse, Sandy Cove |
| Nelson Bay | The heart of the Bay, known for its marina, dining, and shopping options. Attracts visitors for leisure and adventure activities. | Nelson Bay Marina, Dolphin Watching Tours, Anna Bay Beach, Nelson Bay Golf Club, Fly Point |
| Fingal Bay | Known for its beautiful beach and relaxed vibe, Fingal Bay is perfect for those looking for a quieter seaside experience. | Fingal Bay Beach, Tomaree Head Summit Walk, Fingal Bay Park, Port Stephens Coastal Walk, Fingal Spit |
| Corlette | A tranquil suburb with beautiful water views, ideal for families and those looking for a peaceful retreat by the beach. | Corlette Beach, Hannah's Beach, Port Stephens Winery, Corlette Point, Corlette Foreshore |
| Anna Bay | Famous for its sand dunes and proximity to the Port Stephens area, Anna Bay is great for adventure seekers and families. | Anna Bay Beach, Stockton Sand Dunes, Oakfield Ranch Camel Rides, Bakers Beach, Sandboarding |
| Buley Beach | A less crowded beach area providing a great location for relaxation and access to water sports. | Buley Beach, Minnie Water, Water sports activities, Scuba diving spots, Fishing opportunities |
| Salamander Bay | A residential area that offers a range of amenities and also attracts beachgoers and shoppers alike. | Salamander Bay Shopping Centre, Salamander Bay Beach, Bagnalls Beach, Port Stephens Golf Club, Worimi Conservation Lands |
| Port Stephens | An iconic destination known for its marine wildlife and outdoor activities including beach, water, and adventure sports. | Port Stephens Surf School, Marine Park, Sand Dune Adventures, Walers Walk, Double Island |
Do you need a license for Airbnb in Nelson Bay?
Yes, Nelson Bay requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nelson Bay
The Drift
Entire Place • 7 bedrooms
Fun house! 400mtrs to D'albora Marinas & Beach
Entire Place • 6 bedrooms
Tropicality - Family retreat with heated pool
Entire Place • 4 bedrooms
Dutchie's Beach Oasis - Private home with pool, wa
Entire Place • 5 bedrooms
Sundance
Entire Place • 4 bedrooms
Holiday on The Hill - 29 Wallawa Rd, Nelson Bay
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nelson Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| O'Meara Property Pty Limited | 137 | $3,272,330 | 898 | 3.23/5.0 |
| Winning | 69 | $897,851 | 561 | 2.98/5.0 |
| Michelle And Shane | 11 | $688,568 | 539 | 4.69/5.0 |
| Follo | 9 | $684,983 | 83 | 3.28/5.0 |
| Bay Holidays | 20 | $668,244 | 168 | 4.35/5.0 |
| LJ Hooker | 23 | $506,955 | 335 | 3.96/5.0 |
| Holiday Rental Specialists | 13 | $460,921 | 140 | 2.63/5.0 |
| Belle Escapes | 8 | $368,676 | 82 | 3.27/5.0 |
| Rodney | 1 | $248,811 | 31 | 5.00/5.0 |
| Insa | 3 | $152,223 | 658 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nelson Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.8%), with apartment & condo and house properties comprising 94.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.3% combined)
Room Capacity Distribution
Analysis of 473 properties in Nelson Bay shows that 2 bedrooms properties are most prevalent, making up 36.4% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 69.1% of all listings.
Key Insights
- Most common: 2 bedrooms (36.4%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 69.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 473 properties in Nelson Bay reveals that 6 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 50.5% of the market.
Key Insights
- Most common capacity: 6 guests (28.3% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 473 properties in Nelson Bay, the most common availability pattern is 271-366 days (63.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.3% of properties).
Key Insights
- Most common availability window: 271-366 days (63.2%)
- Most common booking duration: 31-90 days (39.3%)
- Properties with high availability (180+ days): 86.7%
- Properties with long-term bookings (180+ days): 14.8%
Minimum Stay Distributions
1 Night
22 listings
5% of total
2 Nights
99 listings
22.3% of total
3 Nights
119 listings
26.9% of total
4-6 Nights
94 listings
21.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
108 listings
24.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.3%
- Mid-length stays (4-6 nights) represent 21.2% of listings
- Monthly+ stays (24.4%) suggest a stable extended-stay market
- High market flexibility with 54.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
204 listings
52.4% of total
Super Strict 60 Days
2 listings
0.5% of total
Flexible
19 listings
4.9% of total
Moderate
63 listings
16.2% of total
Firm
55 listings
14.1% of total
Strict
46 listings
11.8% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 52.4% of listings
- The market shows a balanced distribution between guest-friendly (21.1%) and strict (25.9%) policies
- Strong market consensus around Super Strict 30 Days policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 77 days
- Shortest booking windows are in Jun, Sep, Jul, averaging 43 days
- Winter shows the longest average booking window at 70 days, while Summer has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 70 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Nelson Bay
Below is the distribution of amenities across listings in Nelson Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (5%) and United States (1.8%)
- English is the top language at 78.2%, followed by French (6.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nelson Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Green Point | 17 | $4,647 | $340.15 | 46% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Singleton Council | 153 | $4,435 | $509.77 | 33% |
| Nulkaba | 38 | $4,320 | $520.07 | 30% |
| Broke | 58 | $4,260 | $443.41 | 32% |
| Cessnock City Council | 128 | $4,062 | $438.08 | 36% |
| Coomba Park | 31 | $3,958 | $383.12 | 39% |
| Cessnock | 504 | $3,915 | $416.55 | 35% |
| Branxton | 18 | $3,890 | $411.03 | 31% |
| Morisset Park | 18 | $3,872 | $424.81 | 40% |
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