Carrollton, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Carrollton, Texas? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $21,982 per year — at a $238 nightly rate, 39.6% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 142 active listings, Carrollton is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Carrollton?
In Carrollton, the headline Airbnb metrics are $21,982 in average annual revenue,39.6% occupancy, $238 ADR, and $95 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Carrollton?
Understanding the monthly revenue variations for Airbnb listings in Carrollton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrollton is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrollton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,627 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,370 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carrollton
What Is the Monthly Airbnb Occupancy Rate in Carrollton?
Maximize your bookings by understanding the Carrollton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrollton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carrollton
What Is the Average Airbnb Nightly Rate in Carrollton?
Effective short term rental pricing strategy in Carrollton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrollton typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Carrollton
What Is the RevPAR for Airbnb in Carrollton?
RevPAR in Carrollton is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $83 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Carrollton
RevPAR Insights for Carrollton
- The average RevPAR in Carrollton is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($33) is $163, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Carrollton benchmarks. If your RevPAR falls below the median of $83, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Carrollton Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Carrollton?
Carrollton's peak Airbnb season falls in December, July, June, while the softest stretch is January, April, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, June)
- Revenue averages $4,012 per month
- Occupancy rates average 46.8%
- Daily rates average $256
Shoulder Season
- Revenue averages $3,277 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $219
Low Season (January, April, September)
- Revenue drops to average $2,751 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $211
Seasonality Insights for Carrollton
- The Airbnb seasonality pattern in Carrollton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carrollton's highest earning potential, with monthly revenues climbing to $4,120, occupancy reaching 54.4%, and ADRs peaking at $354.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,602, occupancy could drop to 36.4%, and ADRs may adjust to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carrollton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Carrollton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Carrollton?
Low regulation and minimal registration activity in Carrollton, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Carrollton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Carrollton?
Carrollton is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Carrollton | The vibrant heart of the city, featuring shops, restaurants, and entertainment. It's close to public transportation, making it appealing for visitors. | Carrollton Town Center, Theatre at Grand Prairie, Carrollton Square, Historic Downtown Carrollton, Cafes and restaurants |
| Carrollton Farmers Branch | A bustling area known for its parks and outdoor events. Great for families and those looking for a community feel. | Farmers Branch Historical Park, Valley View Center, Parks and recreation areas, Local farmers markets, Events and festivals |
| Castle Hills | An upscale, planned community with stunning homes and amenities. Appeals to those looking for a more suburban and luxurious experience. | Castle Hills Village Shops, Parks and trails, Golf clubs, Community events, Dining options |
| Hebron | Offers a blend of residential and commercial spaces, attracting visitors to its dining and shopping options. | Hebron Park, Dining and retail in the area, Close to major highways, Family-friendly atmosphere, Recreational activities |
| Addison | Just a short drive from Carrollton, known for its vibrant nightlife and dining scene. Attracts a younger crowd and business travelers alike. | Addison Circle Park, Vitruvian Park, Addison Improv, Dining and nightlife, Shopping |
| Oak Creek | A quieter suburban neighborhood with a great community vibe. Appeals to families and those looking for a peaceful stay. | Oak Creek Park, Family-friendly amenities, Shopping areas nearby, Local schools and community, Parks |
| The Highlands | A newer development that attracts visitors looking for modern amenities and conveniences, great for both short and long stays. | Shopping centers, Community parks, Recreational facilities, Access to main roads, Dining options |
| North Carrollton | Offers a mix of residential and commercial areas, with easy access to public transport, making it convenient for travelers. | Parks and green spaces, Access to major highways, Local dining options, Shops and markets, Family-friendly environment |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Carrollton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Carrollton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carrollton
- The Carrollton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.5% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carrollton, House properties are the most common (90.8%), reflecting the local real estate landscape.
- Houses represent a significant 90.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.5%) offer potential for unique stay experiences.
Carrollton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carrollton
- The dominant room capacity in Carrollton is 3 bedrooms listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 60.6% of the active Airbnb listings in Carrollton, indicating a high concentration in these sizes.
- A significant 64.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carrollton.
Carrollton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carrollton
- The most common guest capacity trend in Carrollton vacation rentals is listings accommodating 8+ guests (39.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Carrollton STR market, accounting for 54.2% of listings.
- 61.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrollton.
- On average, properties in Carrollton are equipped to host 5.2 guests.
How Do Listings in Carrollton Compare on Quality?
Listing quality in Carrollton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Carrollton
- At 30 photos per listing on average, Carrollton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Carrollton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Carrollton?
Amenity Prevalence
Amenity Insights for Carrollton
- Essential amenities in Carrollton that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carrollton: Air conditioning, Wifi, Smoke alarm, Heating, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, Hot water, Free parking on premises.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carrollton to stay competitive.
Which Airbnb Amenities Boost Revenue in Carrollton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Carrollton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 93.7% | $23,139 | $4,879 | 374.3% |
Cooking basics | 85.2% | $24,781 | $5,849 | 323.7% |
Coffee maker | 87.3% | $24,279 | $6,154 | 294.5% |
Hangers | 90.1% | $23,574 | $7,424 | 217.5% |
Crib | 16.2% | $46,286 | $17,284 | 167.8% |
Dryer | 90.1% | $23,401 | $9,006 | 159.8% |
Washer | 94.4% | $22,771 | $8,766 | 159.8% |
Dishes and silverware | 84.5% | $24,219 | $9,780 | 147.6% |
Hot tub | 14.1% | $43,839 | $18,399 | 138.3% |
Arcade gamesHigh opportunity | 7.0% | $45,837 | $20,174 | 127.2% |
Revenue Impact Insights for Carrollton
- TV tops the revenue impact list with a 374.3% uplift — listings with this amenity earn $23,139 vs. $4,879 without it.
- High-opportunity amenities — Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Cooking basics, Coffee maker, Hangers, Dryer, Washer, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Carrollton.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Carrollton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrollton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarrollton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Carrollton
- The typical guest profile for Airbnb in Carrollton consists of primarily domestic travelers (94%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Mexico (0.7%).
- Top languages spoken are English (67.4%) followed by Spanish (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Carrollton?
Listings in Carrollton average 4.8 out of 5 overall, with about 50.9 reviews per active listing and 35.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Carrollton
- An average rating of 4.8 places Carrollton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Carrollton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carrollton
- The most common availability pattern in Carrollton falls within the 271-366 days range, representing 57% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Carrollton (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Carrollton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Carrollton
- The overall average booking lead time for vacation rentals in Carrollton is 28 days.
- Guests book furthest in advance for stays during June (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Carrollton.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Carrollton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Carrollton?
Guests in Carrollton stay about 10.6 nights on average, generating roughly 2,172 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Carrollton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Carrollton
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (9.4 nights) and shorten in May (5.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Carrollton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
12% of total
2 Nights
20 listings
14.1% of total
3 Nights
4 listings
2.8% of total
4-6 Nights
7 listings
4.9% of total
7-29 Nights
38 listings
26.8% of total
30+ Nights
56 listings
39.4% of total
Key Insights
- The most prevalent minimum stay requirement in Carrollton is 30+ Nights, adopted by 39.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.4%) caters to monthly stays (30+ nights) in Carrollton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.4% of Carrollton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrollton.
Carrollton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.7% of total
Limited
5 listings
3.5% of total
Flexible
28 listings
19.7% of total
Moderate
46 listings
32.4% of total
Firm
47 listings
33.1% of total
Strict
15 listings
10.6% of total
Cancellation Policy Insights for Carrollton
- The prevailing Airbnb cancellation policy trend in Carrollton is Firm, used by 33.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (43.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.1% market standard in Carrollton.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carrollton.
How Much Are Airbnb Cleaning Fees in Carrollton?
Cleaning fees in Carrollton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Carrollton
- 93.7% of listings charge a cleaning fee, making it standard practice in Carrollton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,901) and median ($231) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Carrollton median of $231. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Carrollton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrolltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful 5 Bedroom Home with Heated Pool
Entire Place • 5 bedrooms
The Big Cozy Getaway
Entire Place • 5 bedrooms
Family Home w/ Pool & Hot Tub + Huge Gameroom
Entire Place • 4 bedrooms
Pool Table, Gym, Whirlpool, Work Room, Scenic Pond
Entire Place • 5 bedrooms
Luxury Meets Home Comfort Heated Pool & Jacuzzi
Entire Place • 3 bedrooms
Hot Tub, Putting Green, Game Room!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Carrollton?
Learn from the best! This table showcases top-performing Airbnb hosts in Carrollton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Huy | 1 | $131,998 | 143 | 5.00/5.0 |
| Marly | 1 | $124,163 | 140 | 4.67/5.0 |
| Christopher | 1 | $118,504 | 142 | 4.83/5.0 |
| Joan | 1 | $116,416 | 81 | 4.96/5.0 |
| Tal | 2 | $111,923 | 157 | 4.49/5.0 |
| Lindsay | 1 | $100,214 | 208 | 4.94/5.0 |
| Pasquale | 1 | $81,701 | 310 | 4.98/5.0 |
| Marco | 1 | $78,519 | 59 | 4.73/5.0 |
| Lilly | 3 | $74,687 | 31 | 4.90/5.0 |
| Chaya | 1 | $74,637 | 148 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrollton.
Who Are the Airbnb Hosts in Carrollton?
Carrollton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Carrollton
- With 51.4% Superhosts, Carrollton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 18.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 44.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Carrollton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Carrollton
These are the highest-grossing professional property management operations in Carrollton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Christopher | 1 | $118,504 | $372 | 88.2% | 4.83/5 |
| Tal | 2 | $111,923 | $660 | 34.2% | 4.49/5 |
| RSB Living | 2 | $66,684 | $413 | 27.4% | 4.86/5 |
| Emily | 3 | $51,432 | $227 | 39.1% | 4.59/5 |
| Goldnest | 1 | $49,799 | $827 | 29.3% | 4.20/5 |
| Marina | 1 | $48,858 | $686 | 40.0% | 4.29/5 |
| Evolve | 1 | $44,064 | $319 | 61.9% | 4.79/5 |
| Lyndsey | 1 | $30,968 | $321 | 32.6% | 4.78/5 |
| Karen | 1 | $24,560 | $537 | 45.5% | 4.80/5 |
| Vacation Nest | 1 | $19,764 | $238 | 40.1% | 4.44/5 |
Management Company Insights for Carrollton
- The leading management company, Christopher, operates 1 listings with $118,504 in gross revenue — a useful benchmark for what scale looks like in Carrollton.
- Top managers average 1 properties each, suggesting professional management in Carrollton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Carrollton's Airbnb Market Compare to Nearby Cities?
How does the Carrollton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Red Oak, Carrollton has 7 percentage points lower occupancy and about $85 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Valley View | 33 | $4,637 | $452.36 | 39% |
| Star Harbor | 12 | $4,610 | $755.31 | 32% |
| Alvarado | 10 | $4,348 | $515.55 | 35% |
| Red Oak | 19 | $4,240 | $322.87 | 47% |
| Bluff Dale | 18 | $4,188 | $517.69 | 28% |
| Holly Lake Ranch | 14 | $3,642 | $349.23 | 35% |
| Valley Mills | 26 | $3,574 | $358.05 | 38% |
| Westworth Village | 15 | $3,561 | $298.06 | 47% |
| Flower Mound | 90 | $3,475 | $360.65 | 43% |
| Groesbeck | 10 | $3,347 | $421.35 | 29% |
Frequently Asked Questions About Airbnb in Carrollton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Carrollton.
How much do Airbnb hosts make in Carrollton?
Carrollton hosts earn about $21,982 per year on average, with an average nightly rate of $238 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Carrollton, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Carrollton market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Carrollton?
The average Airbnb occupancy rate in Carrollton is 39.6%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Carrollton?
Listings in Carrollton average $238 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Carrollton?
Carrollton currently has about 142 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Carrollton?
AirROI currently classifies the short-term rental regulation level in Carrollton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Carrollton?
RevPAR in Carrollton is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Carrollton?
Occupancy of 39.6% means Carrollton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,982, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Carrollton?
The average booking lead time in Carrollton is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Carrollton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Carrollton include Downtown Carrollton, Carrollton Farmers Branch, Castle Hills. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Carrollton?
entire_home listings make up 77.5% of the active supply in Carrollton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Carrollton compare to nearby Airbnb markets?
Among neighboring markets, Valley View posts $55,646 in average annual revenue with 39.1% occupancy, compared to Carrollton's $21,982 and 39.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Carrollton?
The average Airbnb stay length in Carrollton is about 10.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Carrollton?
Airbnb listings in Carrollton average 4.8 out of 5 overall. About 35.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Carrollton?
TV and Cooking basics are among the strongest revenue-linked amenities in Carrollton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Carrollton?
Yes. About 93.7% of active Airbnb listings in Carrollton charge a cleaning fee, and the average fee is $1,901. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Carrollton?
A 51.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.