St. John, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St. John, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $37,642 per year — at a $276 nightly rate, 45.1% occupancy, and a $135 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 45 active listings, St. John is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 40.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St. John?
In St. John, the headline Airbnb metrics are $37,642 in average annual revenue,45.1% occupancy, $276 ADR, and $135 in RevPAR, and guests book about 83 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St. John?
Understanding the monthly revenue variations for Airbnb listings in St. John is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. John is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. John across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,552 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,931, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. John
What Is the Monthly Airbnb Occupancy Rate in St. John?
Maximize your bookings by understanding the St. John STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. John:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. John
What Is the Average Airbnb Nightly Rate in St. John?
Effective short term rental pricing strategy in St. John involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. John typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in St. John
What Is the RevPAR for Airbnb in St. John?
RevPAR in St. John is currently $135. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $79 RevPAR.
- Typical properties (Median) generate $108 RevPAR.
- Strong performers (Top 25%) earn $168 RevPAR.
- Best-in-class (Top 10%) achieve $253 RevPAR.
Average Monthly RevPAR Trend in St. John
RevPAR Insights for St. John
- The average RevPAR in St. John is $135. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($253) and bottom 25% ($79) is $175, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St. John benchmarks. If your RevPAR falls below the median of $108, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $168+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St. John?
St. John's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $6,745 per month
- Occupancy rates average 61.8%
- Daily rates average $327
Shoulder Season
- Revenue averages $3,801 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $260
Low Season (January, February, March)
- Revenue drops to average $2,434 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $243
Seasonality Insights for St. John
- Airbnb seasonality in St. John is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St. John's highest earning potential, with monthly revenues climbing to $7,839, occupancy reaching 69.0%, and ADRs peaking at $354.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,157, occupancy could drop to 29.0%, and ADRs may adjust to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. John.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St. John, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St. John?
Low regulation and minimal registration activity in St. John, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St. John to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St. John?
With a compact short-term rental market, St. John gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. John Town | The capital and largest town of Saint John, known for its historic charm and cultural sites. A key tourist destination with many attractions and amenities. | Fort William Historical Site, Saint John City Market, The New Brunswick Museum, Loyalist House, Reversing Falls |
| Bay Shore | A picturesque waterfront area ideal for beachgoers and nature enthusiasts. Known for its beautiful scenery and outdoor activities. | Bay Shore Beach, Hiking trails, Fishing spots, Local seafood restaurants |
| Uptown Saint John | A vibrant area filled with shops, cafes, and entertainment. Attracts visitors for its lively atmosphere and proximity to the waterfront. | King's Square, Lighthouse on the Green, Theatre Royal, Local art galleries |
| Rockwood Park | One of the largest urban parks in North America, offering a variety of outdoor activities and beautiful landscapes. Great for families and nature lovers. | Hiking and biking trails, Rockwood Park Golf Course, Lakes and picnic areas, Children's playground |
| Reversing Falls | A natural phenomenon attracting tourists for its unique tidal changes and stunning views. A great spot for sightseeing and photography. | Reversing Falls Boardwalk, Boat tours, Local eateries |
| Saint John Waterfront | The bustling heart of the city with restaurants, shops, and access to cruise ships. A lively area drawing visitors year-round. | Market Square, The Imperial Theatre, Harbour Passage, Maritime Museum of the Atlantic |
| East Coast | Offers beautiful coastal views and easy access to attractive beaches. Popular among tourists looking to experience the local seaside. | Beaches, Scenic drives, Water sports |
| Crescent Valley | A residential area with a community feel, known for its parks and family-friendly environment. Attractive for longer stays and family vacations. | Community parks, Local events, Quiet surroundings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St. John offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St. John?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. John
- The St. John Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. John, House properties are the most common (57.8%), reflecting the local real estate landscape.
- Houses represent a significant 57.8% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.4%) offer potential for unique stay experiences.
St. John Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. John
- The dominant room capacity in St. John is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 75.6% of the active Airbnb listings in St. John, indicating a high concentration in these sizes.
- A significant 35.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. John.
St. John Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. John
- The most common guest capacity trend in St. John vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the St. John STR market, accounting for 66.7% of listings.
- 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. John.
- On average, properties in St. John are equipped to host 4.2 guests.
How Do Listings in St. John Compare on Quality?
Listing quality in St. John can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St. John
- At 33.2 photos per listing on average, St. John hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St. John averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St. John?
Amenity Prevalence
Amenity Insights for St. John
- Essential amenities in St. John that guests expect include: TV, Wifi, Kitchen, Heating, Refrigerator, Smoke alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Oven, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. John: TV, Wifi, Kitchen, Heating, Refrigerator, Smoke alarm, Dishes and silverware.
- Prioritize adding missing essentials: TV, Wifi, Kitchen, Heating, Refrigerator, Smoke alarm, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. John to stay competitive.
Which Airbnb Amenities Boost Revenue in St. John?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St. John, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 86.7% | $42,134 | $8,444 | 399.0% |
Carbon monoxide alarm | 75.6% | $44,913 | $15,169 | 196.1% |
BBQ grill | 42.2% | $60,824 | $20,702 | 193.8% |
Patio or balcony | 62.2% | $49,615 | $17,923 | 176.8% |
Barbecue utensils | 31.1% | $67,210 | $24,289 | 176.7% |
Outdoor shower | 20.0% | $75,691 | $28,130 | 169.1% |
Blender | 13.3% | $76,976 | $31,591 | 143.7% |
Beach access | 77.8% | $43,159 | $18,335 | 135.4% |
Backyard | 68.9% | $45,568 | $20,093 | 126.8% |
Dedicated workspace | 22.2% | $66,363 | $29,436 | 125.4% |
Revenue Impact Insights for St. John
- Cooking basics tops the revenue impact list with a 399.0% uplift — listings with this amenity earn $42,134 vs. $8,444 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St. John STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. John. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. John Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St. John
- The typical guest profile for Airbnb in St. John consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.8% of guests.
- Key international markets include United Kingdom (87.8%) and Germany (4%).
- Top languages spoken are English (63.1%) followed by French (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St. John?
Listings in St. John average 4.86 out of 5 overall, with about 104.3 reviews per active listing and 51.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St. John
- With an overall rating of 4.86, St. John listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.94), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St. John Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. John
- The most common availability pattern in St. John falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. John (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St. John?
Average Booking Lead Time by Month
Booking Lead Time Insights for St. John
- The overall average booking lead time for vacation rentals in St. John is 83 days.
- Guests book furthest in advance for stays during August (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in St. John.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these St. John averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St. John?
Guests in St. John stay about 4.9 nights on average, generating roughly 1,296 reservations and 28.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in St. John
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St. John
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.4 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St. John Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.2% of total
2 Nights
10 listings
22.2% of total
3 Nights
12 listings
26.7% of total
4-6 Nights
2 listings
4.4% of total
30+ Nights
20 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in St. John is 30+ Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in St. John, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.4% of St. John hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. John.
St. John Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
6.7% of total
Flexible
5 listings
11.1% of total
Moderate
8 listings
17.8% of total
Firm
22 listings
48.9% of total
Strict
7 listings
15.6% of total
Cancellation Policy Insights for St. John
- The prevailing Airbnb cancellation policy trend in St. John is Firm, used by 48.9% of listings.
- A majority (64.5%) of hosts in St. John utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.9% market standard in St. John.
- Regularly review your cancellation policy against competitors and market demand shifts in St. John.
How Much Are Airbnb Cleaning Fees in St. John?
Cleaning fees in St. John are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St. John
- 84.4% of listings charge a cleaning fee, making it standard practice in St. John. Guests expect it and factor it into their booking decisions.
- The gap between the average ($199) and median ($134) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the St. John median of $134. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St. John Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Johnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Tea Hut
Entire Place • 3 bedrooms
The Crow’s Nest - A luxury hideaway for two.
Entire Place • 1 bedroom
Finest Retreats | Seacroft
Entire Place • 3 bedrooms
Stunning Oceanside Cliff Retreat 2 beds Cornwall
Entire Place • 2 bedrooms
Cornwall Beach House - Panoramic Sea Views
Entire Place • 2 bedrooms
Romantic Ocean View Couples Retreat Cornwall
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St. John?
Learn from the best! This table showcases top-performing Airbnb hosts in St. John based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louise | 5 | $325,408 | 1114 | 4.98/5.0 |
| Finest Retreats | 3 | $165,450 | 34 | 4.71/5.0 |
| Freya | 1 | $130,037 | 90 | 4.99/5.0 |
| Harry | 1 | $106,254 | 284 | 4.96/5.0 |
| Suzanne | 2 | $103,224 | 307 | 4.95/5.0 |
| Christian | 1 | $87,034 | 93 | 4.94/5.0 |
| Katrina | 1 | $61,427 | 146 | 4.93/5.0 |
| Holidaycottages.Co.Uk | 1 | $57,823 | 3 | 5.00/5.0 |
| Barnaby | 1 | $52,659 | 167 | 4.92/5.0 |
| Ben | 1 | $52,105 | 40 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. John.
Who Are the Airbnb Hosts in St. John?
St. John is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for St. John
- With 55.6% Superhosts, St. John has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 13.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St. John averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St. John
These are the highest-grossing professional property management operations in St. John, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Finest Retreats | 3 | $165,450 | $561 | 37.3% | 4.71/5 |
| Holidaycottages.Co.Uk | 1 | $57,823 | $455 | 39.6% | 5.00/5 |
| Beach Retreats | 1 | $8,138 | $372 | 21.8% | 4.71/5 |
| Sykes | 1 | $6,104 | $579 | 15.3% | N/A |
Management Company Insights for St. John
- The leading management company, Finest Retreats, operates 3 listings with $165,450 in gross revenue — a useful benchmark for what scale looks like in St. John.
- Top managers average 2 properties each, suggesting professional management in St. John still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St. John's Airbnb Market Compare to Nearby Cities?
How does the St. John Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Southgate, St. John has 13 percentage points lower occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 14 | $5,907 | $608.20 | 43% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
| Southerndown | 16 | $4,933 | $413.48 | 42% |
| Southgate | 12 | $4,921 | $297.18 | 58% |
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Bridgwater | 18 | $4,421 | $365.65 | 43% |
| Crai | 32 | $4,368 | $586.39 | 38% |
| Llantrisant | 15 | $4,257 | $287.34 | 44% |
| Rhossili | 29 | $3,924 | $323.86 | 49% |
| New Polzeath | 18 | $3,924 | $297.95 | 51% |
Frequently Asked Questions About Airbnb in St. John
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St. John.
How much do Airbnb hosts make in St. John?
St. John hosts earn about $37,642 per year on average, with an average nightly rate of $276 and RevPAR of $135. Those figures describe the typical revenue environment for active listings in St. John, England, not the ceiling for the best operators. Source: AirROI 2026 data, St. John market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St. John?
The average Airbnb occupancy rate in St. John is 45.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St. John?
Listings in St. John average $276 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St. John?
St. John currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St. John?
AirROI currently classifies the short-term rental regulation level in St. John as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St. John?
RevPAR in St. John is about $135. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St. John?
At 45.1% occupancy, St. John can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $37,642, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St. John?
The average booking lead time in St. John is about 83 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St. John?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St. John include St. John Town, Bay Shore, Uptown Saint John. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St. John?
entire_home listings make up 97.8% of the active supply in St. John. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St. John compare to nearby Airbnb markets?
Among neighboring markets, Angle posts $70,882 in average annual revenue with 43.0% occupancy, compared to St. John's $37,642 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St. John?
The average Airbnb stay length in St. John is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St. John?
Airbnb listings in St. John average 4.86 out of 5 overall. About 51.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St. John?
Cooking basics and Carbon monoxide alarm are among the strongest revenue-linked amenities in St. John. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St. John?
Yes. About 84.4% of active Airbnb listings in St. John charge a cleaning fee, and the average fee is $199. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St. John?
A 55.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.