Florence, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Florence, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,771 per year — at a $215 nightly rate, 34.4% occupancy, and a $71 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Florence is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 72.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Florence?
In Florence, the headline Airbnb metrics are $16,771 in average annual revenue,34.4% occupancy, $215 ADR, and $71 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Florence?
Understanding the monthly revenue variations for Airbnb listings in Florence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florence is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,928+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,070 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florence
What Is the Monthly Airbnb Occupancy Rate in Florence?
Maximize your bookings by understanding the Florence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florence:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florence
What Is the Average Airbnb Nightly Rate in Florence?
Effective short term rental pricing strategy in Florence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florence typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Florence
What Is the RevPAR for Airbnb in Florence?
RevPAR in Florence is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $139 RevPAR.
Average Monthly RevPAR Trend in Florence
RevPAR Insights for Florence
- The average RevPAR in Florence is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($139) and bottom 25% ($42) is $97, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Florence benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Florence?
Florence's peak Airbnb season falls in July, August, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $3,161 per month
- Occupancy rates average 47.6%
- Daily rates average $250
Shoulder Season
- Revenue averages $2,240 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $248
Low Season (January, February, March)
- Revenue drops to average $1,250 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $218
Seasonality Insights for Florence
- Airbnb seasonality in Florence is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Florence's highest earning potential, with monthly revenues climbing to $3,568, occupancy reaching 52.3%, and ADRs peaking at $265.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $810, occupancy could drop to 18.2%, and ADRs may adjust to $215.
- Lower occupancy paired with meaningful seasonality means hosts in Florence need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Florence, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Florence?
Low regulation and minimal registration activity in Florence, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Florence to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Florence?
With a compact short-term rental market, Florence gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Florence | The heart of the city, offering a charming small-town feel with art galleries, local shops, and historic sites. Appeals to tourists wanting to explore local culture and history. | Florence Civic Center, Ravalli County Museum, Florence Depot, Pioneer Park, O'Brien Creek |
| Ravalli County | Surrounded by stunning mountain ranges and outdoor recreation, this area attracts nature lovers and adventure seekers year-round. Ideal for Airbnb hosts targeting outdoor enthusiasts. | Bitterroot National Forest, Lee Metcalf Wilderness, Flathead Lake, Selway-Bitterroot Wilderness, Hiking and fishing spots |
| Lake Como | A picturesque area known for its serene lake, it's perfect for those seeking a peaceful lakeside retreat. It's popular for summer vacations and water sports. | Lake Como, Como Recreational Area, Fishing, boating, and swimming, Hiking trails, Picnic spots |
| Florence Trails | Known for its extensive hiking and biking trails, this area is perfect for outdoor enthusiasts looking to explore the local landscape and wildlife. | Hiking and biking paths, Scenic vistas, Wildlife viewing, Picnic areas, Nature observation |
| Exploration Park | A family-friendly destination with outdoor activities and sports facilities. Attracts families and groups looking for fun activities. | Playgrounds, Sports fields, Picnic areas, Walking trails, Community events |
| Montana Renaissance Town | Celebrates local arts and traditions, drawing attention from cultural tourists and art lovers. Great for anyone wanting to experience the unique local culture. | Art festivals, Cultural events, Local crafts, Music festivals, Historic buildings |
| Bitterroot Valley | This scenic valley offers a mix of agriculture, outdoor activities, and a quaint lifestyle that appeals to a wide range of guests, from families to couples. | Scenic drives, Wineries, Farmers markets, Cycling routes, Natural hot springs |
| Sula | A quieter retreat providing access to the beautiful Bitterroot Mountains. Ideal for guests looking for solitude and nature exploration. | Bitterroot Mountains, Hiking trails, Wildflower viewing, River access, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Florence offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Florence?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florence
- The Florence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florence, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Florence Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florence
- The dominant room capacity in Florence is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Florence, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Florence.
Florence Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florence
- The most common guest capacity trend in Florence vacation rentals is listings accommodating 4 guests (21.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Florence STR market, accounting for 42.2% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florence.
- On average, properties in Florence are equipped to host 4.7 guests.
How Do Listings in Florence Compare on Quality?
Listing quality in Florence can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Florence
- At 30.8 photos per listing on average, Florence hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Florence averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Florence?
Amenity Prevalence
Amenity Insights for Florence
- Essential amenities in Florence that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florence: Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Cooking basics or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florence to stay competitive.
Which Airbnb Amenities Boost Revenue in Florence?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Florence, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 26.3% | $33,044 | $10,959 | 201.5% |
Pack ’n play/Travel crib | 26.3% | $33,044 | $10,959 | 201.5% |
Wine glasses | 57.9% | $23,014 | $8,186 | 181.1% |
Exterior security cameras on property | 26.3% | $29,963 | $12,059 | 148.5% |
Room-darkening shades | 42.1% | $23,620 | $11,790 | 100.3% |
Patio or balcony | 73.7% | $19,200 | $9,968 | 92.6% |
Clothing storage | 63.2% | $20,305 | $10,711 | 89.6% |
Baking sheet | 73.7% | $19,062 | $10,354 | 84.1% |
Iron | 52.6% | $21,239 | $11,805 | 79.9% |
Single level home | 31.6% | $23,901 | $13,479 | 77.3% |
Revenue Impact Insights for Florence
- High chair tops the revenue impact list with a 201.5% uplift — listings with this amenity earn $33,044 vs. $10,959 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Florence STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorence Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Florence
- The typical guest profile for Airbnb in Florence consists of primarily domestic travelers (94%), often arriving from nearby Billings, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Canada (2.5%).
- Top languages spoken are English (89.8%) followed by Spanish (4.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Billings and Branford.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Florence?
Listings in Florence average 4.9 out of 5 overall, with about 40.4 reviews per active listing and 52.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Florence
- With an overall rating of 4.9, Florence listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Florence Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florence
- The most common availability pattern in Florence falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Florence (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Florence?
Average Booking Lead Time by Month
Booking Lead Time Insights for Florence
- The overall average booking lead time for vacation rentals in Florence is 51 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Florence.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Florence averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Florence?
Guests in Florence stay about 5.6 nights on average, generating roughly 303 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Florence
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Florence
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.2 nights) and shorten in Mar (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Florence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
5 listings
26.3% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
10 listings
52.6% of total
Key Insights
- The most prevalent minimum stay requirement in Florence is 30+ Nights, adopted by 52.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.6%) caters to monthly stays (30+ nights) in Florence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.6% of Florence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florence.
Florence Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
5.3% of total
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
7 listings
36.8% of total
Cancellation Policy Insights for Florence
- The prevailing Airbnb cancellation policy trend in Florence is Firm, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Florence.
- Regularly review your cancellation policy against competitors and market demand shifts in Florence.
How Much Are Airbnb Cleaning Fees in Florence?
Cleaning fees in Florence are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Florence
- About 68.4% of Florence listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($85) and median ($65) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Florence median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Florence Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome to Deer Haven House!
Entire Place • 3 bedrooms
Creekside Tranquility • Spacious Montana Retreat
Entire Place • 3 bedrooms
Beautiful View Cottage
Entire Place • 2 bedrooms
County Line Cabin
Entire Place • 3 bedrooms
Beautiful tiny house retreat close to Missoula
Entire Place • 1 bedroom
Guesthouse at Sparrow Song Farm
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Florence?
Learn from the best! This table showcases top-performing Airbnb hosts in Florence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christi | 1 | $64,998 | 15 | 5.00/5.0 |
| Casey | 1 | $34,238 | 26 | 4.96/5.0 |
| Trisha | 1 | $32,040 | 46 | 5.00/5.0 |
| Hilary | 1 | $29,793 | 60 | 4.98/5.0 |
| Greg | 1 | $24,019 | 49 | 5.00/5.0 |
| Sarauna | 1 | $19,464 | 38 | 4.74/5.0 |
| Earl | 1 | $19,091 | 38 | 4.97/5.0 |
| Hayley | 1 | $15,259 | 167 | 4.96/5.0 |
| Janet | 1 | $14,370 | 18 | 5.00/5.0 |
| David | 1 | $12,870 | 50 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florence.
Who Are the Airbnb Hosts in Florence?
Florence has a relatively balanced host base.
Host Profile Insights for Florence
- A 31.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Florence averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Florence
These are the highest-grossing professional property management operations in Florence, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Greg | 1 | $24,019 | $201 | 38.1% | 5.00/5 |
Management Company Insights for Florence
- The leading management company, Greg, operates 1 listings with $24,019 in gross revenue — a useful benchmark for what scale looks like in Florence.
- Top managers average 1 properties each, suggesting professional management in Florence still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Florence's Airbnb Market Compare to Nearby Cities?
How does the Florence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Missoula, Florence has 15 percentage points lower occupancy and about $9 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Missoula County | 12 | $3,952 | $415.98 | 40% |
| Dayton | 14 | $3,131 | $438.88 | 43% |
| Polson | 138 | $2,720 | $394.40 | 43% |
| Missoula | 550 | $2,671 | $224.16 | 49% |
| Philipsburg | 55 | $2,590 | $254.46 | 40% |
| Saint Regis | 10 | $2,518 | $318.47 | 34% |
| Polaris | 10 | $2,509 | $286.87 | 38% |
| Trout Creek | 15 | $2,507 | $307.32 | 44% |
| Hamilton | 130 | $2,422 | $272.00 | 38% |
| Anaconda | 105 | $2,406 | $283.54 | 36% |
Frequently Asked Questions About Airbnb in Florence
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Florence.
How much do Airbnb hosts make in Florence?
Florence hosts earn about $16,771 per year on average, with an average nightly rate of $215 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Florence, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Florence market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Florence?
The average Airbnb occupancy rate in Florence is 34.4%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Florence?
Listings in Florence average $215 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Florence?
Florence currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Florence?
AirROI currently classifies the short-term rental regulation level in Florence as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Florence?
RevPAR in Florence is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Florence?
Occupancy of 34.4% means Florence is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,771, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Florence?
The average booking lead time in Florence is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Florence?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Florence include Downtown Florence, Ravalli County, Lake Como. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Florence?
entire_home listings make up 89.5% of the active supply in Florence. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Florence compare to nearby Airbnb markets?
Among neighboring markets, Missoula County posts $47,425 in average annual revenue with 39.5% occupancy, compared to Florence's $16,771 and 34.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Florence?
The average Airbnb stay length in Florence is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Florence?
Airbnb listings in Florence average 4.9 out of 5 overall. About 52.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Florence?
High chair and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Florence. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Florence?
Yes. About 68.4% of active Airbnb listings in Florence charge a cleaning fee, and the average fee is $85. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Florence?
At 31.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.