Sterlington, Louisiana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sterlington, Louisiana? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $19,404 per year — at a $181 nightly rate, 43.9% occupancy, and a $78 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Sterlington is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 144.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sterlington?
In Sterlington, the headline Airbnb metrics are $19,404 in average annual revenue,43.9% occupancy, $181 ADR, and $78 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sterlington?
Understanding the monthly revenue variations for Airbnb listings in Sterlington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sterlington is typically March, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sterlington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,155 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,259 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,392, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sterlington
What Is the Monthly Airbnb Occupancy Rate in Sterlington?
Maximize your bookings by understanding the Sterlington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sterlington:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sterlington
What Is the Average Airbnb Nightly Rate in Sterlington?
Effective short term rental pricing strategy in Sterlington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sterlington typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Sterlington
What Is the RevPAR for Airbnb in Sterlington?
RevPAR in Sterlington is currently $78. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $57 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $108 RevPAR.
Average Monthly RevPAR Trend in Sterlington
RevPAR Insights for Sterlington
- The average RevPAR in Sterlington is $78. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($108) and bottom 25% ($57) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sterlington benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sterlington?
Sterlington's peak Airbnb season falls in March, May, July, while the softest stretch is January, August, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, May, July)
- Revenue averages $3,067 per month
- Occupancy rates average 54.5%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,262 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $183
Low Season (January, August, December)
- Revenue drops to average $1,862 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $172
Seasonality Insights for Sterlington
- The Airbnb seasonality pattern in Sterlington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sterlington's highest earning potential, with monthly revenues climbing to $3,380, occupancy reaching 58.6%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,761, occupancy could drop to 36.5%, and ADRs may adjust to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sterlington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sterlington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sterlington?
Low regulation and minimal registration activity in Sterlington, Louisiana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sterlington to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sterlington?
With a compact short-term rental market, Sterlington gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sterlington Town Center | The heart of Sterlington with easy access to shops and restaurants, making it convenient for visitors to enjoy local dining and entertainment. | Sterlington Sports Complex, Local eateries, Antique shops, Community parks, Events and festivals |
| Lake D'Arbonne | A beautiful recreational area perfect for fishing, boating, and relaxing by the water. Attracts nature lovers and outdoor enthusiasts. | Lake D'Arbonne State Park, Fishing and boating, Hiking trails, Bird watching, Picnic areas |
| Ouachita Riverfront | Scenic views and outdoor activities along the river, appealing to visitors seeking relaxation and adventure. | Ouachita River kayaking, Waterfront parks, Fishing spots, Scenic walking trails, Riverfront events |
| Local Historical Sites | Rich history with several historical sites that attract guests interested in the cultural heritage of the region. | Historic Sterlington Depot, Old churches, Local museums, Heritage festivals, Guided history tours |
| Nearby Monroe Attractions | Proximity to Monroe, LA, offers access to urban amenities and attractions while enjoying a quieter stay in Sterlington. | Monroe Civic Center, Pecanland Mall, Louisiana Purchase Gardens and Zoo, Chennault Aviation and Military Museum |
| Nature Trails and Parks | Surrounded by natural beauty and various parks, ideal for guests looking to hike, bike, and explore the outdoors. | Hiking trails, Wildlife viewing, Picnic spots, Children's playgrounds, Outdoor exercise areas |
| Sterlington Schools and Community | Family-friendly area with good schools, appealing to visitors looking for more long-term stays or families on vacation. | Community events, Local sports teams, Family-friendly restaurants, Education-related attractions |
| Annual Local Events | Sterlington hosts various events throughout the year that bring in tourists, making short-term rentals valuable during these times. | Annual festivals, Holiday celebrations, Farmers markets, Concerts in the park, Community gatherings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sterlington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sterlington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sterlington
- The Sterlington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sterlington, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 9.0%) offer potential for unique stay experiences.
Sterlington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sterlington
- The dominant room capacity in Sterlington is 2 bedrooms listings, making up 72.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 90.9% of the active Airbnb listings in Sterlington, indicating a high concentration in these sizes.
Sterlington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sterlington
- The most common guest capacity trend in Sterlington vacation rentals is listings accommodating 6 guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Sterlington STR market, accounting for 68.2% of listings.
- 59.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sterlington.
- On average, properties in Sterlington are equipped to host 5.6 guests.
How Do Listings in Sterlington Compare on Quality?
Listing quality in Sterlington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sterlington
- At 27.8 photos per listing on average, Sterlington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sterlington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sterlington?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Sterlington
- Essential amenities in Sterlington that guests expect include: Free parking on premises, Heating, Oven, Kitchen, Dishes and silverware, Air conditioning, Smoke alarm, Microwave, Cooking basics, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sterlington: Free parking on premises, Heating, Oven, Kitchen, Dishes and silverware, Air conditioning, Smoke alarm, Microwave, Cooking basics, Hot water.
- Prioritize adding missing essentials: Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sterlington to stay competitive.
Which Airbnb Amenities Boost Revenue in Sterlington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sterlington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ceiling fan | 59.1% | $24,746 | $11,688 | 111.7% |
Dining table | 59.1% | $24,746 | $11,688 | 111.7% |
Fire extinguisher | 40.9% | $27,896 | $13,525 | 106.3% |
Patio or balcony | 54.5% | $25,161 | $12,495 | 101.4% |
Waterfront | 45.5% | $26,299 | $13,659 | 92.5% |
Board games | 22.7% | $30,825 | $16,045 | 92.1% |
Outdoor dining area | 27.3% | $29,638 | $15,566 | 90.4% |
Laundromat nearby | 22.7% | $30,560 | $16,123 | 89.5% |
Hangers | 59.1% | $24,040 | $12,708 | 89.2% |
Outdoor furniture | 36.4% | $27,556 | $14,746 | 86.9% |
Revenue Impact Insights for Sterlington
- Ceiling fan tops the revenue impact list with a 111.7% uplift — listings with this amenity earn $24,746 vs. $11,688 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sterlington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sterlington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSterlington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sterlington
- The typical guest profile for Airbnb in Sterlington consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.9%).
- Top languages spoken are English (89.7%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sterlington?
Listings in Sterlington average 4.89 out of 5 overall, with about 45.5 reviews per active listing and 59.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sterlington
- With an overall rating of 4.89, Sterlington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.94), while Cleanliness (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sterlington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sterlington
- The most common availability pattern in Sterlington falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sterlington (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sterlington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sterlington
- The overall average booking lead time for vacation rentals in Sterlington is 32 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Sterlington.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Sterlington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sterlington?
Guests in Sterlington stay about 4.4 nights on average, generating roughly 535 reservations and 24.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sterlington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sterlington
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (9.3 nights) and shorten in Aug (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sterlington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
15 listings
68.2% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sterlington is 2 Nights, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Sterlington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 68.2% of Sterlington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sterlington.
Sterlington Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
13.6% of total
Flexible
3 listings
13.6% of total
Moderate
14 listings
63.6% of total
Firm
2 listings
9.1% of total
Cancellation Policy Insights for Sterlington
- The prevailing Airbnb cancellation policy trend in Sterlington is Moderate, used by 63.6% of listings.
- The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in Sterlington may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.6% market standard in Sterlington.
- Regularly review your cancellation policy against competitors and market demand shifts in Sterlington.
How Much Are Airbnb Cleaning Fees in Sterlington?
Cleaning fees in Sterlington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sterlington
- 90.9% of listings charge a cleaning fee, making it standard practice in Sterlington. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $79 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sterlington median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sterlington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sterlingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The River House - Plus LockOut Floor for 12 Guests
Private Room • 3 bedrooms
Rooster Ridge
Entire Place • 2 bedrooms
The River Escape Cabin - Serene 2 BR Drift Away
Entire Place • 2 bedrooms
Sugah’s Bayou Bungalow
Entire Place • 1 bedroom
The Lucky Duck *no cleaning fee*
Entire Place • 3 bedrooms
New and Comfortable Home In Sterlington
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sterlington?
Learn from the best! This table showcases top-performing Airbnb hosts in Sterlington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 8 | $95,477 | 60 | 4.80/5.0 |
| Jo Tiffany | 3 | $88,487 | 141 | 4.90/5.0 |
| Brandon | 3 | $52,334 | 177 | 4.97/5.0 |
| Chris And Rebecca | 1 | $34,138 | 192 | 4.97/5.0 |
| Sarah | 1 | $31,502 | 155 | 4.98/5.0 |
| Megan | 1 | $30,174 | 80 | 4.75/5.0 |
| Cristina | 2 | $29,476 | 27 | 4.89/5.0 |
| John | 1 | $27,662 | 29 | 4.97/5.0 |
| Tom | 1 | $18,893 | 89 | 4.84/5.0 |
| Darren | 1 | $18,744 | 51 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sterlington.
Who Are the Airbnb Hosts in Sterlington?
Sterlington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sterlington
- With 90.9% Superhosts, Sterlington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 36.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 18.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 100.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sterlington averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sterlington
These are the highest-grossing professional property management operations in Sterlington, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| James | 8 | $95,477 | $210 | 34.5% | 4.80/5 |
Management Company Insights for Sterlington
- The leading management company, James, operates 8 listings with $95,477 in gross revenue — a useful benchmark for what scale looks like in Sterlington.
- Top managers average 8 properties each, suggesting professional management in Sterlington still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sterlington's Airbnb Market Compare to Nearby Cities?
How does the Sterlington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Benton, Sterlington has 2 percentage points higher occupancy and about $44 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milam | 13 | $2,977 | $355.57 | 34% |
| Homer | 13 | $2,909 | $265.52 | 39% |
| Jonesboro | 12 | $2,308 | $231.27 | 40% |
| Farmerville | 37 | $2,276 | $228.98 | 39% |
| Benton | 17 | $2,012 | $224.64 | 42% |
| Natchitoches | 89 | $1,977 | $312.56 | 30% |
| Zwolle | 38 | $1,870 | $267.03 | 28% |
| Downsville | 12 | $1,806 | $233.04 | 33% |
| Greenville | 20 | $1,774 | $252.61 | 30% |
| Many | 123 | $1,767 | $264.41 | 30% |
Frequently Asked Questions About Airbnb in Sterlington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sterlington.
How much do Airbnb hosts make in Sterlington?
Sterlington hosts earn about $19,404 per year on average, with an average nightly rate of $181 and RevPAR of $78. Those figures describe the typical revenue environment for active listings in Sterlington, Louisiana, not the ceiling for the best operators. Source: AirROI 2026 data, Sterlington market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Sterlington?
The average Airbnb occupancy rate in Sterlington is 43.9%. March is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sterlington?
Listings in Sterlington average $181 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sterlington?
Sterlington currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sterlington?
AirROI currently classifies the short-term rental regulation level in Sterlington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sterlington?
RevPAR in Sterlington is about $78. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sterlington?
At 43.9% occupancy, Sterlington can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,404, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sterlington?
The average booking lead time in Sterlington is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sterlington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sterlington include Sterlington Town Center, Lake D'Arbonne, Ouachita Riverfront. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sterlington?
entire_home listings make up 95.5% of the active supply in Sterlington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sterlington compare to nearby Airbnb markets?
Among neighboring markets, Milam posts $35,729 in average annual revenue with 33.6% occupancy, compared to Sterlington's $19,404 and 43.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sterlington?
The average Airbnb stay length in Sterlington is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sterlington?
Airbnb listings in Sterlington average 4.89 out of 5 overall. About 59.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sterlington?
Ceiling fan and Dining table are among the strongest revenue-linked amenities in Sterlington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sterlington?
Yes. About 90.9% of active Airbnb listings in Sterlington charge a cleaning fee, and the average fee is $79. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sterlington?
A 90.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.