Wigan, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wigan, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,242 per year — at a $139 nightly rate, 34.1% occupancy, and a $44 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 128 active listings, Wigan is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 120.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wigan?
In Wigan, the headline Airbnb metrics are $12,242 in average annual revenue,34.1% occupancy, $139 ADR, and $44 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wigan?
Understanding the monthly revenue variations for Airbnb listings in Wigan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wigan is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wigan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,156+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,046 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,036 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wigan
What Is the Monthly Airbnb Occupancy Rate in Wigan?
Maximize your bookings by understanding the Wigan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wigan:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wigan
What Is the Average Airbnb Nightly Rate in Wigan?
Effective short term rental pricing strategy in Wigan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wigan typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Wigan
What Is the RevPAR for Airbnb in Wigan?
RevPAR in Wigan is currently $44. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $60 RevPAR.
- Best-in-class (Top 10%) achieve $86 RevPAR.
Average Monthly RevPAR Trend in Wigan
RevPAR Insights for Wigan
- The average RevPAR in Wigan is $44. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($86) and bottom 25% ($17) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wigan benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wigan?
Wigan's peak Airbnb season falls in July, December, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, December, August)
- Revenue averages $1,806 per month
- Occupancy rates average 40.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,519 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,162 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $134
Seasonality Insights for Wigan
- The Airbnb seasonality pattern in Wigan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wigan's highest earning potential, with monthly revenues climbing to $1,994, occupancy reaching 44.0%, and ADRs peaking at $153.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,084, occupancy could drop to 28.3%, and ADRs may adjust to $133.
- Lower occupancy paired with meaningful seasonality means hosts in Wigan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wigan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wigan?
Low regulation and minimal registration activity in Wigan, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wigan to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wigan?
Wigan is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wigan Town Centre | The main hub of Wigan, ideal for tourists looking for local culture and amenities. Close to shopping, dining, and entertainment options, making it a prime location for short-term stays. | Wigan Pier, Haigh Woodland Park, Museum of Wigan Life, The Grand Theatre Wigan, Wigan Indoor Market |
| Wallgate | A vibrant area known for its nightlife and dining options. Popular with younger travelers and those looking to explore the local social scene. | The Old Courts, Mesnes Park, Local pubs and bars, The City of Wigan, The Boulevard |
| Standish | A charming village that offers a quieter stay while providing easy access to Wigan and its attractions. Appeals to families and those looking for a more relaxed experience. | Standish Village, The Standish Library, Local parks and green spaces, St. Wilfrid's Church |
| Ince-in-Makerfield | A residential area that provides a cozy atmosphere. Good for short stays and travelers looking to explore nearby Wigan attractions and natural landscapes. | Ince Green Lane, Local shops and dining, The Pennington Flash |
| Hindley | A town with a suburban feel, offering local amenities and easy access to transport links. Great for guests looking for budget-friendly accommodation. | Hindley Train Station, Local parks, Town center shops and cafes |
| Shevington | A peaceful village offering scenic views and local charm. Suited for families and those seeking outdoor activities in the surrounding areas. | The Shevington Village Hall, Local walking trails, Parks and green spaces |
| Orrell | A village on the outskirts of Wigan, with a mix of local culture and nature. Appeals to visitors who want a quiet getaway near the town but with access to outdoor activities. | Orrell Water Park, Local restaurants, The Old Smithy pub |
| Ashfield Park | A picturesque area with parks and recreational spaces. Ideal for families and those who enjoy outdoor activities close to urban amenities. | Ashfield Park, Local walking trails, Community events in the park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wigan offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wigan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wigan
- The Wigan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 128 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wigan, House properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 71.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.9%) offer potential for unique stay experiences.
Wigan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wigan
- The dominant room capacity in Wigan is 2 bedrooms listings, making up 26.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 51.6% of the active Airbnb listings in Wigan, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wigan.
Wigan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wigan
- The most common guest capacity trend in Wigan vacation rentals is listings accommodating 6 guests (18%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Wigan STR market, accounting for 35.2% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wigan.
- On average, properties in Wigan are equipped to host 3.4 guests.
How Do Listings in Wigan Compare on Quality?
Listing quality in Wigan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wigan
- At 23.2 photos per listing on average, Wigan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wigan averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wigan?
Amenity Prevalence
Amenity Insights for Wigan
- Essential amenities in Wigan that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wigan: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wigan to stay competitive.
Which Airbnb Amenities Boost Revenue in Wigan?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wigan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 92.2% | $12,925 | $4,177 | 209.4% |
Hot water | 88.3% | $13,228 | $4,811 | 175.0% |
Portable fans | 10.2% | $27,172 | $10,554 | 157.5% |
Fire pitHigh opportunity | 5.5% | $27,006 | $11,387 | 137.2% |
Wine glasses | 64.8% | $15,259 | $6,675 | 128.6% |
Sound systemHigh opportunity | 3.9% | $25,891 | $11,687 | 121.5% |
Coffee maker | 23.4% | $20,685 | $9,657 | 114.2% |
Dishes and silverware | 77.3% | $13,877 | $6,660 | 108.4% |
Board gamesHigh opportunity | 5.5% | $23,415 | $11,595 | 101.9% |
Kitchen | 92.2% | $12,743 | $6,319 | 101.7% |
Revenue Impact Insights for Wigan
- TV tops the revenue impact list with a 209.4% uplift — listings with this amenity earn $12,925 vs. $4,177 without it.
- High-opportunity amenities — Fire pit, Sound system, Board games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hot water, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Wigan.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wigan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wigan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWigan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wigan
- The typical guest profile for Airbnb in Wigan consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United Kingdom (87.2%) and United States (2.2%).
- Top languages spoken are English (62.3%) followed by Hindi (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wigan?
Listings in Wigan average 4.72 out of 5 overall, with about 44.2 reviews per active listing and 31.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wigan
- An average rating of 4.72 places Wigan in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Location (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wigan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wigan
- The most common availability pattern in Wigan falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wigan (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wigan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wigan
- The overall average booking lead time for vacation rentals in Wigan is 41 days.
- Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Wigan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Wigan averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wigan?
Guests in Wigan stay about 4.9 nights on average, generating roughly 2,422 reservations and 19.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wigan
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wigan
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.3 nights) and shorten in May (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wigan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
33.6% of total
2 Nights
38 listings
29.7% of total
3 Nights
3 listings
2.3% of total
4-6 Nights
12 listings
9.4% of total
7-29 Nights
9 listings
7% of total
30+ Nights
23 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Wigan is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Wigan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18%) caters to monthly stays (30+ nights) in Wigan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of Wigan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wigan.
Wigan Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.6% of total
Non-refundable
6 listings
4.7% of total
Refundable
1 listings
0.8% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
58 listings
45.3% of total
Moderate
37 listings
28.9% of total
Firm
19 listings
14.8% of total
Strict
4 listings
3.1% of total
Cancellation Policy Insights for Wigan
- The prevailing Airbnb cancellation policy trend in Wigan is Flexible, used by 45.3% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Wigan may expect booking flexibility.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.3% market standard in Wigan.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wigan.
How Much Are Airbnb Cleaning Fees in Wigan?
Cleaning fees in Wigan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wigan
- 70.3% of listings charge a cleaning fee, making it standard practice in Wigan. Guests expect it and factor it into their booking decisions.
- The gap between the average ($174) and median ($54) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wigan median of $54. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wigan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fairhouse barn
Entire Place • 3 bedrooms
6 Bedroom home/2 Bedroom Bungalow
Entire Place • 6 bedrooms
Renovated 3 bedroom house in Lowton / Pennington
Entire Place • 3 bedrooms
House In the Heart of town 15 min from Manchester
Entire Place • 6 bedrooms
Memory Lane
Entire Place • 3 bedrooms
Luxurious 3 Bedroom Townhouse With Hottub & Sauna.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wigan?
Learn from the best! This table showcases top-performing Airbnb hosts in Wigan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nick | 1 | $108,921 | 45 | 4.98/5.0 |
| The Cosy Corner Nationwide Lt | 2 | $96,895 | 27 | 4.92/5.0 |
| Kevin Dawn And Team | 5 | $71,079 | 77 | 4.49/5.0 |
| TLC Stay | 4 | $65,436 | 174 | 4.68/5.0 |
| Kevin | 2 | $59,900 | 113 | 4.88/5.0 |
| Jodie | 2 | $53,035 | 81 | 4.88/5.0 |
| BD Short Stays | 4 | $48,075 | 37 | 4.63/5.0 |
| Monique | 1 | $43,015 | 115 | 4.96/5.0 |
| Myles | 2 | $40,845 | 63 | 4.80/5.0 |
| Lizzie | 1 | $40,673 | 82 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wigan.
Who Are the Airbnb Hosts in Wigan?
Wigan is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wigan
- With 50.8% Superhosts, Wigan has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wigan averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wigan
These are the highest-grossing professional property management operations in Wigan, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| TLC Stay | 4 | $65,436 | $132 | 38.1% | 4.68/5 |
| Victoria | 5 | $30,330 | $152 | 20.5% | 4.92/5 |
| Seren | 1 | $19,702 | $136 | 50.0% | 4.88/5 |
| Mo | 6 | $13,485 | $122 | 9.9% | 4.82/5 |
| Cottages | 1 | $8,952 | $84 | 32.7% | 5.00/5 |
| Kaneez | 1 | $5,833 | $617 | 9.2% | 4.71/5 |
| Yoko Property | 2 | $4,411 | $161 | 15.2% | 2.33/5 |
| Teresa | 2 | $2,071 | $163 | 11.4% | 5.00/5 |
Management Company Insights for Wigan
- The leading management company, TLC Stay, operates 4 listings with $65,436 in gross revenue — a useful benchmark for what scale looks like in Wigan.
- Top managers average 3 properties each, suggesting professional management in Wigan still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.54/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 17.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wigan's Airbnb Market Compare to Nearby Cities?
How does the Wigan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malham, Wigan has 21 percentage points lower occupancy and about $223 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 10 | $5,723 | $362.84 | 55% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Withington | 11 | $5,045 | $510.70 | 41% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Buttermere | 13 | $4,747 | $444.74 | 47% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
| Burton in Lonsdale | 10 | $4,282 | $340.41 | 55% |
| Hayton | 16 | $4,272 | $274.12 | 55% |
| Tollerton | 12 | $4,208 | $316.05 | 50% |
Frequently Asked Questions About Airbnb in Wigan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wigan.
How much do Airbnb hosts make in Wigan?
Wigan hosts earn about $12,242 per year on average, with an average nightly rate of $139 and RevPAR of $44. Those figures describe the typical revenue environment for active listings in Wigan, England, not the ceiling for the best operators. Source: AirROI 2026 data, Wigan market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wigan?
The average Airbnb occupancy rate in Wigan is 34.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wigan?
Listings in Wigan average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wigan?
Wigan currently has about 128 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wigan?
AirROI currently classifies the short-term rental regulation level in Wigan as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wigan?
RevPAR in Wigan is about $44. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wigan?
Occupancy of 34.1% means Wigan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,242, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wigan?
The average booking lead time in Wigan is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wigan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wigan include Wigan Town Centre, Wallgate, Standish. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wigan?
entire_home listings make up 71.9% of the active supply in Wigan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wigan compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Wigan's $12,242 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wigan?
The average Airbnb stay length in Wigan is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wigan?
Airbnb listings in Wigan average 4.72 out of 5 overall. About 31.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wigan?
TV and Hot water are among the strongest revenue-linked amenities in Wigan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wigan?
Yes. About 70.3% of active Airbnb listings in Wigan charge a cleaning fee, and the average fee is $174. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wigan?
A 50.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.