Helmsdale, Scotland Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Helmsdale, Scotland? Based on AirROI's 2025 dataset (September 2024 – August 2025), the short answer is $25,655 per year — at a $223 nightly rate, 42.0% occupancy, and a N/A RevPAR.
With just 18 active listings, Helmsdale is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 35.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Helmsdale?
In Helmsdale, the headline Airbnb metrics are $25,655 in average annual revenue,42.0% occupancy, $223 ADR, and $0 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Helmsdale?
Understanding the monthly revenue variations for Airbnb listings in Helmsdale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helmsdale is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helmsdale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,229+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,013 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helmsdale
What Is the Monthly Airbnb Occupancy Rate in Helmsdale?
Maximize your bookings by understanding the Helmsdale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helmsdale:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helmsdale
What Is the Average Airbnb Nightly Rate in Helmsdale?
Effective short term rental pricing strategy in Helmsdale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helmsdale typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $519+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Helmsdale
What Is the RevPAR for Airbnb in Helmsdale?
RevPAR in Helmsdale is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Helmsdale
RevPAR Insights for Helmsdale
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Helmsdale benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Helmsdale?
Helmsdale's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,500 per month
- Occupancy rates average 70.3%
- Daily rates average $240
Shoulder Season
- Revenue averages $2,691 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $197
Low Season (January, March, November)
- Revenue drops to average $1,687 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $186
Seasonality Insights for Helmsdale
- Airbnb seasonality in Helmsdale is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Helmsdale's highest earning potential, with monthly revenues climbing to $4,930, occupancy reaching 76.8%, and ADRs peaking at $243.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,618, occupancy could drop to 23.7%, and ADRs may adjust to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helmsdale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Helmsdale, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Helmsdale?
Low regulation and minimal registration activity in Helmsdale, Scotland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Helmsdale to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Helmsdale?
With a compact short-term rental market, Helmsdale gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Helmsdale Village | Charming village on the coast of Sutherland, known for its picturesque harbor and rich fishing heritage. Great base for tourists exploring the stunning Highlands. | Helmsdale Harbour, Timespan Heritage Centre, River Helmsdale, Brora Beach, Falls of Shin |
| Brora | A small, scenic village that offers beautiful beaches and a historical coal mine. Ideal for visitors wanting a quiet retreat with local amenities nearby. | Brora Beach, Brora Heritage Centre, Cuttie Hill, Golf at Brora, The railway heritage |
| Golspie | Another beautiful coastal village with a friendly community and access to stunning landscapes. Perfect for hiking and nature lovers. | Dunrobin Castle, Golspie Beach, Sutherland Monument, Golspie Golf Course, Nearby trails |
| Dornoch | Historic town with stunning sandy beaches and famous golf courses. Attracts golf enthusiasts and nature lovers. | Dornoch Cathedral, Royal Dornoch Golf Club, Dornoch Beach, East Sutherland, Highland Coast |
| Tain | Home to a variety of distilleries and rich history, Tain appeals to whisky lovers and those interested in Scottish heritage. | Tain Pottery, Tain & District Museum, Balblair Distillery, Dunrobin Castle, Local shops and eats |
| Lothmore | Beautiful rural area ideal for visitors looking to escape the hustle and bustle. Great lambing season and hiking opportunities. | Lothmore Hills, Local farms, Rural landscapes, Walking trails, Stargazing opportunities |
| Balblair | Known for its famous whisky distillery, Balblair is appealing to those venturing into the world of Scotch whisky. | Balblair Distillery, Local countryside, Enjoying tastings, Cultural experiences, Nature walks |
| Kildonan | A remote village known for its rugged beauty and wildlife. A serene place for those who love nature and tranquility. | Kildonan Beach, Wildlife spotting, Walking routes, Historical sites, Local flora and fauna |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Helmsdale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Helmsdale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helmsdale
- The Helmsdale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Helmsdale, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Helmsdale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helmsdale
- The dominant room capacity in Helmsdale is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Helmsdale, indicating a high concentration in these sizes.
- A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Helmsdale.
Helmsdale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helmsdale
- The most common guest capacity trend in Helmsdale vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Helmsdale STR market, accounting for 50.0% of listings.
- 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Helmsdale.
- On average, properties in Helmsdale are equipped to host 4.8 guests.
What Amenities Do Airbnb Guests Expect in Helmsdale?
Amenity Prevalence
Amenity Insights for Helmsdale
- Essential amenities in Helmsdale that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Cooking basics, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helmsdale: Kitchen, Wifi.
- Consider adding popular differentiators like Smoke alarm or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helmsdale to stay competitive.
Dive Deeper: Advanced Helmsdale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helmsdale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelmsdale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Helmsdale
- The typical guest profile for Airbnb in Helmsdale consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 68.5% of guests.
- Key international markets include United Kingdom (68.5%) and United States (6.4%).
- Top languages spoken are English (57.4%) followed by German (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Helmsdale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helmsdale
- The most common availability pattern in Helmsdale falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helmsdale (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Helmsdale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Helmsdale
- The overall average booking lead time for vacation rentals in Helmsdale is 73 days.
- Guests book furthest in advance for stays during September (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Helmsdale.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Helmsdale averages to identify opportunities for dynamic pricing adjustments.
Helmsdale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
2 listings
11.1% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Helmsdale is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Helmsdale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Helmsdale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Helmsdale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helmsdale.
Helmsdale Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
8 listings
44.4% of total
Moderate
4 listings
22.2% of total
Firm
2 listings
11.1% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Helmsdale
- The prevailing Airbnb cancellation policy trend in Helmsdale is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Helmsdale.
- Regularly review your cancellation policy against competitors and market demand shifts in Helmsdale.
What Do the Top Airbnb Listings in Helmsdale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helmsdalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Crab Shack-Beach Front Exclusive Luxury
Entire Place • 4 bedrooms
4 Bed in Helmsdale (83074)
Entire Place • 4 bedrooms
The Old Coastguard Station,NC500
Entire Place • 3 bedrooms
Dunvegan House
Entire Place • 4 bedrooms
The Hoose on the harbour in Helmsdale
Entire Place • 3 bedrooms
176 marrell, cottage just off NC500.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Helmsdale?
Learn from the best! This table showcases top-performing Airbnb hosts in Helmsdale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Debra | 1 | $128,677 | 38 | 4.97/5.0 |
| Simon | 2 | $68,684 | 378 | 4.89/5.0 |
| Holidaycottages.Co.Uk | 1 | $38,173 | 1 | Not Rated |
| Scott | 2 | $35,861 | 279 | 4.97/5.0 |
| Calum | 1 | $34,764 | 387 | 4.71/5.0 |
| Elizabeth | 1 | $31,447 | 29 | 4.97/5.0 |
| Susan | 1 | $30,129 | 156 | 4.68/5.0 |
| Carol | 1 | $26,729 | 73 | 4.96/5.0 |
| Ronnie | 2 | $20,954 | 829 | 4.87/5.0 |
| R | 1 | $15,834 | 21 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helmsdale.
How Does Helmsdale's Airbnb Market Compare to Nearby Cities?
How does the Helmsdale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Milton, Helmsdale has 18 percentage points lower occupancy and about $32 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kirkhill | 11 | $5,311 | $773.77 | 42% |
| Foyers | 18 | $5,174 | $359.69 | 54% |
| Insh | 13 | $4,948 | $301.92 | 57% |
| Whitebridge | 10 | $4,193 | $429.79 | 37% |
| Drumnadrochit | 44 | $3,653 | $308.45 | 50% |
| Nethy Bridge | 52 | $3,605 | $246.09 | 50% |
| Dulnain Bridge | 15 | $3,560 | $301.08 | 47% |
| Craigellachie | 14 | $3,546 | $222.72 | 56% |
| Milton | 20 | $3,350 | $190.09 | 60% |
| Banchory | 20 | $3,338 | $266.18 | 49% |
Frequently Asked Questions About Airbnb in Helmsdale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Helmsdale.
How much do Airbnb hosts make in Helmsdale?
Helmsdale hosts earn about $25,655 per year on average, with an average nightly rate of $223 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Helmsdale, Scotland, not the ceiling for the best operators. Source: AirROI 2025 data, Helmsdale market, September 2024 to August 2025.
What is the average Airbnb occupancy rate in Helmsdale?
The average Airbnb occupancy rate in Helmsdale is 42.0%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Helmsdale?
Listings in Helmsdale average $223 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Helmsdale?
Helmsdale currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Helmsdale?
AirROI currently classifies the short-term rental regulation level in Helmsdale as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Helmsdale?
RevPAR in Helmsdale is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Helmsdale?
At 42.0% occupancy, Helmsdale can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,655, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Helmsdale?
The average booking lead time in Helmsdale is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Helmsdale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Helmsdale include Helmsdale Village, Brora, Golspie. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Helmsdale?
entire_home listings make up 61.1% of the active supply in Helmsdale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Helmsdale compare to nearby Airbnb markets?
Among neighboring markets, Kirkhill posts $63,732 in average annual revenue with 42.5% occupancy, compared to Helmsdale's $25,655 and 42.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Helmsdale?
July is the highest-revenue month in Helmsdale, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-08-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.