Airbnb Market Analytics, Statistics and Data in Brunswick Heads, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brunswick Heads? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brunswick Heads:
How much do Airbnb hosts make on average per month in Brunswick Heads?
The short-term rental market in Brunswick Heads shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,958 per month
- Strong performing properties (top 25%) make $5,151 or more
- Best-in-class properties (top 10%) achieve $8,669+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,607
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brunswick Heads
The market in Brunswick Heads shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brunswick Heads
Daily rates in Brunswick Heads vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $227 per night
- Strong performing properties (top 25%) secure $307 or more
- Best-in-class properties (top 10%) pull in $493+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
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Seasonality patterns in Brunswick Heads
Peak Season (December, January, March)
- Revenue peaks at $5601.35 per month
- Occupancy rates reach 57.14%
- Daily rates average $327.91
Shoulder Season
- Revenue averages $3917.76 per month
- Occupancy maintains 44.50%
- Daily rates hold at $274.27
Low Season (June, July, August)
- Revenue drops to $3017.27 per month
- Occupancy decreases to 38.41%
- Daily rates adjust to $252.46
Is it still profitable to do Airbnb in Brunswick Heads in 2025?
Yes! Brunswick Heads demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3918 and The market's 105 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brunswick Heads
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Brunswick Heads Village | Charming coastal village with a laid-back vibe. It offers a unique blend of natural beauty and community spirit, popular among families and travelers looking for a relaxing getaway. | Brunswick River, Brunswick Heads Beach, Historic Hotel Brunswick, Brunswick Heads Markets, Mullumbimby Farmers Market |
| South Beach | Stunning beach area known for its picturesque scenery and great surfing conditions. Ideal for beach lovers and those seeking outdoor activities. | South Beach, Surfing Spots, Eco Tours, Fishing Tours, Beachfront Cafes |
| The Terrace | A peaceful and scenic part of town, perfect for visitors who want to connect with nature. Close to walking trails and green spaces. | Nature Reserves, Walking Trails, Scenic Lookouts, Picnic Areas, Rich Wildlife |
| Brunswick Heads Park | A family-friendly area with playgrounds and picnic spots. Attracts families and groups looking for a communal atmosphere. | Kids Playground, BBQ Facilities, Picnic Tables, River Views, Tennis Courts |
| Brunswick River Mouth | A picturesque natural area great for kayaking and paddleboarding, appealing to adventurous visitors and nature enthusiasts. | Kayaking, Paddleboarding, Wildlife Watching, Fishing, Scenic Walkways |
| North Head | Offers stunning views of the coastline and is perfect for those wanting a quieter, more private stay. Great for romantic getaways. | Lookout Points, Secluded Beaches, Walking Trails, Wildlife Viewing, Photography Spots |
| Ocean Shores | A nearby suburb offering a more residential feel yet close to the beach. Attracts long-term guests seeking tranquility and convenience. | Ocean Shores Beach, Shopping Centers, Golf Courses, Local Cafes, Gardens |
| Mullumbimby | A vibrant town nearby with a rich cultural scene. Great for visitors looking for a more local experience with markets and community events. | Mullumbimby Farmers Market, Historical Society, Arts and Crafts Workshops, Local Cafes, Yoga Studios |
Do you need a license for Airbnb in Brunswick Heads?
Yes, Brunswick Heads requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Brunswick Heads
Absolute waterfront, 3 story beach house.
Entire Place • 4 bedrooms
The Terrace Penthouse Apartment
Entire Place • 4 bedrooms
Bruns Surf Shack: Beachy Hideaway
Entire Place • 3 bedrooms
Brunswick/Byron Bay Holiday House
Entire Place • 4 bedrooms
The Sunset Loft Brunswick Heads
Entire Place • 3 bedrooms
“Le Visiteur” Brunswick Heads
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Brunswick Heads
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Coast Lifestyle Properti | 17 | $524,843 | 210 | 4.39/5.0 |
| Ryan | 6 | $308,460 | 1020 | 4.81/5.0 |
| Paul | 9 | $180,167 | 210 | 4.62/5.0 |
| Ryan Min | 2 | $147,576 | 340 | 4.89/5.0 |
| Mark | 1 | $139,127 | 4 | 5.00/5.0 |
| Terrace | 1 | $137,910 | 89 | 4.99/5.0 |
| Nikki | 2 | $126,852 | 135 | 4.83/5.0 |
| Gene | 1 | $117,662 | 93 | 4.98/5.0 |
| 298507685 | 1 | $85,849 | 135 | 4.92/5.0 |
| Byron Bay Accom | 1 | $85,326 | 18 | 4.56/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brunswick Heads
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.5%), with house and apartment & condo properties comprising 81.0% of inventory
- Untapped potential in others, outdoor & mobile segments (5.8% combined)
Room Capacity Distribution
Analysis of 105 properties in Brunswick Heads shows that 2 bedrooms properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.1% of all listings.
Key Insights
- Most common: 2 bedrooms (32.4%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 105 properties in Brunswick Heads reveals that 4 guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 54.3% of the market.
Key Insights
- Most common capacity: 4 guests (34.3% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 105 properties in Brunswick Heads, the most common availability pattern is 181-270 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.2% of properties).
Key Insights
- Most common availability window: 181-270 days (35.2%)
- Most common booking duration: 91-180 days (36.2%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 30.5%
Minimum Stay Distributions
1 Night
14 listings
14.4% of total
2 Nights
15 listings
15.5% of total
3 Nights
13 listings
13.4% of total
4-6 Nights
34 listings
35.1% of total
7-29 Nights
5 listings
5.2% of total
30+ Nights
16 listings
16.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.9%
- Mid-length stays (4-6 nights) represent 35.1% of listings
- Monthly+ stays (16.5%) suggest a stable extended-stay market
- High market flexibility with 43.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
15.6% of total
Super Strict 60 Days
1 listings
1.1% of total
Flexible
6 listings
6.7% of total
Moderate
13 listings
14.4% of total
Firm
21 listings
23.3% of total
Strict
35 listings
38.9% of total
Key Insights
- Strict is the preferred policy at 38.9% of listings
- Stricter policies (Firm & Strict) dominate at 62.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 62.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 93 days
- Shortest booking windows are in Feb, Jun, Aug, averaging 63 days
- Winter shows the longest average booking window at 86 days, while Summer has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 86 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Aug when lead times are shortest
Popular Airbnb Amenities in Brunswick Heads
Below is the distribution of amenities across listings in Brunswick Heads:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.2%) and United States (2.4%)
- English is the top language at 82.5%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for Brisbane and Sydney markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brunswick Heads. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Byron Bay | 972 | $4,226 | $423.85 | 43% |
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Casuarina Beach | 148 | $3,417 | $406.00 | 42% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Bogangar | 115 | $3,207 | $346.42 | 41% |
| Gold Coast City | 5,640 | $3,189 | $253.30 | 51% |
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