Airbnb Market Analytics, Statistics and Data in Byron Bay, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Byron Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Byron Bay:
How much do Airbnb hosts make on average per month in Byron Bay?
The short-term rental market in Byron Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,888 per month
- Strong performing properties (top 25%) make $7,146 or more
- Best-in-class properties (top 10%) achieve $11,806+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,909
Revenue Variations by Month
Occupancy Rates Throughout the Year in Byron Bay
The market in Byron Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Byron Bay
Daily rates in Byron Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $335 per night
- Strong performing properties (top 25%) secure $561 or more
- Best-in-class properties (top 10%) pull in $852+ per night
- Entry-level properties (bottom 25%) earn around $199
Daily Rate Variations by Month
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Seasonality patterns in Byron Bay
Peak Season (December, January, November)
- Revenue peaks at $7271.44 per month
- Occupancy rates reach 52.41%
- Daily rates average $518.81
Shoulder Season
- Revenue averages $5477.51 per month
- Occupancy maintains 44.66%
- Daily rates hold at $441.25
Low Season (May, August, June)
- Revenue drops to $3884.64 per month
- Occupancy decreases to 34.73%
- Daily rates adjust to $408.54
Is it still profitable to do Airbnb in Byron Bay in 2025?
Yes! Byron Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $5478 and As a mature market with 972 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Byron Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Belongil Beach | A quieter and more relaxed beach area, Belongil Beach is perfect for those looking to escape the more crowded beaches and enjoy natural beauty. It's popular with couples and families seeking a peaceful getaway. | Belongil Beach, Tallow Beach, Cape Byron Lighthouse, Byron Bay Brewery, Stone and Wood Brewing Company |
| Clarkes Beach | Known for its beautiful scenery and close proximity to the town center, Clarkes Beach attracts a mix of beachgoers, surfers, and families. It's ideal for those wanting easy access to both beach and local amenities. | Clarkes Beach, Cape Byron Walking Track, Byron Bay Surf Club, The Pass |
| Main Beach | Main Beach is the heart of Byron Bay, providing easy access to restaurants, shopping, and nightlife, making it a prime location for tourists. Its vibrant atmosphere attracts a wide variety of guests. | Byron Bay Main Beach, The Beach Hotel, Byron Bay Markets, Byron Bay Surfing School, Cavvanbah Street |
| Suffolk Park | A family-friendly area just south of Byron Bay, Suffolk Park offers a more laid-back atmosphere with beautiful beaches and parks, appealing particularly to families and longer-stay guests. | Suffolk Park Beach, Tallow Beach, Suffolk Park Hotel, Local cafes and shops |
| Byron Bay Town Center | The town center is a hub of activity with shops, cafes, and local markets, making it a popular choice for guests who want to immerse themselves in Byron Bay's culture and community. | Byron Bay Farmers Market, Byron Bay Lighthouse, Wategos Beach, Artisan Shops |
| Wategos Beach | One of the most picturesque beaches in Byron Bay, Wategos Beach is a small and upscale area that attracts visitors looking for a luxurious beach getaway. | Wategos Beach, Cape Byron Marine Park, Lighthouse views, Walking tracks, Nearby cafes |
| Byron Bay Hinterland | The hinterland offers a unique experience away from the beach, with lush greenery and a tranquil atmosphere. Ideal for those seeking a peaceful retreat or eco-friendly accommodation. | Bangalow, Minyon Falls, Lennox Head, Local wineries, Nature walks |
| Broken Head | A quiet and beautiful area known for its nature reserves and beaches, Broken Head is ideal for guests looking for a more natural setting while still being close to Byron Bay. | Broken Head Nature Reserve, Broken Head Beach, Walking trails, Picnic areas |
Do you need a license for Airbnb in Byron Bay?
Yes, Byron Bay requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Byron Bay
Two Luxury Homes in the Heart of Byron Bay
Entire Place • 6 bedrooms
East Coast Escapes | Barbara by Kinsfolk
Entire Place • 5 bedrooms
Your Luxury Escape - Sway
Entire Place • 5 bedrooms
Beaumonts Beach House and Apartment on Belongil
Entire Place • 6 bedrooms
Byron Blisshouse
Entire Place • 7 bedrooms
Wategos Villa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Byron Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| A Perfect Stay | 86 | $5,444,538 | 2559 | 3.99/5.0 |
| East Coast Escapes | 43 | $3,366,973 | 1496 | 4.33/5.0 |
| Beach Houses | 23 | $1,913,403 | 880 | 4.74/5.0 |
| Your Luxury Escape | 25 | $1,800,685 | 337 | 4.07/5.0 |
| Destination Byron | 30 | $1,772,262 | 2208 | 4.68/5.0 |
| Byron Bay Accom | 43 | $1,710,274 | 522 | 3.96/5.0 |
| Temple Retreats | 23 | $1,485,809 | 2849 | 4.41/5.0 |
| Fuller Holidays | 17 | $1,441,398 | 341 | 3.32/5.0 |
| Byron Bay Luxury Homes | 22 | $1,426,490 | 113 | 3.63/5.0 |
| Asta | 15 | $1,234,052 | 1389 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Byron Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and apartment & condo properties comprising 77.7% of inventory
- Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 972 properties in Byron Bay shows that 1 bedroom properties are most prevalent, making up 27.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 52.7% of all listings.
Key Insights
- Most common: 1 bedroom (27.6%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 52.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 972 properties in Byron Bay reveals that 2 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 46.1% of the market.
Key Insights
- Most common capacity: 2 guests (24.8% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 972 properties in Byron Bay, the most common availability pattern is 271-366 days (39.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (39.5%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 69.3%
- Properties with long-term bookings (180+ days): 31.9%
Minimum Stay Distributions
1 Night
83 listings
9.3% of total
2 Nights
202 listings
22.6% of total
3 Nights
221 listings
24.7% of total
4-6 Nights
262 listings
29.3% of total
7-29 Nights
21 listings
2.4% of total
30+ Nights
104 listings
11.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.9%
- Mid-length stays (4-6 nights) represent 29.3% of listings
- Monthly+ stays (11.6%) suggest a stable extended-stay market
- High market flexibility with 56.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
47 listings
5.4% of total
Super Strict 30 Days
49 listings
5.6% of total
Flexible
28 listings
3.2% of total
Moderate
122 listings
13.9% of total
Firm
246 listings
28.1% of total
Strict
385 listings
43.9% of total
Key Insights
- Strict is the preferred policy at 43.9% of listings
- Stricter policies (Firm & Strict) dominate at 72.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 3.2% of listings
Recommendations
- The market supports stricter policies, with 72.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 95 days
- Shortest booking windows are in Aug, Sep, Jun, averaging 57 days
- Fall shows the longest average booking window at 80 days, while Summer has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 80 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Byron Bay
Below is the distribution of amenities across listings in Byron Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.4% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (10.4%) and United States (7%)
- English is the top language at 73.8%, followed by French (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Sydney and Brisbane markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Byron Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Casuarina Beach | 148 | $3,417 | $406.00 | 42% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Bogangar | 115 | $3,207 | $346.42 | 41% |
| Gold Coast City | 5,640 | $3,189 | $253.30 | 51% |
| Evans Head | 52 | $3,176 | $326.66 | 39% |
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