Airbnb Market Analytics, Statistics and Data in Cessnock, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cessnock? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cessnock:
How much do Airbnb hosts make on average per month in Cessnock?
The short-term rental market in Cessnock shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,144 per month
- Strong performing properties (top 25%) make $5,643 or more
- Best-in-class properties (top 10%) achieve $9,718+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,798
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cessnock
The market in Cessnock shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cessnock
Daily rates in Cessnock vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $286 per night
- Strong performing properties (top 25%) secure $499 or more
- Best-in-class properties (top 10%) pull in $762+ per night
- Entry-level properties (bottom 25%) earn around $193
Daily Rate Variations by Month
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Seasonality patterns in Cessnock
Peak Season (December, March, November)
- Revenue peaks at $5375.56 per month
- Occupancy rates reach 41.68%
- Daily rates average $431.01
Shoulder Season
- Revenue averages $4665.76 per month
- Occupancy maintains 35.02%
- Daily rates hold at $400.42
Low Season (February, August, September)
- Revenue drops to $3766.47 per month
- Occupancy decreases to 29.67%
- Daily rates adjust to $373.61
Is it still profitable to do Airbnb in Cessnock in 2025?
Yes! Cessnock demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $4666 and As a mature market with 504 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cessnock
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cessnock City Center | The central hub of Cessnock with numerous shops, restaurants, and cafes. It's ideal for guests looking to explore local amenities and enjoy a vibrant atmosphere. | Cessnock Performing Arts Centre, Cessnock Cycle Path, Local Markets, Restaurants and Cafes, Cessnock Regional Art Gallery |
| Hunter Valley Wine Region | Famous for its wineries and vineyards, this region attracts wine lovers and tourists seeking a relaxing getaway. Perfect for those interested in vineyard tours and gourmet dining. | Hope Estate Winery, Brokenwood Wines, Hunter Valley Gardens, Audrey Wilkinson Vineyard, Wine Tasting Experiences |
| Mount View | A picturesque area offering stunning views, Mount View is perfect for couples and families looking for a peaceful retreat in nature with proximity to wineries. | Mount View Estate, Scenic Lookouts, Bushwalking Trails, Boutique Wineries, Gourmet Food Experiences |
| Lovedale | A charming village in the Hunter Valley, Lovedale is known for its boutique wineries and relaxing atmospheres, appealing to visitors seeking an intimate experience. | Lovedale Brewery, Adventures in Wine, Lovedale Long Lunch Festival, Cask Wine Factory, Local Art Galleries |
| Pokolbin | Home to numerous prestigious wineries, Pokolbin is a must-visit for wine enthusiasts and tourists looking for luxurious accommodation and fine dining experiences. | Brokenwood Wines, Keith Tulloch Wine, Chateau Elan, Tyrell's Wines, The Hunter Valley Gardens |
| Green Hills | A quiet suburb known for its natural beauty and proximity to parks. Ideal for families and nature lovers seeking a relaxing stay. | Cessnock Golf Club, Local Parks, Walking Trails, Picnic Areas, Natural Reserves |
| Bellbird | A small, tranquil area close to the vineyards, perfect for visitors who want to enjoy the Hunter Valley experience while avoiding the busyness of larger towns. | Bellbird Community Centre, Scenic Drives, Bushwalking Trails, Local Country Markets, Heritage Sites |
| Kearsley | A quaint suburb that offers a blend of countryside charm and close proximity to the city amenities of Cessnock, suitable for visitors seeking a peaceful stay. | Kearsley Skate Park, Local Farms, Rural Landscapes, Community Events, Easy Access to Cessnock |
Do you need a license for Airbnb in Cessnock?
Yes, Cessnock requires a license for operating an Airbnb. Current market data shows 87% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Cessnock
Whitevale Luxury Estate
Entire Place • 7 bedrooms
Las Palmas | Games | Activities | Alfresco Dining
Entire Place • 8 bedrooms
Roads End |Games Barn |Ponies|Alfresco Dining
Entire Place • 5 bedrooms
Allawah Estate - Lovedale Hunter Valley
Entire Place • 11 bedrooms
Nine Hunters - your very own resort
Entire Place • 4 bedrooms
Colle Arcano Estate - Pokolbin
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Cessnock
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Weekenda | 71 | $3,921,887 | 1639 | 4.47/5.0 |
| Hunter Valley Stays | 21 | $2,239,078 | 511 | 4.56/5.0 |
| Jenni And Kristy | 34 | $2,024,143 | 1100 | 4.65/5.0 |
| The Vintage | 41 | $1,939,875 | 563 | 4.38/5.0 |
| Faya | 4 | $787,726 | 52 | 4.88/5.0 |
| David & Shiran | 2 | $621,428 | 151 | 4.96/5.0 |
| Agnew Wines | 7 | $374,912 | 189 | 4.68/5.0 |
| Kristy | 6 | $366,383 | 148 | 4.09/5.0 |
| Jordan | 8 | $357,328 | 467 | 4.84/5.0 |
| Bluebush | 5 | $303,983 | 310 | 3.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cessnock
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with house and apartment & condo properties comprising 85.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (8.6% combined)
Room Capacity Distribution
Analysis of 504 properties in Cessnock shows that 3 bedrooms properties are most prevalent, making up 25.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 48.0% of all listings.
Key Insights
- Most common: 3 bedrooms (25.4%)
- Least common: 5+ bedrooms (14.3%)
- Market concentration: 48.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 504 properties in Cessnock reveals that 8+ guests properties dominate the market, representing 41.9% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.1% of the market.
Key Insights
- Most common capacity: 8+ guests (41.9% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 64.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 504 properties in Cessnock, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.9% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 91-180 days (36.9%)
- Properties with high availability (180+ days): 79.8%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
84 listings
17.9% of total
2 Nights
274 listings
58.3% of total
3 Nights
13 listings
2.8% of total
4-6 Nights
6 listings
1.3% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
92 listings
19.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (19.6%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
127 listings
27.1% of total
Super Strict 60 Days
14 listings
3% of total
Flexible
48 listings
10.2% of total
Moderate
89 listings
19% of total
Firm
78 listings
16.6% of total
Strict
113 listings
24.1% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 27.1% of listings
- The market shows a balanced distribution between guest-friendly (29.2%) and strict (40.7%) policies
- Strong market consensus around Super Strict 30 Days policies
- Super Strict 60 Days policies are least common at 3.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Apr, averaging 82 days
- Shortest booking windows are in Jan, Jul, Aug, averaging 53 days
- Fall shows the longest average booking window at 75 days, while Summer has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 75 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Cessnock
Below is the distribution of amenities across listings in Cessnock:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.4%) and United States (2%)
- English is the top language at 81.9%, followed by Chinese (5.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cessnock. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Green Point | 17 | $4,647 | $340.15 | 46% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Singleton Council | 153 | $4,435 | $509.77 | 33% |
| Nulkaba | 38 | $4,320 | $520.07 | 30% |
| Broke | 58 | $4,260 | $443.41 | 32% |
| Cessnock City Council | 128 | $4,062 | $438.08 | 36% |
| Coomba Park | 31 | $3,958 | $383.12 | 39% |
| Branxton | 18 | $3,890 | $411.03 | 31% |
| Morisset Park | 18 | $3,872 | $424.81 | 40% |
| Millfield | 30 | $3,841 | $371.66 | 34% |
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