Airbnb Market Analytics, Statistics and Data in Bowral, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bowral? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bowral:
How much do Airbnb hosts make on average per month in Bowral?
The short-term rental market in Bowral shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,760 per month
- Strong performing properties (top 25%) make $6,388 or more
- Best-in-class properties (top 10%) achieve $10,184+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,127
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bowral
The market in Bowral shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bowral
Daily rates in Bowral vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $270 per night
- Strong performing properties (top 25%) secure $450 or more
- Best-in-class properties (top 10%) pull in $711+ per night
- Entry-level properties (bottom 25%) earn around $163
Daily Rate Variations by Month
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Seasonality patterns in Bowral
Peak Season (October, June, May)
- Revenue peaks at $5706.54 per month
- Occupancy rates reach 51.97%
- Daily rates average $385.94
Shoulder Season
- Revenue averages $4974.47 per month
- Occupancy maintains 45.15%
- Daily rates hold at $366.85
Low Season (January, February, August)
- Revenue drops to $4274.47 per month
- Occupancy decreases to 35.56%
- Daily rates adjust to $357.20
Is it still profitable to do Airbnb in Bowral in 2025?
Yes! Bowral demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $4974 and The market's 174 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bowral
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bowral Town Centre | The heart of Bowral, surrounded by shops, cafes, and local attractions. Ideal for travelers looking to experience the local culture and access amenities easily. | Bowral Library, Corbett Gardens, The Bradman Museum, Bowral Markets, Local cafes and restaurants |
| Mount Gibraltar | Offering stunning views and nature walks, this area attracts nature lovers and those looking for a peaceful retreat. | Mount Gibraltar Lookout, Walking trails, Botanic Gardens, Picnic areas |
| Bendooley Estate | A beautiful vineyard and restaurant venue, perfect for foodies and wine lovers. Popular for weddings and retreats. | Bendooley Estate Book Barn, Winery tours, Gourmet dining experiences |
| Southern Highlands Wine Region | Renowned for its wineries and picturesque views, attracting wine enthusiasts and weekend travelers. | Local wineries, Wine tasting tours, Scenic drives |
| Exeter Village | A charming village atmosphere with historical significance, appealing to those looking for a quaint escape. | Exeter General Store, Historic buildings, Local markets |
| Merrigang Street | Known for its eclectic shops and eateries, providing a vibrant atmosphere for tourists. | Local boutiques, Restaurants and cafes, Cultural activities |
| Abercrombie House | A historical estate that provides a unique lodging experience for guests interested in history and heritage. | Guided tours, Photography opportunities, Gardens |
| Piedmont Park | A serene park with walking trails and picnic spots, great for families and outdoor enthusiasts. | Walking trails, Playground, Picnic areas |
Do you need a license for Airbnb in Bowral?
Yes, Bowral requires a license for operating an Airbnb. Current market data shows 92% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Bowral
Bowral Lodge
Entire Place • 5 bedrooms
Monochrome Manor a home in a quiet nook in Bowral
Entire Place • 6 bedrooms
Avonlea, Bowral, Southern Highlands
Entire Place • 6 bedrooms
Earlsbrae, Bowral, Southern Highlands
Entire Place • 9 bedrooms
Soho House
Entire Place • 4 bedrooms
Greenview Bowral
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Bowral
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Rental Specialists | 22 | $1,374,604 | 574 | 4.37/5.0 |
| Fiona | 10 | $694,635 | 398 | 4.82/5.0 |
| Louise | 10 | $642,431 | 684 | 4.88/5.0 |
| The Holidays Collection | 4 | $424,363 | 47 | 2.47/5.0 |
| Contemporary Hotels | 1 | $248,787 | 12 | 5.00/5.0 |
| Chris | 6 | $247,817 | 660 | 4.87/5.0 |
| Rebecca | 1 | $211,132 | 60 | 4.87/5.0 |
| Kangaroo Valley Escapes | 1 | $197,704 | 30 | 4.77/5.0 |
| Jo And Greg | 2 | $162,897 | 774 | 4.92/5.0 |
| Carolyn | 1 | $158,172 | 190 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bowral
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96%), with house and boutique & hotels properties comprising 87.9% of inventory
- Strong specialty sector (21.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays, outdoor & mobile segments (6.8% combined)
Room Capacity Distribution
Analysis of 174 properties in Bowral shows that 1 bedroom properties are most prevalent, making up 24.1% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 46.0% of all listings.
Key Insights
- Most common: 1 bedroom (24.1%)
- Least common: 4 bedrooms (15.5%)
- Market concentration: 46.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 174 properties in Bowral reveals that 8+ guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 56.9% of the market.
Key Insights
- Most common capacity: 8+ guests (33.9% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 56.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 174 properties in Bowral, the most common availability pattern is 91-180 days (40.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (39.7% of properties).
Key Insights
- Most common availability window: 91-180 days (40.2%)
- Most common booking duration: 181-270 days (39.7%)
- Properties with high availability (180+ days): 50.0%
- Properties with long-term bookings (180+ days): 51.1%
Minimum Stay Distributions
1 Night
40 listings
24.2% of total
2 Nights
89 listings
53.9% of total
3 Nights
8 listings
4.8% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
25 listings
15.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.1%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (15.2%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
21 listings
12.7% of total
Flexible
30 listings
18.2% of total
Moderate
42 listings
25.5% of total
Firm
37 listings
22.4% of total
Strict
34 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 25.5% of listings
- The market shows a balanced distribution between guest-friendly (43.7%) and strict (43.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, May, averaging 80 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 49 days
- Spring shows the longest average booking window at 80 days, while Summer has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 80 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Bowral
Below is the distribution of amenities across listings in Bowral:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.6%) and United States (1%)
- English is the top language at 85.5%, followed by French (4.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bowral. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,618 | $586.43 | 43% |
| Berry | 114 | $6,213 | $542.90 | 41% |
| Jaspers Brush | 13 | $5,875 | $512.39 | 37% |
| Berrima | 44 | $5,064 | $432.13 | 42% |
| Braidwood | 19 | $4,871 | $447.36 | 40% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Exeter | 30 | $4,627 | $509.76 | 38% |
| Burrawang | 11 | $4,574 | $517.02 | 43% |
| The Council of the Municipality of Kiama | 132 | $4,338 | $418.05 | 41% |
| Robertson | 44 | $4,251 | $340.93 | 40% |
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