Merrifield, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Merrifield, Minnesota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $40,939 per year — at a $424 nightly rate, 37.5% occupancy, and a $179 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Merrifield is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 118.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Merrifield?
In Merrifield, the headline Airbnb metrics are $40,939 in average annual revenue,37.5% occupancy, $424 ADR, and $179 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Merrifield?
Understanding the monthly revenue variations for Airbnb listings in Merrifield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merrifield is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merrifield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,722 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,873 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merrifield
What Is the Monthly Airbnb Occupancy Rate in Merrifield?
Maximize your bookings by understanding the Merrifield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merrifield:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merrifield
What Is the Average Airbnb Nightly Rate in Merrifield?
Effective short term rental pricing strategy in Merrifield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merrifield typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $863+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $584 or more.
- Typical properties (Median) charge around $337 per night.
- Entry-level properties (Bottom 25%) earn around $229 per night.
Average Daily Rate (ADR) Trend by Month in Merrifield
What Is the RevPAR for Airbnb in Merrifield?
RevPAR in Merrifield is currently $179. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $63 RevPAR.
- Typical properties (Median) generate $153 RevPAR.
- Strong performers (Top 25%) earn $269 RevPAR.
- Best-in-class (Top 10%) achieve $346 RevPAR.
Average Monthly RevPAR Trend in Merrifield
RevPAR Insights for Merrifield
- The average RevPAR in Merrifield is $179. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($346) and bottom 25% ($63) is $283, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Merrifield benchmarks. If your RevPAR falls below the median of $153, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $269+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Merrifield?
Merrifield's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $10,180 per month
- Occupancy rates average 57.8%
- Daily rates average $493
Shoulder Season
- Revenue averages $3,781 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $410
Low Season (February, March, April)
- Revenue drops to average $1,901 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $396
Seasonality Insights for Merrifield
- Airbnb seasonality in Merrifield is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Merrifield's highest earning potential, with monthly revenues climbing to $12,487, occupancy reaching 67.0%, and ADRs peaking at $497.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,552, occupancy could drop to 18.3%, and ADRs may adjust to $382.
- Lower occupancy paired with meaningful seasonality means hosts in Merrifield need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Merrifield, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Merrifield?
Low regulation and minimal registration activity in Merrifield, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Merrifield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Merrifield?
With a compact short-term rental market, Merrifield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merrifield Park | A serene location with ample green space, ideal for families and those seeking a quiet retreat. The park attracts visitors for picnics, outdoor sports, and relaxation. | Merrifield Park, Walking trails, Playgrounds, Picnic areas |
| Merrifield Town Center | The bustling commercial district featuring shops and restaurants. Great for travelers who want access to local dining and shopping. | Merrifield Town Center, Various dining options, Movie theater, Local events |
| Lake Gervais | A beautiful natural area perfect for lake activities and nature lovers. Provides a peaceful escape for outdoor enthusiasts needing water activities or hiking. | Lake Gervais, Fishing opportunities, Hiking trails, Kayaking |
| Local Farms | Showcases the local agricultural scene, offering unique farm experiences. Appeals to families and those interested in local produce and events. | Local farmer's markets, Farm tours, Seasonal events |
| Historic Downtown | The charming historical district known for its heritage buildings and local culture. Attracts history buffs and those looking for an authentic local experience. | Historic sites, Local heritage events, Art galleries, Cafes |
| Northwood Community Center | A community hub that offers various activities and events throughout the year. It’s perfect for those looking to immerse themselves in local life. | Community events, Meetup groups, Educational workshops |
| Twin Cities Outlets | A shopping paradise for bargain hunters. Ideal for short-term visitors looking to combine shopping with their stay. | Outlet stores, Dining options, Entertainment facilities |
| Merrifield Nature Reserve | A protected area that offers visitors a glimpse of local wildlife and nature trails. It's popular for eco-tourism and outdoor activities. | Nature trails, Wildlife watching, Education programs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Merrifield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Merrifield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merrifield
- The Merrifield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merrifield, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 34.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Merrifield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merrifield
- The dominant room capacity in Merrifield is 3 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Merrifield, indicating a high concentration in these sizes.
- A significant 71.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merrifield.
Merrifield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merrifield
- The most common guest capacity trend in Merrifield vacation rentals is listings accommodating 8+ guests (60%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Merrifield STR market, accounting for 74.3% of listings.
- 77.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merrifield.
- On average, properties in Merrifield are equipped to host 6.7 guests.
How Do Listings in Merrifield Compare on Quality?
Listing quality in Merrifield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Merrifield
- At 37.6 photos per listing on average, Merrifield hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Merrifield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Merrifield?
Amenity Prevalence
Amenity Insights for Merrifield
- Essential amenities in Merrifield that guests expect include: Free parking on premises, Wifi, Air conditioning, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Carbon monoxide alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merrifield: Free parking on premises, Wifi, Air conditioning, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Refrigerator or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merrifield to stay competitive.
Which Airbnb Amenities Boost Revenue in Merrifield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Merrifield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Lake access | 77.1% | $48,234 | $16,318 | 195.6% |
Dryer | 71.4% | $50,445 | $17,174 | 193.7% |
Washer | 80.0% | $47,145 | $16,115 | 192.6% |
Bathtub | 68.6% | $51,027 | $18,928 | 169.6% |
Indoor fireplace | 54.3% | $56,783 | $22,124 | 156.7% |
Blender | 60.0% | $53,428 | $22,206 | 140.6% |
Hot water | 80.0% | $45,669 | $22,019 | 107.4% |
Iron | 45.7% | $56,270 | $28,028 | 100.8% |
Exterior security cameras on property | 31.4% | $62,168 | $31,209 | 99.2% |
Waterfront | 77.1% | $46,173 | $23,275 | 98.4% |
Revenue Impact Insights for Merrifield
- Lake access tops the revenue impact list with a 195.6% uplift — listings with this amenity earn $48,234 vs. $16,318 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Merrifield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merrifield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerrifield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Merrifield
- The typical guest profile for Airbnb in Merrifield consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Colombia (0.6%).
- Top languages spoken are English (74.6%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Merrifield?
Listings in Merrifield average 4.91 out of 5 overall, with about 39.5 reviews per active listing and 54.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Merrifield
- With an overall rating of 4.91, Merrifield listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Merrifield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merrifield
- The most common availability pattern in Merrifield falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merrifield (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Merrifield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Merrifield
- The overall average booking lead time for vacation rentals in Merrifield is 81 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Merrifield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Merrifield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Merrifield?
Guests in Merrifield stay about 5 nights on average, generating roughly 686 reservations and 19.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Merrifield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Merrifield
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (9.5 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Merrifield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.4% of total
2 Nights
8 listings
22.9% of total
3 Nights
4 listings
11.4% of total
4-6 Nights
4 listings
11.4% of total
30+ Nights
15 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Merrifield is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Merrifield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Merrifield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merrifield.
Merrifield Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.9% of total
Flexible
7 listings
20% of total
Moderate
4 listings
11.4% of total
Firm
15 listings
42.9% of total
Strict
8 listings
22.9% of total
Cancellation Policy Insights for Merrifield
- The prevailing Airbnb cancellation policy trend in Merrifield is Firm, used by 42.9% of listings.
- A majority (65.8%) of hosts in Merrifield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Merrifield.
- Regularly review your cancellation policy against competitors and market demand shifts in Merrifield.
How Much Are Airbnb Cleaning Fees in Merrifield?
Cleaning fees in Merrifield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Merrifield
- 91.4% of listings charge a cleaning fee, making it standard practice in Merrifield. Guests expect it and factor it into their booking decisions.
- The gap between the average ($248) and median ($219) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Merrifield median of $219. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Merrifield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merrifieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Cape Cod style, with perfect sand beach
Entire Place • 5 bedrooms
Rated by MN Monthly Magazine!
Entire Place • 4 bedrooms
P&P Lakeside Lodge
Entire Place • 4 bedrooms
Pelican Lake, Fireplace, Games, Bar & Pool Table
Entire Place • 5 bedrooms
Horseshoe Lake Cabin | Hot Tub | Games | Snowshoes
Entire Place • 5 bedrooms
Serene pet-friendly lakefront cabin & EV charger
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Merrifield?
Learn from the best! This table showcases top-performing Airbnb hosts in Merrifield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LeAnn | 1 | $166,938 | 57 | 4.95/5.0 |
| Stacy | 1 | $151,709 | 12 | 5.00/5.0 |
| Douglas | 2 | $90,311 | 47 | 4.93/5.0 |
| MN Real Estate And Management | 2 | $86,253 | 30 | 5.00/5.0 |
| Makenzie | 2 | $84,799 | 65 | 4.94/5.0 |
| Paul | 1 | $76,736 | 38 | 5.00/5.0 |
| Woods To Water Vacation Homes | 1 | $75,622 | 7 | 5.00/5.0 |
| Above & Beyond Homes | 2 | $69,767 | 8 | 4.50/5.0 |
| Amy | 1 | $68,860 | 17 | 5.00/5.0 |
| Kathryn | 1 | $65,832 | 74 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merrifield.
Who Are the Airbnb Hosts in Merrifield?
Merrifield is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Merrifield
- With 60.0% Superhosts, Merrifield has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 20.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Merrifield averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Merrifield
These are the highest-grossing professional property management operations in Merrifield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| MN Real Estate And Management | 2 | $86,253 | $509 | 30.1% | 5.00/5 |
| Woods To Water Vacation Homes | 1 | $75,622 | $729 | 37.7% | 5.00/5 |
| Larry | 1 | $45,764 | $193 | 60.9% | 4.95/5 |
| Sara | 1 | $34,201 | $358 | 34.1% | 5.00/5 |
| PMI Minnesota | 1 | $31,898 | $605 | 59.7% | 4.77/5 |
| Evolve | 1 | $29,894 | $274 | 55.0% | 4.69/5 |
Management Company Insights for Merrifield
- The leading management company, MN Real Estate And Management, operates 2 listings with $86,253 in gross revenue — a useful benchmark for what scale looks like in Merrifield.
- Top managers average 1 properties each, suggesting professional management in Merrifield still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Merrifield's Airbnb Market Compare to Nearby Cities?
How does the Merrifield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoreview, Merrifield has 16 percentage points lower occupancy and about $59 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shoreview | 12 | $5,549 | $483.36 | 53% |
| Andover | 15 | $4,460 | $320.27 | 48% |
| Hillman | 10 | $4,367 | $435.12 | 40% |
| Lake Shore | 22 | $4,278 | $514.53 | 36% |
| Fridley | 25 | $4,202 | $307.66 | 51% |
| Nisswa | 86 | $4,180 | $452.88 | 36% |
| Crosslake | 87 | $4,162 | $489.20 | 39% |
| East Side Township | 13 | $3,964 | $453.51 | 37% |
| Champlin | 12 | $3,964 | $307.22 | 46% |
| Pequot Lakes | 65 | $3,799 | $454.45 | 41% |
Frequently Asked Questions About Airbnb in Merrifield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Merrifield.
How much do Airbnb hosts make in Merrifield?
Merrifield hosts earn about $40,939 per year on average, with an average nightly rate of $424 and RevPAR of $179. Those figures describe the typical revenue environment for active listings in Merrifield, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Merrifield market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Merrifield?
The average Airbnb occupancy rate in Merrifield is 37.5%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Merrifield?
Listings in Merrifield average $424 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Merrifield?
Merrifield currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Merrifield?
AirROI currently classifies the short-term rental regulation level in Merrifield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Merrifield?
RevPAR in Merrifield is about $179. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Merrifield?
Occupancy of 37.5% means Merrifield is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $40,939, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Merrifield?
The average booking lead time in Merrifield is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Merrifield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Merrifield include Merrifield Park, Merrifield Town Center, Lake Gervais. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Merrifield?
entire_home listings make up 100.0% of the active supply in Merrifield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Merrifield compare to nearby Airbnb markets?
Among neighboring markets, Shoreview posts $66,590 in average annual revenue with 53.2% occupancy, compared to Merrifield's $40,939 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Merrifield?
The average Airbnb stay length in Merrifield is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Merrifield?
Airbnb listings in Merrifield average 4.91 out of 5 overall. About 54.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Merrifield?
Lake access and Dryer are among the strongest revenue-linked amenities in Merrifield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Merrifield?
Yes. About 91.4% of active Airbnb listings in Merrifield charge a cleaning fee, and the average fee is $248. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Merrifield?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.