Rocheport, Missouri Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Rocheport, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,116 per year — at a $338 nightly rate, 34.0% occupancy, and a $96 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 22 active listings, Rocheport is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 15.8% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Rocheport?

In Rocheport, the headline Airbnb metrics are $30,116 in average annual revenue,34.0% occupancy, $338 ADR, and $96 in RevPAR, and guests book about 69 days in advance.

Avg. Daily Rate (ADR)(?)
$338
The average rental revenue earned for an occupied room per day in Rocheport.
Occupancy Rate(?)
34.0%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$30,116
Average annual income for an Airbnb listing in Rocheport. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$96
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-1.3%
Slight decrease (-1.3%) vs. last year.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
69 days
How far in advance guests typically book in Rocheport. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Rocheport.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rocheport.
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How Much Do Airbnb Hosts Earn Monthly in Rocheport?

Understanding the monthly revenue variations for Airbnb listings in Rocheport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocheport is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocheport across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,510 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,007 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,149, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rocheport

What Is the Monthly Airbnb Occupancy Rate in Rocheport?

Maximize your bookings by understanding the Rocheport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocheport:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rocheport

What Is the Average Airbnb Nightly Rate in Rocheport?

Effective short term rental pricing strategy in Rocheport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocheport typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $867+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
  • Typical properties (Median) charge around $196 per night.
  • Entry-level properties (Bottom 25%) earn around $145 per night.

Average Daily Rate (ADR) Trend by Month in Rocheport

What Is the RevPAR for Airbnb in Rocheport?

RevPAR in Rocheport is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $41 RevPAR.
  • Typical properties (Median) generate $74 RevPAR.
  • Strong performers (Top 25%) earn $105 RevPAR.
  • Best-in-class (Top 10%) achieve $191 RevPAR.

Average Monthly RevPAR Trend in Rocheport

RevPAR Insights for Rocheport

  • The average RevPAR in Rocheport is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($191) and bottom 25% ($41) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Sep and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Rocheport benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Rocheport?

Rocheport's peak Airbnb season falls in September, October, May, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (September, October, May)
  • Revenue averages $4,375 per month
  • Occupancy rates average 47.5%
  • Daily rates average $320
Shoulder Season
  • Revenue averages $2,903 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $320
Low Season (January, February, December)
  • Revenue drops to average $1,328 per month
  • Occupancy decreases to average 21.1%
  • Daily rates adjust to average $308

Seasonality Insights for Rocheport

  • Airbnb seasonality in Rocheport is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Rocheport's highest earning potential, with monthly revenues climbing to $4,708, occupancy reaching 50.3%, and ADRs peaking at $337.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $663, occupancy could drop to 15.6%, and ADRs may adjust to $298.
  • Lower occupancy paired with meaningful seasonality means hosts in Rocheport need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Rocheport, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Rocheport?

Low regulation and minimal registration activity in Rocheport, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rocheport to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Rocheport?

With a compact short-term rental market, Rocheport gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Rocheport
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Rocheport
Charming small town vibes with beautiful historic architecture and proximity to the Katy Trail. Ideal for visitors looking for a quaint experience with local shops and dining.
Katy Trail State Park, Wine Cellars, Historic Rocheport, Rocheport Farmers Market
Les Bourgeois Vineyards
Set on the bluffs above the Missouri River, this vineyard is a popular spot for wine tasting and enjoying scenic views. Attracts couples and wine enthusiasts.
Les Bourgeois Winery, Scenic Overlook, Wine Tastings, Picnic Areas
Rocheport Riverfront
A picturesque area along the river, perfect for nature lovers and outdoor activities. Great for fishing, hiking, and enjoying river views.
Missouri River, Fishing Spots, Hiking Trails, Scenic Views
Nearby Columbia
As a larger city, Columbia offers more urban attractions, restaurants, and entertainment, making it a great day trip option for Rocheport visitors.
University of Missouri, Columbia Art League, Mizzou Botanic Garden, Local Restaurants
Les Bourgeois Taproom
Popular for its craft beers and laid-back atmosphere, this taproom draws visitors looking for a relaxed environment and local brews.
Craft Beer Selection, Live Music Events, Rooftop Views
Katy Trail Access Points
The Katy Trail is one of the longest rails-to-trails projects in the US, attracting bikers and nature enthusiasts. Easy access points increase tourist traffic.
Biking, Running, Scenic Nature Trails
Rocheport Community Park
A community area where families and friends gather, hosting various local events; perfect for those looking for community-driven experiences.
Playgrounds, Picnic Areas, Community Events
Proximity to Jefferson City
Being within driving distance to the state's capital provides additional attractions and activities for visitors, enhancing Rocheport's appeal as a lodging option.
State Capitol Building, Missouri State Museum, Parks and Recreational Areas

With 8 distinct neighborhoods showing meaningful short-term rental activity, Rocheport offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Rocheport?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rocheport

  • The Rocheport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Rocheport, House properties are the most common (45.5%), reflecting the local real estate landscape.
  • Houses represent a significant 45.5% portion, catering likely to families or larger groups.
  • The presence of 40.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.

Rocheport Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rocheport

  • The dominant room capacity in Rocheport is 3 bedrooms listings, making up 18.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 36.4% of the active Airbnb listings in Rocheport, indicating a high concentration in these sizes.
  • A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocheport.

Rocheport Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rocheport

  • The most common guest capacity trend in Rocheport vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Rocheport STR market, accounting for 50.0% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocheport.
  • On average, properties in Rocheport are equipped to host 4.3 guests.

How Do Listings in Rocheport Compare on Quality?

Listing quality in Rocheport can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
31.6
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.5
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
13.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Rocheport

  • At 31.6 photos per listing on average, Rocheport hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 13.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Rocheport averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Rocheport?

Amenity Prevalence

Amenity Insights for Rocheport

  • Essential amenities in Rocheport that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Iron. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Carbon monoxide alarm, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rocheport: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Iron.
  • Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV, Iron.
  • Consider adding popular differentiators like Hair dryer or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rocheport to stay competitive.

Which Airbnb Amenities Boost Revenue in Rocheport?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rocheport, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Indoor fireplace
40.9%$45,510$19,458133.9%
Pack ’n play/Travel crib
31.8%$48,388$21,588124.1%
Hangers
63.6%$36,820$18,384100.3%
Sound system
22.7%$48,259$24,77994.8%
Coffee
50.0%$38,500$21,73177.2%
Freezer
40.9%$40,217$23,12273.9%
Hot water kettle
31.8%$41,741$24,69069.1%
Washer
72.7%$33,833$20,20467.5%
Barbecue utensils
45.5%$38,273$23,31764.1%
Conditioner
45.5%$38,102$23,46062.4%

Revenue Impact Insights for Rocheport

  • Indoor fireplace tops the revenue impact list with a 133.9% uplift — listings with this amenity earn $45,510 vs. $19,458 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Rocheport STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocheport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rocheport Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rocheport

  • The typical guest profile for Airbnb in Rocheport consists of primarily domestic travelers (99%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.1% of guests.
  • Key international markets include United States (99.1%) and France (0.5%).
  • Top languages spoken are English (75.8%) followed by Spanish (7.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kansas City and St. Louis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Rocheport?

Listings in Rocheport average 4.93 out of 5 overall, with about 104.9 reviews per active listing and 68.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Rocheport

  • With an overall rating of 4.93, Rocheport listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.97), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 68.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Rocheport Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rocheport

  • The most common availability pattern in Rocheport falls within the 181-270 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rocheport (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Rocheport?

Average Booking Lead Time by Month

Booking Lead Time Insights for Rocheport

  • The overall average booking lead time for vacation rentals in Rocheport is 69 days.
  • Guests book furthest in advance for stays during September (average 116 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (96 days avg.) sees the longest lead times, while Summer (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Rocheport.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Rocheport averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Rocheport?

Guests in Rocheport stay about 3.4 nights on average, generating roughly 638 reservations and 29 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Rocheport

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Rocheport

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 29 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jan (4.5 nights) and shorten in Feb (1.5 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Rocheport Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (54.5%)

1 Night

12 listings

54.5% of total

2 Nights (22.7%)

2 Nights

5 listings

22.7% of total

30+ Nights (22.7%)

30+ Nights

5 listings

22.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Rocheport is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.2%) of the Rocheport Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.7%) caters to monthly stays (30+ nights) in Rocheport, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 54.5% of Rocheport hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocheport.

Rocheport Airbnb Cancellation Policy Trends Analysis (2026)

Flexible

1 listings

4.5% of total

Moderate (13.6%)

Moderate

3 listings

13.6% of total

Firm (72.7%)

Firm

16 listings

72.7% of total

Strict (9.1%)

Strict

2 listings

9.1% of total

Cancellation Policy Insights for Rocheport

  • The prevailing Airbnb cancellation policy trend in Rocheport is Firm, used by 72.7% of listings.
  • A majority (81.8%) of hosts in Rocheport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 72.7% market standard in Rocheport.
  • Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rocheport.

How Much Are Airbnb Cleaning Fees in Rocheport?

Cleaning fees in Rocheport are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$170
Median Cleaning Fee
$75
Listings Charging a Fee
59.1%
Fee as Revenue Share
10.5%

Cleaning Fee Insights for Rocheport

  • About 59.1% of Rocheport listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($170) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Rocheport median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Rocheport Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocheportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The 1912

The 1912

Entire Place • 4 bedrooms

$99,699
Revenue
27.7%
Occupancy
$1056.09
Daily Rate
Trailside Suites

Trailside Suites

Entire Place • 4 bedrooms

$69,945
Revenue
29.8%
Occupancy
$607.70
Daily Rate
Farmhouse Stay seasonal pool &20 acres to explore

Farmhouse Stay seasonal pool &20 acres to explore

Entire Place • 6 bedrooms

$53,787
Revenue
15.1%
Occupancy
$1415.00
Daily Rate
Founder's Point

Founder's Point

Entire Place • 4 bedrooms

$52,680
Revenue
22.8%
Occupancy
$867.32
Daily Rate
Bluff House in Rocheport Missouri

Bluff House in Rocheport Missouri

Entire Place • 3 bedrooms

$38,122
Revenue
78.4%
Occupancy
$154.22
Daily Rate
The Rocheport Honey House

The Rocheport Honey House

Entire Place • 3 bedrooms

$35,252
Revenue
41.6%
Occupancy
$240.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Rocheport?

Learn from the best! This table showcases top-performing Airbnb hosts in Rocheport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Rocheport by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rachel3$222,3241004.95/5.0
Susan6$82,7352724.93/5.0
Jessica2$68,584974.88/5.0
Sherri2$58,62545.00/5.0
Amanda2$55,2656184.97/5.0
Melinda1$53,78785.00/5.0
Shelley1$38,1225594.98/5.0
Allison1$31,0011074.64/5.0
Marcia1$26,0801834.99/5.0
Allen1$22,8863194.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocheport.

Who Are the Airbnb Hosts in Rocheport?

Rocheport is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
77.3%
Professional Management
0.0%
Cohosted Listings
22.7%
Instant Book Enabled
13.6%
Simplified Pricing
81.8%

Host Profile Insights for Rocheport

  • With 77.3% Superhosts, Rocheport has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 13.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 22.7% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Rocheport averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Rocheport's Airbnb Market Compare to Nearby Cities?

How does the Rocheport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Roach, Rocheport has 7 percentage points lower occupancy and about $54 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Rocheport — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wright City13$4,253$471.2236%
Innsbrook197$4,228$434.3535%
Linn Creek27$3,772$436.4736%
Sunrise Beach274$3,573$492.9838%
Greenview11$3,323$442.2540%
Gravois Mills132$3,070$411.2237%
Climax Springs32$3,061$408.0434%
Friedenswald12$2,915$310.1438%
Roach27$2,697$392.0441%
Barnett23$2,537$319.6140%

Frequently Asked Questions About Airbnb in Rocheport

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rocheport.

How much do Airbnb hosts make in Rocheport?

Rocheport hosts earn about $30,116 per year on average, with an average nightly rate of $338 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Rocheport, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Rocheport market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Rocheport?

The average Airbnb occupancy rate in Rocheport is 34.0%. September is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Rocheport?

Listings in Rocheport average $338 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Rocheport?

Rocheport currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Rocheport?

AirROI currently classifies the short-term rental regulation level in Rocheport as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Rocheport?

RevPAR in Rocheport is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Rocheport?

Occupancy of 34.0% means Rocheport is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $30,116, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Rocheport?

The average booking lead time in Rocheport is about 69 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Rocheport?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rocheport include Historic Downtown Rocheport, Les Bourgeois Vineyards, Rocheport Riverfront. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Rocheport?

entire_home listings make up 63.6% of the active supply in Rocheport. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Rocheport compare to nearby Airbnb markets?

Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Rocheport's $30,116 and 34.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Rocheport?

The average Airbnb stay length in Rocheport is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Rocheport?

Airbnb listings in Rocheport average 4.93 out of 5 overall. About 68.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Rocheport?

Indoor fireplace and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Rocheport. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Rocheport?

Yes. About 59.1% of active Airbnb listings in Rocheport charge a cleaning fee, and the average fee is $170. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Rocheport?

A 77.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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