Airbnb Market Analytics, Statistics and Data in Lennox Head, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lennox Head? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lennox Head:
How much do Airbnb hosts make on average per month in Lennox Head?
The short-term rental market in Lennox Head shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,838 per month
- Strong performing properties (top 25%) make $5,273 or more
- Best-in-class properties (top 10%) achieve $8,810+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,591
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lennox Head
The market in Lennox Head shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lennox Head
Daily rates in Lennox Head vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $260 per night
- Strong performing properties (top 25%) secure $409 or more
- Best-in-class properties (top 10%) pull in $613+ per night
- Entry-level properties (bottom 25%) earn around $157
Daily Rate Variations by Month
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Seasonality patterns in Lennox Head
Peak Season (December, January, March)
- Revenue peaks at $5925.07 per month
- Occupancy rates reach 52.36%
- Daily rates average $387.53
Shoulder Season
- Revenue averages $4338.24 per month
- Occupancy maintains 44.18%
- Daily rates hold at $335.26
Low Season (June, July, August)
- Revenue drops to $3296.99 per month
- Occupancy decreases to 32.73%
- Daily rates adjust to $319.58
Is it still profitable to do Airbnb in Lennox Head in 2025?
Yes! Lennox Head demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $4338 and With 231 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lennox Head
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Seven Mile Beach | A stunning stretch of beach that attracts families and surfers alike. This location is perfect for hosting Airbnbs aimed at vacationing families with its picturesque views and easy access to aquatic activities. | Seven Mile Beach, Lennox Head Lagoon, Surfing and Whale Watching, Bike Path along the Beach, Restaurants and Cafes nearby |
| Lennox Village | The charming village atmosphere of Lennox Head is rich with cafes, shops, and local culture. Ideal for guests wanting a laid-back coastal experience with easy access to community events. | Lennox Head Village, Local Markets, Cafes and Boutique Shops, Community Art Gallery, Lennox Head Whale Watching |
| Lake Ainsworth | This freshwater lake is a significant draw for both locals and tourists. The natural beauty around the lake makes it a great spot for relaxation, and there are numerous water-based activities. | Lake Ainsworth, Picnic Areas, Natural Tea Tree Water, Kayaking and Paddleboarding, Walking Tracks Around the Lake |
| Pat Morton Lookout | Offering breathtaking views of the coast, this lookout is a popular spot for tourists and nature lovers. Accommodations here can cater to those seeking stunning vistas and hiking opportunities. | Pat Morton Lookout, Coastal Walks, Scenic Lookouts, Whale Watching Views, Nearby Spacious Park Areas |
| Boulders Beach | Known for its unique boulders and scenic beauty, this area attracts those looking for a peaceful retreat and nature experiences, making it ideal for niche Airbnb hosting. | Boulders Beach, Nature Trails, Rock Pools, Sea Turtle Spotting, Secluded Picnic Areas |
| Shelly Beach | A quieter alternative frequented by locals and those who appreciate less crowded beach areas. It's perfect for intimate getaways and nature-based experiences. | Shelly Beach, Beachfront Walks, Fishing Opportunities, Surf School Nearby, Scuba Diving Spots |
| Lennox Head Main Beach | Main Beach is central to Lennox Head and popular among tourists looking for a vibrant beach experience with accessibility to local amenities, shops, and restaurants. | Main Beach, Surfing Schools, Walking Tracks, Beachfront Cafes, Public Events and Festivals |
| Lennox Head Nature Reserve | This reserve offers untouched landscapes and native wildlife typical of Australia's coastal habitat. Eco-tourism options abound here, making it a great spot for nature lovers. | Nature Reserve Trails, Wildlife Spotting, Scenic Lookouts, Environmental Education, Camping Areas |
Do you need a license for Airbnb in Lennox Head?
Yes, Lennox Head requires a license for operating an Airbnb. Current market data shows 86% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lennox Head
Lennox Estate -tennis court, sauna and gym
Entire Place • 8 bedrooms
Wave Hill House and The Pool House
Entire Place • 6 bedrooms
Oceano Paradiso House
Entire Place • 5 bedrooms
Lennox Coastal Retreat
Entire Place • 6 bedrooms
The Lane - Lennox Head
Entire Place • 5 bedrooms
Lennox on the Beach 1 - Beachfront
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Lennox Head
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tess | 43 | $1,999,167 | 677 | 4.19/5.0 |
| LJ Hooker | 17 | $743,859 | 412 | 4.44/5.0 |
| Joanna | 4 | $642,804 | 747 | 4.91/5.0 |
| A Perfect Stay | 6 | $509,420 | 105 | 3.25/5.0 |
| Lois Buckett Real Estate | 23 | $307,813 | 167 | 3.64/5.0 |
| Dimity | 2 | $284,932 | 30 | 5.00/5.0 |
| Byron Bay Luxury Homes | 5 | $254,390 | 28 | 3.82/5.0 |
| Nestled In Lennox | 1 | $128,763 | 18 | 4.94/5.0 |
| Renae | 2 | $103,262 | 57 | 4.93/5.0 |
| Maree | 2 | $103,062 | 113 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lennox Head
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with house and apartment & condo properties comprising 83.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.7% combined)
Room Capacity Distribution
Analysis of 231 properties in Lennox Head shows that 3 bedrooms properties are most prevalent, making up 31.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 55.8% of all listings.
Key Insights
- Most common: 3 bedrooms (31.6%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 55.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 231 properties in Lennox Head reveals that 4 guests properties dominate the market, representing 23.4% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.3% of the market.
Key Insights
- Most common capacity: 4 guests (23.4% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 231 properties in Lennox Head, the most common availability pattern is 271-366 days (47.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (47.2%)
- Most common booking duration: 31-90 days (29.4%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 31.6%
Minimum Stay Distributions
1 Night
22 listings
10% of total
2 Nights
34 listings
15.5% of total
3 Nights
31 listings
14.2% of total
4-6 Nights
62 listings
28.3% of total
7-29 Nights
32 listings
14.6% of total
30+ Nights
38 listings
17.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 25.5%
- Mid-length stays (4-6 nights) represent 28.3% of listings
- Monthly+ stays (17.4%) suggest a stable extended-stay market
- High market flexibility with 39.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
41 listings
20% of total
Super Strict 30 Days
10 listings
4.9% of total
Flexible
16 listings
7.8% of total
Moderate
34 listings
16.6% of total
Firm
57 listings
27.8% of total
Strict
47 listings
22.9% of total
Key Insights
- Firm is the preferred policy at 27.8% of listings
- The market shows a balanced distribution between guest-friendly (24.4%) and strict (50.7%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 4.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 83 days
- Shortest booking windows are in Aug, Jul, Jun, averaging 53 days
- Winter shows the longest average booking window at 76 days, while Summer has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Lennox Head
Below is the distribution of amenities across listings in Lennox Head:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.1%) and United States (2.2%)
- English is the top language at 79.6%, followed by French (6.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Sydney and Brisbane markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lennox Head. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Byron Bay | 972 | $4,226 | $423.85 | 43% |
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Casuarina Beach | 148 | $3,417 | $406.00 | 42% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Bogangar | 115 | $3,207 | $346.42 | 41% |
| Gold Coast City | 5,640 | $3,189 | $253.30 | 51% |
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