South Oxfordshire, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Oxfordshire, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,444 per year — at a $248 nightly rate, 42.1% occupancy, and a $100 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
South Oxfordshire's 526 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 25.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in South Oxfordshire?
In South Oxfordshire, the headline Airbnb metrics are $27,444 in average annual revenue,42.1% occupancy, $248 ADR, and $100 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Oxfordshire?
Understanding the monthly revenue variations for Airbnb listings in South Oxfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Oxfordshire is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Oxfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,366+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,886 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,042, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Oxfordshire
What Is the Monthly Airbnb Occupancy Rate in South Oxfordshire?
Maximize your bookings by understanding the South Oxfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Oxfordshire:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Oxfordshire
What Is the Average Airbnb Nightly Rate in South Oxfordshire?
Effective short term rental pricing strategy in South Oxfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Oxfordshire typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $512+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in South Oxfordshire
What Is the RevPAR for Airbnb in South Oxfordshire?
RevPAR in South Oxfordshire is currently $100. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $191 RevPAR.
Average Monthly RevPAR Trend in South Oxfordshire
RevPAR Insights for South Oxfordshire
- The average RevPAR in South Oxfordshire is $100. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($191) and bottom 25% ($41) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Oxfordshire benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Oxfordshire?
South Oxfordshire's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,120 per month
- Occupancy rates average 51.8%
- Daily rates average $270
Shoulder Season
- Revenue averages $3,133 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $252
Low Season (January, February, March)
- Revenue drops to average $2,176 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $245
Seasonality Insights for South Oxfordshire
- Airbnb seasonality in South Oxfordshire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases South Oxfordshire's highest earning potential, with monthly revenues climbing to $4,608, occupancy reaching 55.2%, and ADRs peaking at $277.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,072, occupancy could drop to 32.9%, and ADRs may adjust to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Oxfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like South Oxfordshire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in South Oxfordshire?
South Oxfordshire, England, United Kingdom currently shows a low regulation profile despite having 526 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Oxfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in South Oxfordshire?
Location within South Oxfordshire matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Henley-on-Thames | Charming riverside town with a rich history and appealing scenery. It attracts visitors looking for a relaxing getaway, particularly during the Henley Royal Regatta. | Henley Royal Regatta, River Thames, Henley Bridge, The River and Rowing Museum, Nuffield Place |
| Wallingford | Historic market town with a picturesque setting by the River Thames. It appeals to tourists interested in history, nature, and picturesque towns. | Wallingford Castle, Wallingford Museum, River Thames walks, The Croft |
| Didcot | A growing town with good transport links, attracting business travelers and families. Close to the Science Vale and key employment centers. | Didcot Railway Centre, The Orchard Centre, Great Western Park |
| Abingdon | One of the oldest towns in England with stunning architecture and historical sites. Popular with tourists interested in history and culture. | Abingdon Abbey, The River Thames, The Abingdon County Hall Museum, Christ's Hospital |
| Turville | A picturesque village in the Chiltern Hills, perfect for those seeking a scenic and tranquil countryside experience. | Turville Windmill, The Bull and Butcher pub, Near to the scenic views of the Chilterns |
| Goring-on-Thames | A beautiful village on the banks of the River Thames, ideal for walkers and nature lovers, with easy access to the countryside. | Goring and Streatley Golf Club, The River Thames, Goring Lock |
| Wheatley | Close proximity to Oxford, appealing to visitors looking to explore the historic city while enjoying a quiet suburban atmosphere. | Wheatley Park, St. Mary’s Church, Nearby Oxford attractions |
| Culham | Known for Culham Science Centre, it attracts business travelers and those looking to stay near research facilities. | Culham Science Centre, Nearby River Thames |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Oxfordshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Oxfordshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Oxfordshire
- The South Oxfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.2% of the 526 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Oxfordshire, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 13.1% Hotel/Boutique listings indicates integration with traditional hospitality.
South Oxfordshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Oxfordshire
- The dominant room capacity in South Oxfordshire is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.3% of the active Airbnb listings in South Oxfordshire, indicating a high concentration in these sizes.
South Oxfordshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Oxfordshire
- The most common guest capacity trend in South Oxfordshire vacation rentals is listings accommodating 2 guests (29.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the South Oxfordshire STR market, accounting for 48.9% of listings.
- 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Oxfordshire.
- On average, properties in South Oxfordshire are equipped to host 3.2 guests.
How Do Listings in South Oxfordshire Compare on Quality?
Listing quality in South Oxfordshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Oxfordshire
- At 23.9 photos per listing on average, South Oxfordshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Oxfordshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Oxfordshire?
Amenity Prevalence
Amenity Insights for South Oxfordshire
- Essential amenities in South Oxfordshire that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Oxfordshire: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Oxfordshire to stay competitive.
Which Airbnb Amenities Boost Revenue in South Oxfordshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Oxfordshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 1.0% | $136,624 | $26,397 | 417.6% |
SaunaHigh opportunity | 1.1% | $112,731 | $26,460 | 326.0% |
PoolHigh opportunity | 4.0% | $75,195 | $25,459 | 195.4% |
Outdoor kitchenHigh opportunity | 2.3% | $77,501 | $26,276 | 195.0% |
Ping pong tableHigh opportunity | 2.7% | $74,252 | $26,165 | 183.8% |
Fireplace guardsHigh opportunity | 3.2% | $70,019 | $26,023 | 169.1% |
Smoke alarm | 94.9% | $28,311 | $11,421 | 147.9% |
Bed linens | 83.7% | $30,292 | $12,877 | 135.2% |
GymHigh opportunity | 2.5% | $62,438 | $26,558 | 135.1% |
Smoking allowedHigh opportunity | 2.1% | $62,634 | $26,693 | 134.6% |
Revenue Impact Insights for South Oxfordshire
- Pool table tops the revenue impact list with a 417.6% uplift — listings with this amenity earn $136,624 vs. $26,397 without it.
- High-opportunity amenities — Pool table, Sauna, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in South Oxfordshire.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Oxfordshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Oxfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Oxfordshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Oxfordshire
- The typical guest profile for Airbnb in South Oxfordshire consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.6% of guests.
- Key international markets include United Kingdom (82.6%) and United States (5.4%).
- Top languages spoken are English (59.7%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Oxfordshire?
Listings in South Oxfordshire average 4.87 out of 5 overall, with about 83.1 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Oxfordshire
- With an overall rating of 4.87, South Oxfordshire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
South Oxfordshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Oxfordshire
- The most common availability pattern in South Oxfordshire falls within the 271-366 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Oxfordshire (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Oxfordshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Oxfordshire
- The overall average booking lead time for vacation rentals in South Oxfordshire is 56 days.
- Guests book furthest in advance for stays during August (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in South Oxfordshire.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these South Oxfordshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Oxfordshire?
Guests in South Oxfordshire stay about 4.7 nights on average, generating roughly 13,687 reservations and 26.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in South Oxfordshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Oxfordshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.8 nights) and shorten in Nov (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Oxfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
146 listings
27.8% of total
2 Nights
165 listings
31.4% of total
3 Nights
31 listings
5.9% of total
4-6 Nights
30 listings
5.7% of total
7-29 Nights
11 listings
2.1% of total
30+ Nights
143 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in South Oxfordshire is 2 Nights, adopted by 31.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in South Oxfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.4% of South Oxfordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Oxfordshire.
South Oxfordshire Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
1 listings
0.2% of total
Super Strict 30 Days
2 listings
0.4% of total
Super Strict 60 Days
9 listings
1.7% of total
Refundable
3 listings
0.6% of total
Limited
13 listings
2.5% of total
Flexible
100 listings
19% of total
Moderate
175 listings
33.3% of total
Firm
176 listings
33.5% of total
Strict
47 listings
8.9% of total
Cancellation Policy Insights for South Oxfordshire
- The prevailing Airbnb cancellation policy trend in South Oxfordshire is Firm, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (42.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.5% market standard in South Oxfordshire.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Oxfordshire.
How Much Are Airbnb Cleaning Fees in South Oxfordshire?
Cleaning fees in South Oxfordshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Oxfordshire
- About 63.5% of South Oxfordshire listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($120) and median ($65) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Oxfordshire median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Oxfordshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Oxfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Award winning luxury. Pool , hot tubs , games .
Entire Place • 11 bedrooms
Oxfordshire luxury farmhouse with panoramic views
Entire Place • 5 bedrooms
Large house w/tennis court - negotiable rates
Entire Place • 6 bedrooms
Pool House at Mill Cottage
Entire Place • 1 bedroom
The Mill House
Entire Place • 4 bedrooms
Amazing unique four bedroom barn
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Oxfordshire?
Learn from the best! This table showcases top-performing Airbnb hosts in South Oxfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 29 | $1,880,232 | 1410 | 4.87/5.0 |
| Hosting Holidays | 12 | $576,186 | 370 | 4.78/5.0 |
| Stevie | 2 | $367,849 | 113 | 4.79/5.0 |
| Elliot | 7 | $309,798 | 508 | 4.91/5.0 |
| Dove House Farm | 1 | $267,031 | 25 | 5.00/5.0 |
| Cottages | 7 | $262,974 | 155 | 4.94/5.0 |
| Ronan | 1 | $253,387 | 80 | 4.96/5.0 |
| Gary | 4 | $245,323 | 813 | 4.96/5.0 |
| India | 3 | $223,524 | 305 | 4.93/5.0 |
| Satoshi | 2 | $202,776 | 84 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Oxfordshire.
Who Are the Airbnb Hosts in South Oxfordshire?
South Oxfordshire is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for South Oxfordshire
- With 62.4% Superhosts, South Oxfordshire has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Oxfordshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Oxfordshire
These are the highest-grossing professional property management operations in South Oxfordshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Emily | 29 | $1,880,232 | $466 | 48.6% | 4.87/5 |
| Hosting Holidays | 12 | $576,186 | $313 | 43.1% | 4.78/5 |
| Cottages | 7 | $262,974 | $229 | 51.7% | 4.94/5 |
| Simon | 1 | $198,939 | $1,047 | 55.8% | 4.97/5 |
| David | 19 | $168,719 | $171 | 24.4% | 4.63/5 |
| Ruth | 4 | $123,339 | $286 | 47.9% | 4.90/5 |
| Short Let Space | 6 | $116,857 | $241 | 24.8% | 4.75/5 |
| Red Kite Stays | 1 | $100,329 | $360 | 75.2% | 4.65/5 |
| Marc | 5 | $81,299 | $198 | 22.9% | 4.73/5 |
| Steve | 2 | $75,315 | $181 | 67.0% | 4.89/5 |
Management Company Insights for South Oxfordshire
- The leading management company, Emily, operates 29 listings with $1,880,232 in gross revenue — a useful benchmark for what scale looks like in South Oxfordshire.
- Top managers average 9 properties each, suggesting professional management in South Oxfordshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Oxfordshire's Airbnb Market Compare to Nearby Cities?
How does the South Oxfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, South Oxfordshire has 13 percentage points lower occupancy and about $77 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in South Oxfordshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Oxfordshire.
How much do Airbnb hosts make in South Oxfordshire?
South Oxfordshire hosts earn about $27,444 per year on average, with an average nightly rate of $248 and RevPAR of $100. Those figures describe the typical revenue environment for active listings in South Oxfordshire, England, not the ceiling for the best operators. Source: AirROI 2026 data, South Oxfordshire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Oxfordshire?
The average Airbnb occupancy rate in South Oxfordshire is 42.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Oxfordshire?
Listings in South Oxfordshire average $248 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Oxfordshire?
South Oxfordshire currently has about 526 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Oxfordshire?
AirROI currently classifies the short-term rental regulation level in South Oxfordshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Oxfordshire?
RevPAR in South Oxfordshire is about $100. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Oxfordshire?
At 42.1% occupancy, South Oxfordshire can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,444, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Oxfordshire?
The average booking lead time in South Oxfordshire is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Oxfordshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Oxfordshire include Henley-on-Thames, Wallingford, Didcot. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Oxfordshire?
entire_home listings make up 77.2% of the active supply in South Oxfordshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Oxfordshire compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to South Oxfordshire's $27,444 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Oxfordshire?
The average Airbnb stay length in South Oxfordshire is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Oxfordshire?
Airbnb listings in South Oxfordshire average 4.87 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Oxfordshire?
Pool table and Sauna are among the strongest revenue-linked amenities in South Oxfordshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Oxfordshire?
Yes. About 63.5% of active Airbnb listings in South Oxfordshire charge a cleaning fee, and the average fee is $120. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Oxfordshire?
A 62.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.