Melness, Scotland Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Melness, Scotland? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $33,080 per year — at a $218 nightly rate, 49.4% occupancy, and a N/A RevPAR.
With just 17 active listings, Melness is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 13.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Melness?
In Melness, the headline Airbnb metrics are $33,080 in average annual revenue,49.4% occupancy, $218 ADR, and $0 in RevPAR, and guests book about 97 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Melness?
Understanding the monthly revenue variations for Airbnb listings in Melness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melness is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,328+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,892 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,729 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,010, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melness
What Is the Monthly Airbnb Occupancy Rate in Melness?
Maximize your bookings by understanding the Melness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melness:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melness
What Is the Average Airbnb Nightly Rate in Melness?
Effective short term rental pricing strategy in Melness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melness typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Melness
What Is the RevPAR for Airbnb in Melness?
RevPAR in Melness is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Melness
RevPAR Insights for Melness
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Melness benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Melness?
Melness's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $5,226 per month
- Occupancy rates average 78.5%
- Daily rates average $253
Shoulder Season
- Revenue averages $3,328 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $227
Low Season (January, February, November)
- Revenue drops to average $1,556 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $214
Seasonality Insights for Melness
- Airbnb seasonality in Melness is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Melness's highest earning potential, with monthly revenues climbing to $5,773, occupancy reaching 85.8%, and ADRs peaking at $255.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,197, occupancy could drop to 22.3%, and ADRs may adjust to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Melness, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Melness?
With 12% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Melness. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Melness to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 12% licensed listings)
What Are the Best Neighborhoods for Airbnb in Melness?
With a compact short-term rental market, Melness gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melness Beach | A stunning coastal area known for its clear waters and scenic views. Ideal for tourists looking to relax by the beach and enjoy water activities. | Melness Beach, Torvaig Beach, Sutherland's Lia Fail, Scourie River, Ben Loyal, Faraid Head Beach |
| Tongue | A picturesque village in the Scottish Highlands, Tongue is a gateway to stunning landscapes and outdoor adventures, appealing to nature lovers and explorers. | Tongue Hotel, Castle Varrich, Lairg Gallery, Farr Bay, BenHope, Rabbit Islands |
| Durness | A remote village known for its dramatic cliffs and beautiful beaches, Durness attracts visitors seeking adventure, such as surfing and hiking. | Sango Bay, Durness beach, Caves of Sangobeg, Balnakeil Beach, Faraid Head, Durness Golf Club |
| Scourie | A charming coastal village, Scourie is known for its stunning vistas, nature trails, and opportunities for fishing and birdwatching. | Scourie Beach, Loch Geodhail, Scourie River, Oldshoremore Beach, The Scourie Hotel, North Coast 500 Trail |
| Bettyhill | A quaint village offering a tranquil atmosphere and beautiful landscapes, ideal for those seeking relaxation and Scottish culture. | Farr Bay, Strathy Point Lighthouse, Bettyhill Museum, The Ceòl Mòr, Edderton Wood |
| Halladale | A great location for fishing enthusiasts and those who enjoy rural retreats with beautiful countryside and river views. | River Halladale, Fishing spots, Rural walking trails, Local wildlife, Scenic views |
| Hope | A small community in the beautiful landscapes of the Highlands, popular among walkers and those looking for peace in nature. | Hope's Nature Trails, Views of Ben Loyal, Local wildlife, Cultural heritage sites, Close to River Hope |
| Altnaharra | A small village known for its stunning landscapes and outdoor activities, particularly hillwalking and birdwatching. | Altnaharra's Nature Trails, Nearby Loch Naver, Hillwalking opportunities, Birdwatching hotspots, Scenic driving routes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Melness offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Melness?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melness
- The Melness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melness, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
Melness Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melness
- The dominant room capacity in Melness is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Melness, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melness.
Melness Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melness
- The most common guest capacity trend in Melness vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Melness STR market, accounting for 52.9% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melness.
- On average, properties in Melness are equipped to host 4.1 guests.
What Amenities Do Airbnb Guests Expect in Melness?
Amenity Prevalence
Amenity Insights for Melness
- Essential amenities in Melness that guests expect include: Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, First aid kit, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melness: Smoke alarm, Free parking on premises, Heating.
- Consider adding popular differentiators like Essentials or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melness to stay competitive.
Dive Deeper: Advanced Melness STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelness Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Melness
- The typical guest profile for Airbnb in Melness consists of a mix of domestic (59%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 59.1% of guests.
- Key international markets include United Kingdom (59.1%) and Germany (10.7%).
- Top languages spoken are English (56.3%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Melness Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melness
- The most common availability pattern in Melness falls within the 91-180 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Melness (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Melness?
Average Booking Lead Time by Month
Booking Lead Time Insights for Melness
- The overall average booking lead time for vacation rentals in Melness is 97 days.
- Guests book furthest in advance for stays during May (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (97 days) as a baseline for your pricing and availability strategy in Melness.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Melness averages to identify opportunities for dynamic pricing adjustments.
Melness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
20% of total
2 Nights
4 listings
26.7% of total
3 Nights
4 listings
26.7% of total
4-6 Nights
2 listings
13.3% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Melness is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Melness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Melness hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melness.
Melness Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
12.5% of total
Moderate
7 listings
43.8% of total
Firm
3 listings
18.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Melness
- The prevailing Airbnb cancellation policy trend in Melness is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (43.8%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Melness.
- Regularly review your cancellation policy against competitors and market demand shifts in Melness.
What Do the Top Airbnb Listings in Melness Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melnessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northern Lights - Sea View Cottage near NC500
Entire Place • 2 bedrooms
Shepherd Moon - Sea View Cottage near NC500
Entire Place • 2 bedrooms
Crofter’s Cottage at 100 Midtown
Entire Place • 3 bedrooms
The Byre - stone studio space, Talmine NC500/Beach
Entire Place • N/A
Apartment with stunning views of Kyle of Tongue
Entire Place • 1 bedroom
Burnside Crofters Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Melness?
Learn from the best! This table showcases top-performing Airbnb hosts in Melness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 2 | $166,144 | 219 | 4.87/5.0 |
| Tracy & Graeme | 4 | $101,593 | 1058 | 4.96/5.0 |
| Magnus | 1 | $61,118 | 53 | 4.98/5.0 |
| Gez | 1 | $40,813 | 284 | 4.96/5.0 |
| Pam | 1 | $38,414 | 129 | 4.95/5.0 |
| Cleo | 1 | $34,314 | 30 | 4.93/5.0 |
| Cheryl | 1 | $30,087 | 55 | 4.82/5.0 |
| Emily | 1 | $29,880 | 105 | 4.97/5.0 |
| Cottages | 3 | $22,737 | 6 | 1.67/5.0 |
| Jenny | 1 | $22,433 | 359 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melness.
How Does Melness's Airbnb Market Compare to Nearby Cities?
How does the Melness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Insh, Melness has 13 percentage points lower occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| North Kessock | 10 | $6,039 | $375.34 | 58% |
| Kirkhill | 10 | $5,074 | $709.88 | 42% |
| Camuscross | 11 | $4,504 | $301.91 | 58% |
| Insh | 13 | $4,386 | $265.07 | 62% |
| Teangue | 16 | $4,086 | $240.52 | 60% |
| Foyers | 15 | $3,914 | $297.41 | 59% |
| Kyleakin | 19 | $3,845 | $302.98 | 49% |
| Stromeferry | 13 | $3,704 | $234.05 | 59% |
| Nethy Bridge | 49 | $3,619 | $258.22 | 52% |
| Glenelg | 18 | $3,511 | $232.86 | 55% |
Frequently Asked Questions About Airbnb in Melness
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Melness.
How much do Airbnb hosts make in Melness?
Melness hosts earn about $33,080 per year on average, with an average nightly rate of $218 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Melness, Scotland, not the ceiling for the best operators. Source: AirROI 2025 data, Melness market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Melness?
The average Airbnb occupancy rate in Melness is 49.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Melness?
Listings in Melness average $218 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Melness?
Melness currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Melness?
AirROI currently classifies the short-term rental regulation level in Melness as Moderate. The dataset also shows about 11.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Melness?
RevPAR in Melness is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Melness?
At 49.4% occupancy, Melness can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,080, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Melness?
The average booking lead time in Melness is about 97 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Melness?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Melness include Melness Beach, Tongue, Durness. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Melness?
entire_home listings make up 100.0% of the active supply in Melness. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Melness compare to nearby Airbnb markets?
Among neighboring markets, North Kessock posts $72,468 in average annual revenue with 58.1% occupancy, compared to Melness's $33,080 and 49.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Melness?
August is the highest-revenue month in Melness, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.