Marianna, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marianna, Florida? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $22,069 per year — at a $196 nightly rate, 35.5% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Marianna is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 17.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marianna?
In Marianna, the headline Airbnb metrics are $22,069 in average annual revenue,35.5% occupancy, $196 ADR, and $77 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marianna?
Understanding the monthly revenue variations for Airbnb listings in Marianna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marianna is typically March, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marianna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,921+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,849 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,843 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $880, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marianna
What Is the Monthly Airbnb Occupancy Rate in Marianna?
Maximize your bookings by understanding the Marianna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marianna:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marianna
What Is the Average Airbnb Nightly Rate in Marianna?
Effective short term rental pricing strategy in Marianna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marianna typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Marianna
What Is the RevPAR for Airbnb in Marianna?
RevPAR in Marianna is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $89 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Marianna
RevPAR Insights for Marianna
- The average RevPAR in Marianna is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($29) is $121, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Mar and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marianna benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $89+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marianna?
Marianna's peak Airbnb season falls in March, June, October, while the softest stretch is April, May, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, June, October)
- Revenue averages $3,213 per month
- Occupancy rates average 46.7%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,799 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $187
Low Season (April, May, September)
- Revenue drops to average $2,060 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $190
Seasonality Insights for Marianna
- The Airbnb seasonality pattern in Marianna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marianna's highest earning potential, with monthly revenues climbing to $3,336, occupancy reaching 54.1%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,880, occupancy could drop to 28.2%, and ADRs may adjust to $180.
- Lower occupancy paired with meaningful seasonality means hosts in Marianna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Marianna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Marianna?
Low regulation and minimal registration activity in Marianna, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marianna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marianna?
With a compact short-term rental market, Marianna gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Seminole | A picturesque lake area that provides a serene environment for guests, perfect for relaxation and outdoor activities. It attracts families and nature enthusiasts looking for a peaceful getaway. | Lake Seminole, Fishing and boating opportunities, Picnic areas, Nearby hiking trails, Wildlife viewing |
| Florida Caverns State Park | A unique attraction featuring stunning limestone caverns and opportunities for camping and nature exploration, making it popular for outdoor lovers and adventure seekers. | Florida Caverns, Camping facilities, Nature trails, Wildlife viewing, Guided cave tours |
| Historic Downtown Marianna | The charming downtown area that offers a glimpse into the town's history, featuring historic buildings, local shops, and restaurants. It's great for guests looking to experience local culture. | The Chipola River, Marianna Ghost Tours, Local boutiques and shops, Restaurants, Historic landmarks |
| Jackson Blue Springs | Known for its crystal-clear springs, this location provides an excellent spot for swimming and picnicking, attracting families and outdoor adventurers. | Jackson Blue Springs, Swimming and snorkeling opportunities, Picnic areas, Wildlife, Nature trails |
| Campbellton | A small, quiet town near Marianna that offers a more rural experience, catering to those looking for a peaceful retreat away from city life. | Nearby forests and nature areas, Camping spots, Local farms, Quiet environment |
| Chipola River | A scenic river that offers excellent kayaking, fishing, and outdoor activities, drawing water sports enthusiasts and families for adventure and relaxation. | Kayaking and canoeing, Fishing spots, Scenic picnic areas, Wildlife viewing |
| Blue Springs Park | A beautiful natural spring park ideal for swimming and enjoying nature, popular among families and groups looking for a day of fun in the sun. | Natural spring swimming, Picnic areas, Nature trails, Wildlife |
| Marianna Arts and Culture Center | A hub for local arts and culture, ideal for guests interested in art exhibits and community events, promoting local talent and creativity. | Art galleries and exhibits, Community events, Workshops, Local artist showcases |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marianna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marianna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marianna
- The Marianna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marianna, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Marianna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marianna
- The dominant room capacity in Marianna is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Marianna, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marianna.
Marianna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marianna
- The most common guest capacity trend in Marianna vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marianna STR market, accounting for 45.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marianna.
- On average, properties in Marianna are equipped to host 4.2 guests.
How Do Listings in Marianna Compare on Quality?
Listing quality in Marianna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marianna
- At 29.7 photos per listing on average, Marianna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marianna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marianna?
Amenity Prevalence
Amenity Insights for Marianna
- Essential amenities in Marianna that guests expect include: Free parking on premises, Hot water, Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marianna: Free parking on premises, Hot water, Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marianna to stay competitive.
Which Airbnb Amenities Boost Revenue in Marianna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marianna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 75.0% | $27,671 | $5,261 | 425.9% |
Board games | 45.0% | $38,475 | $8,645 | 345.0% |
Dining table | 70.0% | $28,728 | $6,531 | 339.9% |
Ceiling fan | 70.0% | $28,728 | $6,531 | 339.9% |
Bed linens | 70.0% | $28,728 | $6,531 | 339.9% |
Clothing storage | 60.0% | $31,580 | $7,802 | 304.8% |
Outdoor furniture | 75.0% | $26,916 | $7,526 | 257.6% |
Hangers | 70.0% | $27,989 | $8,255 | 239.1% |
Dishwasher | 40.0% | $37,450 | $11,814 | 217.0% |
Bathtub | 50.0% | $32,382 | $11,755 | 175.5% |
Revenue Impact Insights for Marianna
- Oven tops the revenue impact list with a 425.9% uplift — listings with this amenity earn $27,671 vs. $5,261 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marianna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marianna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarianna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marianna
- The typical guest profile for Airbnb in Marianna consists of primarily domestic travelers (95%), often arriving from nearby Freeport, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Florida (0.8%).
- Top languages spoken are English (76.6%) followed by Spanish (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Freeport and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marianna?
Listings in Marianna average 4.83 out of 5 overall, with about 54.6 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marianna
- With an overall rating of 4.83, Marianna listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marianna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marianna
- The most common availability pattern in Marianna falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marianna (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marianna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marianna
- The overall average booking lead time for vacation rentals in Marianna is 35 days.
- Guests book furthest in advance for stays during November (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Marianna.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Marianna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marianna?
Guests in Marianna stay about 5.7 nights on average, generating roughly 397 reservations and 19.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Marianna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marianna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.4 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marianna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
9 listings
45% of total
3 Nights
2 listings
10% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Marianna is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Marianna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Marianna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marianna.
Marianna Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
30% of total
Moderate
9 listings
45% of total
Firm
4 listings
20% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Marianna
- The prevailing Airbnb cancellation policy trend in Marianna is Moderate, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Marianna may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Marianna.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marianna.
How Much Are Airbnb Cleaning Fees in Marianna?
Cleaning fees in Marianna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marianna
- 70.0% of listings charge a cleaning fee, making it standard practice in Marianna. Guests expect it and factor it into their booking decisions.
- The gap between the average ($116) and median ($59) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marianna median of $59. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marianna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariannabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny Florida Abode - Patio, Pool, & Fire Pit
Entire Place • 4 bedrooms
Millstone on the Millpond-6 miles of Springs
Entire Place • 3 bedrooms
Fielder's Choice - 1940s Brick Home Full of Fun
Entire Place • 2 bedrooms
Merritt's Mill Pond Hideaway
Entire Place • 2 bedrooms
Cabin close to FL Caverns Pool, WI-FI & Hot Tub
Entire Place • 1 bedroom
Lake House near Marianna & Panama City FL
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marianna?
Learn from the best! This table showcases top-performing Airbnb hosts in Marianna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 1 | $78,944 | 40 | 5.00/5.0 |
| Kerri | 1 | $72,515 | 96 | 4.99/5.0 |
| Alyson | 1 | $54,799 | 96 | 4.83/5.0 |
| Josiah | 1 | $50,860 | 20 | 4.95/5.0 |
| Byron | 1 | $27,717 | 57 | 4.88/5.0 |
| Sheena | 1 | $24,868 | 60 | 5.00/5.0 |
| Erwin | 1 | $24,692 | 19 | 4.95/5.0 |
| Sami | 3 | $24,494 | 70 | 4.22/5.0 |
| Nikki | 1 | $19,999 | 12 | 4.75/5.0 |
| Jaime | 2 | $13,535 | 68 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marianna.
Who Are the Airbnb Hosts in Marianna?
Marianna is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marianna
- With 55.0% Superhosts, Marianna has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marianna averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marianna
These are the highest-grossing professional property management operations in Marianna, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $78,944 | $417 | 46.2% | 5.00/5 |
Management Company Insights for Marianna
- The leading management company, Evolve, operates 1 listings with $78,944 in gross revenue — a useful benchmark for what scale looks like in Marianna.
- Top managers average 1 properties each, suggesting professional management in Marianna still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marianna's Airbnb Market Compare to Nearby Cities?
How does the Marianna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Seacrest Beach, Marianna has 8 percentage points lower occupancy and about $429 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seacrest | 28 | $7,115 | $646.03 | 40% |
| Alys Beach | 442 | $6,946 | $723.07 | 41% |
| Seaside | 691 | $6,587 | $824.87 | 36% |
| Seacrest Beach | 356 | $6,435 | $625.17 | 43% |
| Rosemary Beach | 535 | $6,094 | $690.06 | 40% |
| Inlet Beach | 96 | $5,274 | $567.30 | 40% |
| Walton County | 132 | $5,226 | $625.17 | 36% |
| Santa Rosa Beach | 3,170 | $5,068 | $563.99 | 39% |
| Watersound | 124 | $4,835 | $523.66 | 39% |
| Saint George Island | 152 | $4,716 | $506.62 | 41% |
Frequently Asked Questions About Airbnb in Marianna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marianna.
How much do Airbnb hosts make in Marianna?
Marianna hosts earn about $22,069 per year on average, with an average nightly rate of $196 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Marianna, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Marianna market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Marianna?
The average Airbnb occupancy rate in Marianna is 35.5%. March is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marianna?
Listings in Marianna average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marianna?
Marianna currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marianna?
AirROI currently classifies the short-term rental regulation level in Marianna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marianna?
RevPAR in Marianna is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marianna?
Occupancy of 35.5% means Marianna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,069, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marianna?
The average booking lead time in Marianna is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marianna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marianna include Lake Seminole, Florida Caverns State Park, Historic Downtown Marianna. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marianna?
entire_home listings make up 85.0% of the active supply in Marianna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marianna compare to nearby Airbnb markets?
Among neighboring markets, Seacrest posts $85,381 in average annual revenue with 40.0% occupancy, compared to Marianna's $22,069 and 35.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marianna?
The average Airbnb stay length in Marianna is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marianna?
Airbnb listings in Marianna average 4.83 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marianna?
Oven and Board games are among the strongest revenue-linked amenities in Marianna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marianna?
Yes. About 70.0% of active Airbnb listings in Marianna charge a cleaning fee, and the average fee is $116. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marianna?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.