Hawthorne, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hawthorne, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,578 per year — at a $198 nightly rate, 47.8% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Hawthorne's 242 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 52.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Hawthorne?
In Hawthorne, the headline Airbnb metrics are $28,578 in average annual revenue,47.8% occupancy, $198 ADR, and $98 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hawthorne?
Understanding the monthly revenue variations for Airbnb listings in Hawthorne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hawthorne is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hawthorne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,678+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,245 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,585 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hawthorne
What Is the Monthly Airbnb Occupancy Rate in Hawthorne?
Maximize your bookings by understanding the Hawthorne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hawthorne:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hawthorne
What Is the Average Airbnb Nightly Rate in Hawthorne?
Effective short term rental pricing strategy in Hawthorne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hawthorne typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Hawthorne
What Is the RevPAR for Airbnb in Hawthorne?
RevPAR in Hawthorne is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $138 RevPAR.
- Best-in-class (Top 10%) achieve $189 RevPAR.
Average Monthly RevPAR Trend in Hawthorne
RevPAR Insights for Hawthorne
- The average RevPAR in Hawthorne is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($189) and bottom 25% ($44) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hawthorne benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $138+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Hawthorne Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Hawthorne?
Hawthorne's peak Airbnb season falls in July, June, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, October)
- Revenue averages $3,696 per month
- Occupancy rates average 55.8%
- Daily rates average $204
Shoulder Season
- Revenue averages $3,208 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $199
Low Season (January, February, March)
- Revenue drops to average $2,603 per month
- Occupancy decreases to average 45.5%
- Daily rates adjust to average $188
Seasonality Insights for Hawthorne
- The Airbnb seasonality pattern in Hawthorne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hawthorne's highest earning potential, with monthly revenues climbing to $3,986, occupancy reaching 57.6%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,423, occupancy could drop to 41.4%, and ADRs may adjust to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hawthorne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Hawthorne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Hawthorne?
Low regulation and minimal registration activity in Hawthorne, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hawthorne to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hawthorne?
Location within Hawthorne matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hollywood Riviera | A picturesque coastal neighborhood with stunning ocean views and a laid-back atmosphere. Attracts beachgoers and those looking for a relaxing getaway close to the beach. | Riviera Village, Towers Park, Redondo Beach Pier, King Harbor, The Strand |
| North Hawthorne | A family-friendly area with a suburban feel, popular among those looking for affordable accommodations near Los Angeles and the beach. | Hawthorne Town Center, Memorial Park, Hollywood Park, Los Angeles International Airport (LAX), Culver City |
| Culver City | A vibrant neighborhood known for its rich history and robust arts scene. Draws visitors seeking a diverse cultural experience and numerous dining options. | Culver City Arts District, Sony Pictures Studios, Culver City Park, The Helms Bakery District, Westfield Culver City |
| Manhattan Beach | An upscale coastal community known for its beautiful beaches, shopping, and dining. Highly sought after by tourists looking for beach access and a vibrant social scene. | Manhattan Beach Pier, The Strand, Manhattan Beach Boulevard, Polliwog Park, Surfing locations |
| Gardena | A diverse city with a strong Asian community, offering a wide range of dining options. Great for visitors seeking a taste of different cultures. | Gardena Cinema, Alameda Square, Gardena Historical Society, Mas Fukai Park, Sherman Gardens |
| Redondo Beach | Known for its stunning coastline and harbor, Redondo Beach is very popular with tourists looking for adventure and relaxation by the sea. | Redondo Beach Pier, The Aquarium of the Pacific, Redondo Beach Performing Arts Center, King Harbor Marina, The Shops at Redondo Beach |
| Lennox | A diverse area close to LAX, ideal for travelers looking for convenient access to the airport with various dining and entertainment options nearby. | Lennox Park, The Forum, Hollywood Park Casino, LAX EcoPark, Lennox Library |
| El Segundo | A charming small town vibe just minutes from LAX and the beach, appealing to business travelers and families seeking a quieter stay. | El Segundo Beach, Playa Vista Park, El Segundo Museum of Art, Dryden Flight Park, El Segundo's downtown shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hawthorne offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hawthorne?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hawthorne
- The Hawthorne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 242 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hawthorne, House properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 55.8% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Hawthorne Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hawthorne
- The dominant room capacity in Hawthorne is 1 bedroom listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.9% of the active Airbnb listings in Hawthorne, indicating a high concentration in these sizes.
Hawthorne Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hawthorne
- The most common guest capacity trend in Hawthorne vacation rentals is listings accommodating 2 guests (21.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hawthorne STR market, accounting for 40.1% of listings.
- 28.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hawthorne.
- On average, properties in Hawthorne are equipped to host 3.6 guests.
How Do Listings in Hawthorne Compare on Quality?
Listing quality in Hawthorne can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hawthorne
- At 25.7 photos per listing on average, Hawthorne hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hawthorne averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hawthorne?
Amenity Prevalence
Amenity Insights for Hawthorne
- Essential amenities in Hawthorne that guests expect include: Wifi, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hawthorne: Wifi, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Hot water, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hawthorne to stay competitive.
Which Airbnb Amenities Boost Revenue in Hawthorne?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hawthorne, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 85.1% | $32,674 | $5,139 | 535.9% |
Ping pong tableHigh opportunity | 2.5% | $86,622 | $27,102 | 219.6% |
Hot water | 95.5% | $29,453 | $10,203 | 188.7% |
TV | 94.6% | $29,555 | $11,374 | 159.8% |
Arcade gamesHigh opportunity | 4.1% | $66,274 | $26,953 | 145.9% |
Hair dryer | 87.6% | $30,835 | $12,627 | 144.2% |
Pack ’n play/Travel crib | 18.2% | $52,951 | $23,162 | 128.6% |
Fireplace guardsHigh opportunity | 5.8% | $59,028 | $26,708 | 121.0% |
Microwave | 89.7% | $30,218 | $14,344 | 110.7% |
Dishwasher | 39.7% | $41,631 | $19,995 | 108.2% |
Revenue Impact Insights for Hawthorne
- Air conditioning tops the revenue impact list with a 535.9% uplift — listings with this amenity earn $32,674 vs. $5,139 without it.
- High-opportunity amenities — Ping pong table, Arcade games, Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Hot water, TV, Hair dryer, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Hawthorne.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hawthorne STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hawthorne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHawthorne Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hawthorne
- The typical guest profile for Airbnb in Hawthorne consists of primarily domestic travelers (80%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 79.9% of guests.
- Key international markets include United States (79.9%) and Canada (2.6%).
- Top languages spoken are English (59.1%) followed by Spanish (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hawthorne?
Listings in Hawthorne average 4.78 out of 5 overall, with about 135.2 reviews per active listing and 33.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hawthorne
- An average rating of 4.78 places Hawthorne in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Location (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hawthorne Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hawthorne
- The most common availability pattern in Hawthorne falls within the 271-366 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hawthorne (28.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hawthorne?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hawthorne
- The overall average booking lead time for vacation rentals in Hawthorne is 33 days.
- Guests book furthest in advance for stays during August (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Hawthorne.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Hawthorne averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hawthorne?
Guests in Hawthorne stay about 6 nights on average, generating roughly 6,930 reservations and 28.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hawthorne
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hawthorne
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.6 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hawthorne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
79 listings
32.6% of total
2 Nights
51 listings
21.1% of total
3 Nights
9 listings
3.7% of total
4-6 Nights
16 listings
6.6% of total
7-29 Nights
22 listings
9.1% of total
30+ Nights
65 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hawthorne is 1 Night, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Hawthorne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.6% of Hawthorne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hawthorne.
Hawthorne Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
0.8% of total
Flexible
49 listings
20.2% of total
Moderate
62 listings
25.6% of total
Firm
90 listings
37.2% of total
Strict
39 listings
16.1% of total
Cancellation Policy Insights for Hawthorne
- The prevailing Airbnb cancellation policy trend in Hawthorne is Firm, used by 37.2% of listings.
- A majority (53.3%) of hosts in Hawthorne utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.2% market standard in Hawthorne.
- Regularly review your cancellation policy against competitors and market demand shifts in Hawthorne.
How Much Are Airbnb Cleaning Fees in Hawthorne?
Cleaning fees in Hawthorne are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hawthorne
- 85.5% of listings charge a cleaning fee, making it standard practice in Hawthorne. Guests expect it and factor it into their booking decisions.
- The gap between the average ($273) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hawthorne median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hawthorne Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hawthornebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dreamscape LA
Entire Place • 6 bedrooms
MermaidsCoveLA- A hidden oasis in Los Angeles
Entire Place • 4 bedrooms
Elegant 3BR | Near SoFi, Kia, LAX & Events
Entire Place • 3 bedrooms
Executive 3BR2BA House in the Heart of Los Angeles
Entire Place • 3 bedrooms
Stunning 5BR Family Home - LAX | SoFi | Beach
Entire Place • 5 bedrooms
Sleeps 10*Walk to Sofi*Forum*Conv Cntr
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hawthorne?
Learn from the best! This table showcases top-performing Airbnb hosts in Hawthorne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayLA Vacation Rentals | 4 | $354,570 | 340 | 4.65/5.0 |
| Tuyen | 4 | $243,005 | 448 | 4.96/5.0 |
| Teresa | 5 | $172,596 | 698 | 4.89/5.0 |
| Lia | 3 | $150,217 | 189 | 4.85/5.0 |
| Jeremy | 1 | $141,878 | 172 | 4.96/5.0 |
| Fellipe | 2 | $141,143 | 573 | 4.91/5.0 |
| Blanca | 8 | $134,468 | 3656 | 4.72/5.0 |
| Chen | 2 | $124,006 | 1246 | 4.82/5.0 |
| Tianna | 3 | $112,402 | 1353 | 4.86/5.0 |
| Houman | 1 | $109,050 | 167 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hawthorne.
Who Are the Airbnb Hosts in Hawthorne?
Hawthorne is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hawthorne
- With 57.9% Superhosts, Hawthorne has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hawthorne averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hawthorne
These are the highest-grossing professional property management operations in Hawthorne, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| StayLA Vacation Rentals | 4 | $354,570 | $395 | 67.7% | 4.65/5 |
| Billand | 1 | $83,556 | $348 | 65.8% | 4.78/5 |
| George And Kayla | 1 | $82,023 | $366 | 60.5% | 4.83/5 |
| Edgar | 3 | $35,644 | $90 | 44.0% | 4.96/5 |
| Evolve | 1 | $27,734 | $174 | 57.1% | 4.63/5 |
Management Company Insights for Hawthorne
- The leading management company, StayLA Vacation Rentals, operates 4 listings with $354,570 in gross revenue — a useful benchmark for what scale looks like in Hawthorne.
- Top managers average 2 properties each, suggesting professional management in Hawthorne still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hawthorne's Airbnb Market Compare to Nearby Cities?
How does the Hawthorne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Palma, Hawthorne has 7 percentage points lower occupancy and about $350 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Montecito | 129 | $10,113 | $956.33 | 49% |
| Newport Beach | 1,269 | $9,163 | $768.95 | 46% |
| Malibu | 242 | $9,061 | $1299.49 | 35% |
| La Palma | 10 | $8,752 | $548.10 | 55% |
| Manhattan Beach | 260 | $7,883 | $585.18 | 52% |
| Del Mar | 121 | $7,526 | $697.17 | 44% |
| Avalon | 246 | $7,004 | $709.07 | 38% |
| Summerland | 85 | $6,878 | $511.92 | 50% |
| Toro Canyon | 33 | $6,477 | $726.84 | 41% |
| Rancho Santa Fe | 32 | $6,213 | $963.92 | 35% |
Frequently Asked Questions About Airbnb in Hawthorne
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hawthorne.
How much do Airbnb hosts make in Hawthorne?
Hawthorne hosts earn about $28,578 per year on average, with an average nightly rate of $198 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Hawthorne, California, not the ceiling for the best operators. Source: AirROI 2026 data, Hawthorne market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hawthorne?
The average Airbnb occupancy rate in Hawthorne is 47.8%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hawthorne?
Listings in Hawthorne average $198 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hawthorne?
Hawthorne currently has about 242 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hawthorne?
AirROI currently classifies the short-term rental regulation level in Hawthorne as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hawthorne?
RevPAR in Hawthorne is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hawthorne?
At 47.8% occupancy, Hawthorne can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,578, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hawthorne?
The average booking lead time in Hawthorne is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hawthorne?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hawthorne include Hollywood Riviera, North Hawthorne, Culver City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hawthorne?
entire_home listings make up 80.2% of the active supply in Hawthorne. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hawthorne compare to nearby Airbnb markets?
Among neighboring markets, Montecito posts $121,351 in average annual revenue with 48.9% occupancy, compared to Hawthorne's $28,578 and 47.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hawthorne?
The average Airbnb stay length in Hawthorne is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hawthorne?
Airbnb listings in Hawthorne average 4.78 out of 5 overall. About 33.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hawthorne?
Air conditioning and Ping pong table are among the strongest revenue-linked amenities in Hawthorne. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hawthorne?
Yes. About 85.5% of active Airbnb listings in Hawthorne charge a cleaning fee, and the average fee is $273. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hawthorne?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.