South Fulton, Georgia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Fulton, Georgia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,022 per year — at a $230 nightly rate, 31.8% occupancy, and a $77 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 111 active listings, South Fulton is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 136.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in South Fulton?
In South Fulton, the headline Airbnb metrics are $22,022 in average annual revenue,31.8% occupancy, $230 ADR, and $77 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Fulton?
Understanding the monthly revenue variations for Airbnb listings in South Fulton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Fulton is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Fulton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,352+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,736 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $645, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Fulton
What Is the Monthly Airbnb Occupancy Rate in South Fulton?
Maximize your bookings by understanding the South Fulton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Fulton:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Fulton
What Is the Average Airbnb Nightly Rate in South Fulton?
Effective short term rental pricing strategy in South Fulton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Fulton typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $454+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in South Fulton
What Is the RevPAR for Airbnb in South Fulton?
RevPAR in South Fulton is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $173 RevPAR.
Average Monthly RevPAR Trend in South Fulton
RevPAR Insights for South Fulton
- The average RevPAR in South Fulton is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($173) and bottom 25% ($17) is $156, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Fulton benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Fulton?
South Fulton's peak Airbnb season falls in July, June, August, while the softest stretch is February, April, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $3,374 per month
- Occupancy rates average 38.5%
- Daily rates average $218
Shoulder Season
- Revenue averages $2,981 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $221
Low Season (February, April, December)
- Revenue drops to average $2,568 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $220
Seasonality Insights for South Fulton
- The Airbnb seasonality pattern in South Fulton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Fulton's highest earning potential, with monthly revenues climbing to $3,552, occupancy reaching 40.1%, and ADRs peaking at $234.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,546, occupancy could drop to 26.7%, and ADRs may adjust to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Fulton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these South Fulton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in South Fulton?
Low regulation and minimal registration activity in South Fulton, Georgia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Fulton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in South Fulton?
South Fulton is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cascade Heights | A serene residential area offering a suburban feel with proximity to downtown Atlanta. Popular for its spacious homes and parks, attracting families and long-term stays. | Cascade Springs Nature Preserve, Greenbriar Mall, Historic West End, Adams Park |
| Camp Creek Parkway | A commercial corridor known for shopping and dining, making it a desirable location for visitors looking for convenience and access to amenities. | Camp Creek Marketplace, Wolf Creek Amphitheater, local restaurants, shops |
| South Fulton Parkway | A rapidly developing area with new commercial and residential projects. Ideal for attracting visitors due to its accessibility and modern developments. | South Fulton Art Center, accessible highways, local parks |
| Union City | An affordable area with a mix of residential and commercial opportunities, popular with budget-conscious travelers and families. | Old National Highway shopping, local parks, Chattahoochee Hills |
| Fulton Industrial Boulevard | An economic hub with plenty of business activity, attracting business travelers for short-term stays. | local warehouses, business parks, Mableton nearby |
| Sandtown | A suburban neighborhood with a mix of residential and local amenities, providing a homey feel for visitors looking for longer stays. | Sandtown Park, local eateries, community events |
| Enon Road | Increasingly popular for its affordable housing and proximity to major roadways, appealing to a diverse range of guests. | local shops, Green Space, convenient transport links |
| Lake City | A quaint area surrounded by nature and parks, attracting visitors who enjoy outdoor activities and a peaceful environment. | Lake City Park, fishing spots, hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Fulton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Fulton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Fulton
- The South Fulton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.9% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Fulton, House properties are the most common (82.9%), reflecting the local real estate landscape.
- Houses represent a significant 82.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 9.9%) offer potential for unique stay experiences.
South Fulton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Fulton
- The dominant room capacity in South Fulton is 5+ bedrooms listings, making up 18% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 36.0% of the active Airbnb listings in South Fulton, indicating a high concentration in these sizes.
- A significant 53.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Fulton.
South Fulton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Fulton
- The most common guest capacity trend in South Fulton vacation rentals is listings accommodating 8+ guests (38.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the South Fulton STR market, accounting for 56.7% of listings.
- 56.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Fulton.
- On average, properties in South Fulton are equipped to host 4.8 guests.
How Do Listings in South Fulton Compare on Quality?
Listing quality in South Fulton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Fulton
- At 32.7 photos per listing on average, South Fulton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Fulton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Fulton?
Amenity Prevalence
Amenity Insights for South Fulton
- Essential amenities in South Fulton that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Fulton: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Fulton to stay competitive.
Which Airbnb Amenities Boost Revenue in South Fulton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Fulton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 79.3% | $27,753 | $94 | 29383.7% |
Hair dryer | 69.4% | $31,182 | $1,277 | 2342.4% |
Dryer | 67.6% | $30,959 | $3,403 | 809.8% |
Hot water | 82.9% | $25,977 | $2,873 | 804.2% |
Cooking basics | 74.8% | $27,942 | $4,473 | 524.7% |
Coffee maker | 74.8% | $27,883 | $4,648 | 499.9% |
Essentials | 73.9% | $27,879 | $5,461 | 410.5% |
Stove | 67.6% | $29,452 | $6,543 | 350.1% |
Bed linens | 75.7% | $27,005 | $6,520 | 314.2% |
Refrigerator | 80.2% | $25,801 | $6,733 | 283.2% |
Revenue Impact Insights for South Fulton
- Washer tops the revenue impact list with a 29383.7% uplift — listings with this amenity earn $27,753 vs. $94 without it.
- Hot water, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Fulton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Fulton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Fulton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Fulton
- The typical guest profile for Airbnb in South Fulton consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and DC (1.1%).
- Top languages spoken are English (82.6%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Fulton?
Listings in South Fulton average 4.75 out of 5 overall, with about 34.1 reviews per active listing and 26.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Fulton
- An average rating of 4.75 places South Fulton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
South Fulton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Fulton
- The most common availability pattern in South Fulton falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in South Fulton (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Fulton?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Fulton
- The overall average booking lead time for vacation rentals in South Fulton is 27 days.
- Guests book furthest in advance for stays during December (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in South Fulton.
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these South Fulton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Fulton?
Guests in South Fulton stay about 6.2 nights on average, generating roughly 2,052 reservations and 18.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in South Fulton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Fulton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (9.6 nights) and shorten in May (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Fulton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
27% of total
2 Nights
32 listings
28.8% of total
3 Nights
5 listings
4.5% of total
4-6 Nights
12 listings
10.8% of total
7-29 Nights
4 listings
3.6% of total
30+ Nights
28 listings
25.2% of total
Key Insights
- The most prevalent minimum stay requirement in South Fulton is 2 Nights, adopted by 28.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.2%) caters to monthly stays (30+ nights) in South Fulton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.8% of South Fulton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Fulton.
South Fulton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.8% of total
Flexible
34 listings
30.6% of total
Moderate
32 listings
28.8% of total
Firm
28 listings
25.2% of total
Strict
15 listings
13.5% of total
Cancellation Policy Insights for South Fulton
- The prevailing Airbnb cancellation policy trend in South Fulton is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in South Fulton.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Fulton.
How Much Are Airbnb Cleaning Fees in South Fulton?
Cleaning fees in South Fulton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Fulton
- 83.8% of listings charge a cleaning fee, making it standard practice in South Fulton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($255) and median ($149) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Fulton median of $149. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Fulton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Fultonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 5BR Retreat w/ Pool, Hot Tub, Basketball
Entire Place • 5 bedrooms
Atlanta’s Exquisite Home (8 Bedroom)
Entire Place • 8 bedrooms
Opulent 7BR Gourgeous Master Suite (MUST SEE)
Entire Place • 7 bedrooms
New! Family Reunion 5BR House | Sleeps 16+
Entire Place • 5 bedrooms
Spacious 4 Bdrm/4Bathroom Home | Private Back Deck
Entire Place • 4 bedrooms
Oasis in South Fulton
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Fulton?
Learn from the best! This table showcases top-performing Airbnb hosts in South Fulton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AB Rental Holding LLC | 2 | $339,358 | 203 | 4.97/5.0 |
| Naki | 1 | $226,267 | 18 | 5.00/5.0 |
| Joy Agency Group | 1 | $119,823 | 35 | 4.86/5.0 |
| LaQuez | 1 | $96,731 | 49 | 4.92/5.0 |
| April | 1 | $96,627 | 81 | 4.91/5.0 |
| Jennifer | 3 | $93,898 | 43 | 4.64/5.0 |
| Stablegold | 1 | $80,805 | 106 | 4.77/5.0 |
| Olivia | 2 | $68,052 | 90 | 4.72/5.0 |
| Richard | 1 | $57,860 | 41 | 4.80/5.0 |
| Dennis | 1 | $55,359 | 41 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Fulton.
Who Are the Airbnb Hosts in South Fulton?
South Fulton has a relatively balanced host base.
Host Profile Insights for South Fulton
- A 39.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Fulton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Fulton
These are the highest-grossing professional property management operations in South Fulton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Naki | 1 | $226,267 | $1,747 | 35.5% | 5.00/5 |
| Mike | 1 | $17,242 | $199 | 39.8% | 4.80/5 |
Management Company Insights for South Fulton
- The leading management company, Naki, operates 1 listings with $226,267 in gross revenue — a useful benchmark for what scale looks like in South Fulton.
- Top managers average 1 properties each, suggesting professional management in South Fulton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Fulton's Airbnb Market Compare to Nearby Cities?
How does the South Fulton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Waleska, South Fulton has 10 percentage points lower occupancy and about $157 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Bogart | 12 | $5,389 | $696.94 | 35% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Jacksons' Gap | 45 | $4,389 | $484.47 | 37% |
| Eatonton | 238 | $4,134 | $520.84 | 32% |
| Waleska | 45 | $4,050 | $387.31 | 42% |
| Blue Ridge | 1,317 | $3,993 | $365.73 | 40% |
Frequently Asked Questions About Airbnb in South Fulton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Fulton.
How much do Airbnb hosts make in South Fulton?
South Fulton hosts earn about $22,022 per year on average, with an average nightly rate of $230 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in South Fulton, Georgia, not the ceiling for the best operators. Source: AirROI 2026 data, South Fulton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Fulton?
The average Airbnb occupancy rate in South Fulton is 31.8%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Fulton?
Listings in South Fulton average $230 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Fulton?
South Fulton currently has about 111 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Fulton?
AirROI currently classifies the short-term rental regulation level in South Fulton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Fulton?
RevPAR in South Fulton is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Fulton?
Occupancy of 31.8% means South Fulton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,022, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Fulton?
The average booking lead time in South Fulton is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Fulton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Fulton include Cascade Heights, Camp Creek Parkway, South Fulton Parkway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Fulton?
entire_home listings make up 73.9% of the active supply in South Fulton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Fulton compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to South Fulton's $22,022 and 31.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Fulton?
The average Airbnb stay length in South Fulton is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Fulton?
Airbnb listings in South Fulton average 4.75 out of 5 overall. About 26.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Fulton?
Washer and Hair dryer are among the strongest revenue-linked amenities in South Fulton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Fulton?
Yes. About 83.8% of active Airbnb listings in South Fulton charge a cleaning fee, and the average fee is $255. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Fulton?
At 39.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.