Wool, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wool, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,621 per year — at a $182 nightly rate, 39.9% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Wool is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 85.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wool?
In Wool, the headline Airbnb metrics are $20,621 in average annual revenue,39.9% occupancy, $182 ADR, and $80 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wool?
Understanding the monthly revenue variations for Airbnb listings in Wool is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wool is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wool across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,192 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,564 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $654, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wool
What Is the Monthly Airbnb Occupancy Rate in Wool?
Maximize your bookings by understanding the Wool STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wool:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wool
What Is the Average Airbnb Nightly Rate in Wool?
Effective short term rental pricing strategy in Wool involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wool typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Wool
What Is the RevPAR for Airbnb in Wool?
RevPAR in Wool is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $229 RevPAR.
Average Monthly RevPAR Trend in Wool
RevPAR Insights for Wool
- The average RevPAR in Wool is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($229) and bottom 25% ($21) is $207, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wool benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wool?
Wool's peak Airbnb season falls in July, August, June, while the softest stretch is February, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,543 per month
- Occupancy rates average 51.3%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,206 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $176
Low Season (February, November, December)
- Revenue drops to average $1,467 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $170
Seasonality Insights for Wool
- Airbnb seasonality in Wool is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wool's highest earning potential, with monthly revenues climbing to $4,179, occupancy reaching 58.2%, and ADRs peaking at $205.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,211, occupancy could drop to 26.2%, and ADRs may adjust to $162.
- Lower occupancy paired with meaningful seasonality means hosts in Wool need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wool, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wool?
Low regulation and minimal registration activity in Wool, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wool to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wool?
With a compact short-term rental market, Wool gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wool Village | A charming village with a rich history, ideal for families and couples looking for a peaceful countryside getaway. | Wool Museum, The River Frome, Thomas Hardy's Cottage, Countryside walks and trails, Wool Circular Walk |
| Wareham | Close to Wool, this historic market town is popular with tourists visiting the Jurassic Coast, offering beautiful scenery and local attractions. | Wareham Quay, Corfe Castle, Monkey World, Brownsea Island, The Jurassic Coast |
| Dorset Craft Village | A unique shopping experience with local artisans creating beautiful crafts, attracting visitors looking for handmade goods and pottery. | Local artisan shops, Craft workshops, Cafes and eateries, Art exhibitions, The beauty of the Dorset countryside |
| Lulworth Cove | A UNESCO World Heritage site known for its stunning natural beauty, it's perfect for travelers interested in outdoor activities and geological wonders. | Lulworth Cove, Durdle Door, Coastal walks, Lulworth Castle, The Lulworth Estate |
| Corfe Castle | A historic castle with magnificent views, attracts history buffs and families looking for a fun day out with a mix of culture and adventure. | Corfe Castle ruins, Steam train rides, The Purbeck Hills, Local pubs and eateries, Scenic walks |
| Swanage | A coastal town popular for its beach and vibrant town center, ideal for summer holiday rentals focusing on beachgoers and families. | Swanage Beach, Old Harry Rocks, Swanage Railway, Peveril Point, The Pier |
| Purbeck Hills | Offering stunning views and walking trails, it is a great spot for nature lovers and hikers, providing a retreat from city life. | Walking trails, Panoramic views, Wildlife watching, Charming villages, Cycling routes |
| Poole | A lively coastal town known for its large natural harbor, ideal for tourists interested in water sports and beach activities as well as cultural events. | Poole Harbour, Brownsea Island, Sandbanks Beach, Poole Museum, Seafood restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wool offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wool?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wool
- The Wool Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wool, House properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 42.3% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Wool Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wool
- The dominant room capacity in Wool is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Wool, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Wool is particularly well-suited for individuals or couples.
Wool Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wool
- The most common guest capacity trend in Wool vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wool STR market, accounting for 57.7% of listings.
- 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wool.
- On average, properties in Wool are equipped to host 2.7 guests.
How Do Listings in Wool Compare on Quality?
Listing quality in Wool can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wool
- The average of 19.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 19.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wool averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wool?
Amenity Prevalence
Amenity Insights for Wool
- Essential amenities in Wool that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wool: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wool to stay competitive.
Which Airbnb Amenities Boost Revenue in Wool?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wool, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 65.4% | $28,746 | $5,275 | 445.0% |
Washer | 38.5% | $35,668 | $11,217 | 218.0% |
Heating | 80.8% | $23,178 | $9,884 | 134.5% |
Kitchen | 61.5% | $25,773 | $12,379 | 108.2% |
Backyard | 57.7% | $26,280 | $12,905 | 103.6% |
Bed linens | 61.5% | $25,565 | $12,710 | 101.1% |
Dishwasher | 30.8% | $31,549 | $15,764 | 100.1% |
Dedicated workspace | 34.6% | $29,512 | $15,914 | 85.4% |
Hangers | 53.8% | $25,504 | $14,925 | 70.9% |
Indoor fireplace | 19.2% | $30,718 | $18,217 | 68.6% |
Revenue Impact Insights for Wool
- TV tops the revenue impact list with a 445.0% uplift — listings with this amenity earn $28,746 vs. $5,275 without it.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wool STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wool. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWool Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wool
- The typical guest profile for Airbnb in Wool consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.1% of guests.
- Key international markets include United Kingdom (86.1%) and United States (4.2%).
- Top languages spoken are English (62%) followed by French (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wool?
Listings in Wool average 4.86 out of 5 overall, with about 64.3 reviews per active listing and 46.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wool
- With an overall rating of 4.86, Wool listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wool Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wool
- The most common availability pattern in Wool falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wool (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wool?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wool
- The overall average booking lead time for vacation rentals in Wool is 63 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Wool.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Wool averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wool?
Guests in Wool stay about 3.8 nights on average, generating roughly 668 reservations and 25.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wool
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wool
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.2 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wool Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
42.3% of total
2 Nights
5 listings
19.2% of total
30+ Nights
10 listings
38.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wool is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Wool Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (38.5%) caters to monthly stays (30+ nights) in Wool, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Wool hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wool.
Wool Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
1 listings
3.8% of total
Super Strict 60 Days
4 listings
15.4% of total
Flexible
6 listings
23.1% of total
Moderate
6 listings
23.1% of total
Firm
9 listings
34.6% of total
Cancellation Policy Insights for Wool
- The prevailing Airbnb cancellation policy trend in Wool is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (46.2%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Wool.
- Regularly review your cancellation policy against competitors and market demand shifts in Wool.
How Much Are Airbnb Cleaning Fees in Wool?
Cleaning fees in Wool are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wool
- About 50.0% of Wool listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($176) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wool median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wool Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Meadow Barn
Entire Place • 2 bedrooms
Beautiful Country Cottage
Entire Place • 5 bedrooms
The Duck House
Entire Place • 2 bedrooms
1 Bed in Wool (DC153)
Entire Place • 1 bedroom
The Piggery At The Cottage - Nr Lulworth Cove!
Entire Place • 1 bedroom
Spacious 3 Bedroom House in Wool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wool?
Learn from the best! This table showcases top-performing Airbnb hosts in Wool based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $125,611 | 60 | 4.96/5.0 |
| Tracy | 2 | $63,983 | 171 | 4.95/5.0 |
| Sharron | 1 | $54,806 | 18 | 4.61/5.0 |
| Kaye | 2 | $40,638 | 132 | 4.81/5.0 |
| Holidaycottages.Co.Uk | 1 | $39,854 | 1 | Not Rated |
| Michelle | 1 | $32,286 | 37 | 4.97/5.0 |
| Holidaycottages-Co-Uk | 1 | $29,183 | 2 | Not Rated |
| Carl | 1 | $24,322 | 88 | 4.99/5.0 |
| Jenny | 1 | $24,153 | 50 | 4.96/5.0 |
| Elizabeth | 1 | $21,759 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wool.
Who Are the Airbnb Hosts in Wool?
Wool has a relatively balanced host base.
Host Profile Insights for Wool
- A 46.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wool averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wool
These are the highest-grossing professional property management operations in Wool, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 2 | $125,611 | $248 | 69.1% | 4.96/5 |
| Holidaycottages.Co.Uk | 1 | $39,854 | $350 | 37.6% | N/A |
| Holidaycottages-Co-Uk | 1 | $29,183 | $636 | 45.2% | N/A |
Management Company Insights for Wool
- The leading management company, Cottages, operates 2 listings with $125,611 in gross revenue — a useful benchmark for what scale looks like in Wool.
- Top managers average 1 properties each, suggesting professional management in Wool still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.96/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wool's Airbnb Market Compare to Nearby Cities?
How does the Wool Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Wool has 16 percentage points lower occupancy and about $284 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
Frequently Asked Questions About Airbnb in Wool
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wool.
How much do Airbnb hosts make in Wool?
Wool hosts earn about $20,621 per year on average, with an average nightly rate of $182 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Wool, England, not the ceiling for the best operators. Source: AirROI 2026 data, Wool market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wool?
The average Airbnb occupancy rate in Wool is 39.9%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wool?
Listings in Wool average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wool?
Wool currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wool?
AirROI currently classifies the short-term rental regulation level in Wool as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wool?
RevPAR in Wool is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wool?
Occupancy of 39.9% means Wool is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,621, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wool?
The average booking lead time in Wool is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wool?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wool include Wool Village, Wareham, Dorset Craft Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wool?
entire_home listings make up 73.1% of the active supply in Wool. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wool compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Wool's $20,621 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wool?
The average Airbnb stay length in Wool is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wool?
Airbnb listings in Wool average 4.86 out of 5 overall. About 46.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wool?
TV and Washer are among the strongest revenue-linked amenities in Wool. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wool?
Yes. About 50.0% of active Airbnb listings in Wool charge a cleaning fee, and the average fee is $176. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wool?
A 46.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.