Pembrokeshire, Wales Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pembrokeshire, Wales? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,576 per year — at a $268 nightly rate, 37.7% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 163 active listings, Pembrokeshire is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 254.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Pembrokeshire?
In Pembrokeshire, the headline Airbnb metrics are $24,576 in average annual revenue,37.7% occupancy, $268 ADR, and $98 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pembrokeshire?
Understanding the monthly revenue variations for Airbnb listings in Pembrokeshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pembrokeshire is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pembrokeshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,173+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,145 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pembrokeshire
What Is the Monthly Airbnb Occupancy Rate in Pembrokeshire?
Maximize your bookings by understanding the Pembrokeshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pembrokeshire:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pembrokeshire
What Is the Average Airbnb Nightly Rate in Pembrokeshire?
Effective short term rental pricing strategy in Pembrokeshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pembrokeshire typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $493+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Pembrokeshire
What Is the RevPAR for Airbnb in Pembrokeshire?
RevPAR in Pembrokeshire is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $126 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Pembrokeshire
RevPAR Insights for Pembrokeshire
- The average RevPAR in Pembrokeshire is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($47) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pembrokeshire benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $126+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Pembrokeshire Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Pembrokeshire?
Pembrokeshire's peak Airbnb season falls in August, July, June, while the softest stretch is January, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,867 per month
- Occupancy rates average 54.7%
- Daily rates average $292
Shoulder Season
- Revenue averages $2,607 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $252
Low Season (January, May, November)
- Revenue drops to average $1,867 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $248
Seasonality Insights for Pembrokeshire
- Airbnb seasonality in Pembrokeshire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pembrokeshire's highest earning potential, with monthly revenues climbing to $5,571, occupancy reaching 62.7%, and ADRs peaking at $296.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,695, occupancy could drop to 22.0%, and ADRs may adjust to $232.
- Lower occupancy paired with meaningful seasonality means hosts in Pembrokeshire need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pembrokeshire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pembrokeshire?
Low regulation and minimal registration activity in Pembrokeshire, Wales, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pembrokeshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pembrokeshire?
Pembrokeshire is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tenby | A picturesque coastal town known for its beautiful beaches and historic sites. It's a popular destination for families and couples looking for a beach getaway. | Tenby Harbour, Castle Beach, Tenby Museum and Art Gallery, St. Catherine's Island, Picton Castle |
| Saundersfoot | A charming seaside village with stunning views and a vibrant community feel. Ideal for visitors who enjoy a relaxed coastal atmosphere. | Saundersfoot Harbour, Folly Farm Adventure Park, Pembrokeshire Coast Path, Cleddau Estuary, Saundersfoot Beach |
| Pembroke | Rich in history and heritage, Pembroke is home to the magnificent Pembroke Castle. Ideal for history enthusiasts and families. | Pembroke Castle, Mill Pond, Blue Lakes, Tudor Merchant's House, Lamphey Bishop's Palace |
| Fishguard | A port town with stunning coastal scenery and easy access to outdoor adventures. Great for those interested in hiking and nature. | Fishguard Harbour, Last Invasion Tapestry, Nash Point Lighthouse, Pembrokeshire Coast National Park, Fishguard Bay |
| St Davids | The UK's smallest city, known for its stunning cathedral and proximity to beautiful coastlines, great for spiritual retreats and nature lovers. | St Davids Cathedral, Pembrokeshire Coast Path, Whitesands Bay, Solva Harbour, Oriel y Parc Gallery |
| Haverfordwest | The county town of Pembrokeshire, offering a mix of shopping, dining, and cultural sites. A convenient base for exploring the region. | Haverfordwest Castle, Town Museum, Riverside Shopping Centre, Scolton Manor, Haverfordwest Priory |
| Narberth | A vibrant town known for its arts, crafts, and local produce. Attracts foodies and culture seekers looking for a quaint experience. | Narberth Castle, Colby Woodland Garden, Narberth Museum, Local shops and markets, Live music venues |
| Manorbier | A small village with a stunning beach and a historic castle. Perfect for those looking for tranquility and scenic views. | Manorbier Castle, Manorbier Beach, Celtic Way, The Old Rectory, Little Haven |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pembrokeshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pembrokeshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pembrokeshire
- The Pembrokeshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pembrokeshire, House properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 54.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Pembrokeshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pembrokeshire
- The dominant room capacity in Pembrokeshire is 2 bedrooms listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Pembrokeshire, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pembrokeshire.
Pembrokeshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pembrokeshire
- The most common guest capacity trend in Pembrokeshire vacation rentals is listings accommodating 4 guests (38.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pembrokeshire STR market, accounting for 58.9% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pembrokeshire.
- On average, properties in Pembrokeshire are equipped to host 4.3 guests.
How Do Listings in Pembrokeshire Compare on Quality?
Listing quality in Pembrokeshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pembrokeshire
- At 31.8 photos per listing on average, Pembrokeshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pembrokeshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pembrokeshire?
Amenity Prevalence
Amenity Insights for Pembrokeshire
- Essential amenities in Pembrokeshire that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pembrokeshire: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pembrokeshire to stay competitive.
Which Airbnb Amenities Boost Revenue in Pembrokeshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pembrokeshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 87.1% | $26,876 | $9,025 | 197.8% |
Heating | 90.2% | $26,079 | $10,774 | 142.1% |
High chair | 36.8% | $35,446 | $18,244 | 94.3% |
Dishwasher | 49.7% | $32,348 | $16,900 | 91.4% |
Dryer | 26.4% | $36,657 | $20,247 | 81.0% |
Cable TV | 3.1% | $43,257 | $23,985 | 80.3% |
Blender | 3.1% | $39,785 | $24,095 | 65.1% |
Elevator | 4.9% | $38,804 | $23,842 | 62.8% |
Record player | 3.1% | $39,066 | $24,118 | 62.0% |
TV | 88.3% | $25,707 | $16,005 | 60.6% |
Revenue Impact Insights for Pembrokeshire
- Wifi tops the revenue impact list with a 197.8% uplift — listings with this amenity earn $26,876 vs. $9,025 without it.
- Wifi, Heating, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pembrokeshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pembrokeshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPembrokeshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pembrokeshire
- The typical guest profile for Airbnb in Pembrokeshire consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United Kingdom (89.4%) and Germany (1.5%).
- Top languages spoken are English (66.4%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pembrokeshire?
Listings in Pembrokeshire average 4.82 out of 5 overall, with about 36.3 reviews per active listing and 32.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pembrokeshire
- With an overall rating of 4.82, Pembrokeshire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.88), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pembrokeshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pembrokeshire
- The most common availability pattern in Pembrokeshire falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pembrokeshire (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pembrokeshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pembrokeshire
- The overall average booking lead time for vacation rentals in Pembrokeshire is 43 days.
- Guests book furthest in advance for stays during September (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (49 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Pembrokeshire.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Pembrokeshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pembrokeshire?
Guests in Pembrokeshire stay about 5 nights on average, generating roughly 3,073 reservations and 18.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pembrokeshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pembrokeshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.5 nights) and shorten in Oct (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pembrokeshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
14.7% of total
2 Nights
27 listings
16.6% of total
3 Nights
10 listings
6.1% of total
4-6 Nights
11 listings
6.7% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
89 listings
54.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pembrokeshire is 30+ Nights, adopted by 54.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (54.6%) caters to monthly stays (30+ nights) in Pembrokeshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54.6% of Pembrokeshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pembrokeshire.
Pembrokeshire Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
64 listings
39.3% of total
Super Strict 30 Days
14 listings
8.6% of total
Flexible
19 listings
11.7% of total
Moderate
24 listings
14.7% of total
Firm
37 listings
22.7% of total
Strict
5 listings
3.1% of total
Cancellation Policy Insights for Pembrokeshire
- The prevailing Airbnb cancellation policy trend in Pembrokeshire is Super Strict 60 Days, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (26.4%) and stricter (25.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 39.3% market standard in Pembrokeshire.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pembrokeshire.
How Much Are Airbnb Cleaning Fees in Pembrokeshire?
Cleaning fees in Pembrokeshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pembrokeshire
- About 64.4% of Pembrokeshire listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($274) and median ($110) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pembrokeshire median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pembrokeshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembrokeshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 Bed in Tenby (oc-c31800)
Entire Place • 6 bedrooms
2 Bed in Tenby (oc-o31794)
Entire Place • 2 bedrooms
The Lanterns - 9 Bedroom - Sleeps 17 - Saundersfoot Village Centre
Entire Place • 9 bedrooms
Parkfields: Luxury Retreat with Private Hot Tub
Entire Place • 4 bedrooms
Cefn Gelli
Entire Place • 4 bedrooms
Flat 2 - uk49045
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pembrokeshire?
Learn from the best! This table showcases top-performing Airbnb hosts in Pembrokeshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wales Cottage Holidays | 14 | $811,890 | 30 | 4.61/5.0 |
| Cottages | 10 | $434,389 | 106 | 4.73/5.0 |
| Vicki | 14 | $363,218 | 60 | 4.80/5.0 |
| Stay Pembrokeshire | 15 | $283,845 | 86 | 4.51/5.0 |
| Tom | 4 | $145,685 | 77 | 4.85/5.0 |
| West Wales Holiday Cottages | 6 | $138,299 | 33 | 4.93/5.0 |
| Holidaycottages.Co.Uk | 3 | $98,133 | 6 | Not Rated |
| Matthew | 1 | $85,147 | 59 | 4.88/5.0 |
| Hugh | 2 | $76,840 | 875 | 4.97/5.0 |
| Cari | 1 | $62,644 | 244 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pembrokeshire.
Who Are the Airbnb Hosts in Pembrokeshire?
Pembrokeshire leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Pembrokeshire
- A 49.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 48.5% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 9.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pembrokeshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pembrokeshire
These are the highest-grossing professional property management operations in Pembrokeshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages-Co-Uk | 14 | $811,890 | $698 | 31.3% | 4.61/5 |
| Cottages | 10 | $434,389 | $300 | 46.0% | 4.73/5 |
| Vicki | 14 | $363,218 | $244 | 38.9% | 4.80/5 |
| Stay Pembrokeshire | 15 | $283,845 | $239 | 30.5% | 4.51/5 |
| West Wales Holiday Cottages | 6 | $138,299 | $214 | 37.5% | 4.93/5 |
| Holidaycottages.Co.Uk | 3 | $98,133 | $329 | 37.7% | N/A |
| Megan & Emma | 2 | $56,963 | $310 | 34.2% | 5.00/5 |
| NetLet UK | 3 | $54,392 | $483 | 27.3% | 4.00/5 |
| Sykes Holiday Cottages | 5 | $45,807 | $426 | 15.8% | 5.00/5 |
| Holidaycottages.Co.Uk | 1 | $30,872 | $338 | 35.7% | N/A |
Management Company Insights for Pembrokeshire
- The leading management company, Holidaycottages-Co-Uk, operates 14 listings with $811,890 in gross revenue — a useful benchmark for what scale looks like in Pembrokeshire.
- Top managers average 7 properties each, suggesting professional management in Pembrokeshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.7/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pembrokeshire's Airbnb Market Compare to Nearby Cities?
How does the Pembrokeshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Southgate, Pembrokeshire has 20 percentage points lower occupancy and about $29 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 14 | $5,907 | $608.20 | 43% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
| Southerndown | 16 | $4,933 | $413.48 | 42% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Southgate | 12 | $4,921 | $297.18 | 58% |
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Bridgwater | 18 | $4,421 | $365.65 | 43% |
| Crai | 32 | $4,368 | $586.39 | 38% |
| Penmorfa | 19 | $4,281 | $478.16 | 47% |
| Llantrisant | 15 | $4,257 | $287.34 | 44% |
Frequently Asked Questions About Airbnb in Pembrokeshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pembrokeshire.
How much do Airbnb hosts make in Pembrokeshire?
Pembrokeshire hosts earn about $24,576 per year on average, with an average nightly rate of $268 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Pembrokeshire, Wales, not the ceiling for the best operators. Source: AirROI 2026 data, Pembrokeshire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pembrokeshire?
The average Airbnb occupancy rate in Pembrokeshire is 37.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pembrokeshire?
Listings in Pembrokeshire average $268 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pembrokeshire?
Pembrokeshire currently has about 163 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pembrokeshire?
AirROI currently classifies the short-term rental regulation level in Pembrokeshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pembrokeshire?
RevPAR in Pembrokeshire is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pembrokeshire?
Occupancy of 37.7% means Pembrokeshire is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,576, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pembrokeshire?
The average booking lead time in Pembrokeshire is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pembrokeshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pembrokeshire include Tenby, Saundersfoot, Pembroke. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pembrokeshire?
entire_home listings make up 98.2% of the active supply in Pembrokeshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pembrokeshire compare to nearby Airbnb markets?
Among neighboring markets, Angle posts $70,882 in average annual revenue with 43.0% occupancy, compared to Pembrokeshire's $24,576 and 37.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pembrokeshire?
The average Airbnb stay length in Pembrokeshire is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pembrokeshire?
Airbnb listings in Pembrokeshire average 4.82 out of 5 overall. About 32.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pembrokeshire?
Wifi and Heating are among the strongest revenue-linked amenities in Pembrokeshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pembrokeshire?
Yes. About 64.4% of active Airbnb listings in Pembrokeshire charge a cleaning fee, and the average fee is $274. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pembrokeshire?
A 49.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.