North Devon, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in North Devon, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,450 per year — at a $302 nightly rate, 38.4% occupancy, and a $113 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
North Devon's 2,057 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 28.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in North Devon?
In North Devon, the headline Airbnb metrics are $28,450 in average annual revenue,38.4% occupancy, $302 ADR, and $113 in RevPAR, and guests book about 76 days in advance.
How Much Do Airbnb Hosts Earn Monthly in North Devon?
Understanding the monthly revenue variations for Airbnb listings in North Devon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Devon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Devon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,032+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,106 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,313 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,195, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Devon
What Is the Monthly Airbnb Occupancy Rate in North Devon?
Maximize your bookings by understanding the North Devon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Devon:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Devon
What Is the Average Airbnb Nightly Rate in North Devon?
Effective short term rental pricing strategy in North Devon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Devon typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $576+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $352 or more.
- Typical properties (Median) charge around $211 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in North Devon
What Is the RevPAR for Airbnb in North Devon?
RevPAR in North Devon is currently $113. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $85 RevPAR.
- Strong performers (Top 25%) earn $134 RevPAR.
- Best-in-class (Top 10%) achieve $213 RevPAR.
Average Monthly RevPAR Trend in North Devon
RevPAR Insights for North Devon
- The average RevPAR in North Devon is $113. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($213) and bottom 25% ($52) is $161, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these North Devon benchmarks. If your RevPAR falls below the median of $85, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $134+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in North Devon?
North Devon's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $4,964 per month
- Occupancy rates average 52.8%
- Daily rates average $321
Shoulder Season
- Revenue averages $3,206 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $291
Low Season (January, February, March)
- Revenue drops to average $2,144 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $282
Seasonality Insights for North Devon
- Airbnb seasonality in North Devon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases North Devon's highest earning potential, with monthly revenues climbing to $6,008, occupancy reaching 62.6%, and ADRs peaking at $335.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,067, occupancy could drop to 23.5%, and ADRs may adjust to $277.
- Lower occupancy paired with meaningful seasonality means hosts in North Devon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like North Devon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in North Devon?
North Devon, England, United Kingdom currently shows a low regulation profile despite having 2,057 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for North Devon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in North Devon?
North Devon is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in North Devon, England.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Croyde Bay | A popular surfing destination known for its beautiful beach and vibrant village atmosphere. Attracts tourists looking for coastal activities, surf lessons, and scenic views. | Croyde Beach, The Thatch, Croyde Bay Surf Club, Baggy Point, North Devon Surf School |
| Westward Ho! | Famous for its long sandy beach and family-friendly attractions. Ideal for tourists looking for a seaside holiday with various activities. | Westward Ho! Beach, Northam Burrows Country Park, Royal North Devon Golf Club, The Big Sheep, Surfing lessons |
| Ilfracombe | A charming coastal town known for its picturesque harbor and access to the stunning coastline. Popular with families and couples seeking a romantic getaway. | Ilfracombe Harbour, The Tunnels Beaches, Verity Statue, Damien Hirst's Gallery, North Devon Maritime Museum |
| Lynton and Lynmouth | Famed for their dramatic cliffs and the unique cliff railway, this area attracts nature lovers and hikers looking to explore Exmoor National Park. | Lynton and Lynmouth Cliff Railway, Exmoor National Park, Valley of Rocks, Lynmouth Beach, Watermouth Castle |
| Barnstaple | The largest town in North Devon, offering a mix of history and modern amenities. Great for visitors seeking both culture and convenience. | Barnstaple Pannier Market, The Museum of Barnstaple and North Devon, Tarka Trail, NDM Arts, Borough Gardens |
| Appledore | A charming fishing village with narrow streets and a rich maritime history. Attracts visitors interested in quaint village life and local culture. | Appledore's Quay, Cliff Top Walks, The Royal Appledore Shipbuilders, Instow Beach, Appledore Maritime Museum |
| South Molton | A historic market town known for its traditional markets and nearby countryside. Appeals to those looking for a peaceful retreat and rural experience. | South Molton Pannier Market, Quince Honey Farm, South Molton Railway Station, Exmoor National Park nearby |
| Bideford | A historic town on the River Torridge, popular for its waterfront and local shops. Good for travelers looking for a base to explore surrounding areas. | Bideford Quay, Bideford Longbridge, Tapeley Park, Northam Burrows Country Park, Bideford’s Historic Market |
With 8 distinct neighborhoods showing meaningful short-term rental activity, North Devon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in North Devon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Devon
- The North Devon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 2,057 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Devon, House properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 61.7% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 7.0%) offer potential for unique stay experiences.
North Devon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Devon
- The dominant room capacity in North Devon is 2 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.4% of the active Airbnb listings in North Devon, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Devon.
North Devon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Devon
- The most common guest capacity trend in North Devon vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the North Devon STR market, accounting for 47.2% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Devon.
- On average, properties in North Devon are equipped to host 4.5 guests.
How Do Listings in North Devon Compare on Quality?
Listing quality in North Devon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for North Devon
- At 28.5 photos per listing on average, North Devon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the North Devon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in North Devon?
Amenity Prevalence
Amenity Insights for North Devon
- Essential amenities in North Devon that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Devon: TV, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Devon to stay competitive.
Which Airbnb Amenities Boost Revenue in North Devon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in North Devon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 91.2% | $30,436 | $7,736 | 293.4% |
Pool table | 3.5% | $48,689 | $27,726 | 75.6% |
Washer | 71.0% | $32,487 | $18,578 | 74.9% |
Dishwasher | 62.1% | $33,893 | $19,538 | 73.5% |
Hot tub | 15.1% | $44,302 | $25,626 | 72.9% |
Sun loungers | 6.3% | $46,350 | $27,252 | 70.1% |
Children's playroom | 1.6% | $47,756 | $28,135 | 69.7% |
Blender | 8.7% | $44,019 | $26,975 | 63.2% |
Piano | 1.4% | $45,383 | $28,208 | 60.9% |
Wifi | 94.7% | $29,026 | $18,050 | 60.8% |
Revenue Impact Insights for North Devon
- Kitchen tops the revenue impact list with a 293.4% uplift — listings with this amenity earn $30,436 vs. $7,736 without it.
- Kitchen, Wifi — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced North Devon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Devon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Devon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for North Devon
- The typical guest profile for Airbnb in North Devon consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United Kingdom (93.3%) and United States (1.3%).
- Top languages spoken are English (69.5%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in North Devon?
Listings in North Devon average 4.84 out of 5 overall, with about 55.3 reviews per active listing and 42.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for North Devon
- With an overall rating of 4.84, North Devon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
North Devon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Devon
- The most common availability pattern in North Devon falls within the 271-366 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Devon (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in North Devon?
Average Booking Lead Time by Month
Booking Lead Time Insights for North Devon
- The overall average booking lead time for vacation rentals in North Devon is 76 days.
- Guests book furthest in advance for stays during August (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in North Devon.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these North Devon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in North Devon?
Guests in North Devon stay about 4.7 nights on average, generating roughly 44,974 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in North Devon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for North Devon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5 nights) and shorten in Feb (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
North Devon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
314 listings
15.3% of total
2 Nights
407 listings
19.8% of total
3 Nights
201 listings
9.8% of total
4-6 Nights
95 listings
4.6% of total
7-29 Nights
44 listings
2.1% of total
30+ Nights
996 listings
48.4% of total
Key Insights
- The most prevalent minimum stay requirement in North Devon is 30+ Nights, adopted by 48.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.4%) caters to monthly stays (30+ nights) in North Devon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.4% of North Devon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Devon.
North Devon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
486 listings
23.7% of total
Limited
20 listings
1% of total
Super Strict 30 Days
58 listings
2.8% of total
Non-refundable
2 listings
0.1% of total
Refundable
3 listings
0.1% of total
Flexible
216 listings
10.5% of total
Moderate
303 listings
14.8% of total
Firm
744 listings
36.2% of total
Strict
222 listings
10.8% of total
Cancellation Policy Insights for North Devon
- The prevailing Airbnb cancellation policy trend in North Devon is Firm, used by 36.2% of listings.
- There's a relatively balanced mix between guest-friendly (25.3%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.2% market standard in North Devon.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in North Devon.
How Much Are Airbnb Cleaning Fees in North Devon?
Cleaning fees in North Devon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for North Devon
- About 60.1% of North Devon listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($326) and median ($106) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the North Devon median of $106. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in North Devon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Devonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Modern Barn Conversion Exmoor National Park
Entire Place • 8 bedrooms
Spacious Georgian Farmhouse and garden, Ilfracombe
Entire Place • 8 bedrooms
Stunning Luxury 5 Bedroom Property 400m From Beach
Entire Place • 5 bedrooms
Woodlands - Contemporary house at Tunnels Beaches
Entire Place • 9 bedrooms
The Penthouse
Entire Place • 3 bedrooms
8 bedroom house with heated pool.
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in North Devon?
Learn from the best! This table showcases top-performing Airbnb hosts in North Devon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marsdens Devon Cottages | 168 | $5,769,305 | 916 | 4.70/5.0 |
| Cottages | 66 | $2,686,574 | 698 | 4.77/5.0 |
| Croyde Holidays | 15 | $1,083,781 | 305 | 4.82/5.0 |
| Holidaycottages.Co.Uk | 24 | $1,027,943 | 61 | 4.72/5.0 |
| Ocean | 36 | $901,850 | 373 | 4.76/5.0 |
| Thomas | 31 | $875,474 | 594 | 4.52/5.0 |
| Sam | 23 | $711,203 | 421 | 4.89/5.0 |
| Chris | 17 | $638,170 | 151 | 4.78/5.0 |
| Holidaycottages.Co.Uk | 13 | $608,443 | 61 | 4.82/5.0 |
| Sarah | 8 | $605,280 | 96 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Devon.
Who Are the Airbnb Hosts in North Devon?
North Devon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for North Devon
- With 54.3% Superhosts, North Devon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 32.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 6.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these North Devon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in North Devon
These are the highest-grossing professional property management operations in North Devon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marsdens Devon Cottages | 168 | $5,769,305 | $559 | 29.8% | 4.70/5 |
| Cottages | 66 | $2,686,574 | $315 | 41.4% | 4.77/5 |
| Croyde Holidays | 15 | $1,083,781 | $558 | 38.6% | 4.82/5 |
| Holidaycottages.Co.Uk | 24 | $1,027,943 | $513 | 33.4% | 4.72/5 |
| Ocean | 36 | $901,850 | $577 | 26.8% | 4.76/5 |
| Thomas | 31 | $875,474 | $239 | 33.1% | 4.52/5 |
| Sam | 23 | $711,203 | $455 | 23.0% | 4.89/5 |
| Chris | 17 | $638,170 | $311 | 34.6% | 4.78/5 |
| Holidaycottages.Co.Uk | 13 | $608,443 | $457 | 34.7% | 4.82/5 |
| Sarah | 17 | $577,754 | $506 | 27.2% | 4.91/5 |
Management Company Insights for North Devon
- The leading management company, Marsdens Devon Cottages, operates 168 listings with $5,769,305 in gross revenue — a useful benchmark for what scale looks like in North Devon.
- Top managers average 41 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does North Devon's Airbnb Market Compare to Nearby Cities?
How does the North Devon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Southgate, North Devon has 20 percentage points lower occupancy and about $5 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 14 | $5,907 | $608.20 | 43% |
| Milverton | 10 | $5,052 | $397.32 | 47% |
| Southerndown | 16 | $4,933 | $413.48 | 42% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Southgate | 12 | $4,921 | $297.18 | 58% |
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Bridgwater | 18 | $4,421 | $365.65 | 43% |
| Crai | 32 | $4,368 | $586.39 | 38% |
| Penmorfa | 19 | $4,281 | $478.16 | 47% |
| Llantrisant | 15 | $4,257 | $287.34 | 44% |
Frequently Asked Questions About Airbnb in North Devon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for North Devon.
How much do Airbnb hosts make in North Devon?
North Devon hosts earn about $28,450 per year on average, with an average nightly rate of $302 and RevPAR of $113. Those figures describe the typical revenue environment for active listings in North Devon, England, not the ceiling for the best operators. Source: AirROI 2026 data, North Devon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in North Devon?
The average Airbnb occupancy rate in North Devon is 38.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in North Devon?
Listings in North Devon average $302 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in North Devon?
North Devon currently has about 2,057 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in North Devon?
AirROI currently classifies the short-term rental regulation level in North Devon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in North Devon?
RevPAR in North Devon is about $113. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in North Devon?
Occupancy of 38.4% means North Devon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,450, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in North Devon?
The average booking lead time in North Devon is about 76 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in North Devon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in North Devon include Croyde Bay, Westward Ho!, Ilfracombe. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in North Devon?
entire_home listings make up 91.2% of the active supply in North Devon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does North Devon compare to nearby Airbnb markets?
Among neighboring markets, Angle posts $70,882 in average annual revenue with 43.0% occupancy, compared to North Devon's $28,450 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in North Devon?
The average Airbnb stay length in North Devon is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in North Devon?
Airbnb listings in North Devon average 4.84 out of 5 overall. About 42.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in North Devon?
Kitchen and Pool table are among the strongest revenue-linked amenities in North Devon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in North Devon?
Yes. About 60.1% of active Airbnb listings in North Devon charge a cleaning fee, and the average fee is $326. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in North Devon?
A 54.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.