Wrexham, Wales Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wrexham, Wales? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,328 per year — at a $170 nightly rate, 42.9% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 57 active listings, Wrexham is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 62.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wrexham?
In Wrexham, the headline Airbnb metrics are $21,328 in average annual revenue,42.9% occupancy, $170 ADR, and $71 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wrexham?
Understanding the monthly revenue variations for Airbnb listings in Wrexham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wrexham is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wrexham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,472+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,921 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $902, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wrexham
What Is the Monthly Airbnb Occupancy Rate in Wrexham?
Maximize your bookings by understanding the Wrexham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wrexham:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wrexham
What Is the Average Airbnb Nightly Rate in Wrexham?
Effective short term rental pricing strategy in Wrexham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wrexham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Wrexham
What Is the RevPAR for Airbnb in Wrexham?
RevPAR in Wrexham is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Wrexham
RevPAR Insights for Wrexham
- The average RevPAR in Wrexham is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($32) is $100, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wrexham benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wrexham?
Wrexham's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $2,861 per month
- Occupancy rates average 53.2%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,223 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $171
Low Season (January, February, March)
- Revenue drops to average $1,756 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $177
Seasonality Insights for Wrexham
- Airbnb seasonality in Wrexham is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wrexham's highest earning potential, with monthly revenues climbing to $3,215, occupancy reaching 58.9%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,599, occupancy could drop to 33.2%, and ADRs may adjust to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wrexham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wrexham, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wrexham?
Low regulation and minimal registration activity in Wrexham, Wales, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wrexham to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wrexham?
Wrexham is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wrexham Town Centre | The heart of Wrexham offering shops, restaurants, and historical sites. It is a bustling area attracting both tourists and locals with entertainment options. | Wrexham County Borough Museum, St. Giles' Church, Wrexham Shopping Park, Bersham Heritage Centre, Eagles Meadow Shopping Centre |
| Ellesmere Road | A residential area popular with families and visitors looking for a quieter, more suburban experience, with easy access to the town center and green spaces. | Alyn Waters Country Park, Ellesmere Port, local parks, community events, amateur sports clubs |
| Gwersyllt | Close to Wrexham, this area is known for its good schools and parks, making it appealing for families and long-term stays. | Teggs Nose Country Park, local shops, community play areas, Gwersyllt Community Centre, Cefn Mawr |
| Acton | A family-oriented area that is popular for its local amenities and residential comforts. It is close to schools and has a well-established community feel. | Acton Park, local eateries, community events, Prostatyn Football Club, playgrounds |
| Rhosddu | A suburb of Wrexham offering stunning views and access to walking trails, appealing to outdoor enthusiasts and nature lovers. | Rhosddu Common, Wrexham Golf Club, local historical sites, scenic views, Nature Trails |
| Llangollen | A picturesque town just outside Wrexham known for its scenic beauty and the River Dee, popular with tourists looking for a rural escape. | Llangollen Canal, Pontcysyllte Aqueduct, Llangollen Railway, local shops and cafes, historical landmarks |
| Ruabon | A small village close to Wrexham that is great for travelers seeking a peaceful stay with easy access to nature and nearby attractions. | Ruabon Mountain, Local pubs, Nature trails, Ruabon Park, historical churches |
| Chirk | A charming market town on the border of Wales and England, known for its historic features and proximity to Chirk Castle, making it a favorite for history buffs. | Chirk Castle, Chirk Aqueduct, local shops, walking trails, historical sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wrexham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wrexham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wrexham
- The Wrexham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.2% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wrexham, House properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 54.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
Wrexham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wrexham
- The dominant room capacity in Wrexham is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Wrexham, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wrexham.
Wrexham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wrexham
- The most common guest capacity trend in Wrexham vacation rentals is listings accommodating 2 guests (29.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Wrexham STR market, accounting for 42.1% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wrexham.
- On average, properties in Wrexham are equipped to host 3.6 guests.
How Do Listings in Wrexham Compare on Quality?
Listing quality in Wrexham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wrexham
- At 23.7 photos per listing on average, Wrexham hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wrexham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wrexham?
Amenity Prevalence
Amenity Insights for Wrexham
- Essential amenities in Wrexham that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wrexham: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wrexham to stay competitive.
Which Airbnb Amenities Boost Revenue in Wrexham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wrexham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 84.2% | $23,982 | $7,177 | 234.1% |
Refrigerator | 82.5% | $24,205 | $7,806 | 210.1% |
Hot tubHigh opportunity | 8.8% | $55,012 | $18,089 | 204.1% |
Kitchen | 77.2% | $24,981 | $8,967 | 178.6% |
Private entrance | 54.4% | $29,930 | $11,072 | 170.3% |
High chair | 10.5% | $48,141 | $18,174 | 164.9% |
Game console | 10.5% | $47,693 | $18,227 | 161.7% |
Board games | 15.8% | $44,456 | $16,992 | 161.6% |
Hair dryer | 80.7% | $24,195 | $9,339 | 159.1% |
Cooking basics | 66.7% | $26,657 | $10,671 | 149.8% |
Revenue Impact Insights for Wrexham
- Dishes and silverware tops the revenue impact list with a 234.1% uplift — listings with this amenity earn $23,982 vs. $7,177 without it.
- High-opportunity amenities — Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware, Refrigerator, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Wrexham.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wrexham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wrexham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWrexham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wrexham
- The typical guest profile for Airbnb in Wrexham consists of primarily domestic travelers (76%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.3% of guests.
- Key international markets include United Kingdom (76.3%) and United States (11.3%).
- Top languages spoken are English (70.2%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wrexham?
Listings in Wrexham average 4.78 out of 5 overall, with about 81.9 reviews per active listing and 47.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wrexham
- An average rating of 4.78 places Wrexham in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wrexham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wrexham
- The most common availability pattern in Wrexham falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wrexham (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wrexham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wrexham
- The overall average booking lead time for vacation rentals in Wrexham is 62 days.
- Guests book furthest in advance for stays during August (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Wrexham.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Wrexham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wrexham?
Guests in Wrexham stay about 3.6 nights on average, generating roughly 1,902 reservations and 33.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wrexham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wrexham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.7 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wrexham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
38.6% of total
2 Nights
27 listings
47.4% of total
3 Nights
2 listings
3.5% of total
4-6 Nights
1 listings
1.8% of total
30+ Nights
5 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wrexham is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.0%) of the Wrexham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Wrexham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wrexham.
Wrexham Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.8% of total
Super Strict 60 Days
2 listings
3.5% of total
Flexible
10 listings
17.5% of total
Moderate
27 listings
47.4% of total
Firm
14 listings
24.6% of total
Strict
3 listings
5.3% of total
Cancellation Policy Insights for Wrexham
- The prevailing Airbnb cancellation policy trend in Wrexham is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (64.9%) and stricter (29.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Wrexham.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wrexham.
How Much Are Airbnb Cleaning Fees in Wrexham?
Cleaning fees in Wrexham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wrexham
- About 59.6% of Wrexham listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($54) and median ($26) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wrexham median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wrexham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wrexhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farmhouse @ Moss Bank Farm
Entire Place • 4 bedrooms
Oak View @ Moss Bank Farm
Entire Place • 4 bedrooms
The Doghouse
Entire Place • 1 bedroom
The Brook at Oak Mead
Entire Place • 1 bedroom
Spacious 3bed semi/Gamesroom/Drive/10mins to City
Entire Place • 3 bedrooms
NEW! Stunning Bungalow, Ideal for Groups, Parking!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wrexham?
Learn from the best! This table showcases top-performing Airbnb hosts in Wrexham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy And Shaun | 3 | $199,105 | 209 | 4.97/5.0 |
| Menna And Tom | 5 | $170,765 | 1381 | 4.89/5.0 |
| Dan | 7 | $92,854 | 187 | 4.39/5.0 |
| Mandy | 3 | $59,494 | 258 | 5.00/5.0 |
| Jenny | 1 | $52,164 | 50 | 4.98/5.0 |
| Louise | 1 | $45,463 | 68 | 4.96/5.0 |
| 53 Degrees Property | 1 | $45,433 | 29 | 4.93/5.0 |
| Jane | 1 | $44,823 | 100 | 4.91/5.0 |
| Thomas | 1 | $41,430 | 48 | 4.50/5.0 |
| Veronica | 1 | $37,784 | 34 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wrexham.
Who Are the Airbnb Hosts in Wrexham?
Wrexham is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wrexham
- With 50.9% Superhosts, Wrexham has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 33.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wrexham averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wrexham
These are the highest-grossing professional property management operations in Wrexham, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Menna And Tom | 5 | $170,765 | $115 | 80.4% | 4.89/5 |
| Daniel Bruce | 7 | $92,854 | $177 | 24.1% | 4.39/5 |
| Best Of Wales | 1 | $29,255 | $561 | 39.9% | 5.00/5 |
| Sam | 3 | $24,193 | $142 | 17.2% | 4.79/5 |
| My Property Host | 3 | $23,908 | $110 | 37.6% | 4.16/5 |
| Wales Cottage Holidays | 1 | $22,405 | $402 | 20.2% | N/A |
Management Company Insights for Wrexham
- The leading management company, Menna And Tom, operates 5 listings with $170,765 in gross revenue — a useful benchmark for what scale looks like in Wrexham.
- Top managers average 3 properties each, suggesting professional management in Wrexham still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wrexham's Airbnb Market Compare to Nearby Cities?
How does the Wrexham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malham, Wrexham has 12 percentage points lower occupancy and about $193 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 10 | $5,723 | $362.84 | 55% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Withington | 11 | $5,045 | $510.70 | 41% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Buttermere | 13 | $4,747 | $444.74 | 47% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
| Burton in Lonsdale | 10 | $4,282 | $340.41 | 55% |
| Hayton | 16 | $4,272 | $274.12 | 55% |
| Tollerton | 12 | $4,208 | $316.05 | 50% |
Frequently Asked Questions About Airbnb in Wrexham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wrexham.
How much do Airbnb hosts make in Wrexham?
Wrexham hosts earn about $21,328 per year on average, with an average nightly rate of $170 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Wrexham, Wales, not the ceiling for the best operators. Source: AirROI 2026 data, Wrexham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wrexham?
The average Airbnb occupancy rate in Wrexham is 42.9%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wrexham?
Listings in Wrexham average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wrexham?
Wrexham currently has about 57 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wrexham?
AirROI currently classifies the short-term rental regulation level in Wrexham as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wrexham?
RevPAR in Wrexham is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wrexham?
At 42.9% occupancy, Wrexham can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,328, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wrexham?
The average booking lead time in Wrexham is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wrexham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wrexham include Wrexham Town Centre, Ellesmere Road, Gwersyllt. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wrexham?
entire_home listings make up 77.2% of the active supply in Wrexham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wrexham compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Wrexham's $21,328 and 42.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wrexham?
The average Airbnb stay length in Wrexham is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wrexham?
Airbnb listings in Wrexham average 4.78 out of 5 overall. About 47.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wrexham?
Dishes and silverware and Refrigerator are among the strongest revenue-linked amenities in Wrexham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wrexham?
Yes. About 59.6% of active Airbnb listings in Wrexham charge a cleaning fee, and the average fee is $54. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wrexham?
A 50.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.