South Hams, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Hams, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,022 per year — at a $285 nightly rate, 38.5% occupancy, and a $105 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,905 active listings and moderate demand with room for well-positioned listings to outperform, South Hams is an established vacation rental market. Supply grew 27.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in South Hams?
In South Hams, the headline Airbnb metrics are $26,022 in average annual revenue,38.5% occupancy, $285 ADR, and $105 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Hams?
Understanding the monthly revenue variations for Airbnb listings in South Hams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Hams is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Hams across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,237+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,949 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Hams
What Is the Monthly Airbnb Occupancy Rate in South Hams?
Maximize your bookings by understanding the South Hams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Hams:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Hams
What Is the Average Airbnb Nightly Rate in South Hams?
Effective short term rental pricing strategy in South Hams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Hams typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $552+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $333 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in South Hams
What Is the RevPAR for Airbnb in South Hams?
RevPAR in South Hams is currently $105. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $83 RevPAR.
- Strong performers (Top 25%) earn $130 RevPAR.
- Best-in-class (Top 10%) achieve $195 RevPAR.
Average Monthly RevPAR Trend in South Hams
RevPAR Insights for South Hams
- The average RevPAR in South Hams is $105. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($195) and bottom 25% ($51) is $144, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Hams benchmarks. If your RevPAR falls below the median of $83, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $130+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Hams?
South Hams's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,736 per month
- Occupancy rates average 53.9%
- Daily rates average $308
Shoulder Season
- Revenue averages $2,886 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $277
Low Season (January, February, March)
- Revenue drops to average $1,807 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $281
Seasonality Insights for South Hams
- Airbnb seasonality in South Hams is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases South Hams's highest earning potential, with monthly revenues climbing to $5,750, occupancy reaching 63.0%, and ADRs peaking at $313.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,638, occupancy could drop to 23.8%, and ADRs may adjust to $266.
- Lower occupancy paired with meaningful seasonality means hosts in South Hams need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like South Hams, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in South Hams?
South Hams, England, United Kingdom currently shows a low regulation profile despite having 1,905 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Hams to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in South Hams?
South Hams is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in South Hams, England.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salcombe | A stunning coastal town known for its beautiful estuary and vibrant sailing scene. Attracts tourists for its beaches, restaurants, and shops, making it a prime area for holiday rentals. | Salcombe Harbour, East Portlemouth Beach, South Sands Beach, Salcombe Maritime Museum, National Trust - Overbeck's |
| Dartmouth | A historic naval town with a rich maritime history and beautiful architecture. Popular for tourists looking for charming shops, art galleries, and waterfront dining. | Dartmouth Castle, River Dart, Bayard’s Cove Fort, Dartmouth Museum, Greenway House |
| Totnes | A vibrant market town known for its independent shops and cultural scene. Popular with visitors interested in local history and community events, it offers a unique experience. | Totnes Castle, Berry Pomeroy Castle, The Totnes Elizabethan Museum, The Dartington Hall Trust, The Market Square |
| Kingsbridge | A market town located at the head of the Kingsbridge Estuary, offering scenic views and access to the South Devon Area of Outstanding Natural Beauty. | Kingsbridge Estuary, Creekside Circular Walk, Kingsbridge Farmers Market, South Hams Arts Centre, The Old Bakery |
| Hope Cove | A picturesque village with sandy beaches and great rock pools, ideal for families and beach lovers. It's a peaceful location that draws in visitors throughout the summer months. | Hope Cove Beach, Thurlestone Beach, National Trust - Soar Mill Cove, South West Coast Path, Hope Cove Gallery |
| Bigbury-on-Sea | Known for its stunning beach and iconic Burgh Island, this area is popular for water sports and coastal walks, attracting both families and adventurers. | Bigbury Beach, Burgh Island, Bigbury-on-Sea Beach, South West Coast Path, The Pilchard Inn |
| Slapton | A village near Slapton Sands, famous for its beach and nature reserve. It's a peaceful retreat for those seeking to relax and enjoy nature. | Slapton Sands, Slapton Ley National Nature Reserve, The Torcross Boathouse, The Churchill Barriers, Historic WWII Landings |
| Noss Mayo | A charming village that attracts those looking for tranquillity and stunning views over the River Yealm. Ideal for nature lovers and walkers. | Noss Mayo Beach, The River Yealm, South West Coast Path, Noss Mayo Cliff Walks, Local pubs and cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Hams offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Hams?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Hams
- The South Hams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 1,905 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Hams, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 8.7%) offer potential for unique stay experiences.
South Hams Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Hams
- The dominant room capacity in South Hams is 2 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.8% of the active Airbnb listings in South Hams, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Hams.
South Hams Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Hams
- The most common guest capacity trend in South Hams vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Hams STR market, accounting for 49.2% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Hams.
- On average, properties in South Hams are equipped to host 4.4 guests.
How Do Listings in South Hams Compare on Quality?
Listing quality in South Hams can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Hams
- At 31.7 photos per listing on average, South Hams hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Hams averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Hams?
Amenity Prevalence
Amenity Insights for South Hams
- Essential amenities in South Hams that guests expect include: Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Hams: Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Hams to stay competitive.
Which Airbnb Amenities Boost Revenue in South Hams?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Hams, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 94.4% | $27,049 | $8,581 | 215.2% |
Heating | 96.3% | $26,642 | $9,765 | 172.8% |
Cable TV | 7.2% | $47,856 | $24,316 | 96.8% |
Smoke alarm | 96.4% | $26,476 | $13,933 | 90.0% |
Hot tub | 6.6% | $45,668 | $24,630 | 85.4% |
Cooking basics | 75.7% | $29,255 | $15,951 | 83.4% |
Boat slip | 1.0% | $47,182 | $25,797 | 82.9% |
Safe | 0.7% | $47,259 | $25,876 | 82.6% |
Children's playroom | 1.7% | $46,611 | $25,659 | 81.7% |
Dishwasher | 59.5% | $31,423 | $18,095 | 73.7% |
Revenue Impact Insights for South Hams
- Wifi tops the revenue impact list with a 215.2% uplift — listings with this amenity earn $27,049 vs. $8,581 without it.
- Wifi, Heating, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Hams STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Hams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Hams Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Hams
- The typical guest profile for Airbnb in South Hams consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.5% of guests.
- Key international markets include United Kingdom (91.5%) and United States (1.9%).
- Top languages spoken are English (65.6%) followed by French (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Hams?
Listings in South Hams average 4.85 out of 5 overall, with about 63 reviews per active listing and 44.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Hams
- With an overall rating of 4.85, South Hams listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.89), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
South Hams Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Hams
- The most common availability pattern in South Hams falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Hams (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Hams?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Hams
- The overall average booking lead time for vacation rentals in South Hams is 73 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in South Hams.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these South Hams averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Hams?
Guests in South Hams stay about 4.8 nights on average, generating roughly 41,120 reservations and 21.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in South Hams
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Hams
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.1 nights) and shorten in Feb (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Hams Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
286 listings
15% of total
2 Nights
370 listings
19.4% of total
3 Nights
190 listings
10% of total
4-6 Nights
212 listings
11.1% of total
7-29 Nights
32 listings
1.7% of total
30+ Nights
815 listings
42.8% of total
Key Insights
- The most prevalent minimum stay requirement in South Hams is 30+ Nights, adopted by 42.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.8%) caters to monthly stays (30+ nights) in South Hams, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.8% of South Hams hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Hams.
South Hams Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
20 listings
1.1% of total
Limited
33 listings
1.7% of total
Refundable
3 listings
0.2% of total
Super Strict 60 Days
271 listings
14.2% of total
Non-refundable
3 listings
0.2% of total
Flexible
223 listings
11.7% of total
Moderate
340 listings
17.9% of total
Firm
740 listings
38.9% of total
Strict
271 listings
14.2% of total
Cancellation Policy Insights for South Hams
- The prevailing Airbnb cancellation policy trend in South Hams is Firm, used by 38.9% of listings.
- A majority (53.1%) of hosts in South Hams utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.9% market standard in South Hams.
- Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Hams.
How Much Are Airbnb Cleaning Fees in South Hams?
Cleaning fees in South Hams are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Hams
- About 63.0% of South Hams listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($244) and median ($93) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Hams median of $93. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Hams Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Hamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Riverside Home with Stunning Dart Views
Entire Place • 6 bedrooms
Pitchford House, Luxury Townhouse in Salcombe
Entire Place • 7 bedrooms
Luxury Beach House | Sleeps 12 | Family Perfection
Entire Place • 5 bedrooms
Pier House - Stunning Waterfront Home with Pool
Entire Place • 4 bedrooms
The Barn for 18 at Salcombe Farm
Entire Place • 6 bedrooms
Seaflowers - 7 bedrooms on the water with hot tub!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Hams?
Learn from the best! This table showcases top-performing Airbnb hosts in South Hams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annie - HolidayHost Salcombe & | 41 | $2,369,399 | 2018 | 4.87/5.0 |
| Cottages | 94 | $2,273,122 | 786 | 4.68/5.0 |
| Paul | 20 | $1,236,218 | 1069 | 4.86/5.0 |
| Bonnie | 23 | $1,023,478 | 455 | 4.79/5.0 |
| Amanda | 16 | $804,165 | 173 | 4.84/5.0 |
| Marsdens Devon Cottages | 23 | $796,083 | 68 | 4.51/5.0 |
| Patsy | 22 | $753,447 | 475 | 4.82/5.0 |
| Dartside | 18 | $624,874 | 746 | 4.66/5.0 |
| Finest Stays | 50 | $583,883 | 331 | 4.86/5.0 |
| Gail | 13 | $552,959 | 844 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Hams.
Who Are the Airbnb Hosts in South Hams?
South Hams has a relatively balanced host base.
Host Profile Insights for South Hams
- A 49.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 22.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Hams averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Hams
These are the highest-grossing professional property management operations in South Hams, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 94 | $2,273,122 | $288 | 34.4% | 4.68/5 |
| Paul | 20 | $1,236,218 | $364 | 47.4% | 4.86/5 |
| Marsdens Devon Cottages | 23 | $796,083 | $669 | 36.3% | 4.51/5 |
| Dartside | 18 | $624,874 | $204 | 45.1% | 4.66/5 |
| Finest Stays | 50 | $583,883 | $877 | 16.6% | 4.86/5 |
| Sykes Holiday Cottages | 64 | $453,782 | $503 | 16.6% | 4.54/5 |
| Nicki - HolidayHost Dartmouth | 5 | $440,003 | $475 | 49.9% | 4.96/5 |
| Richard | 7 | $435,717 | $678 | 32.3% | 4.96/5 |
| Fresh Escapes | 7 | $415,803 | $472 | 39.3% | 4.65/5 |
| Dart Valley Cottages | 38 | $285,921 | $267 | 18.1% | 4.74/5 |
Management Company Insights for South Hams
- The leading management company, Cottages, operates 94 listings with $2,273,122 in gross revenue — a useful benchmark for what scale looks like in South Hams.
- Top managers average 33 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Hams's Airbnb Market Compare to Nearby Cities?
How does the South Hams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, South Hams has 18 percentage points lower occupancy and about $181 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
Frequently Asked Questions About Airbnb in South Hams
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Hams.
How much do Airbnb hosts make in South Hams?
South Hams hosts earn about $26,022 per year on average, with an average nightly rate of $285 and RevPAR of $105. Those figures describe the typical revenue environment for active listings in South Hams, England, not the ceiling for the best operators. Source: AirROI 2026 data, South Hams market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Hams?
The average Airbnb occupancy rate in South Hams is 38.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Hams?
Listings in South Hams average $285 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Hams?
South Hams currently has about 1,905 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Hams?
AirROI currently classifies the short-term rental regulation level in South Hams as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Hams?
RevPAR in South Hams is about $105. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Hams?
Occupancy of 38.5% means South Hams is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,022, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Hams?
The average booking lead time in South Hams is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Hams?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Hams include Salcombe, Dartmouth, Totnes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Hams?
entire_home listings make up 91.7% of the active supply in South Hams. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Hams compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to South Hams's $26,022 and 38.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Hams?
The average Airbnb stay length in South Hams is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Hams?
Airbnb listings in South Hams average 4.85 out of 5 overall. About 44.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Hams?
Wifi and Heating are among the strongest revenue-linked amenities in South Hams. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Hams?
Yes. About 63.0% of active Airbnb listings in South Hams charge a cleaning fee, and the average fee is $244. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Hams?
A 49.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.