Northampton, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Northampton, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,083 per year — at a $131 nightly rate, 32.5% occupancy, and a $43 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Northampton's 217 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 68.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Northampton?
In Northampton, the headline Airbnb metrics are $10,083 in average annual revenue,32.5% occupancy, $131 ADR, and $43 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Northampton?
Understanding the monthly revenue variations for Airbnb listings in Northampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northampton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,023 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $429, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northampton
What Is the Monthly Airbnb Occupancy Rate in Northampton?
Maximize your bookings by understanding the Northampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northampton:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northampton
What Is the Average Airbnb Nightly Rate in Northampton?
Effective short term rental pricing strategy in Northampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northampton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Northampton
What Is the RevPAR for Airbnb in Northampton?
RevPAR in Northampton is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $58 RevPAR.
- Best-in-class (Top 10%) achieve $85 RevPAR.
Average Monthly RevPAR Trend in Northampton
RevPAR Insights for Northampton
- The average RevPAR in Northampton is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($85) and bottom 25% ($19) is $66, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Northampton benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $58+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Northampton?
Northampton's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $1,634 per month
- Occupancy rates average 36.6%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,434 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $129
Low Season (February, March, May)
- Revenue drops to average $1,100 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $129
Seasonality Insights for Northampton
- The Airbnb seasonality pattern in Northampton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northampton's highest earning potential, with monthly revenues climbing to $1,747, occupancy reaching 40.7%, and ADRs peaking at $147.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $974, occupancy could drop to 25.7%, and ADRs may adjust to $124.
- Lower occupancy paired with meaningful seasonality means hosts in Northampton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Northampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Northampton?
Low regulation and minimal registration activity in Northampton, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Northampton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Northampton?
Location within Northampton matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Abington | A residential area with charming parks and great schools. Abington offers a suburban feel and is close to local amenities, making it a desirable location for families and long-stay guests. | Abington Park, Abington Park Museum, The Racecourse, Northampton Golf Club |
| Billing | A picturesque suburb located along the River Nene, known for its scenic walks and countryside. It appeals to nature lovers and those seeking a peaceful retreat away from the city bustle. | Billing Aquadrome, River Nene, Local nature reserves, Sailing and water sports activities |
| Northampton Town Centre | The heart of Northampton filled with shops, restaurants, and entertainment. It's a vibrant urban area popular among tourists and business travelers who want to be in the center of activity. | Royal & Derngate Theatre, Northampton Museum and Art Gallery, Market Square, The Castle, Shopping at Grosvenor Centre |
| Kingsthorpe | A family-friendly suburb with a good mix of shops and leisure facilities. Kingsthorpe is popular among families and working professionals, making it a viable area for Airbnb hosting. | Kingsthorpe Hollow, Local shops and supermarkets, Bradlaugh Hall, Parklands |
| Duston | A residential area known for its community spirit and local parks. It attracts families and offers good transport links to Northampton town center. | Duston Mill, Local parks and recreational areas, Community events, The Village of Duston |
| Upton | A modern and developing area with contemporary housing and nearby amenities. It's appealing to young professionals and families looking for a new community. | Upton Country Park, Local shops and eateries, Sports facilities, Community center |
| Collingtree | Located on the outskirts of Northampton, Collingtree offers a more rural vibe while still being close to the city. It's perfect for guests looking for a tranquil stay with easy access to urban amenities. | Collingtree Park Golf Club, Rural walking paths, Village green, Local pubs |
| Kingsthorpe Hollow | A vibrant area with diverse culture and a strong local community feel. It appeals to a mix of students, young professionals, and families. | Northampton College, Local cafes and bars, Cultural festivals, Parks and recreation areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Northampton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Northampton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northampton
- The Northampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.4% of the 217 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Northampton, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 9.1%) offer potential for unique stay experiences.
Northampton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northampton
- The dominant room capacity in Northampton is 2 bedrooms listings, making up 22.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 43.8% of the active Airbnb listings in Northampton, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Northampton.
Northampton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northampton
- The most common guest capacity trend in Northampton vacation rentals is listings accommodating 2 guests (14.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Northampton STR market, accounting for 26.2% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northampton.
- On average, properties in Northampton are equipped to host 3.1 guests.
How Do Listings in Northampton Compare on Quality?
Listing quality in Northampton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Northampton
- At 23.6 photos per listing on average, Northampton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Northampton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Northampton?
Amenity Prevalence
Amenity Insights for Northampton
- Essential amenities in Northampton that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northampton: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northampton to stay competitive.
Which Airbnb Amenities Boost Revenue in Northampton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Northampton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 92.6% | $10,804 | $1,024 | 955.6% |
Bed linens | 82.9% | $11,351 | $3,914 | 190.0% |
Refrigerator | 84.3% | $11,218 | $3,970 | 182.6% |
Oven | 74.7% | $12,037 | $4,326 | 178.2% |
Dishes and silverware | 82.9% | $11,316 | $4,083 | 177.1% |
Cooking basics | 77.0% | $11,768 | $4,452 | 164.4% |
Game consoleHigh opportunity | 2.8% | $25,329 | $9,649 | 162.5% |
Hot water kettle | 72.4% | $12,156 | $4,656 | 161.1% |
Toaster | 65.4% | $12,757 | $5,019 | 154.2% |
TV | 86.6% | $10,923 | $4,634 | 135.7% |
Revenue Impact Insights for Northampton
- Heating tops the revenue impact list with a 955.6% uplift — listings with this amenity earn $10,804 vs. $1,024 without it.
- High-opportunity amenities — Game console — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Bed linens, Refrigerator, Dishes and silverware, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Game console — it has the best combination of high revenue impact and low market saturation in Northampton.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Northampton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthampton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Northampton
- The typical guest profile for Airbnb in Northampton consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.7% of guests.
- Key international markets include United Kingdom (82.7%) and United States (4.4%).
- Top languages spoken are English (65.4%) followed by French (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Northampton?
Listings in Northampton average 4.7 out of 5 overall, with about 32.7 reviews per active listing and 18.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Northampton
- An average rating of 4.7 places Northampton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Northampton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northampton
- The most common availability pattern in Northampton falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Northampton (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Northampton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Northampton
- The overall average booking lead time for vacation rentals in Northampton is 46 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Northampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Northampton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Northampton?
Guests in Northampton stay about 5.8 nights on average, generating roughly 3,151 reservations and 14.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Northampton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Northampton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.6 nights) and shorten in Jul (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Northampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
32.7% of total
2 Nights
45 listings
20.7% of total
3 Nights
9 listings
4.1% of total
4-6 Nights
9 listings
4.1% of total
7-29 Nights
31 listings
14.3% of total
30+ Nights
52 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Northampton is 1 Night, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24%) caters to monthly stays (30+ nights) in Northampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.7% of Northampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northampton.
Northampton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
1.4% of total
Limited
4 listings
1.8% of total
Flexible
105 listings
48.4% of total
Moderate
47 listings
21.7% of total
Firm
49 listings
22.6% of total
Strict
9 listings
4.1% of total
Cancellation Policy Insights for Northampton
- The prevailing Airbnb cancellation policy trend in Northampton is Flexible, used by 48.4% of listings.
- The market strongly favors guest-friendly terms, with 70.1% of listings offering Flexible or Moderate policies. This suggests guests in Northampton may expect booking flexibility.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.4% market standard in Northampton.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Northampton.
How Much Are Airbnb Cleaning Fees in Northampton?
Cleaning fees in Northampton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Northampton
- About 64.5% of Northampton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($154) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Northampton median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Northampton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Abington Villa • Sleeps 15+ • Games & Cinema Room
Entire Place • 4 bedrooms
Large Contractor Home with Free Private Parking
Entire Place • 5 bedrooms
Superb 3 bedroom Home, Northampton - Free Parking
Entire Place • 3 bedrooms
3BedHouse•Sleeps5•GreatForGroups•Free Parking•WiFi
Entire Place • 3 bedrooms
Flat 9, The Barker Building
Entire Place • 1 bedroom
Modern 2-Bed House | Parking | Work/Leisure Stays
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Northampton?
Learn from the best! This table showcases top-performing Airbnb hosts in Northampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yoko Property | 17 | $161,919 | 59 | 4.57/5.0 |
| Ahmad At PrixaStays | 5 | $133,061 | 673 | 4.65/5.0 |
| @vallavillaproperty | 2 | $74,301 | 26 | 4.15/5.0 |
| Samuel | 2 | $60,334 | 85 | 4.93/5.0 |
| Angela | 3 | $58,297 | 180 | 4.87/5.0 |
| SIX MJ Rentals | 2 | $56,721 | 118 | 4.86/5.0 |
| Marta | 4 | $55,677 | 45 | 4.66/5.0 |
| AV Hughes Properties | 2 | $46,269 | 11 | 4.83/5.0 |
| Key Sleeps | 1 | $44,821 | 96 | 4.31/5.0 |
| Jessel | 3 | $42,777 | 10 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northampton.
Who Are the Airbnb Hosts in Northampton?
Northampton has a relatively balanced host base.
Host Profile Insights for Northampton
- Only 28.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 7.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Northampton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Northampton
These are the highest-grossing professional property management operations in Northampton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Yoko Property | 17 | $161,919 | $187 | 27.5% | 4.57/5 |
| Marta | 4 | $55,677 | $307 | 28.8% | 4.66/5 |
| Host & Stay | 4 | $37,781 | $118 | 32.3% | 4.21/5 |
| Renaissance Elite Club | 10 | $37,521 | $65 | 32.7% | 4.25/5 |
| Sarah | 1 | $36,595 | $149 | 66.7% | 4.83/5 |
| Vladimir | 1 | $24,148 | $213 | 34.2% | 4.71/5 |
| Elevate Living Estates | 1 | $16,280 | $220 | 38.2% | 4.20/5 |
| Travelnest | 1 | $543 | $206 | 10.0% | 4.50/5 |
Management Company Insights for Northampton
- The leading management company, Yoko Property, operates 17 listings with $161,919 in gross revenue — a useful benchmark for what scale looks like in Northampton.
- Top managers average 5 properties each, suggesting professional management in Northampton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.49/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 7.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Northampton's Airbnb Market Compare to Nearby Cities?
How does the Northampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Northampton has 19 percentage points lower occupancy and about $166 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Stamford Bridge | 11 | $5,449 | $437.28 | 41% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
Frequently Asked Questions About Airbnb in Northampton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Northampton.
How much do Airbnb hosts make in Northampton?
Northampton hosts earn about $10,083 per year on average, with an average nightly rate of $131 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Northampton, England, not the ceiling for the best operators. Source: AirROI 2026 data, Northampton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Northampton?
The average Airbnb occupancy rate in Northampton is 32.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Northampton?
Listings in Northampton average $131 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Northampton?
Northampton currently has about 217 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Northampton?
AirROI currently classifies the short-term rental regulation level in Northampton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Northampton?
RevPAR in Northampton is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Northampton?
Occupancy of 32.5% means Northampton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,083, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Northampton?
The average booking lead time in Northampton is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Northampton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Northampton include Abington, Billing, Northampton Town Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Northampton?
entire_home listings make up 65.4% of the active supply in Northampton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Northampton compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Northampton's $10,083 and 32.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Northampton?
The average Airbnb stay length in Northampton is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Northampton?
Airbnb listings in Northampton average 4.7 out of 5 overall. About 18.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Northampton?
Heating and Bed linens are among the strongest revenue-linked amenities in Northampton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Northampton?
Yes. About 64.5% of active Airbnb listings in Northampton charge a cleaning fee, and the average fee is $154. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Northampton?
At 28.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.