Tenby, Wales Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tenby, Wales? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,616 per year — at a $285 nightly rate, 42.8% occupancy, and a $123 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Tenby's 429 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 69.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Tenby?
In Tenby, the headline Airbnb metrics are $35,616 in average annual revenue,42.8% occupancy, $285 ADR, and $123 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tenby?
Understanding the monthly revenue variations for Airbnb listings in Tenby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tenby is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tenby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,040+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,540 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,950 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,823, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tenby
What Is the Monthly Airbnb Occupancy Rate in Tenby?
Maximize your bookings by understanding the Tenby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tenby:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tenby
What Is the Average Airbnb Nightly Rate in Tenby?
Effective short term rental pricing strategy in Tenby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tenby typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $341 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Tenby
What Is the RevPAR for Airbnb in Tenby?
RevPAR in Tenby is currently $123. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $72 RevPAR.
- Typical properties (Median) generate $102 RevPAR.
- Strong performers (Top 25%) earn $147 RevPAR.
- Best-in-class (Top 10%) achieve $235 RevPAR.
Average Monthly RevPAR Trend in Tenby
RevPAR Insights for Tenby
- The average RevPAR in Tenby is $123. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($235) and bottom 25% ($72) is $163, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tenby benchmarks. If your RevPAR falls below the median of $102, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $147+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tenby?
Tenby's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $5,977 per month
- Occupancy rates average 64.3%
- Daily rates average $316
Shoulder Season
- Revenue averages $3,403 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $276
Low Season (January, February, November)
- Revenue drops to average $1,913 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $254
Seasonality Insights for Tenby
- Airbnb seasonality in Tenby is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tenby's highest earning potential, with monthly revenues climbing to $7,380, occupancy reaching 74.8%, and ADRs peaking at $329.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,663, occupancy could drop to 23.1%, and ADRs may adjust to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tenby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tenby, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tenby?
Low regulation and minimal registration activity in Tenby, Wales, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tenby to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tenby?
Location within Tenby matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Beach | Popular beach area known for its stunning scenery and inviting sandy shores. Ideal for families and beach lovers, making it a favorite among holidaymakers. | Tenby Castle, Sandy Beach, South Beach, Tenby Harbour, St Catherine's Island |
| Tenby Town Centre | Historical and vibrant town center with a variety of shops, restaurants, and cafes. It provides tourists with amenities and a lively atmosphere. | The Tudor Merchant's House, Tenby Museum and Art Gallery, St Mary's Church, The Paragon, Tenby Lifeboat Station |
| South Beach | Family-friendly beach known for its shallow waters and vibrant promenade, perfect for sunbathers and water sports enthusiasts. | The Old Town, Water sports activities, The South Beach Café, Children's play area, Coastal path |
| Saundersfoot | Idyllic fishing village close to Tenby, offering beautiful beaches and a quaint atmosphere. Great for guests seeking tranquility. | Saundersfoot Beach, Harbour, Saundersfoot Walking Trail, Folly Farm Adventure Park, Coastal Defences |
| Paragon Beach | Tranquil beach area popular for its scenic views and relaxing atmosphere. Suitable for those looking for a peaceful retreat near Tenby. | Paragon Beach, Coastal path walks, Beachside cafes, Picnic areas, Rockpooling |
| Castle Beach | Charming beach area located close to Tenby Castle, attracting visitors who appreciate both history and natural beauty. | Castle Beach, Tenby Castle, Rockpooling, Beach volleyball, Kayaking |
| Giltar Point | Scenic viewpoint and access to beautiful coastal paths, ideal for nature lovers and those interested in hiking and wildlife. | Giltar Point view, Coastal paths, Bird watching, Clifftop walks, Quiet beaches |
| Stackpole Estate | Outstanding natural beauty and opportunities for outdoor activities. Appeals to guests who love nature, hiking, and wildlife. | Stackpole Quay, Barafundle Bay, Nature paths, Wildlife spotting, Picnic spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tenby offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tenby?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tenby
- The Tenby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 429 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tenby, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Tenby Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tenby
- The dominant room capacity in Tenby is 2 bedrooms listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Tenby, indicating a high concentration in these sizes.
- A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tenby.
Tenby Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tenby
- The most common guest capacity trend in Tenby vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Tenby STR market, accounting for 56.4% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tenby.
- On average, properties in Tenby are equipped to host 4.6 guests.
How Do Listings in Tenby Compare on Quality?
Listing quality in Tenby can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tenby
- At 27.3 photos per listing on average, Tenby hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tenby averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tenby?
Amenity Prevalence
Amenity Insights for Tenby
- Essential amenities in Tenby that guests expect include: TV, Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tenby: TV, Kitchen, Wifi, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Heating.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tenby to stay competitive.
Which Airbnb Amenities Boost Revenue in Tenby?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tenby, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BlenderHigh opportunity | 1.9% | $79,862 | $34,775 | 129.7% |
Fireplace guards | 1.4% | $66,787 | $35,173 | 89.9% |
Outdoor shower | 1.2% | $65,619 | $35,262 | 86.1% |
Waterfront | 12.4% | $52,996 | $33,166 | 59.8% |
Dishwasher | 60.1% | $41,458 | $26,801 | 54.7% |
Barbecue utensils | 5.6% | $52,724 | $34,602 | 52.4% |
Gym | 17.0% | $49,408 | $32,787 | 50.7% |
Game console | 2.3% | $51,891 | $35,227 | 47.3% |
Sound system | 6.1% | $50,577 | $34,650 | 46.0% |
Pool | 4.4% | $49,521 | $34,971 | 41.6% |
Revenue Impact Insights for Tenby
- Blender tops the revenue impact list with a 129.7% uplift — listings with this amenity earn $79,862 vs. $34,775 without it.
- High-opportunity amenities — Blender — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Blender — it has the best combination of high revenue impact and low market saturation in Tenby.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tenby STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tenby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTenby Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tenby
- The typical guest profile for Airbnb in Tenby consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.3% of guests.
- Key international markets include United Kingdom (89.3%) and United States (3.3%).
- Top languages spoken are English (73.8%) followed by French (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Cardiff.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tenby?
Listings in Tenby average 4.79 out of 5 overall, with about 68.3 reviews per active listing and 39.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tenby
- An average rating of 4.79 places Tenby in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.93), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tenby Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tenby
- The most common availability pattern in Tenby falls within the 181-270 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tenby (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tenby?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tenby
- The overall average booking lead time for vacation rentals in Tenby is 87 days.
- Guests book furthest in advance for stays during September (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Spring (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Tenby.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Tenby averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tenby?
Guests in Tenby stay about 4.1 nights on average, generating roughly 13,485 reservations and 31.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Tenby
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tenby
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5.2 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tenby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
6.3% of total
2 Nights
84 listings
19.6% of total
3 Nights
60 listings
14% of total
4-6 Nights
15 listings
3.5% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
240 listings
55.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tenby is 30+ Nights, adopted by 55.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.9%) caters to monthly stays (30+ nights) in Tenby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.9% of Tenby hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tenby.
Tenby Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
135 listings
31.5% of total
Limited
3 listings
0.7% of total
Super Strict 30 Days
51 listings
11.9% of total
Flexible
27 listings
6.3% of total
Moderate
54 listings
12.6% of total
Firm
108 listings
25.2% of total
Strict
51 listings
11.9% of total
Cancellation Policy Insights for Tenby
- The prevailing Airbnb cancellation policy trend in Tenby is Super Strict 60 Days, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (18.9%) and stricter (37.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 31.5% market standard in Tenby.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tenby.
How Much Are Airbnb Cleaning Fees in Tenby?
Cleaning fees in Tenby are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tenby
- About 69.0% of Tenby listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($291) and median ($107) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tenby median of $107. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tenby Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tenbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Tenby holiday home
Entire Place • 5 bedrooms
Huge sea view 8 bed Tenby house!
Entire Place • 8 bedrooms
Pembroke House
Entire Place • 6 bedrooms
Gwynne House - 6 Bed Holiday Home - Tenby Harbour
Entire Place • 6 bedrooms
Sea Breeze - Tenby South Beach - Spectacular Views
Entire Place • 3 bedrooms
Windermere House - Sea Views, Town Centre
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tenby?
Learn from the best! This table showcases top-performing Airbnb hosts in Tenby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Pembrokeshire | 54 | $1,930,923 | 2019 | 4.67/5.0 |
| Holidaycottages.Co.Uk | 43 | $1,615,185 | 108 | 4.63/5.0 |
| Vicki | 33 | $1,525,883 | 413 | 4.77/5.0 |
| Wales Cottage Holidays | 19 | $693,500 | 64 | 4.36/5.0 |
| Cottages | 7 | $405,594 | 111 | 4.69/5.0 |
| Julie | 8 | $299,064 | 205 | 4.83/5.0 |
| Holidaycottages.Co.Uk | 8 | $297,184 | 19 | 4.58/5.0 |
| Lou | 7 | $296,225 | 576 | 4.78/5.0 |
| Betty | 1 | $215,988 | 9 | 5.00/5.0 |
| Holidaycottages.Co.Uk | 3 | $191,943 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tenby.
Who Are the Airbnb Hosts in Tenby?
Tenby leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Tenby
- A 44.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 44.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 4.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tenby averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tenby
These are the highest-grossing professional property management operations in Tenby, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stay Pembrokeshire | 54 | $1,930,923 | $231 | 41.5% | 4.67/5 |
| Holidaycottages.Co.Uk | 43 | $1,615,185 | $441 | 35.9% | 4.63/5 |
| Vicki | 33 | $1,525,883 | $316 | 43.5% | 4.77/5 |
| Holidaycottages-Co-Uk | 19 | $693,500 | $647 | 28.2% | 4.36/5 |
| Cottages | 7 | $405,594 | $351 | 48.4% | 4.69/5 |
| Holidaycottages.Co.Uk | 8 | $297,184 | $417 | 36.3% | 4.58/5 |
| Lou | 7 | $296,225 | $360 | 34.5% | 4.78/5 |
| Holidaycottages.Co.Uk | 3 | $191,943 | $462 | 36.2% | 5.00/5 |
| Holidaycottages.Co.Uk | 3 | $132,348 | $529 | 31.6% | 5.00/5 |
| West Wales Holiday Cottages | 4 | $114,147 | $220 | 42.9% | 4.61/5 |
Management Company Insights for Tenby
- The leading management company, Stay Pembrokeshire, operates 54 listings with $1,930,923 in gross revenue — a useful benchmark for what scale looks like in Tenby.
- Top managers average 18 properties each, suggesting professional management in Tenby still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tenby's Airbnb Market Compare to Nearby Cities?
How does the Tenby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Southgate, Tenby has 15 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 14 | $5,907 | $608.20 | 43% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
| Southerndown | 16 | $4,933 | $413.48 | 42% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Southgate | 12 | $4,921 | $297.18 | 58% |
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Bridgwater | 18 | $4,421 | $365.65 | 43% |
| Crai | 32 | $4,368 | $586.39 | 38% |
| Penmorfa | 19 | $4,281 | $478.16 | 47% |
| Llantrisant | 15 | $4,257 | $287.34 | 44% |
Frequently Asked Questions About Airbnb in Tenby
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tenby.
How much do Airbnb hosts make in Tenby?
Tenby hosts earn about $35,616 per year on average, with an average nightly rate of $285 and RevPAR of $123. Those figures describe the typical revenue environment for active listings in Tenby, Wales, not the ceiling for the best operators. Source: AirROI 2026 data, Tenby market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tenby?
The average Airbnb occupancy rate in Tenby is 42.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tenby?
Listings in Tenby average $285 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tenby?
Tenby currently has about 429 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tenby?
AirROI currently classifies the short-term rental regulation level in Tenby as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tenby?
RevPAR in Tenby is about $123. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tenby?
At 42.8% occupancy, Tenby can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,616, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tenby?
The average booking lead time in Tenby is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tenby?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tenby include North Beach, Tenby Town Centre, South Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tenby?
entire_home listings make up 97.9% of the active supply in Tenby. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tenby compare to nearby Airbnb markets?
Among neighboring markets, Angle posts $70,882 in average annual revenue with 43.0% occupancy, compared to Tenby's $35,616 and 42.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tenby?
The average Airbnb stay length in Tenby is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tenby?
Airbnb listings in Tenby average 4.79 out of 5 overall. About 39.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tenby?
Blender and Fireplace guards are among the strongest revenue-linked amenities in Tenby. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tenby?
Yes. About 69.0% of active Airbnb listings in Tenby charge a cleaning fee, and the average fee is $291. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tenby?
A 44.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.