Airbnb Market Analytics, Statistics and Data in Broken Hill, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Broken Hill? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Broken Hill:
How much do Airbnb hosts make on average per month in Broken Hill?
The short-term rental market in Broken Hill shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,000 per month
- Strong performing properties (top 25%) make $2,776 or more
- Best-in-class properties (top 10%) achieve $3,588+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,106
Revenue Variations by Month
Occupancy Rates Throughout the Year in Broken Hill
The market in Broken Hill shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Broken Hill
Daily rates in Broken Hill vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $168+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Broken Hill
Peak Season (April, May, March)
- Revenue peaks at $2495.44 per month
- Occupancy rates reach 56.79%
- Daily rates average $130.32
Shoulder Season
- Revenue averages $2061.19 per month
- Occupancy maintains 47.98%
- Daily rates hold at $125.36
Low Season (July, November, January)
- Revenue drops to $1444.85 per month
- Occupancy decreases to 39.05%
- Daily rates adjust to $121.28
Is it still profitable to do Airbnb in Broken Hill in 2025?
Yes! Broken Hill demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2061 and With 95 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Broken Hill
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Broken Hill, known for its historical significance and vibrant community. It attracts tourists visiting galleries, museums, and local shops. | Broken Hill Civic Centre, Pro Hart Gallery, Silver City Mint and Art Centre, Broken Hill Regional Art Gallery, Sturt Park |
| Mutawintji National Park | A natural wonderland just outside the city, perfect for outdoor enthusiasts. Great for attracting guests interested in nature, hiking, and Aboriginal heritage. | Mutawintji National Park, Aboriginal rock engravings, scenic walking trails, wildlife spotting, camping spots |
| Menindee | Famous for its beautiful lakes and rich ecological environment. A great spot for fishing and nature lovers, ideal for families or group getaways. | Menindee Lakes, Kinchega National Park, historic Menindee Village, fishing spots, scenic picnic areas |
| Silverton | A historic mining town known for its unique architecture and art galleries. Attracts tourists looking for a taste of local history and culture. | Silverton Ghost Town, the Silverton Hotel, Mundi Mundi Lookout, historic movie settings, local art studios |
| Broken Hill Outback | The iconic outback experience, perfect for those looking to immerse themselves in nature and unique Australian landscapes. Ideal for rugged adventures. | Living Desert State Park, Broken Hill Sculptures, Outback landscapes, star gazing, wildflower season |
| South Broken Hill | A quieter, residential area that offers a local feel while still being close to attractions. Appeals to those looking for a more laid-back stay. | local parks, breakfast cafes, community events, farmer's markets, scenic drives |
| North Broken Hill | Known for its rich mining heritage and proximity to major industry sites. Attracts business travelers and those interested in history. | historic mining sites, North Mine Tourist Lookout, local industry tours, heritage walks |
| Broken Hill Railway Station | A historic landmark with charming architecture, close to transport links. Great for travelers arriving by rail and looking to explore the city. | the Railway and Historical Museum, transport connections, picturesque views, easy access to city attractions |
Do you need a license for Airbnb in Broken Hill?
Yes, Broken Hill requires a license for operating an Airbnb. Current market data shows 86% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Broken Hill
Cummins House - 4 bathrooms 4 bedrooms
Entire Place • 4 bedrooms
Cummins House - 3 bathrooms 3 bedrooms
Entire Place • 3 bedrooms
House on Ryan
Entire Place • 6 bedrooms
SilverLand Villa welcomes you! Spacious & Charming
Entire Place • 6 bedrooms
Luxury 4 bedroom open plan home by BHas
Entire Place • 4 bedrooms
CrystalHideaway Perfect Location
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Broken Hill
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alison | 2 | $111,627 | 66 | 5.00/5.0 |
| Christy | 3 | $85,274 | 135 | 4.91/5.0 |
| Elliot | 4 | $80,929 | 162 | 4.83/5.0 |
| Linton | 2 | $64,049 | 72 | 4.93/5.0 |
| Andrea And Guy | 3 | $60,654 | 91 | 4.83/5.0 |
| Mathew | 4 | $45,200 | 64 | 4.90/5.0 |
| Debbie | 1 | $44,908 | 10 | 4.80/5.0 |
| Andrea | 1 | $44,277 | 25 | 4.84/5.0 |
| Wade | 1 | $43,892 | 26 | 4.85/5.0 |
| Leone | 1 | $40,122 | 63 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Broken Hill
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.7%), with house and apartment & condo properties comprising 93.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.4% combined)
Room Capacity Distribution
Analysis of 95 properties in Broken Hill shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 95 properties in Broken Hill reveals that 4 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 63.2% of the market.
Key Insights
- Most common capacity: 4 guests (32.6% of market)
- Least common capacity: 5 guests (3.2% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 63.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 95 properties in Broken Hill, the most common availability pattern is 91-180 days (36.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.9% of properties).
Key Insights
- Most common availability window: 91-180 days (36.8%)
- Most common booking duration: 181-270 days (37.9%)
- Properties with high availability (180+ days): 51.6%
- Properties with long-term bookings (180+ days): 49.5%
Minimum Stay Distributions
1 Night
23 listings
27.4% of total
2 Nights
38 listings
45.2% of total
3 Nights
13 listings
15.5% of total
4-6 Nights
2 listings
2.4% of total
30+ Nights
8 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.6%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 88.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
30.6% of total
Moderate
27 listings
31.8% of total
Firm
13 listings
15.3% of total
Strict
19 listings
22.4% of total
Key Insights
- Moderate is the preferred policy at 31.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.4% of the market
- Firm policies are least common at 15.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Aug, Dec, averaging 61 days
- Shortest booking windows are in Jun, Nov, Jan, averaging 36 days
- Fall shows the longest average booking window at 52 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jan when lead times are shortest
Popular Airbnb Amenities in Broken Hill
Every property in Broken Hill comes standard with TV, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.7%) and United Kingdom (0.6%)
- English is the top language at 85.7%, followed by French (5.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Adelaide and Sydney markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
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