Thurrock, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Thurrock, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,264 per year — at a $160 nightly rate, 30.9% occupancy, and a $51 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 25 active listings, Thurrock is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 733.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Thurrock?
In Thurrock, the headline Airbnb metrics are $11,264 in average annual revenue,30.9% occupancy, $160 ADR, and $51 in RevPAR, and guests book about 16 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Thurrock?
Understanding the monthly revenue variations for Airbnb listings in Thurrock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thurrock is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thurrock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,155+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,049 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $525, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thurrock
What Is the Monthly Airbnb Occupancy Rate in Thurrock?
Maximize your bookings by understanding the Thurrock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thurrock:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thurrock
What Is the Average Airbnb Nightly Rate in Thurrock?
Effective short term rental pricing strategy in Thurrock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thurrock typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Thurrock
What Is the RevPAR for Airbnb in Thurrock?
RevPAR in Thurrock is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $109 RevPAR.
Average Monthly RevPAR Trend in Thurrock
RevPAR Insights for Thurrock
- The average RevPAR in Thurrock is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($109) and bottom 25% ($16) is $94, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Thurrock benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Thurrock?
Thurrock's peak Airbnb season falls in August, September, July, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, July)
- Revenue averages $2,383 per month
- Occupancy rates average 43.1%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,726 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $157
Low Season (February, May, November)
- Revenue drops to average $1,049 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $158
Seasonality Insights for Thurrock
- Airbnb seasonality in Thurrock is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Thurrock's highest earning potential, with monthly revenues climbing to $2,421, occupancy reaching 44.7%, and ADRs peaking at $167.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $888, occupancy could drop to 16.6%, and ADRs may adjust to $148.
- Lower occupancy paired with meaningful seasonality means hosts in Thurrock need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Thurrock, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Thurrock?
Low regulation and minimal registration activity in Thurrock, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Thurrock to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Thurrock?
With a compact short-term rental market, Thurrock gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grays | Grays is a key commercial hub in Thurrock, offering excellent transport links and proximity to Lakeside Shopping Centre. Its strategic location and convenience make it popular among business travelers and shoppers. | Lakeside Shopping Centre, Thames Gateway, Chadwell St Mary, Grays Beach, Grays Town Centre |
| Upminster | Upminster is a charming suburban area with a picturesque village feel. It is popular with families and offers great transport links to London, attracting those looking for a more peaceful stay near the city. | Upminster Windmill, Upminster Bridge, Havering Country Park, Local cafes and boutiques, Upminster's historic buildings |
| Tilbury | Tilbury, known for its port, is a working-class area with rich history. It's also gaining popularity due to the nearby Tilbury Fort and views of the River Thames, appealing for historical tourism. | Tilbury Fort, Thames Riverside, St. John's Church, Tilbury Cruise Terminal, Local parks |
| Chadwell St Mary | A residential suburb, Chadwell St Mary has a community feel and is ideal for families looking for short-term rentals. The surrounding green spaces offer a retreat from urban life. | Chadwell St Mary Community Centre, Barleylands Farm, Local parks, Nearby shopping centers, Historic architecture |
| Purfleet | Purfleet is located on the banks of the River Thames and has seen recent developments in housing and amenities. It offers historical sites and good access to transport links, appealing to visitors wanting to explore the area. | Purfleet Heritage and Military Centre, Thameside Theatre, Local parks, Purfleet Eco Park, Proximity to Lakeside |
| West Thurrock | West Thurrock is close to the Lakeside Shopping Centre and the M25, making it a convenient spot for visitors. Major retail and entertainment options attract many travelers. | Lakeside Shopping Centre, Thurrock Thameside Nature Park, Local restaurants, Entertainment complexes, Proximity to transport links |
| Grays Beach Park | Grays Beach Park is a green space along the Thames, appealing to those looking for outdoor activities and relaxation. It's ideal for families and those wanting to enjoy nature. | Grays Beach Park, Thames promenade, Picnic areas, Children's play areas, Local wildlife |
| Aveley | Aveley is a suburban area with a mix of local community and easy access to larger towns. It offers a quieter alternative for those visiting the wider Thurrock region. | Aveley Village, Local shops and eateries, Historic buildings, Nearby parks, Access to transport links |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Thurrock offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Thurrock?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thurrock
- The Thurrock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Thurrock, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
Thurrock Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thurrock
- The dominant room capacity in Thurrock is 2 bedrooms listings, making up 20% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 36.0% of the active Airbnb listings in Thurrock, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thurrock.
Thurrock Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thurrock
- The most common guest capacity trend in Thurrock vacation rentals is listings accommodating 8+ guests (16%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Thurrock STR market, accounting for 28.0% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thurrock.
- On average, properties in Thurrock are equipped to host 3.2 guests.
How Do Listings in Thurrock Compare on Quality?
Listing quality in Thurrock can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Thurrock
- At 29.2 photos per listing on average, Thurrock hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Thurrock averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Thurrock?
Amenity Prevalence
Amenity Insights for Thurrock
- Essential amenities in Thurrock that guests expect include: Wifi, Kitchen, Washer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thurrock: Wifi, Kitchen, Washer, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Washer, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thurrock to stay competitive.
Which Airbnb Amenities Boost Revenue in Thurrock?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Thurrock, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 80.0% | $13,663 | $1,669 | 718.7% |
Cooking basics | 80.0% | $13,352 | $2,914 | 358.1% |
Hot water | 80.0% | $13,352 | $2,914 | 358.1% |
Dryer | 48.0% | $17,324 | $5,671 | 205.5% |
Long term stays allowed | 68.0% | $14,102 | $5,235 | 169.4% |
Coffee maker | 20.0% | $21,134 | $8,797 | 140.2% |
First aid kit | 48.0% | $15,526 | $7,330 | 111.8% |
Dishwasher | 40.0% | $15,845 | $8,211 | 93.0% |
Blender | 24.0% | $17,756 | $9,214 | 92.7% |
Fire extinguisher | 44.0% | $13,893 | $9,199 | 51.0% |
Revenue Impact Insights for Thurrock
- Free parking on premises tops the revenue impact list with a 718.7% uplift — listings with this amenity earn $13,663 vs. $1,669 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Thurrock STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thurrock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThurrock Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Thurrock
- The typical guest profile for Airbnb in Thurrock consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 83.6% of guests.
- Key international markets include United Kingdom (83.6%) and Canada (3.6%).
- Top languages spoken are English (63.3%) followed by Hindi (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Thurrock?
Listings in Thurrock average 4.8 out of 5 overall, with about 13.4 reviews per active listing and 24.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Thurrock
- With an overall rating of 4.8, Thurrock listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Thurrock Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thurrock
- The most common availability pattern in Thurrock falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Thurrock (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Thurrock?
Average Booking Lead Time by Month
Booking Lead Time Insights for Thurrock
- The overall average booking lead time for vacation rentals in Thurrock is 16 days.
- Guests book furthest in advance for stays during November (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Thurrock.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Thurrock averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Thurrock?
Guests in Thurrock stay about 6.2 nights on average, generating roughly 285 reservations and 11.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Thurrock
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Thurrock
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (9.7 nights) and shorten in Nov (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Thurrock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
28% of total
2 Nights
3 listings
12% of total
3 Nights
1 listings
4% of total
4-6 Nights
5 listings
20% of total
7-29 Nights
2 listings
8% of total
30+ Nights
7 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Thurrock is 1 Night, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28%) caters to monthly stays (30+ nights) in Thurrock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28% of Thurrock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thurrock.
Thurrock Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
40% of total
Moderate
7 listings
28% of total
Firm
4 listings
16% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Thurrock
- The prevailing Airbnb cancellation policy trend in Thurrock is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Thurrock.
- Regularly review your cancellation policy against competitors and market demand shifts in Thurrock.
How Much Are Airbnb Cleaning Fees in Thurrock?
Cleaning fees in Thurrock are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Thurrock
- About 60.0% of Thurrock listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($99) and median ($72) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Thurrock median of $72. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Thurrock Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thurrockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 7-Bed Home | M25 | Perfect for Long Stays
Entire Place • 3 bedrooms
Luxurious 3 Bed House with additional Parking
Entire Place • 2 bedrooms
Posh 2 Bed Thurrock Flat (Entire)No parties/Events
Entire Place • 2 bedrooms
Gorgeous House with free parking
Entire Place • 4 bedrooms
Luxury Large Rooms, En-suite included, 3 bathrooms
Entire Place • 4 bedrooms
Cosy 1-Bed| Near C2C Station| Free Parking & WiFi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Thurrock?
Learn from the best! This table showcases top-performing Airbnb hosts in Thurrock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felix | 2 | $66,046 | 62 | 4.76/5.0 |
| Avi | 1 | $48,911 | 28 | 4.75/5.0 |
| Kafui | 2 | $34,241 | 16 | 5.00/5.0 |
| Elena | 1 | $26,652 | 11 | 4.73/5.0 |
| Paula | 1 | $22,355 | 25 | 4.92/5.0 |
| Grace | 1 | $14,630 | 4 | 4.75/5.0 |
| Julie | 1 | $10,080 | 9 | 4.78/5.0 |
| BK Properties | 4 | $7,831 | 4 | Not Rated |
| Kay | 1 | $7,289 | 14 | 5.00/5.0 |
| Christiana | 1 | $6,603 | 39 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thurrock.
Who Are the Airbnb Hosts in Thurrock?
Thurrock has a relatively balanced host base.
Host Profile Insights for Thurrock
- Only 20.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Thurrock averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Thurrock
These are the highest-grossing professional property management operations in Thurrock, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Paula | 1 | $22,355 | $140 | 42.2% | 4.92/5 |
Management Company Insights for Thurrock
- The leading management company, Paula, operates 1 listings with $22,355 in gross revenue — a useful benchmark for what scale looks like in Thurrock.
- Top managers average 1 properties each, suggesting professional management in Thurrock still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Thurrock's Airbnb Market Compare to Nearby Cities?
How does the Thurrock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Thurrock has 18 percentage points lower occupancy and about $366 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Thurrock
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thurrock.
How much do Airbnb hosts make in Thurrock?
Thurrock hosts earn about $11,264 per year on average, with an average nightly rate of $160 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Thurrock, England, not the ceiling for the best operators. Source: AirROI 2026 data, Thurrock market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Thurrock?
The average Airbnb occupancy rate in Thurrock is 30.9%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Thurrock?
Listings in Thurrock average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Thurrock?
Thurrock currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Thurrock?
AirROI currently classifies the short-term rental regulation level in Thurrock as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Thurrock?
RevPAR in Thurrock is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Thurrock?
Occupancy of 30.9% means Thurrock is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,264, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Thurrock?
The average booking lead time in Thurrock is about 16 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Thurrock?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Thurrock include Grays, Upminster, Tilbury. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Thurrock?
entire_home listings make up 56.0% of the active supply in Thurrock. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Thurrock compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Thurrock's $11,264 and 30.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Thurrock?
The average Airbnb stay length in Thurrock is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Thurrock?
Airbnb listings in Thurrock average 4.8 out of 5 overall. About 24.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Thurrock?
Free parking on premises and Cooking basics are among the strongest revenue-linked amenities in Thurrock. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Thurrock?
Yes. About 60.0% of active Airbnb listings in Thurrock charge a cleaning fee, and the average fee is $99. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Thurrock?
At 20.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.