Athens, Georgia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Athens, Georgia? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $23,927 per year — at a $371 nightly rate, 31.9% occupancy, and a $114 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Athens's 302 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 2416.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Athens?
In Athens, the headline Airbnb metrics are $23,927 in average annual revenue,31.9% occupancy, $371 ADR, and $114 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Athens?
Understanding the monthly revenue variations for Airbnb listings in Athens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,984 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,189, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens
What Is the Monthly Airbnb Occupancy Rate in Athens?
Maximize your bookings by understanding the Athens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens
What Is the Average Airbnb Nightly Rate in Athens?
Effective short term rental pricing strategy in Athens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $725+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $398 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Athens
What Is the RevPAR for Airbnb in Athens?
RevPAR in Athens is currently $114. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $225 RevPAR.
Average Monthly RevPAR Trend in Athens
RevPAR Insights for Athens
- The average RevPAR in Athens is $114. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($225) and bottom 25% ($52) is $173, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Athens benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Athens?
Athens's peak Airbnb season falls in October, November, May, while the softest stretch is January, February, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, May)
- Revenue averages $4,568 per month
- Occupancy rates average 33.5%
- Daily rates average $391
Shoulder Season
- Revenue averages $3,476 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $377
Low Season (January, February, July)
- Revenue drops to average $2,772 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $341
Seasonality Insights for Athens
- Airbnb seasonality in Athens is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Athens's highest earning potential, with monthly revenues climbing to $5,180, occupancy reaching 35.9%, and ADRs peaking at $443.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,395, occupancy could drop to 29.0%, and ADRs may adjust to $319.
- Lower occupancy paired with meaningful seasonality means hosts in Athens need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Athens, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Athens?
Low regulation and minimal registration activity in Athens, Georgia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Athens to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Athens?
Location within Athens matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Athens | The vibrant heart of Athens, known for its eclectic mix of shops, restaurants, and nightlife. Proximity to the University of Georgia makes it a top choice for visitors. | University of Georgia, The Georgia Theatre, Clayton Street, Athens Farmers Market, The Foundry, Flagpole Magazine |
| Five Points | A charming neighborhood with beautiful historic homes and a local feel. Close to many eateries and shops, it's popular among families and students alike. | Five Points Park, local shops and boutiques, The Varsity, restaurants and coffee shops, shady streets for walking |
| Normaltown | A growing area with a mix of residential and commercial properties, known for its community vibe and local bars. Great for young professionals and creative types. | Normaltown Square, local breweries, unique shops, fitness studios, live music venues |
| University Heights | An area near the University of Georgia, attracting students, faculty, and parents visiting for events. Investments here can yield good rental returns. | UGA football games, local cafes, student nightlife, outdoor parks, University Golf Course |
| East Athens | A more affordable area with a mix of residential properties and proximity to outdoor activities. Ideal for budget-conscious travelers and families. | Sandy Creek Park, local hiking trails, affordable eateries, the botanical garden, community events at East Athens Park |
| Westside | A booming area with new developments, craft breweries, and arts venues. It has a creative atmosphere and is attracting a younger demographic. | Terrapin Beer Company, The Lyndon House Arts Center, Westside Community Park, local music venues, art galleries |
| Boulevard | A historic and diverse neighborhood close to the downtown area. Known for its cultural richness and variety of restaurants. | Boulevard Woods Park, local dining options, historic homes, community events, art shops |
| Ridgewood | A peaceful suburban neighborhood that attracts families and long-term renters. It's ideal for those looking for a quiet place to stay while visiting Athens. | Ridgewood Park, family-friendly activities, good schools, local markets, safe streets for walking |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Athens offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Athens?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens
- The Athens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 302 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens, House properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 57% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.3%) offer potential for unique stay experiences.
Athens Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens
- The dominant room capacity in Athens is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.6% of the active Airbnb listings in Athens, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens.
Athens Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens
- The most common guest capacity trend in Athens vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Athens STR market, accounting for 55.7% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens.
- On average, properties in Athens are equipped to host 5.2 guests.
How Do Listings in Athens Compare on Quality?
Listing quality in Athens can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Athens
- At 26.7 photos per listing on average, Athens hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Athens averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Athens?
Amenity Prevalence
Amenity Insights for Athens
- Essential amenities in Athens that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens: Air conditioning, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens to stay competitive.
Which Airbnb Amenities Boost Revenue in Athens?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Athens, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Life size gamesHigh opportunity | 2.3% | $61,253 | $23,041 | 165.8% |
Mini golfHigh opportunity | 2.0% | $60,899 | $23,177 | 162.8% |
Bread makerHigh opportunity | 2.0% | $59,867 | $23,198 | 158.1% |
TV | 95.7% | $24,564 | $9,750 | 151.9% |
Theme roomHigh opportunity | 2.6% | $56,462 | $23,041 | 145.0% |
Outdoor playgroundHigh opportunity | 3.0% | $54,784 | $22,979 | 138.4% |
CribHigh opportunity | 7.0% | $50,686 | $21,927 | 131.2% |
High chairHigh opportunity | 6.3% | $50,870 | $22,118 | 130.0% |
Record playerHigh opportunity | 4.3% | $50,774 | $22,719 | 123.5% |
Children’s books and toysHigh opportunity | 7.3% | $48,910 | $21,964 | 122.7% |
Revenue Impact Insights for Athens
- Life size games tops the revenue impact list with a 165.8% uplift — listings with this amenity earn $61,253 vs. $23,041 without it.
- High-opportunity amenities — Life size games, Mini golf, Bread maker — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Athens.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Athens STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Athens
- The typical guest profile for Airbnb in Athens consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and DC (1%).
- Top languages spoken are English (78.8%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Athens.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Athens?
Listings in Athens average 4.87 out of 5 overall, with about 22.1 reviews per active listing and 49.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Athens
- With an overall rating of 4.87, Athens listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Athens Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens
- The most common availability pattern in Athens falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Athens (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Athens?
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens
- The overall average booking lead time for vacation rentals in Athens is 60 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Athens.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Athens averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Athens?
Guests in Athens stay about 4.1 nights on average, generating roughly 5,026 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Athens
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Athens
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (5 nights) and shorten in Nov (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Athens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
34.4% of total
2 Nights
104 listings
34.4% of total
4-6 Nights
3 listings
1% of total
7-29 Nights
10 listings
3.3% of total
30+ Nights
81 listings
26.8% of total
Key Insights
- The most prevalent minimum stay requirement in Athens is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Athens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.8%) caters to monthly stays (30+ nights) in Athens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Athens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens.
Athens Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
1 listings
0.3% of total
Limited
16 listings
5.3% of total
Flexible
70 listings
23.2% of total
Moderate
77 listings
25.5% of total
Firm
118 listings
39.1% of total
Strict
19 listings
6.3% of total
Cancellation Policy Insights for Athens
- The prevailing Airbnb cancellation policy trend in Athens is Firm, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (48.7%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.1% market standard in Athens.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens.
How Much Are Airbnb Cleaning Fees in Athens?
Cleaning fees in Athens are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Athens
- 80.1% of listings charge a cleaning fee, making it standard practice in Athens. Guests expect it and factor it into their booking decisions.
- The gap between the average ($330) and median ($112) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Athens median of $112. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Athens Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Five Points Charmer
Entire Place • 4 bedrooms
Hotel Mell-1 Bed Apt in Historic House-5pts
Entire Place • 1 bedroom
Cozy Athens House walk to UGA/Downtown/Stadium
Entire Place • 2 bedrooms
Game Day Haven: Your Ultimate UGA Football Retreat
Entire Place • 4 bedrooms
Rustic Chic Getaway: Updated Lodge Home
Entire Place • 5 bedrooms
Near Downtwn, 5 Points & UGA | GameRoom, King Beds
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Athens?
Learn from the best! This table showcases top-performing Airbnb hosts in Athens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guest Haus Company | 16 | $319,877 | 177 | 4.52/5.0 |
| Cairo Walters | 6 | $299,001 | 78 | 4.76/5.0 |
| Mari Catherine | 1 | $287,915 | 7 | 5.00/5.0 |
| Jack | 2 | $183,645 | 60 | 4.99/5.0 |
| Lori | 5 | $163,429 | 551 | 4.95/5.0 |
| Elizabeth | 1 | $158,030 | 4 | 5.00/5.0 |
| Dean | 5 | $154,105 | 259 | 4.88/5.0 |
| Fairly | 3 | $140,769 | 15 | 5.00/5.0 |
| Madeleine | 2 | $129,141 | 57 | 4.95/5.0 |
| Meghan | 1 | $124,703 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens.
Who Are the Airbnb Hosts in Athens?
Athens has a relatively balanced host base.
Host Profile Insights for Athens
- A 48.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Athens averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Athens
These are the highest-grossing professional property management operations in Athens, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| MPM Vacation Rentals | 16 | $319,877 | $254 | 37.8% | 4.52/5 |
| Lori | 5 | $163,429 | $174 | 46.7% | 4.95/5 |
| Fairly | 3 | $140,769 | $730 | 28.8% | 5.00/5 |
| Madeleine | 2 | $129,141 | $298 | 59.3% | 4.95/5 |
| Aveline | 5 | $96,658 | $164 | 46.7% | 4.94/5 |
| Evolve | 4 | $84,380 | $319 | 35.5% | 4.52/5 |
| Jennifer | 1 | $44,661 | $407 | 29.0% | 5.00/5 |
| Phil & Erin | 2 | $41,868 | $198 | 48.3% | 4.97/5 |
| Patriot American Homes | 3 | $35,621 | $254 | 29.3% | 4.10/5 |
| RedAwning Vacation Rentals | 1 | $10,784 | $449 | 16.4% | N/A |
Management Company Insights for Athens
- The leading management company, MPM Vacation Rentals, operates 16 listings with $319,877 in gross revenue — a useful benchmark for what scale looks like in Athens.
- Top managers average 4 properties each, suggesting professional management in Athens still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Athens's Airbnb Market Compare to Nearby Cities?
How does the Athens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gilmer County, Athens has 9 percentage points lower occupancy and about $142 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $6,247 | $513.80 | 41% |
| Sautee | 13 | $5,030 | $435.17 | 41% |
| Bogart | 13 | $5,004 | $663.25 | 36% |
| Fannin County | 48 | $4,291 | $447.83 | 34% |
| Epworth | 94 | $4,289 | $434.91 | 36% |
| West Union | 32 | $4,186 | $579.51 | 31% |
| East Ellijay | 16 | $4,062 | $371.36 | 39% |
| Six Mile | 69 | $4,047 | $447.27 | 38% |
| Blue Ridge | 1,512 | $3,740 | $377.55 | 39% |
| Eatonton | 268 | $3,576 | $513.72 | 30% |
Frequently Asked Questions About Airbnb in Athens
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Athens.
How much do Airbnb hosts make in Athens?
Athens hosts earn about $23,927 per year on average, with an average nightly rate of $371 and RevPAR of $114. Those figures describe the typical revenue environment for active listings in Athens, Georgia, not the ceiling for the best operators. Source: AirROI 2026 data, Athens market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Athens?
The average Airbnb occupancy rate in Athens is 31.9%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Athens?
Listings in Athens average $371 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Athens?
Athens currently has about 302 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Athens?
AirROI currently classifies the short-term rental regulation level in Athens as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Athens?
RevPAR in Athens is about $114. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Athens?
Occupancy of 31.9% means Athens is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,927, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Athens?
The average booking lead time in Athens is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Athens?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Athens include Downtown Athens, Five Points, Normaltown. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Athens?
entire_home listings make up 94.4% of the active supply in Athens. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Athens compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $74,962 in average annual revenue with 40.8% occupancy, compared to Athens's $23,927 and 31.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Athens?
The average Airbnb stay length in Athens is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Athens?
Airbnb listings in Athens average 4.87 out of 5 overall. About 49.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Athens?
Life size games and Mini golf are among the strongest revenue-linked amenities in Athens. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Athens?
Yes. About 80.1% of active Airbnb listings in Athens charge a cleaning fee, and the average fee is $330. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Athens?
A 48.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.