Gerrish Township, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gerrish Township, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,675 per year — at a $231 nightly rate, 32.4% occupancy, and a $86 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 64 active listings, Gerrish Township is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 73.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gerrish Township?
In Gerrish Township, the headline Airbnb metrics are $18,675 in average annual revenue,32.4% occupancy, $231 ADR, and $86 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gerrish Township?
Understanding the monthly revenue variations for Airbnb listings in Gerrish Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gerrish Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gerrish Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,098 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gerrish Township
What Is the Monthly Airbnb Occupancy Rate in Gerrish Township?
Maximize your bookings by understanding the Gerrish Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gerrish Township:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gerrish Township
What Is the Average Airbnb Nightly Rate in Gerrish Township?
Effective short term rental pricing strategy in Gerrish Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gerrish Township typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $448+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Gerrish Township
What Is the RevPAR for Airbnb in Gerrish Township?
RevPAR in Gerrish Township is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $100 RevPAR.
- Best-in-class (Top 10%) achieve $149 RevPAR.
Average Monthly RevPAR Trend in Gerrish Township
RevPAR Insights for Gerrish Township
- The average RevPAR in Gerrish Township is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($149) and bottom 25% ($30) is $119, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gerrish Township benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $100+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gerrish Township?
Gerrish Township's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,318 per month
- Occupancy rates average 47.1%
- Daily rates average $259
Shoulder Season
- Revenue averages $1,695 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $233
Low Season (February, March, November)
- Revenue drops to average $1,209 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $243
Seasonality Insights for Gerrish Township
- Airbnb seasonality in Gerrish Township is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gerrish Township's highest earning potential, with monthly revenues climbing to $5,625, occupancy reaching 58.1%, and ADRs peaking at $266.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,051, occupancy could drop to 18.5%, and ADRs may adjust to $204.
- Lower occupancy paired with meaningful seasonality means hosts in Gerrish Township need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gerrish Township, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gerrish Township?
Low regulation and minimal registration activity in Gerrish Township, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gerrish Township to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gerrish Township?
Gerrish Township is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Higgins Lake | One of the most stunning lakes in Michigan, offering clear blue water and sandy beaches, perfect for summer vacations and water activities. | Higgins Lake State Park, Higgins Lake, Mason Tract Pathway, Nearby golf courses, Fishing and boating opportunities |
| Lake Margrethe | A serene lake surrounded by natural beauty, ideal for those seeking a peaceful retreat or family getaway, popular in the summer for lake activities. | Lake Margrethe, Campgrounds in the area, Fishing spots, Paddle boating, Picnic areas |
| Crawford Lake | A quiet, less populated lake area known for its natural beauty, attracting nature lovers and families looking for a calm atmosphere. | Crawford Lake, Nearby hiking trails, Wildlife viewing, Fishing spots, Picnic areas |
| Shingle Lake | A small, picturesque lake perfect for those wanting a cozy escape in nature, with great fishing and swimming opportunities. | Shingle Lake, Kayaking and canoeing, Fishing, Local wildlife, Hiking trails nearby |
| Roosevelt Lake | Ideal for those who enjoy a rural experience, it offers a relaxing atmosphere with opportunities for fishing and enjoying nature. | Roosevelt Lake, Fishing opportunities, Wildlife viewing, Natural trails around the lake, Serenity and nature |
| Gerrish Township Park | A community park offering recreational facilities, a great spot for families and gatherings, popular among locals and tourists. | Playground, Picnic areas, Trails, Sports facilities, Community events |
| North Higgins Lake State Park | A state park providing access to Higgins Lake and outdoor activities, popular among hikers, campers, and beachgoers. | Hiking trails, Camping, Swimming, Fishing, Beach access |
| Grayling | A nearby city with rich history and outdoor activities, attracting tourists who want to explore Michigan's great outdoors including the AuSable River. | AuSable River, Fishing and canoeing, Historical sites, Downtown shops and dining, Recreational opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gerrish Township offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gerrish Township?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gerrish Township
- The Gerrish Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gerrish Township, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
Gerrish Township Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gerrish Township
- The dominant room capacity in Gerrish Township is 3 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Gerrish Township, indicating a high concentration in these sizes.
- A significant 51.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gerrish Township.
Gerrish Township Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gerrish Township
- The most common guest capacity trend in Gerrish Township vacation rentals is listings accommodating 8+ guests (39.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gerrish Township STR market, accounting for 67.2% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gerrish Township.
- On average, properties in Gerrish Township are equipped to host 6.1 guests.
How Do Listings in Gerrish Township Compare on Quality?
Listing quality in Gerrish Township can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gerrish Township
- At 29.9 photos per listing on average, Gerrish Township hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gerrish Township averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gerrish Township?
Amenity Prevalence
Amenity Insights for Gerrish Township
- Essential amenities in Gerrish Township that guests expect include: Free parking on premises, Smoke alarm, Coffee maker, Wifi, TV, Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Bed linens, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gerrish Township: Free parking on premises, Smoke alarm, Coffee maker, Wifi, TV, Heating, Refrigerator.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Coffee maker, Wifi, TV, Heating, Refrigerator.
- Consider adding popular differentiators like Microwave or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gerrish Township to stay competitive.
Which Airbnb Amenities Boost Revenue in Gerrish Township?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gerrish Township, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 10.9% | $54,156 | $14,317 | 278.3% |
Hot water | 89.1% | $20,229 | $6,021 | 236.0% |
Toaster | 57.8% | $26,428 | $8,050 | 228.3% |
Board games | 42.2% | $31,229 | $9,514 | 228.2% |
Clothing storage | 46.9% | $29,604 | $9,031 | 227.8% |
Cooking basics | 84.4% | $20,947 | $6,404 | 227.1% |
Dishwasher | 40.6% | $31,489 | $9,907 | 217.8% |
BBQ grill | 67.2% | $24,037 | $7,694 | 212.4% |
Kitchen | 85.9% | $20,633 | $6,707 | 207.6% |
Dining table | 56.3% | $26,447 | $8,683 | 204.6% |
Revenue Impact Insights for Gerrish Township
- High chair tops the revenue impact list with a 278.3% uplift — listings with this amenity earn $54,156 vs. $14,317 without it.
- Hot water, Cooking basics, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gerrish Township STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gerrish Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGerrish Township Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gerrish Township
- The typical guest profile for Airbnb in Gerrish Township consists of primarily domestic travelers (99%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Germany (0.5%).
- Top languages spoken are English (78.1%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gerrish Township?
Listings in Gerrish Township average 4.79 out of 5 overall, with about 33.6 reviews per active listing and 45.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gerrish Township
- An average rating of 4.79 places Gerrish Township in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gerrish Township Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gerrish Township
- The most common availability pattern in Gerrish Township falls within the 271-366 days range, representing 73.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gerrish Township (48.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gerrish Township?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gerrish Township
- The overall average booking lead time for vacation rentals in Gerrish Township is 56 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Gerrish Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Gerrish Township averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gerrish Township?
Guests in Gerrish Township stay about 4.3 nights on average, generating roughly 993 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Gerrish Township
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gerrish Township
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (7.5 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gerrish Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
21.9% of total
2 Nights
15 listings
23.4% of total
3 Nights
9 listings
14.1% of total
4-6 Nights
2 listings
3.1% of total
30+ Nights
24 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gerrish Township is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Gerrish Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Gerrish Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gerrish Township.
Gerrish Township Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.6% of total
Super Strict 30 Days
2 listings
3.1% of total
Flexible
2 listings
3.1% of total
Moderate
23 listings
35.9% of total
Firm
23 listings
35.9% of total
Strict
13 listings
20.3% of total
Cancellation Policy Insights for Gerrish Township
- The prevailing Airbnb cancellation policy trend in Gerrish Township is Moderate, used by 35.9% of listings.
- A majority (56.2%) of hosts in Gerrish Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.9% market standard in Gerrish Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Gerrish Township.
How Much Are Airbnb Cleaning Fees in Gerrish Township?
Cleaning fees in Gerrish Township are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gerrish Township
- 93.8% of listings charge a cleaning fee, making it standard practice in Gerrish Township. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $138 is close to the median ($135), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gerrish Township median of $135. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gerrish Township Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gerrish Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeview Family Retreat Paddleboards, Games & Fun
Entire Place • 3 bedrooms
Lakefront Roscommon Home w/ Game Room & Dock!
Entire Place • 4 bedrooms
Higgins Lakefront*Guest house*peddle boat*fire pit
Entire Place • 4 bedrooms
True Higgins Lakefront | Dock & Sunrises
Entire Place • 4 bedrooms
Larkin's Cabin | Cozy Pet & Family Friendly!
Entire Place • 3 bedrooms
Renovated Lakefront Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gerrish Township?
Learn from the best! This table showcases top-performing Airbnb hosts in Gerrish Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $123,049 | 192 | 4.42/5.0 |
| Patrick | 1 | $97,939 | 48 | 5.00/5.0 |
| Matthew | 1 | $79,668 | 21 | 5.00/5.0 |
| Steve | 10 | $64,039 | 105 | 4.74/5.0 |
| Stilled Water Property Managem | 1 | $55,755 | 7 | 5.00/5.0 |
| Krystle | 1 | $52,091 | 116 | 4.97/5.0 |
| Ana | 1 | $46,266 | 15 | 4.93/5.0 |
| Mariah | 1 | $43,785 | 19 | 4.89/5.0 |
| Erica | 1 | $43,630 | 5 | 5.00/5.0 |
| Aaron | 1 | $40,721 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gerrish Township.
Who Are the Airbnb Hosts in Gerrish Township?
Gerrish Township has a relatively balanced host base.
Host Profile Insights for Gerrish Township
- A 48.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gerrish Township averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gerrish Township
These are the highest-grossing professional property management operations in Gerrish Township, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 5 | $123,049 | $301 | 41.1% | 4.42/5 |
| Steve | 10 | $64,039 | $105 | 19.3% | 4.74/5 |
| Stilled Water Property Managem | 1 | $55,755 | $462 | 36.2% | 5.00/5 |
Management Company Insights for Gerrish Township
- The leading management company, Evolve, operates 5 listings with $123,049 in gross revenue — a useful benchmark for what scale looks like in Gerrish Township.
- Top managers average 5 properties each, suggesting professional management in Gerrish Township still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gerrish Township's Airbnb Market Compare to Nearby Cities?
How does the Gerrish Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grattan Township, Gerrish Township has 23 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 37 | $6,015 | $506.78 | 50% |
| Friendship Township | 13 | $6,010 | $481.22 | 49% |
| Blair Township | 51 | $5,212 | $521.06 | 45% |
| City of Frankenmuth | 31 | $5,096 | $327.04 | 52% |
| Wilson Township | 14 | $4,834 | $485.67 | 34% |
| Grattan Township | 16 | $4,703 | $375.01 | 55% |
| Walloon Lake | 26 | $4,553 | $475.80 | 43% |
| Bingham Township | 27 | $4,550 | $505.69 | 46% |
| West Traverse Township | 33 | $4,478 | $570.22 | 36% |
| Maple River Township | 11 | $4,477 | $381.00 | 44% |
Frequently Asked Questions About Airbnb in Gerrish Township
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gerrish Township.
How much do Airbnb hosts make in Gerrish Township?
Gerrish Township hosts earn about $18,675 per year on average, with an average nightly rate of $231 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Gerrish Township, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Gerrish Township market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gerrish Township?
The average Airbnb occupancy rate in Gerrish Township is 32.4%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gerrish Township?
Listings in Gerrish Township average $231 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gerrish Township?
Gerrish Township currently has about 64 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gerrish Township?
AirROI currently classifies the short-term rental regulation level in Gerrish Township as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gerrish Township?
RevPAR in Gerrish Township is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gerrish Township?
Occupancy of 32.4% means Gerrish Township is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,675, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gerrish Township?
The average booking lead time in Gerrish Township is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gerrish Township?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gerrish Township include Higgins Lake, Lake Margrethe, Crawford Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gerrish Township?
entire_home listings make up 84.4% of the active supply in Gerrish Township. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gerrish Township compare to nearby Airbnb markets?
Among neighboring markets, Greilickville posts $72,180 in average annual revenue with 50.2% occupancy, compared to Gerrish Township's $18,675 and 32.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gerrish Township?
The average Airbnb stay length in Gerrish Township is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gerrish Township?
Airbnb listings in Gerrish Township average 4.79 out of 5 overall. About 45.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gerrish Township?
High chair and Hot water are among the strongest revenue-linked amenities in Gerrish Township. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gerrish Township?
Yes. About 93.8% of active Airbnb listings in Gerrish Township charge a cleaning fee, and the average fee is $138. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gerrish Township?
A 48.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.