Airbnb Market Analytics, Statistics and Data in Ballina Shire Council, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ballina Shire Council? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ballina Shire Council:
How much do Airbnb hosts make on average per month in Ballina Shire Council?
The short-term rental market in Ballina Shire Council shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,600 per month
- Strong performing properties (top 25%) make $4,561 or more
- Best-in-class properties (top 10%) achieve $7,202+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,433
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ballina Shire Council
The market in Ballina Shire Council shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ballina Shire Council
Daily rates in Ballina Shire Council vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $200 per night
- Strong performing properties (top 25%) secure $352 or more
- Best-in-class properties (top 10%) pull in $691+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
Get Live Ballina Shire Council Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Ballina Shire Council
Peak Season (December, January, October)
- Revenue peaks at $5023.18 per month
- Occupancy rates reach 50.33%
- Daily rates average $339.78
Shoulder Season
- Revenue averages $3690.51 per month
- Occupancy maintains 43.88%
- Daily rates hold at $324.72
Low Season (July, August, February)
- Revenue drops to $3123.55 per month
- Occupancy decreases to 34.86%
- Daily rates adjust to $296.97
Is it still profitable to do Airbnb in Ballina Shire Council in 2025?
Yes! Ballina Shire Council demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3691 and The market's 162 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ballina Shire Council
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lennox Head | A picturesque coastal village known for its stunning beaches and relaxed vibe. Ideal for tourists seeking a tranquil getaway with great surfing spots. | Lennox Point, Lake Ainsworth, Lennox Head Surf Life Saving Club, Pat Morton Lookout, Lennox Headmain beach |
| Ballina | The largest town in the Shire, offering a range of amenities and attractions. It's a vibrant hub with beautiful beaches and a strong local community. | Ballina Lighthouse, Ballina Naval and Maritime Museum, Shelly Beach, The Big Prawn, Ballina Fair Shopping Centre |
| Byron Bay | Famous for its laid-back atmosphere, stunning beaches, and scenic views. Attracts a large number of tourists including surfers, wellness seekers, and music lovers. | Cape Byron Lighthouse, Byron Bay Main Beach, Wategos Beach, Byron Bay Markets, The Farm Byron Bay |
| Alstonville | A charming hinterland village known for its rich agricultural landscape. It's a convenient base for exploring the surrounding areas, with a peaceful ambiance. | Alstonville Plateau, Ewingsdale Heritage Park, Southern Cross University, Alstonville Public School Markets, Cedar Grove Nature Reserve |
| Richmond River | Offering beautiful waterways and natural landscapes, this area is perfect for those looking for outdoor adventures and fishing trips. | Richmond River, Fishery and Marine Parks, Riverwood Downs, Rous River, Canoeing and Kayaking opportunities |
| Shaws Bay | Known for its calm waters and family-friendly atmosphere, Shaws Bay is perfect for relaxing beach outings and water sports. | Shaws Bay, Shaws Bay Beach, Ballina Surfing Club, Kayaking, Fishing Spots |
| Skennars Head | A peaceful beachside area known for its nature trails, making it ideal for families and those who enjoy the outdoors. | Bramble Park, Skennars Head Beach, Nature reserves, Beaches, Local cafes and restaurants |
| Ballina Coastal Reserve | A protected coastal area offering beautiful walking tracks and stunning views of the ocean, good for eco-tourism and nature enthusiasts. | Coastal walking tracks, Scenic lookouts, Wildlife viewing, Beach access, Picnic areas |
Do you need a license for Airbnb in Ballina Shire Council?
Yes, Ballina Shire Council requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ballina Shire Council
TIDES Byron Estate | Retreats & Eloping
Entire Place • 8 bedrooms
Cedar Hill
Entire Place • 8 bedrooms
Tin Horse Ranch - Byron Hinterland retreat
Entire Place • 7 bedrooms
Halt Hill - Large Homestead with sweeping views
Entire Place • 7 bedrooms
Black Cockatoo Newrybar
Entire Place • 5 bedrooms
Ground House 107R
Entire Place • 1 bedroom
Top Performing Professional Hosts in Ballina Shire Council
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tides | 1 | $299,411 | 50 | 4.88/5.0 |
| Your Luxury Escape | 2 | $285,534 | 79 | 4.84/5.0 |
| Greta | 7 | $264,851 | 15 | 0.71/5.0 |
| Lois Buckett Real Estate | 13 | $164,580 | 96 | 4.12/5.0 |
| LJ Hooker | 3 | $148,229 | 127 | 4.79/5.0 |
| Tess | 4 | $128,527 | 17 | 2.21/5.0 |
| Hannah | 2 | $120,626 | 443 | 4.98/5.0 |
| David | 1 | $117,895 | 79 | 4.90/5.0 |
| Rosemary | 1 | $112,368 | 4 | 5.00/5.0 |
| Cherie | 3 | $103,698 | 590 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ballina Shire Council
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.1%), with house and apartment & condo properties comprising 61.1% of inventory
- Strong specialty sector (29.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 162 properties in Ballina Shire Council shows that 1 bedroom properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.6% of all listings.
Key Insights
- Most common: 1 bedroom (35.8%)
- Least common: 5+ bedrooms (7.4%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 162 properties in Ballina Shire Council reveals that 2 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 2 guests (30.9% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 162 properties in Ballina Shire Council, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 91-180 days (25.9%)
- Properties with high availability (180+ days): 69.1%
- Properties with long-term bookings (180+ days): 31.5%
Minimum Stay Distributions
1 Night
15 listings
9.9% of total
2 Nights
54 listings
35.8% of total
3 Nights
23 listings
15.2% of total
4-6 Nights
17 listings
11.3% of total
7-29 Nights
22 listings
14.6% of total
30+ Nights
20 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.7%
- Mid-length stays (4-6 nights) represent 11.3% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 60.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
5.8% of total
Super Strict 30 Days
10 listings
7.2% of total
Flexible
12 listings
8.7% of total
Moderate
29 listings
21% of total
Firm
40 listings
29% of total
Strict
39 listings
28.3% of total
Key Insights
- Firm is the preferred policy at 29.0% of listings
- The market shows a balanced distribution between guest-friendly (29.7%) and strict (57.3%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 5.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 64 days
- Shortest booking windows are in Jun, Aug, Feb, averaging 41 days
- Winter shows the longest average booking window at 58 days, while Summer has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 58 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Feb when lead times are shortest
Popular Airbnb Amenities in Ballina Shire Council
Below is the distribution of amenities across listings in Ballina Shire Council:
Traveler Demographics
Key Insights
- Domestic travelers make up 89% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.7%) and United States (1.7%)
- English is the top language at 77.7%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Brisbane and Sydney markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ballina Shire Council. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Byron Bay | 972 | $4,226 | $423.85 | 43% |
| Byron Shire Council | 209 | $3,995 | $430.67 | 43% |
| Ewingsdale | 70 | $3,737 | $463.97 | 37% |
| Uki | 15 | $3,724 | $288.02 | 36% |
| Clunes | 18 | $3,595 | $263.71 | 42% |
| Kingscliff | 346 | $3,538 | $362.43 | 41% |
| Casuarina Beach | 148 | $3,417 | $406.00 | 42% |
| Scenic Rim Regional | 286 | $3,275 | $236.93 | 47% |
| Bogangar | 115 | $3,207 | $346.42 | 41% |
| Gold Coast City | 5,640 | $3,189 | $253.30 | 51% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights