Rolla, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rolla, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,656 per year — at a $156 nightly rate, 50.9% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 59 active listings, Rolla is a boutique market where solid booking activity throughout the year. Supply grew 40.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rolla?
In Rolla, the headline Airbnb metrics are $24,656 in average annual revenue,50.9% occupancy, $156 ADR, and $83 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rolla?
Understanding the monthly revenue variations for Airbnb listings in Rolla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rolla is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rolla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,962 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,058 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,355, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rolla
What Is the Monthly Airbnb Occupancy Rate in Rolla?
Maximize your bookings by understanding the Rolla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rolla:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rolla
What Is the Average Airbnb Nightly Rate in Rolla?
Effective short term rental pricing strategy in Rolla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rolla typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Rolla
What Is the RevPAR for Airbnb in Rolla?
RevPAR in Rolla is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Rolla
RevPAR Insights for Rolla
- The average RevPAR in Rolla is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($52) is $123, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rolla benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rolla?
Rolla's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,285 per month
- Occupancy rates average 62.2%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,463 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $145
Low Season (January, February, March)
- Revenue drops to average $1,766 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $148
Seasonality Insights for Rolla
- The Airbnb seasonality pattern in Rolla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rolla's highest earning potential, with monthly revenues climbing to $3,361, occupancy reaching 63.4%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,730, occupancy could drop to 38.1%, and ADRs may adjust to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rolla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rolla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rolla?
Low regulation and minimal registration activity in Rolla, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rolla to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rolla?
Rolla is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rolla | The heart of the city with access to restaurants, shops, and cultural sites. Popular among visitors for its vibrant atmosphere and local events. | Rolla Main Street, Rolla Public Library, Buehler Park, Missouri University of Science and Technology, The Art of Rolla, Rolla Farmer's Market |
| Missouri S&T Campus Area | A prime location for students and university visitors. Offers convenience to the university with nearby amenities for visitors and families. | Missouri University of Science and Technology, Kirkpatrick Library, The Pavilion, Campus events, University cultural activities |
| Oakland Heights | A residential neighborhood that offers a quieter experience with easy access to downtown. Ideal for families and longer stays. | Rolla City Park, Rolla Golf Course, Local boutique shops, Residential charm, Family-friendly activities |
| Rolla Industrial Park | A hub for business travelers due to nearby industrial sites and amenities. Suitable for those visiting local businesses. | Local companies, Business centers, Proximity to highway access, Convenience stores, Corporate activities |
| North Rolla | A growing area that is becoming increasingly popular due to new developments and proximity to nature. | Rolla Dog Park, Walking trails, Natural beauty, Green spaces, Community events |
| South Rolla | A developing neighborhood with new rental opportunities, offering close access to parks and local attractions. | Phelps County Regional Medical Center, Nearby shopping, Family parks, Rolla Community Center, Dining options |
| Rolla Historic District | A charming area with historic homes and buildings, attracting visitors interested in local history and architecture. | Historic buildings, Local museums, Annual festivals, Cultural heritage sites, Heritage Park |
| East Rolla near Highway 63 | A convenient location for travelers passing through, with easy access to amenities and services. | Highway access, Gas stations, Fast food, Rest stops, Convenience shopping |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rolla offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rolla?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rolla
- The Rolla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rolla, House properties are the most common (69.5%), reflecting the local real estate landscape.
- Houses represent a significant 69.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Rolla Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rolla
- The dominant room capacity in Rolla is 2 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Rolla, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rolla.
Rolla Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rolla
- The most common guest capacity trend in Rolla vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rolla STR market, accounting for 50.8% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rolla.
- On average, properties in Rolla are equipped to host 5.2 guests.
How Do Listings in Rolla Compare on Quality?
Listing quality in Rolla can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rolla
- At 31.7 photos per listing on average, Rolla hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rolla averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rolla?
Amenity Prevalence
Amenity Insights for Rolla
- Essential amenities in Rolla that guests expect include: Air conditioning, Heating, Wifi, Smoke alarm, Free parking on premises, Microwave, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rolla: Air conditioning, Heating, Wifi, Smoke alarm, Free parking on premises, Microwave, TV, Hot water.
- Prioritize adding missing essentials: Air conditioning, Heating, Smoke alarm, Free parking on premises, Microwave, TV, Hot water.
- Consider adding popular differentiators like Hangers or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rolla to stay competitive.
Which Airbnb Amenities Boost Revenue in Rolla?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rolla, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Drying rack for clothing | 13.6% | $47,400 | $21,088 | 124.8% |
Fireplace guards | 13.6% | $47,398 | $21,088 | 124.8% |
Children’s dinnerware | 23.7% | $41,340 | $19,465 | 112.4% |
Freezer | 81.4% | $27,322 | $13,020 | 109.9% |
Stove | 89.8% | $25,968 | $13,061 | 98.8% |
Barbecue utensils | 45.8% | $33,421 | $17,260 | 93.6% |
Pool | 13.6% | $41,138 | $22,070 | 86.4% |
Board games | 44.1% | $33,079 | $18,019 | 83.6% |
Toaster | 79.7% | $27,165 | $14,827 | 83.2% |
High chair | 11.9% | $40,617 | $22,507 | 80.5% |
Revenue Impact Insights for Rolla
- Drying rack for clothing tops the revenue impact list with a 124.8% uplift — listings with this amenity earn $47,400 vs. $21,088 without it.
- Freezer, Stove — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rolla STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rolla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRolla Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rolla
- The typical guest profile for Airbnb in Rolla consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and United Kingdom (0.4%).
- Top languages spoken are English (80.5%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Rolla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rolla?
Listings in Rolla average 4.91 out of 5 overall, with about 135.8 reviews per active listing and 72.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rolla
- With an overall rating of 4.91, Rolla listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 72.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rolla Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rolla
- The most common availability pattern in Rolla falls within the 91-180 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rolla (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rolla?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rolla
- The overall average booking lead time for vacation rentals in Rolla is 44 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Rolla.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Rolla averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rolla?
Guests in Rolla stay about 4.9 nights on average, generating roughly 2,218 reservations and 37.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rolla
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rolla
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 37.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.9 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rolla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
57.6% of total
2 Nights
14 listings
23.7% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
10 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rolla is 1 Night, adopted by 57.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Rolla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Rolla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.6% of Rolla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rolla.
Rolla Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.7% of total
Limited
1 listings
1.7% of total
Flexible
28 listings
47.5% of total
Moderate
19 listings
32.2% of total
Firm
6 listings
10.2% of total
Strict
4 listings
6.8% of total
Cancellation Policy Insights for Rolla
- The prevailing Airbnb cancellation policy trend in Rolla is Flexible, used by 47.5% of listings.
- The market strongly favors guest-friendly terms, with 79.7% of listings offering Flexible or Moderate policies. This suggests guests in Rolla may expect booking flexibility.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.5% market standard in Rolla.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rolla.
How Much Are Airbnb Cleaning Fees in Rolla?
Cleaning fees in Rolla are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rolla
- 89.8% of listings charge a cleaning fee, making it standard practice in Rolla. Guests expect it and factor it into their booking decisions.
- The gap between the average ($221) and median ($90) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rolla median of $90. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rolla Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rollabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Making Memories: 3 levels, 6 bedrooms, pool, acres
Entire Place • 6 bedrooms
Exquisite Log Cabin with fabulous hot tub!
Entire Place • 4 bedrooms
Sleek spacious farmhouse-2 King Suites-Family Fun
Entire Place • 5 bedrooms
Farm View/Pool/FirePit/PS4/85"TV
Entire Place • 4 bedrooms
Meadow Loft
Entire Place • 5 bedrooms
Near MS&T, Hospital, I44 & Ft.Wood, Fugitive Beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rolla?
Learn from the best! This table showcases top-performing Airbnb hosts in Rolla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 4 | $188,362 | 253 | 4.95/5.0 |
| Judy | 4 | $185,514 | 766 | 4.95/5.0 |
| Shane | 6 | $144,315 | 1912 | 4.89/5.0 |
| Amy | 1 | $85,340 | 24 | 5.00/5.0 |
| Jared | 4 | $82,346 | 379 | 4.87/5.0 |
| Michele | 2 | $56,772 | 792 | 4.90/5.0 |
| Natalia | 2 | $53,675 | 258 | 4.84/5.0 |
| John | 2 | $45,342 | 197 | 4.89/5.0 |
| Christina | 2 | $44,502 | 205 | 4.91/5.0 |
| Mike & Kate | 2 | $44,467 | 754 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rolla.
Who Are the Airbnb Hosts in Rolla?
Rolla is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rolla
- With 86.4% Superhosts, Rolla has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 44.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rolla averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rolla
These are the highest-grossing professional property management operations in Rolla, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aaron And Brenna | 1 | $30,001 | $147 | 55.1% | 4.93/5 |
Management Company Insights for Rolla
- The leading management company, Aaron And Brenna, operates 1 listings with $30,001 in gross revenue — a useful benchmark for what scale looks like in Rolla.
- Top managers average 1 properties each, suggesting professional management in Rolla still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rolla's Airbnb Market Compare to Nearby Cities?
How does the Rolla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Harvester, Rolla has 4 percentage points higher occupancy and about $79 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wright City | 13 | $4,253 | $471.22 | 36% |
| Innsbrook | 197 | $4,228 | $434.35 | 35% |
| Ste. Genevieve | 13 | $3,803 | $392.99 | 35% |
| Linn Creek | 27 | $3,772 | $436.47 | 36% |
| Sunrise Beach | 274 | $3,573 | $492.98 | 38% |
| Greenview | 11 | $3,323 | $442.25 | 40% |
| Creve Coeur | 10 | $3,280 | $289.73 | 44% |
| Flippin | 35 | $3,197 | $279.32 | 38% |
| Harvester | 14 | $3,088 | $234.92 | 47% |
| Gravois Mills | 132 | $3,070 | $411.22 | 37% |
Frequently Asked Questions About Airbnb in Rolla
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rolla.
How much do Airbnb hosts make in Rolla?
Rolla hosts earn about $24,656 per year on average, with an average nightly rate of $156 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Rolla, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Rolla market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rolla?
The average Airbnb occupancy rate in Rolla is 50.9%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rolla?
Listings in Rolla average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rolla?
Rolla currently has about 59 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rolla?
AirROI currently classifies the short-term rental regulation level in Rolla as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rolla?
RevPAR in Rolla is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rolla?
At 50.9% occupancy, Rolla can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,656, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rolla?
The average booking lead time in Rolla is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rolla?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rolla include Downtown Rolla, Missouri S&T Campus Area, Oakland Heights. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rolla?
entire_home listings make up 96.6% of the active supply in Rolla. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rolla compare to nearby Airbnb markets?
Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Rolla's $24,656 and 50.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rolla?
The average Airbnb stay length in Rolla is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rolla?
Airbnb listings in Rolla average 4.91 out of 5 overall. About 72.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rolla?
Drying rack for clothing and Fireplace guards are among the strongest revenue-linked amenities in Rolla. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rolla?
Yes. About 89.8% of active Airbnb listings in Rolla charge a cleaning fee, and the average fee is $221. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rolla?
A 86.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.