Morton, Illinois Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morton, Illinois? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,122 per year — at a $151 nightly rate, 53.1% occupancy, and a $86 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Morton is a micro-market where solid booking activity throughout the year. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morton?
In Morton, the headline Airbnb metrics are $25,122 in average annual revenue,53.1% occupancy, $151 ADR, and $86 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morton?
Understanding the monthly revenue variations for Airbnb listings in Morton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,334 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,445, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morton
What Is the Monthly Airbnb Occupancy Rate in Morton?
Maximize your bookings by understanding the Morton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morton:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morton
What Is the Average Airbnb Nightly Rate in Morton?
Effective short term rental pricing strategy in Morton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morton typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Morton
What Is the RevPAR for Airbnb in Morton?
RevPAR in Morton is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $62 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $114 RevPAR.
Average Monthly RevPAR Trend in Morton
RevPAR Insights for Morton
- The average RevPAR in Morton is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($114) and bottom 25% ($62) is $52, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morton benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morton?
Morton's peak Airbnb season falls in July, June, August, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $3,817 per month
- Occupancy rates average 58.5%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,357 per month
- Occupancy maintains around 55.5%
- Daily rates hold near $138
Low Season (February, March, April)
- Revenue drops to average $1,678 per month
- Occupancy decreases to average 42.0%
- Daily rates adjust to average $124
Seasonality Insights for Morton
- Airbnb seasonality in Morton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morton's highest earning potential, with monthly revenues climbing to $4,205, occupancy reaching 69.2%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,550, occupancy could drop to 37.3%, and ADRs may adjust to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morton?
Low regulation and minimal registration activity in Morton, Illinois, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Morton?
With a compact short-term rental market, Morton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morton | The heart of Morton, offering easy access to local shops, restaurants, and community events. It attracts both business travelers and families visiting for local attractions. | Morton Museum, Morton Community Center, Local Dining Options, Morton Farmers' Market |
| Morton Parks | A family-friendly area known for its beautiful parks and recreational activities, attracting families and groups looking for outdoor fun. | Ever Scenic Park, Cedar Street Park, Morton Aquatic Center, Walking Trails, Picnic Areas |
| Historical Morton | Rich in history and charm, this area features historic homes and buildings, appealing to visitors interested in the local culture and history. | Historical Society of Morton, The Old Jail Museum, Cultural Events, Local Heritage Tours |
| Morton Sports Complex | Ideal for sports enthusiasts, this area hosts multiple sports events and activities, making it popular among families and youth teams looking for nearby accommodations. | Morton Sports Complex, Football Fields, Baseball Diamonds, Community Sports Events |
| Nearby Peoria | Just a short drive away, Peoria offers urban attractions while still being close to Morton. It's great for visitors who want city amenities. | Peoria Riverfront Museum, Civic Center, Wildlife Prairie Park, Shopping and Dining |
| Rustic Morton | Surrounded by nature and farmland, this area provides a peaceful retreat for those seeking a quiet countryside experience and outdoor activities. | Scenic Countryside, Farmer's Markets, Nature Trails |
| Morton Arts District | Boosting a growing arts scene, this area attracts creative minds and anyone interested in local arts, offering a more cultural lodging option. | Art Galleries, Local Artists Studios, Craft Fairs, Art Tours |
| Morton Festivals | Various seasonal festivals keep this area lively, attracting visitors throughout the year looking for unique local experiences. | Morton Pumpkin Festival, Music Festivals, Seasonal Events, Local Crafts and Vendors |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morton
- The Morton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morton, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Morton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morton
- The dominant room capacity in Morton is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Morton, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morton.
Morton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morton
- The most common guest capacity trend in Morton vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Morton STR market, accounting for 70.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morton.
- On average, properties in Morton are equipped to host 4.5 guests.
How Do Listings in Morton Compare on Quality?
Listing quality in Morton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morton
- At 24 photos per listing on average, Morton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morton?
Amenity Prevalence
Amenity Insights for Morton
- Essential amenities in Morton that guests expect include: Air conditioning, TV, Kitchen, Wifi, Washer, Smoke alarm, Heating, Free parking on premises, Microwave, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morton: Air conditioning, TV, Kitchen, Wifi, Washer, Smoke alarm, Heating, Free parking on premises, Microwave, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Microwave, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morton to stay competitive.
Which Airbnb Amenities Boost Revenue in Morton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Extra pillows and blankets | 45.0% | $30,176 | $20,986 | 43.8% |
Dishwasher | 40.0% | $30,668 | $21,424 | 43.2% |
BBQ grill | 25.0% | $30,138 | $23,449 | 28.5% |
Barbecue utensils | 25.0% | $30,138 | $23,449 | 28.5% |
Outdoor furniture | 30.0% | $29,641 | $23,185 | 27.8% |
Backyard | 35.0% | $29,194 | $22,929 | 27.3% |
Ceiling fan | 35.0% | $28,703 | $23,193 | 23.8% |
Conditioner | 75.0% | $25,660 | $23,506 | 9.2% |
Room-darkening shades | 65.0% | $25,446 | $24,519 | 3.8% |
Patio or balcony | 25.0% | $25,443 | $25,014 | 1.7% |
Revenue Impact Insights for Morton
- Extra pillows and blankets tops the revenue impact list with a 43.8% uplift — listings with this amenity earn $30,176 vs. $20,986 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morton
- The typical guest profile for Airbnb in Morton consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Colombia (0.8%).
- Top languages spoken are English (72.2%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morton?
Listings in Morton average 4.9 out of 5 overall, with about 61.3 reviews per active listing and 60.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morton
- With an overall rating of 4.9, Morton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Cleanliness (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Morton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morton
- The most common availability pattern in Morton falls within the 91-180 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Morton (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morton
- The overall average booking lead time for vacation rentals in Morton is 39 days.
- Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Morton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Morton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morton?
Guests in Morton stay about 8 nights on average, generating roughly 498 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morton
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (11.2 nights) and shorten in Feb (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
3 listings
15% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
2 listings
10% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Morton is 1 Night, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (35%) caters to monthly stays (30+ nights) in Morton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35% of Morton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morton.
Morton Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
30% of total
Moderate
7 listings
35% of total
Firm
7 listings
35% of total
Cancellation Policy Insights for Morton
- The prevailing Airbnb cancellation policy trend in Morton is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Morton.
- Regularly review your cancellation policy against competitors and market demand shifts in Morton.
How Much Are Airbnb Cleaning Fees in Morton?
Cleaning fees in Morton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morton
- 95.0% of listings charge a cleaning fee, making it standard practice in Morton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($392) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morton median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mortonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fully Furnished Home in Historic Morton
Entire Place • 2 bedrooms
Cozy, Spacious, and Ready for Family Adventures!
Entire Place • 3 bedrooms
Charm on Clifton
Entire Place • 3 bedrooms
The Silo 8 - Modern 2BD in a Quiet Neighborhood
Entire Place • 2 bedrooms
The Silo 3 - 1bd Lofi Vibes
Entire Place • 1 bedroom
Charm on Main
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morton?
Learn from the best! This table showcases top-performing Airbnb hosts in Morton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Silo | 8 | $167,015 | 289 | 4.89/5.0 |
| Shawn | 2 | $68,614 | 281 | 4.95/5.0 |
| Kory | 1 | $65,483 | 151 | 4.94/5.0 |
| Christina | 1 | $53,768 | 75 | 4.99/5.0 |
| Joseph | 2 | $53,393 | 60 | 4.67/5.0 |
| Kimberly | 1 | $27,430 | 110 | 4.95/5.0 |
| Lisa | 1 | $17,438 | 92 | 4.86/5.0 |
| Nastascia | 1 | $15,167 | 4 | 5.00/5.0 |
| Lauren | 1 | $14,006 | 52 | 5.00/5.0 |
| Susan | 1 | $10,870 | 110 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morton.
Who Are the Airbnb Hosts in Morton?
Morton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Morton
- With 80.0% Superhosts, Morton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 80.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morton averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Morton's Airbnb Market Compare to Nearby Cities?
How does the Morton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with St. Charles, Morton has 2 percentage points lower occupancy and about $85 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glen Ellyn | 20 | $3,806 | $311.68 | 47% |
| Morris | 14 | $3,715 | $265.47 | 46% |
| Geneva | 32 | $3,575 | $248.76 | 49% |
| St. Charles Township | 19 | $3,050 | $289.82 | 41% |
| Roselle | 12 | $3,008 | $220.67 | 54% |
| Wheaton | 34 | $2,972 | $220.62 | 52% |
| Effingham | 23 | $2,909 | $270.65 | 42% |
| St. Charles | 37 | $2,834 | $236.18 | 55% |
| East Peoria | 24 | $2,833 | $222.54 | 47% |
| Plainfield | 19 | $2,814 | $206.02 | 44% |
Frequently Asked Questions About Airbnb in Morton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morton.
How much do Airbnb hosts make in Morton?
Morton hosts earn about $25,122 per year on average, with an average nightly rate of $151 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Morton, Illinois, not the ceiling for the best operators. Source: AirROI 2026 data, Morton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morton?
The average Airbnb occupancy rate in Morton is 53.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morton?
Listings in Morton average $151 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morton?
Morton currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morton?
AirROI currently classifies the short-term rental regulation level in Morton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morton?
RevPAR in Morton is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morton?
At 53.1% occupancy, Morton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,122, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morton?
The average booking lead time in Morton is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morton include Downtown Morton, Morton Parks, Historical Morton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morton?
entire_home listings make up 100.0% of the active supply in Morton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morton compare to nearby Airbnb markets?
Among neighboring markets, Glen Ellyn posts $45,674 in average annual revenue with 46.5% occupancy, compared to Morton's $25,122 and 53.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morton?
The average Airbnb stay length in Morton is about 8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morton?
Airbnb listings in Morton average 4.9 out of 5 overall. About 60.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morton?
Extra pillows and blankets and Dishwasher are among the strongest revenue-linked amenities in Morton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morton?
Yes. About 95.0% of active Airbnb listings in Morton charge a cleaning fee, and the average fee is $392. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morton?
A 80.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.