Airbnb Market Analytics, Statistics and Data in Merimbula, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Merimbula? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Merimbula:
How much do Airbnb hosts make on average per month in Merimbula?
The short-term rental market in Merimbula shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,456 per month
- Strong performing properties (top 25%) make $4,055 or more
- Best-in-class properties (top 10%) achieve $6,534+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,322
Revenue Variations by Month
Occupancy Rates Throughout the Year in Merimbula
The market in Merimbula shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Merimbula
Daily rates in Merimbula vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $206 per night
- Strong performing properties (top 25%) secure $320 or more
- Best-in-class properties (top 10%) pull in $439+ per night
- Entry-level properties (bottom 25%) earn around $139
Daily Rate Variations by Month
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Seasonality patterns in Merimbula
Peak Season (January, February, December)
- Revenue peaks at $4496.61 per month
- Occupancy rates reach 50.64%
- Daily rates average $315.68
Shoulder Season
- Revenue averages $3162.74 per month
- Occupancy maintains 39.69%
- Daily rates hold at $254.46
Low Season (June, July, August)
- Revenue drops to $1911.92 per month
- Occupancy decreases to 28.85%
- Daily rates adjust to $240.22
Is it still profitable to do Airbnb in Merimbula in 2025?
Yes! Merimbula demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3163 and With 209 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Merimbula
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Merimbula Beach | The most popular beach in Merimbula, known for its stunning views and calm waters, making it ideal for families and vacationers. It offers direct beach access and a variety of nearby cafes and restaurants. | Merimbula Beach, Merimbula Boardwalk, The Merimbula Main Beach, Fishing from the wharf, Merimbula Lake |
| Pambula Beach | A beautiful beachside village close to Merimbula, perfect for guests looking for a quieter, laid-back atmosphere. It has pristine beaches and is great for families and nature lovers. | Pambula Beach, Pambula River National Park, Merimbula-Imlay Historical Society, Pambula Beach Surf Life Saving Club |
| Tura Beach | Known for its beautiful coastal scenery and golf course, this area provides a mix of beach activities and relaxation. Great for those who love nature and outdoor sports. | Tura Beach, Tura Beach Country Club, Coastal Walks, Local Wildlife |
| Mitchies Jetty | A great spot for water activities like fishing, boating, and kayaking. It attracts many tourists and locals looking to enjoy the water. | Mitchies Jetty, Merimbula Lake, Fishing, Boating |
| Sapphire Beach | A more secluded spot, perfect for those looking to escape the crowds. It features beautiful views and a peaceful atmosphere, appealing to romantic getaways and nature retreats. | Sapphire Beach, Coastal Walks, Secluded Swimming Spots |
| Short Point | Offers some of the best views of the coastline and is popular for whale watching during the season. Perfect for those looking for a scenic spot to relax. | Short Point Beach, Whale Watching, Coastal Walks |
| Merimbula Lake | Ideal for families, it features calm waters, great for swimming, and is surrounded by picnic areas. Attracts those looking for a day of leisure. | Merimbula Lake, Picnic Areas, Walking Trails, Water Activities |
| Bega Valley | Not too far from Merimbula, Bega Valley offers a taste of the local agriculture scene, cultural experiences, and more secluded escapes from the beach. | Bega Cheese Heritage Centre, Local Wineries, Farm Tours |
Do you need a license for Airbnb in Merimbula?
Yes, Merimbula requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Merimbula
Beachfront Escape - 6 bedroom, Pool & beach access
Entire Place • 6 bedrooms
ADS on Collins - Pet Friendly
Entire Place • 4 bedrooms
Short Point Quarters - Whole House
Entire Place • 6 bedrooms
54 Lake - Amazing Views
Entire Place • 5 bedrooms
Sybella - 6 bedroom with a pool
Entire Place • 6 bedrooms
Top Lake Merimbula - Five Bedroom House with Pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Merimbula
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa 0488(No)526(No)299 | 77 | $2,515,968 | 2400 | 4.20/5.0 |
| Sapphire Coast | 21 | $764,059 | 178 | 3.31/5.0 |
| Beach Cabins | 7 | $188,132 | 509 | 4.84/5.0 |
| Getaway | 11 | $173,198 | 74 | 3.24/5.0 |
| Cecilia | 1 | $90,534 | 28 | 4.89/5.0 |
| Samantha | 1 | $84,540 | 37 | 4.95/5.0 |
| Jack | 1 | $70,683 | 21 | 4.95/5.0 |
| Pamela | 1 | $61,552 | 325 | 4.93/5.0 |
| Fiona | 2 | $59,992 | 625 | 4.95/5.0 |
| Maxine | 1 | $56,988 | 6 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Merimbula
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (3.8% combined)
Room Capacity Distribution
Analysis of 209 properties in Merimbula shows that 2 bedrooms properties are most prevalent, making up 37.8% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 67.0% of all listings.
Key Insights
- Most common: 2 bedrooms (37.8%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 67.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 209 properties in Merimbula reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 52.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 209 properties in Merimbula, the most common availability pattern is 271-366 days (48.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (48.3%)
- Most common booking duration: 31-90 days (32.1%)
- Properties with high availability (180+ days): 75.1%
- Properties with long-term bookings (180+ days): 27.3%
Minimum Stay Distributions
1 Night
11 listings
5.8% of total
2 Nights
72 listings
37.7% of total
3 Nights
41 listings
21.5% of total
4-6 Nights
31 listings
16.2% of total
7-29 Nights
3 listings
1.6% of total
30+ Nights
33 listings
17.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.5%
- Mid-length stays (4-6 nights) represent 16.2% of listings
- Monthly+ stays (17.3%) suggest a stable extended-stay market
- High market flexibility with 65.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
81 listings
43.8% of total
Super Strict 60 Days
8 listings
4.3% of total
Flexible
16 listings
8.6% of total
Moderate
29 listings
15.7% of total
Firm
21 listings
11.4% of total
Strict
30 listings
16.2% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 43.8% of listings
- The market shows a balanced distribution between guest-friendly (24.3%) and strict (27.6%) policies
- Strong market consensus around Super Strict 30 Days policies
- Super Strict 60 Days policies are least common at 4.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Apr, averaging 97 days
- Shortest booking windows are in May, Aug, Jul, averaging 52 days
- Winter shows the longest average booking window at 91 days, while Summer has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 91 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jul when lead times are shortest
Popular Airbnb Amenities in Merimbula
Below is the distribution of amenities across listings in Merimbula:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.2%) and China (1.4%)
- English is the top language at 80.6%, followed by Chinese (6.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Melbourne and Canberra markets
- Develop localized content for United Kingdom and China
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Merimbula. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Braidwood | 19 | $4,871 | $447.36 | 40% |
| East Jindabyne | 108 | $4,291 | $452.68 | 41% |
| Snowy Monaro Regional Council | 217 | $4,249 | $406.24 | 39% |
| Callala Beach | 146 | $3,953 | $421.56 | 34% |
| Bendalong | 29 | $3,762 | $369.59 | 33% |
| Hyams Beach | 104 | $3,499 | $431.94 | 31% |
| Huskisson | 225 | $3,366 | $323.63 | 38% |
| Myola | 11 | $3,332 | $409.70 | 29% |
| Shoalhaven City Council | 1,147 | $3,239 | $374.72 | 35% |
| St Georges Basin | 52 | $3,048 | $314.14 | 41% |
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