Maidstone, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maidstone, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,752 per year — at a $239 nightly rate, 39.1% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Maidstone's 268 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 41.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Maidstone?
In Maidstone, the headline Airbnb metrics are $27,752 in average annual revenue,39.1% occupancy, $239 ADR, and $94 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maidstone?
Understanding the monthly revenue variations for Airbnb listings in Maidstone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maidstone is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maidstone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,528+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,789 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,039, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maidstone
What Is the Monthly Airbnb Occupancy Rate in Maidstone?
Maximize your bookings by understanding the Maidstone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maidstone:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maidstone
What Is the Average Airbnb Nightly Rate in Maidstone?
Effective short term rental pricing strategy in Maidstone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maidstone typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $429+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Maidstone
What Is the RevPAR for Airbnb in Maidstone?
RevPAR in Maidstone is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $187 RevPAR.
Average Monthly RevPAR Trend in Maidstone
RevPAR Insights for Maidstone
- The average RevPAR in Maidstone is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($187) and bottom 25% ($42) is $146, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maidstone benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maidstone?
Maidstone's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $3,844 per month
- Occupancy rates average 48.9%
- Daily rates average $236
Shoulder Season
- Revenue averages $3,083 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $229
Low Season (January, February, March)
- Revenue drops to average $2,252 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $226
Seasonality Insights for Maidstone
- Airbnb seasonality in Maidstone is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maidstone's highest earning potential, with monthly revenues climbing to $4,302, occupancy reaching 54.1%, and ADRs peaking at $240.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,114, occupancy could drop to 27.3%, and ADRs may adjust to $220.
- Lower occupancy paired with meaningful seasonality means hosts in Maidstone need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maidstone, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maidstone?
Low regulation and minimal registration activity in Maidstone, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maidstone to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maidstone?
Location within Maidstone matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maidstone Town Centre | The vibrant heart of Maidstone with access to shopping, dining, and cultural attractions. A great location for those looking to explore local sights and enjoy city life. | Maidstone Museum, Hazlitt Theatre, The Mall, Maidstone River Park, Kent Life |
| Leeds Castle | A picturesque and historic castle set in beautiful grounds, attracting tourists looking for rich heritage and stunning scenery. Ideal for those seeking a stay near famous attractions. | Leeds Castle, Castle Gardens, Groombridge Place, Kentish Lady River Boat Trips, Historical exhibitions |
| Mote Park | A large public park located near the town center, appealing to families and outdoor enthusiasts. Offers a range of leisure activities and events throughout the year. | Mote Park, Outdoor activities, Playgrounds, Café in the park, Events and festivals |
| The Mall | A central shopping area with a mix of high street brands and eateries, perfect for guests looking for convenience and local shopping options. | The Mall Maidstone, Shopping, Dining options, Cinema, Nearby coffee shops |
| Barming | A charming suburb with a mix of residential and countryside feel, providing a quiet setting while being close to Maidstone's amenities. Attracts guests seeking a peaceful retreat. | Barming Heath, Nature walks, Local pubs, Historic sites, Maidstone Golf Club |
| Allington | A lovely area with canal walks and local attractions, ideal for those wanting a more scenic and relaxed stay. Good for visitors interested in walking and nature. | Allington Lock, River Medway, Local parks, Walking routes, Historic buildings |
| Sandling | A suburban area near Maidstone with access to beautiful countryside, perfect for guests looking for both tranquility and proximity to the town. | Sandling Park, Countryside walks, Local wildlife, Nearby farms, Historic sites |
| Snodland | A quaint town located near Maidstone known for its historic buildings and community atmosphere. Provides a unique and local experience for visitors. | Snodland High Street, Local shops, Historic buildings, Snodland Nature Reserve, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maidstone offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maidstone?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maidstone
- The Maidstone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 268 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maidstone, House properties are the most common (50.7%), reflecting the local real estate landscape.
- Houses represent a significant 50.7% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Maidstone Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maidstone
- The dominant room capacity in Maidstone is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Maidstone, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maidstone.
Maidstone Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maidstone
- The most common guest capacity trend in Maidstone vacation rentals is listings accommodating 2 guests (29.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maidstone STR market, accounting for 49.7% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maidstone.
- On average, properties in Maidstone are equipped to host 3.8 guests.
How Do Listings in Maidstone Compare on Quality?
Listing quality in Maidstone can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maidstone
- At 26.5 photos per listing on average, Maidstone hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maidstone averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maidstone?
Amenity Prevalence
Amenity Insights for Maidstone
- Popular amenities like Heating, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maidstone to stay competitive.
Which Airbnb Amenities Boost Revenue in Maidstone?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maidstone, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 94.0% | $29,397 | $1,834 | 1502.9% |
High chair | 23.9% | $54,307 | $19,421 | 179.6% |
Private entrance | 61.9% | $35,587 | $15,000 | 137.3% |
Kitchen | 86.2% | $30,095 | $13,121 | 129.4% |
Dishwasher | 40.7% | $41,596 | $18,261 | 127.8% |
TV | 86.6% | $29,952 | $13,574 | 120.7% |
Backyard | 66.8% | $33,871 | $15,444 | 119.3% |
Baby bathHigh opportunity | 2.2% | $58,169 | $27,055 | 115.0% |
Bed linens | 81.7% | $30,728 | $14,449 | 112.7% |
Hot tub | 13.1% | $49,714 | $24,453 | 103.3% |
Revenue Impact Insights for Maidstone
- Heating tops the revenue impact list with a 1502.9% uplift — listings with this amenity earn $29,397 vs. $1,834 without it.
- High-opportunity amenities — Baby bath — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen, TV, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby bath — it has the best combination of high revenue impact and low market saturation in Maidstone.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maidstone STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maidstone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaidstone Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maidstone
- The typical guest profile for Airbnb in Maidstone consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.9% of guests.
- Key international markets include United Kingdom (87.9%) and United States (2.1%).
- Top languages spoken are English (67.7%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maidstone?
Listings in Maidstone average 4.82 out of 5 overall, with about 73.9 reviews per active listing and 38.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maidstone
- With an overall rating of 4.82, Maidstone listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maidstone Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maidstone
- The most common availability pattern in Maidstone falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maidstone (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maidstone?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maidstone
- The overall average booking lead time for vacation rentals in Maidstone is 53 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Maidstone.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Maidstone averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maidstone?
Guests in Maidstone stay about 4.6 nights on average, generating roughly 6,318 reservations and 23.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maidstone
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maidstone
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4.7 nights) and shorten in May (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maidstone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
30.6% of total
2 Nights
62 listings
23.1% of total
3 Nights
23 listings
8.6% of total
4-6 Nights
11 listings
4.1% of total
7-29 Nights
14 listings
5.2% of total
30+ Nights
76 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in Maidstone is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in Maidstone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Maidstone hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maidstone.
Maidstone Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
29 listings
10.8% of total
Super Strict 30 Days
1 listings
0.4% of total
Limited
2 listings
0.7% of total
Flexible
58 listings
21.6% of total
Moderate
74 listings
27.6% of total
Firm
86 listings
32.1% of total
Strict
18 listings
6.7% of total
Cancellation Policy Insights for Maidstone
- The prevailing Airbnb cancellation policy trend in Maidstone is Firm, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (49.2%) and stricter (38.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.1% market standard in Maidstone.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maidstone.
How Much Are Airbnb Cleaning Fees in Maidstone?
Cleaning fees in Maidstone are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maidstone
- About 56.3% of Maidstone listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($214) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maidstone median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maidstone Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maidstonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Norwood Barn
Entire Place • 3 bedrooms
3 Bed in Marden (oc-w28286)
Entire Place • 3 bedrooms
Rustic luxury farmyard dog family friendly hot tub
Entire Place • 5 bedrooms
Gather&Unwind: Gardens, Woodland & Tennis Cottages
Entire Place • 6 bedrooms
Foxton Lodge - uk47296
Entire Place • 3 bedrooms
Riverside Cottage , Maidstone
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maidstone?
Learn from the best! This table showcases top-performing Airbnb hosts in Maidstone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 20 | $1,363,337 | 320 | 4.81/5.0 |
| Alexandra | 4 | $347,390 | 144 | 4.94/5.0 |
| Original Cottages Kent & Susse | 5 | $299,036 | 31 | 4.94/5.0 |
| Lieven & Lydia | 3 | $247,471 | 215 | 4.97/5.0 |
| Sharon | 2 | $159,862 | 222 | 5.00/5.0 |
| Arun | 4 | $151,498 | 428 | 4.83/5.0 |
| Mahesh | 9 | $145,889 | 140 | 4.41/5.0 |
| Saban | 7 | $139,159 | 38 | 4.83/5.0 |
| Tony | 2 | $127,878 | 122 | 4.99/5.0 |
| Laurain | 3 | $124,685 | 441 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maidstone.
Who Are the Airbnb Hosts in Maidstone?
Maidstone is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Maidstone
- With 50.4% Superhosts, Maidstone has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 13.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maidstone averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maidstone
These are the highest-grossing professional property management operations in Maidstone, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 20 | $1,363,337 | $434 | 46.2% | 4.81/5 |
| Holidaycottages Co Uk | 5 | $299,036 | $567 | 36.2% | 4.94/5 |
| Mahesh | 9 | $145,889 | $186 | 35.6% | 4.41/5 |
| Holidaycottages.Co.Uk | 1 | $61,050 | $446 | 51.3% | 4.83/5 |
| Steven | 1 | $58,180 | $252 | 56.2% | 4.88/5 |
| Holidaycottages.Co.Uk | 1 | $46,422 | $607 | 36.6% | N/A |
| Bloom Stays | 1 | $34,723 | $1,896 | 13.9% | 5.00/5 |
| Simeon | 1 | $11,191 | $115 | 42.3% | 4.61/5 |
| Sykes Holiday Cottages Limited | 1 | $6,226 | $347 | 20.8% | 4.69/5 |
| Keepers Cottages | 1 | $583 | $173 | 12.9% | N/A |
Management Company Insights for Maidstone
- The leading management company, Cottages, operates 20 listings with $1,363,337 in gross revenue — a useful benchmark for what scale looks like in Maidstone.
- Top managers average 4 properties each, suggesting professional management in Maidstone still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maidstone's Airbnb Market Compare to Nearby Cities?
How does the Maidstone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Maidstone has 10 percentage points lower occupancy and about $287 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Maidstone
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maidstone.
How much do Airbnb hosts make in Maidstone?
Maidstone hosts earn about $27,752 per year on average, with an average nightly rate of $239 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Maidstone, England, not the ceiling for the best operators. Source: AirROI 2026 data, Maidstone market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maidstone?
The average Airbnb occupancy rate in Maidstone is 39.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maidstone?
Listings in Maidstone average $239 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maidstone?
Maidstone currently has about 268 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maidstone?
AirROI currently classifies the short-term rental regulation level in Maidstone as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maidstone?
RevPAR in Maidstone is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maidstone?
Occupancy of 39.1% means Maidstone is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $27,752, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maidstone?
The average booking lead time in Maidstone is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maidstone?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maidstone include Maidstone Town Centre, Leeds Castle, Mote Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maidstone?
entire_home listings make up 86.2% of the active supply in Maidstone. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maidstone compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Maidstone's $27,752 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maidstone?
The average Airbnb stay length in Maidstone is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maidstone?
Airbnb listings in Maidstone average 4.82 out of 5 overall. About 38.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maidstone?
Heating and High chair are among the strongest revenue-linked amenities in Maidstone. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maidstone?
Yes. About 56.3% of active Airbnb listings in Maidstone charge a cleaning fee, and the average fee is $214. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maidstone?
A 50.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.