Portsmouth, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Portsmouth, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,107 per year — at a $174 nightly rate, 38.2% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Portsmouth's 654 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 61.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Portsmouth?
In Portsmouth, the headline Airbnb metrics are $17,107 in average annual revenue,38.2% occupancy, $174 ADR, and $66 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Portsmouth?
Understanding the monthly revenue variations for Airbnb listings in Portsmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portsmouth is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portsmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portsmouth
What Is the Monthly Airbnb Occupancy Rate in Portsmouth?
Maximize your bookings by understanding the Portsmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portsmouth:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portsmouth
What Is the Average Airbnb Nightly Rate in Portsmouth?
Effective short term rental pricing strategy in Portsmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portsmouth typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Portsmouth
What Is the RevPAR for Airbnb in Portsmouth?
RevPAR in Portsmouth is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $134 RevPAR.
Average Monthly RevPAR Trend in Portsmouth
RevPAR Insights for Portsmouth
- The average RevPAR in Portsmouth is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($134) and bottom 25% ($26) is $108, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Portsmouth benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Portsmouth?
Portsmouth's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,826 per month
- Occupancy rates average 47.0%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,993 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $172
Low Season (January, February, March)
- Revenue drops to average $1,429 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $165
Seasonality Insights for Portsmouth
- Airbnb seasonality in Portsmouth is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Portsmouth's highest earning potential, with monthly revenues climbing to $3,250, occupancy reaching 52.7%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,303, occupancy could drop to 31.5%, and ADRs may adjust to $163.
- Lower occupancy paired with meaningful seasonality means hosts in Portsmouth need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Portsmouth, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Portsmouth?
Portsmouth, England, United Kingdom currently shows a low regulation profile despite having 654 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portsmouth to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Portsmouth?
Location within Portsmouth matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic area with charming streets, rich maritime history, and proximity to attractions. Popular with tourists looking for culture and heritage in Portsmouth. | Portsmouth Historic Dockyard, Charles Dickens' Birthplace Museum, Gunwharf Quays, Spinnaker Tower, The Mary Rose Museum |
| Gunwharf Quays | A vibrant waterfront outlet shopping center featuring dining, entertainment, and scenic views of the harbor. Ideal for visitors seeking shopping and leisure activities. | Gunwharf Quays shopping, Spinnaker Tower, Waterfront restaurants, Cinema, The Vulcan |
| Southsea | Seaside resort area known for its pebbly beach, vibrant atmosphere, and cultural attractions. Attracts families and beachgoers looking for relaxation and fun. | Southsea Common, Clarence Pier, South Parade Pier, Southsea Skatepark, The D-Day Story |
| Portsmouth City Centre | The commercial heart of Portsmouth with shops, restaurants, and nightlife. Attractive to both tourists and business travelers due to its accessibility and amenities. | Cascades Shopping Centre, Guildhall, Portsmouth Cultural Trust, Restaurants and bars, The Kings Theatre |
| Fratton | A residential area that offers affordable accommodations and has good transport links to the city center. Increasingly popular with visitors looking for budget-friendly stays. | Fratton Park, Local pubs, Transport links, Close to city center, Community parks |
| Anchorage Park | A quieter, family-oriented neighborhood with parks and recreational opportunities. Great for visitors looking for a peaceful stay with local amenities. | Anchorage Park, Local parks, Good public transport, Family-friendly facilities, Nearby schools |
| Cosham | Suburban area with a mix of residential and commercial spaces, accessing historical sites. Attractive for those visiting family or exploring the outskirts of Portsmouth. | Portsmouth Park, Cosham Shopping Centre, Transport links to city center, Local neighborhood cafes, Nearby parks |
| Port Solent | Waterfront development known for its marina, restaurants, and leisure activities. Ideal for visitors looking for a mix of relaxation and dining by the water. | Port Solent Marina, Restaurants, Water sports, Cinema, Walking paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Portsmouth offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Portsmouth?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portsmouth
- The Portsmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.7% of the 654 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Portsmouth, Apartment/Condo properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 37.9% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.2%) offer potential for unique stay experiences.
Portsmouth Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portsmouth
- The dominant room capacity in Portsmouth is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.2% of the active Airbnb listings in Portsmouth, indicating a high concentration in these sizes.
Portsmouth Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portsmouth
- The most common guest capacity trend in Portsmouth vacation rentals is listings accommodating 4 guests (19.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Portsmouth STR market, accounting for 38.9% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portsmouth.
- On average, properties in Portsmouth are equipped to host 3.3 guests.
How Do Listings in Portsmouth Compare on Quality?
Listing quality in Portsmouth can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Portsmouth
- At 26 photos per listing on average, Portsmouth hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Portsmouth averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Portsmouth?
Amenity Prevalence
Amenity Insights for Portsmouth
- Essential amenities in Portsmouth that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portsmouth: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portsmouth to stay competitive.
Which Airbnb Amenities Boost Revenue in Portsmouth?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Portsmouth, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 95.0% | $17,793 | $4,192 | 324.5% |
TV | 91.7% | $18,084 | $6,250 | 189.3% |
Kitchen | 87.8% | $18,561 | $6,676 | 178.0% |
Smoke alarm | 95.7% | $17,558 | $7,014 | 150.3% |
Outdoor playgroundHigh opportunity | 0.8% | $36,649 | $16,956 | 116.1% |
Oven | 69.6% | $20,206 | $10,021 | 101.6% |
Refrigerator | 84.3% | $18,521 | $9,543 | 94.1% |
Baby bath | 1.7% | $32,482 | $16,844 | 92.8% |
Dining table | 58.0% | $21,313 | $11,309 | 88.5% |
Microwave | 77.4% | $19,004 | $10,621 | 78.9% |
Revenue Impact Insights for Portsmouth
- Heating tops the revenue impact list with a 324.5% uplift — listings with this amenity earn $17,793 vs. $4,192 without it.
- High-opportunity amenities — Outdoor playground — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, TV, Kitchen, Smoke alarm, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor playground — it has the best combination of high revenue impact and low market saturation in Portsmouth.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Portsmouth STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portsmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortsmouth Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Portsmouth
- The typical guest profile for Airbnb in Portsmouth consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.6% of guests.
- Key international markets include United Kingdom (78.6%) and United States (4.9%).
- Top languages spoken are English (61.4%) followed by French (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Portsmouth?
Listings in Portsmouth average 4.68 out of 5 overall, with about 65.8 reviews per active listing and 27.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Portsmouth
- An average rating of 4.68 places Portsmouth in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Portsmouth Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portsmouth
- The most common availability pattern in Portsmouth falls within the 271-366 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portsmouth (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Portsmouth?
Average Booking Lead Time by Month
Booking Lead Time Insights for Portsmouth
- The overall average booking lead time for vacation rentals in Portsmouth is 54 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Portsmouth.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Portsmouth averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Portsmouth?
Guests in Portsmouth stay about 4.7 nights on average, generating roughly 14,662 reservations and 22.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Portsmouth
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Portsmouth
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.9 nights) and shorten in Aug (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Portsmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
198 listings
30.3% of total
2 Nights
164 listings
25.1% of total
3 Nights
17 listings
2.6% of total
4-6 Nights
22 listings
3.4% of total
7-29 Nights
20 listings
3.1% of total
30+ Nights
233 listings
35.6% of total
Key Insights
- The most prevalent minimum stay requirement in Portsmouth is 30+ Nights, adopted by 35.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.6%) caters to monthly stays (30+ nights) in Portsmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.6% of Portsmouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portsmouth.
Portsmouth Airbnb Cancellation Policy Trends Analysis (2026)
Refundable
1 listings
0.2% of total
Super Strict 60 Days
2 listings
0.3% of total
Non-refundable
2 listings
0.3% of total
Super Strict 30 Days
2 listings
0.3% of total
Limited
41 listings
6.3% of total
Flexible
158 listings
24.2% of total
Moderate
223 listings
34.1% of total
Firm
166 listings
25.4% of total
Strict
59 listings
9% of total
Cancellation Policy Insights for Portsmouth
- The prevailing Airbnb cancellation policy trend in Portsmouth is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (34.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Portsmouth.
- Using a Strict policy might deter some guests, as only 9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Portsmouth.
How Much Are Airbnb Cleaning Fees in Portsmouth?
Cleaning fees in Portsmouth are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Portsmouth
- About 67.3% of Portsmouth listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($78) and median ($54) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Portsmouth median of $54. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Portsmouth Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portsmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Open Mind Property - HotTub, 8 Beds & 2 Car Spaces
Entire Place • 5 bedrooms
The Sky Suites by Lawsons
Entire Place • 6 bedrooms
The Coach House
Entire Place • 4 bedrooms
Palermo Villa, South Beach
Entire Place • 3 bedrooms
Open Mind Property - Luxury 6 Bedroom Free Parking
Entire Place • 6 bedrooms
Stunning 360 sea & city views 5 bed listed home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Portsmouth?
Learn from the best! This table showcases top-performing Airbnb hosts in Portsmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Open Mind Property | 41 | $991,426 | 556 | 4.19/5.0 |
| Places To Be | 22 | $459,345 | 1499 | 4.67/5.0 |
| Jacob | 15 | $281,664 | 566 | 4.52/5.0 |
| Eibhlis | 7 | $229,536 | 147 | 4.74/5.0 |
| Lawsons South East | 5 | $209,404 | 133 | 4.82/5.0 |
| Jane | 5 | $202,923 | 430 | 4.89/5.0 |
| Jay | 32 | $193,071 | 366 | 4.17/5.0 |
| Shafi | 9 | $187,646 | 385 | 4.66/5.0 |
| Charlotte | 10 | $186,113 | 907 | 4.85/5.0 |
| Mark | 7 | $185,082 | 1376 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portsmouth.
Who Are the Airbnb Hosts in Portsmouth?
Portsmouth has a relatively balanced host base.
Host Profile Insights for Portsmouth
- A 37.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Portsmouth averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Portsmouth
These are the highest-grossing professional property management operations in Portsmouth, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Dan | 22 | $459,345 | $178 | 37.1% | 4.67/5 |
| Eibhlis | 7 | $229,536 | $203 | 47.2% | 4.74/5 |
| Lawsons South East | 5 | $209,404 | $253 | 47.2% | 4.82/5 |
| Jay | 32 | $193,071 | $125 | 21.1% | 4.17/5 |
| Charlotte | 10 | $186,113 | $234 | 49.0% | 4.85/5 |
| Gordon | 3 | $86,656 | $116 | 75.9% | 4.85/5 |
| Dilwar | 4 | $64,834 | $128 | 57.4% | 4.28/5 |
| Jodi | 2 | $51,721 | $257 | 44.8% | 4.92/5 |
| Luke | 1 | $37,293 | $320 | 39.6% | 4.98/5 |
| Amy | 3 | $34,876 | $215 | 28.6% | 4.63/5 |
Management Company Insights for Portsmouth
- The leading management company, Dan, operates 22 listings with $459,345 in gross revenue — a useful benchmark for what scale looks like in Portsmouth.
- Top managers average 9 properties each, suggesting professional management in Portsmouth still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Portsmouth's Airbnb Market Compare to Nearby Cities?
How does the Portsmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Portsmouth has 17 percentage points lower occupancy and about $150 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in Portsmouth
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portsmouth.
How much do Airbnb hosts make in Portsmouth?
Portsmouth hosts earn about $17,107 per year on average, with an average nightly rate of $174 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Portsmouth, England, not the ceiling for the best operators. Source: AirROI 2026 data, Portsmouth market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Portsmouth?
The average Airbnb occupancy rate in Portsmouth is 38.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Portsmouth?
Listings in Portsmouth average $174 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Portsmouth?
Portsmouth currently has about 654 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Portsmouth?
AirROI currently classifies the short-term rental regulation level in Portsmouth as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Portsmouth?
RevPAR in Portsmouth is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Portsmouth?
Occupancy of 38.2% means Portsmouth is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,107, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Portsmouth?
The average booking lead time in Portsmouth is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Portsmouth?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portsmouth include Old Town, Gunwharf Quays, Southsea. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Portsmouth?
entire_home listings make up 68.7% of the active supply in Portsmouth. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Portsmouth compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Portsmouth's $17,107 and 38.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Portsmouth?
The average Airbnb stay length in Portsmouth is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Portsmouth?
Airbnb listings in Portsmouth average 4.68 out of 5 overall. About 27.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Portsmouth?
Heating and TV are among the strongest revenue-linked amenities in Portsmouth. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Portsmouth?
Yes. About 67.3% of active Airbnb listings in Portsmouth charge a cleaning fee, and the average fee is $78. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Portsmouth?
At 37.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.