Sault Ste. Marie, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sault Ste. Marie, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,610 per year — at a $172 nightly rate, 42.1% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Sault Ste. Marie is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sault Ste. Marie?
In Sault Ste. Marie, the headline Airbnb metrics are $20,610 in average annual revenue,42.1% occupancy, $172 ADR, and $73 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sault Ste. Marie?
Understanding the monthly revenue variations for Airbnb listings in Sault Ste. Marie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sault Ste. Marie is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sault Ste. Marie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,704+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,224 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,000, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sault Ste. Marie
What Is the Monthly Airbnb Occupancy Rate in Sault Ste. Marie?
Maximize your bookings by understanding the Sault Ste. Marie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sault Ste. Marie:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sault Ste. Marie
What Is the Average Airbnb Nightly Rate in Sault Ste. Marie?
Effective short term rental pricing strategy in Sault Ste. Marie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sault Ste. Marie typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Sault Ste. Marie
What Is the RevPAR for Airbnb in Sault Ste. Marie?
RevPAR in Sault Ste. Marie is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $142 RevPAR.
Average Monthly RevPAR Trend in Sault Ste. Marie
RevPAR Insights for Sault Ste. Marie
- The average RevPAR in Sault Ste. Marie is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($142) and bottom 25% ($40) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sault Ste. Marie benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sault Ste. Marie?
Sault Ste. Marie's peak Airbnb season falls in July, August, June, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,281 per month
- Occupancy rates average 57.5%
- Daily rates average $172
Shoulder Season
- Revenue averages $2,262 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $179
Low Season (March, April, May)
- Revenue drops to average $1,638 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $168
Seasonality Insights for Sault Ste. Marie
- Airbnb seasonality in Sault Ste. Marie is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sault Ste. Marie's highest earning potential, with monthly revenues climbing to $3,850, occupancy reaching 66.6%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,276, occupancy could drop to 27.2%, and ADRs may adjust to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sault Ste. Marie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sault Ste. Marie, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sault Ste. Marie?
Low regulation and minimal registration activity in Sault Ste. Marie, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sault Ste. Marie to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sault Ste. Marie?
With a compact short-term rental market, Sault Ste. Marie gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sault Ste. Marie | The heart of the city, offering a mix of dining, shopping, and cultural experiences. Ideal for those seeking convenience and access to local events. | Soo Locks, Lake Superior State University, Kewadin Casino, Sault Ste. Marie Museum, Shawamanang Park |
| Waterfront | Scenic views and outdoor activities make this area popular with tourists. Perfect for visitors looking to enjoy lakeside parks and recreation. | Sault Ste. Marie Boardwalk, Waterfront Park, Lake Huron, Fishing and boating opportunities, Local restaurants with lake views |
| East Side | Quiet residential area that appeals to families and those looking for a relaxing getaway. Close to nature trails and parks. | Fort Brady, Ermatinger-Clergue National Historic Site, Lakeside Park, Sault Ste. Marie Golf Club, Pine River Nature Area |
| West Side | A neighborhood with a rich history and local charm, great for visitors wanting to explore the culture of Sault Ste. Marie. | The Great Lakes Shipwreck Museum, Historic Fort Mackinac, Sault Ste. Marie Public Library, Local art galleries, Community parks |
| Sault Ste. Marie International Bridge | A strategic location for visitors crossing between the US and Canada. Attracts travelers needing easy border access. | View of the St. Marys River, Access to Canadian attractions, Historical landmarks, Souvenir shops, Nearby dining options |
| Gros Cap | A serene area known for its beautiful natural landscapes and outdoor activities. This area is great for nature lovers. | Gros Cap Marina, Hiking trails, Scenic picnics, Bird watching, Fishing areas |
| Sault Ste. Marie North | A more rural setting, appealing to those looking for peace and quiet away from the city. Great for families and nature retreats. | Sault Ste. Marie State Forest, Camping spots, Hiking opportunities, Wildlife viewing, Local farms |
| Sugar Island | An island community offering unique outdoor experiences and a retreat environment perfect for vacationers. | Sugar Island Ferry, Beaches, Fishing and hunting, Nature trails, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sault Ste. Marie offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sault Ste. Marie?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sault Ste. Marie
- The Sault Ste. Marie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sault Ste. Marie, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.3% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays (combined 6.6%) offer potential for unique stay experiences.
Sault Ste. Marie Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sault Ste. Marie
- The dominant room capacity in Sault Ste. Marie is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.2% of the active Airbnb listings in Sault Ste. Marie, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sault Ste. Marie.
Sault Ste. Marie Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sault Ste. Marie
- The most common guest capacity trend in Sault Ste. Marie vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sault Ste. Marie STR market, accounting for 47.9% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sault Ste. Marie.
- On average, properties in Sault Ste. Marie are equipped to host 4.2 guests.
How Do Listings in Sault Ste. Marie Compare on Quality?
Listing quality in Sault Ste. Marie can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sault Ste. Marie
- At 24.1 photos per listing on average, Sault Ste. Marie hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sault Ste. Marie averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sault Ste. Marie?
Amenity Prevalence
Amenity Insights for Sault Ste. Marie
- Essential amenities in Sault Ste. Marie that guests expect include: Heating, Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sault Ste. Marie: Heating, Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Heating, Wifi, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sault Ste. Marie to stay competitive.
Which Airbnb Amenities Boost Revenue in Sault Ste. Marie?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sault Ste. Marie, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 78.3% | $24,709 | $5,855 | 322.0% |
Kitchen | 87.0% | $22,835 | $5,780 | 295.1% |
TV | 84.8% | $22,931 | $7,678 | 198.7% |
Dishwasher | 26.1% | $39,089 | $14,088 | 177.5% |
Air conditioning | 78.3% | $23,938 | $8,630 | 177.4% |
Hot water | 84.8% | $22,831 | $8,235 | 177.3% |
Pack ’n play/Travel crib | 17.4% | $41,708 | $16,169 | 158.0% |
Private entrance | 45.7% | $30,862 | $11,999 | 157.2% |
Hair dryer | 58.7% | $27,539 | $10,764 | 155.8% |
Board games | 21.7% | $38,287 | $15,700 | 143.9% |
Revenue Impact Insights for Sault Ste. Marie
- Dishes and silverware tops the revenue impact list with a 322.0% uplift — listings with this amenity earn $24,709 vs. $5,855 without it.
- Kitchen, TV, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sault Ste. Marie STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sault Ste. Marie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSault Ste. Marie Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sault Ste. Marie
- The typical guest profile for Airbnb in Sault Ste. Marie consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Canada (0.6%).
- Top languages spoken are English (84.3%) followed by Spanish (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sault Ste. Marie?
Listings in Sault Ste. Marie average 4.88 out of 5 overall, with about 81.5 reviews per active listing and 45.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sault Ste. Marie
- With an overall rating of 4.88, Sault Ste. Marie listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sault Ste. Marie Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sault Ste. Marie
- The most common availability pattern in Sault Ste. Marie falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sault Ste. Marie (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sault Ste. Marie?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sault Ste. Marie
- The overall average booking lead time for vacation rentals in Sault Ste. Marie is 62 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Sault Ste. Marie.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Sault Ste. Marie averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sault Ste. Marie?
Guests in Sault Ste. Marie stay about 4.9 nights on average, generating roughly 1,208 reservations and 26.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sault Ste. Marie
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sault Ste. Marie
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (8.9 nights) and shorten in Jul (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sault Ste. Marie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
39.1% of total
2 Nights
18 listings
39.1% of total
4-6 Nights
1 listings
2.2% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
8 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sault Ste. Marie is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.2%) of the Sault Ste. Marie Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Sault Ste. Marie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Sault Ste. Marie hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sault Ste. Marie.
Sault Ste. Marie Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
29.5% of total
Moderate
15 listings
34.1% of total
Firm
14 listings
31.8% of total
Strict
2 listings
4.5% of total
Cancellation Policy Insights for Sault Ste. Marie
- The prevailing Airbnb cancellation policy trend in Sault Ste. Marie is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.6%) and stricter (36.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Sault Ste. Marie.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sault Ste. Marie.
How Much Are Airbnb Cleaning Fees in Sault Ste. Marie?
Cleaning fees in Sault Ste. Marie are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sault Ste. Marie
- 95.7% of listings charge a cleaning fee, making it standard practice in Sault Ste. Marie. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $64 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sault Ste. Marie median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sault Ste. Marie Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sault Ste. Mariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sault Ste Marie Historic Home, Walk to Town!
Entire Place • 4 bedrooms
Bring the Whole Family!
Entire Place • 4 bedrooms
Sauna/1 bedrm./1 and 1/2 bath/sleeps 6/1200 sq ft
Entire Place • 1 bedroom
Relaxing Home Away From Home
Entire Place • 2 bedrooms
Historic John Quinn Saloon Loft Apartment
Entire Place • 1 bedroom
3blks to LSSU~1mi to Downtown/Locks~Pet Friendly!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sault Ste. Marie?
Learn from the best! This table showcases top-performing Airbnb hosts in Sault Ste. Marie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danna | 3 | $115,472 | 723 | 4.99/5.0 |
| Evolve | 1 | $84,845 | 71 | 4.77/5.0 |
| Barbara | 3 | $67,910 | 202 | 4.88/5.0 |
| Fred | 2 | $59,115 | 237 | 4.78/5.0 |
| Alan | 2 | $56,982 | 90 | 4.96/5.0 |
| Marc | 1 | $52,090 | 196 | 4.94/5.0 |
| Connie | 2 | $49,255 | 236 | 4.95/5.0 |
| Alekz | 8 | $48,698 | 365 | 4.84/5.0 |
| Jennifer | 1 | $46,984 | 50 | 4.98/5.0 |
| Alex | 2 | $46,522 | 228 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sault Ste. Marie.
Who Are the Airbnb Hosts in Sault Ste. Marie?
Sault Ste. Marie is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sault Ste. Marie
- With 65.2% Superhosts, Sault Ste. Marie has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sault Ste. Marie averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sault Ste. Marie
These are the highest-grossing professional property management operations in Sault Ste. Marie, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $84,845 | $249 | 87.7% | 4.77/5 |
| Alan | 2 | $56,982 | $234 | 36.0% | 4.96/5 |
| Alekz | 8 | $48,698 | $163 | 19.2% | 4.84/5 |
Management Company Insights for Sault Ste. Marie
- The leading management company, Evolve, operates 1 listings with $84,845 in gross revenue — a useful benchmark for what scale looks like in Sault Ste. Marie.
- Top managers average 4 properties each, suggesting professional management in Sault Ste. Marie still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 17.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sault Ste. Marie's Airbnb Market Compare to Nearby Cities?
How does the Sault Ste. Marie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Beaugrand Township, Sault Ste. Marie has 11 percentage points lower occupancy and about $227 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 13 | $6,010 | $481.22 | 49% |
| Wilson Township | 14 | $4,834 | $485.67 | 34% |
| Walloon Lake | 26 | $4,553 | $475.80 | 43% |
| West Traverse Township | 33 | $4,478 | $570.22 | 36% |
| Maple River Township | 11 | $4,477 | $381.00 | 44% |
| Melrose Township | 19 | $4,382 | $388.28 | 45% |
| Beaugrand Township | 20 | $4,312 | $398.85 | 53% |
| Leelanau Township | 46 | $4,284 | $423.94 | 51% |
| Livingston Township | 11 | $4,262 | $346.59 | 50% |
| Marion Township | 17 | $3,984 | $378.22 | 38% |
Frequently Asked Questions About Airbnb in Sault Ste. Marie
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sault Ste. Marie.
How much do Airbnb hosts make in Sault Ste. Marie?
Sault Ste. Marie hosts earn about $20,610 per year on average, with an average nightly rate of $172 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Sault Ste. Marie, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Sault Ste. Marie market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sault Ste. Marie?
The average Airbnb occupancy rate in Sault Ste. Marie is 42.1%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sault Ste. Marie?
Listings in Sault Ste. Marie average $172 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sault Ste. Marie?
Sault Ste. Marie currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sault Ste. Marie?
AirROI currently classifies the short-term rental regulation level in Sault Ste. Marie as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sault Ste. Marie?
RevPAR in Sault Ste. Marie is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sault Ste. Marie?
At 42.1% occupancy, Sault Ste. Marie can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,610, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sault Ste. Marie?
The average booking lead time in Sault Ste. Marie is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sault Ste. Marie?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sault Ste. Marie include Downtown Sault Ste. Marie, Waterfront, East Side. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sault Ste. Marie?
entire_home listings make up 71.7% of the active supply in Sault Ste. Marie. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sault Ste. Marie compare to nearby Airbnb markets?
Among neighboring markets, Friendship Township posts $72,126 in average annual revenue with 49.1% occupancy, compared to Sault Ste. Marie's $20,610 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sault Ste. Marie?
The average Airbnb stay length in Sault Ste. Marie is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sault Ste. Marie?
Airbnb listings in Sault Ste. Marie average 4.88 out of 5 overall. About 45.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sault Ste. Marie?
Dishes and silverware and Kitchen are among the strongest revenue-linked amenities in Sault Ste. Marie. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sault Ste. Marie?
Yes. About 95.7% of active Airbnb listings in Sault Ste. Marie charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sault Ste. Marie?
A 65.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.