Brawley, California Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Brawley, California? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $14,786 per year — at a $156 nightly rate, 38.6% occupancy, and a N/A RevPAR.
With just 19 active listings, Brawley is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Brawley?
In Brawley, the headline Airbnb metrics are $14,786 in average annual revenue,38.6% occupancy, $156 ADR, and $0 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brawley?
Understanding the monthly revenue variations for Airbnb listings in Brawley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brawley is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brawley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brawley
What Is the Monthly Airbnb Occupancy Rate in Brawley?
Maximize your bookings by understanding the Brawley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brawley:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brawley
What Is the Average Airbnb Nightly Rate in Brawley?
Effective short term rental pricing strategy in Brawley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brawley typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Brawley
What Is the RevPAR for Airbnb in Brawley?
RevPAR in Brawley is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Brawley
RevPAR Insights for Brawley
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brawley benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brawley?
Brawley's peak Airbnb season falls in March, January, February, while the softest stretch is July, August, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, January, February)
- Revenue averages $3,424 per month
- Occupancy rates average 58.7%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,179 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $158
Low Season (July, August, November)
- Revenue drops to average $1,587 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $141
Seasonality Insights for Brawley
- Airbnb seasonality in Brawley is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brawley's highest earning potential, with monthly revenues climbing to $3,988, occupancy reaching 63.2%, and ADRs peaking at $177.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,255, occupancy could drop to 30.3%, and ADRs may adjust to $135.
- Lower occupancy paired with meaningful seasonality means hosts in Brawley need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brawley, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brawley?
Low regulation and minimal registration activity in Brawley, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brawley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brawley?
With a compact short-term rental market, Brawley gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brawley | The heart of Brawley, offering convenient access to restaurants, shopping, and local events. Ideal for guests looking for a central location close to amenities. | Brawley City Park, California Mid-Winter Fairgrounds, Brawley Historical Society, Local restaurants and shops |
| Brawley Oasis | A peaceful suburban area known for its family-friendly atmosphere. Great for families looking for spacious accommodations and outdoor activities. | Desert Recreational Area, Salton Sea, Local parks, Brawley Golf Course |
| Near Salton Sea | A unique location providing access to the Salton Sea and its recreational opportunities. Attracts adventurous guests interested in nature and wildlife. | Salton Sea State Recreation Area, Sonny Bono Salton Sea National Wildlife Refuge, Water sports and fishing, Desert landscapes |
| Westmorland | A small nearby town that offers a quaint, quiet environment. Appeals to guests looking for a getaway from the hustle and bustle of city life. | Westmorland Water District, Local farmers market, Outdoor spaces and parks |
| Calipatria | Located near the famous Butterfly Bar and offers a unique desert experience. Perfect for those wanting to explore the natural beauty of the surrounding area. | Calipatria State Prison, Butterfly Bar, Local nature trails |
| Imperial Valley | This agricultural heartland offers an authentic Californian experience with farming tours and local produce. Attracts guests interested in agritourism. | Imperial National Wildlife Refuge, Local farms and markets, Cultural events in nearby cities |
| Hot Springs | Known for their natural hot springs, this area attracts wellness enthusiasts and those looking to relax and rejuvenate. | Hot Springs Spa, Nature walks, Relaxation and wellness centers |
| Salton City | A growing community near the Salton Sea, offering affordability and unique desert appeal. Great for budget travelers and exploring local attractions. | Salton Sea views, Desert landscapes, Outdoor recreation opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brawley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brawley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brawley
- The Brawley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brawley, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Brawley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brawley
- The dominant room capacity in Brawley is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.7% of the active Airbnb listings in Brawley, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brawley.
Brawley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brawley
- The most common guest capacity trend in Brawley vacation rentals is listings accommodating 5 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Brawley STR market, accounting for 52.7% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brawley.
- On average, properties in Brawley are equipped to host 3.5 guests.
What Amenities Do Airbnb Guests Expect in Brawley?
Amenity data is currently unavailable for Brawley.
Dive Deeper: Advanced Brawley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brawley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrawley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brawley
- The typical guest profile for Airbnb in Brawley consists of primarily domestic travelers (98%), often arriving from nearby Bakersfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Ukraine (1.1%).
- Top languages spoken are English (64.5%) followed by Spanish (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bakersfield and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Brawley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brawley
- The most common availability pattern in Brawley falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Brawley (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brawley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brawley
- The overall average booking lead time for vacation rentals in Brawley is 21 days.
- Guests book furthest in advance for stays during October (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Brawley.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Brawley averages to identify opportunities for dynamic pricing adjustments.
Brawley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
4 listings
22.2% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brawley is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Brawley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Brawley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brawley.
Brawley Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
63.2% of total
Moderate
5 listings
26.3% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Brawley
- The prevailing Airbnb cancellation policy trend in Brawley is Flexible, used by 63.2% of listings.
- The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Brawley may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.2% market standard in Brawley.
- Given the high prevalence of Flexible policies (63.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brawley.
What Do the Top Airbnb Listings in Brawley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brawleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand NEW 4 Brm in Brawley, CA!4
Entire Place • 3 bedrooms
Brand new home in Brawley! 2
Entire Place • 3 bedrooms
5-bedroom Spacious House in Brawley
Entire Place • 5 bedrooms
Vintage Country Guesthouse
Entire Place • 1 bedroom
Brand NEW! 3 brm in Brawley, CA5
Entire Place • 3 bedrooms
Brand NEW 4 brm in Brawley, CA! 3
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brawley?
Learn from the best! This table showcases top-performing Airbnb hosts in Brawley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abraham | 5 | $139,719 | 143 | 4.95/5.0 |
| Yash | 2 | $44,679 | 144 | 4.84/5.0 |
| Dr. Andrew | 1 | $29,465 | 28 | 5.00/5.0 |
| William | 1 | $23,098 | 158 | 4.99/5.0 |
| Jorge | 1 | $19,289 | 17 | 5.00/5.0 |
| Jennifer | 6 | $11,211 | 16 | 5.00/5.0 |
| Patricia | 1 | $10,299 | 18 | 4.83/5.0 |
| Gloria | 2 | $3,167 | 174 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brawley.
How Does Brawley's Airbnb Market Compare to Nearby Cities?
How does the Brawley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rancho San Diego, Brawley has 16 percentage points lower occupancy and about $352 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 25 | $8,723 | $507.95 | 55% |
| Thousand Palms | 35 | $8,314 | $721.62 | 39% |
| Bermuda Dunes | 149 | $6,542 | $655.92 | 39% |
| Mount Helix | 38 | $5,912 | $560.27 | 48% |
| Indio | 1,413 | $5,256 | $552.93 | 37% |
| Lakeside | 36 | $5,228 | $491.74 | 45% |
| Palm Springs | 3,495 | $4,944 | $491.04 | 40% |
| Coachella | 369 | $4,932 | $632.09 | 37% |
| Casa de Oro | 57 | $4,360 | $320.25 | 55% |
| La Quinta | 1,427 | $4,111 | $450.56 | 39% |
Frequently Asked Questions About Airbnb in Brawley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brawley.
How much do Airbnb hosts make in Brawley?
Brawley hosts earn about $14,786 per year on average, with an average nightly rate of $156 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Brawley, California, not the ceiling for the best operators. Source: AirROI 2025 data, Brawley market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Brawley?
The average Airbnb occupancy rate in Brawley is 38.6%. March is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brawley?
Listings in Brawley average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brawley?
Brawley currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brawley?
AirROI currently classifies the short-term rental regulation level in Brawley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brawley?
RevPAR in Brawley is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brawley?
Occupancy of 38.6% means Brawley is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,786, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brawley?
The average booking lead time in Brawley is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brawley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brawley include Downtown Brawley, Brawley Oasis, Near Salton Sea. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brawley?
entire_home listings make up 84.2% of the active supply in Brawley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brawley compare to nearby Airbnb markets?
Among neighboring markets, Rancho San Diego posts $104,682 in average annual revenue with 54.7% occupancy, compared to Brawley's $14,786 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Brawley?
March is the highest-revenue month in Brawley, while July is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.