Liverpool, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Liverpool, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,073 per year — at a $210 nightly rate, 38.1% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,904 active listings and moderate demand with room for well-positioned listings to outperform, Liverpool is an established vacation rental market. Supply grew 73.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Liverpool?
In Liverpool, the headline Airbnb metrics are $22,073 in average annual revenue,38.1% occupancy, $210 ADR, and $74 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Liverpool?
Understanding the monthly revenue variations for Airbnb listings in Liverpool is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Liverpool is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Liverpool across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,029+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $814, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Liverpool
What Is the Monthly Airbnb Occupancy Rate in Liverpool?
Maximize your bookings by understanding the Liverpool STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Liverpool:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Liverpool
What Is the Average Airbnb Nightly Rate in Liverpool?
Effective short term rental pricing strategy in Liverpool involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Liverpool typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Liverpool
What Is the RevPAR for Airbnb in Liverpool?
RevPAR in Liverpool is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $149 RevPAR.
Average Monthly RevPAR Trend in Liverpool
RevPAR Insights for Liverpool
- The average RevPAR in Liverpool is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($149) and bottom 25% ($31) is $118, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Liverpool benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Liverpool?
Liverpool's peak Airbnb season falls in August, May, July, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, May, July)
- Revenue averages $2,718 per month
- Occupancy rates average 43.5%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,424 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $206
Low Season (January, February, March)
- Revenue drops to average $1,778 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $207
Seasonality Insights for Liverpool
- The Airbnb seasonality pattern in Liverpool shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Liverpool's highest earning potential, with monthly revenues climbing to $2,771, occupancy reaching 45.1%, and ADRs peaking at $217.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,583, occupancy could drop to 29.1%, and ADRs may adjust to $197.
- Lower occupancy paired with meaningful seasonality means hosts in Liverpool need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Liverpool seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Liverpool?
Liverpool, England, United Kingdom currently shows a low regulation profile despite having 1,904 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Liverpool to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Liverpool?
Liverpool is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Liverpool, England.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Baltic Triangle | An up-and-coming creative quarter known for its vibrant arts scene and trendy bars. Attracts young professionals and tourists looking for a unique cultural experience. | Liverpool Biennial, Baltic Centre for Contemporary Art, The Observatory, Cutting Room, Conway Street Park |
| Albert Dock | A historic waterfront area with notable museums and galleries. This picturesque location is perfect for tourists who want to experience Liverpool's maritime heritage. | The Beatles Story, Tate Liverpool, Merseyside Maritime Museum, International Slavery Museum, Albert Dock shops and restaurants |
| City Centre | The bustling heart of Liverpool, offering a mix of shopping, dining, and entertainment. Ideal for business travelers and tourists who want easy access to the city's attractions. | Liverpool ONE, St. George's Hall, The Royal Albert Dock, Walker Art Gallery, Philharmonic Hall |
| Hope Street | A cultural hub between the city centre and the waterfront, it is known for its theatres, restaurants, and proximity to two cathedrals. Great for visitors looking for arts and culture. | Liverpool Cathedral, Metropolitan Cathedral, The Everyman Theatre, Philharmonic Dining Rooms, Victoria Gallery & Museum |
| Lark Lane | A vibrant street known for its independent shops, cafes, and bars, popular with both locals and tourists. Offers a relaxed atmosphere away from the city hustle. | Sefton Park, Lark Lane restaurants and bars, The Allerton Oak, Independent shops |
| Sefton Park | A large park just outside the city centre, known for its beautiful green spaces and boating lake. Attracts families and nature lovers looking for peaceful surroundings. | Sefton Park Palm House, The Fishing Lake, Botanical Gardens, Picnic areas, Walking paths |
| Cains Brewery Village | A trendy venue for food and drink lovers, it's a converted brewery with a lively atmosphere. Attracts a younger crowd looking for a fun night out. | Cains Brewery, Restaurants and bars, Music events, Craft fairs, Street food markets |
| Anfield | Home to Liverpool Football Club, this area attracts football fans from around the world. Ideal for sports enthusiasts looking to experience the excitement of a match. | Anfield Stadium, Liverpool FC Museum, The Shankly Hotel, Various sports bars |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Liverpool offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Liverpool?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Liverpool
- The Liverpool Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 1,904 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Liverpool, Apartment/Condo properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 0.9%) offer potential for unique stay experiences.
Liverpool Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Liverpool
- The dominant room capacity in Liverpool is 1 bedroom listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.8% of the active Airbnb listings in Liverpool, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Liverpool.
Liverpool Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Liverpool
- The most common guest capacity trend in Liverpool vacation rentals is listings accommodating 8+ guests (21.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Liverpool STR market, accounting for 38.8% of listings.
- 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Liverpool.
- On average, properties in Liverpool are equipped to host 4.2 guests.
How Do Listings in Liverpool Compare on Quality?
Listing quality in Liverpool can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Liverpool
- At 23.6 photos per listing on average, Liverpool hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Liverpool averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Liverpool?
Amenity Prevalence
Amenity Insights for Liverpool
- Essential amenities in Liverpool that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Liverpool: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Liverpool to stay competitive.
Which Airbnb Amenities Boost Revenue in Liverpool?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Liverpool, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.5% | $22,630 | $6,549 | 245.5% |
TV | 89.9% | $23,534 | $9,044 | 160.2% |
Kitchen | 90.2% | $23,350 | $10,349 | 125.6% |
Baby safety gates | 0.4% | $43,446 | $21,983 | 97.6% |
Ping pong table | 0.6% | $42,254 | $21,945 | 92.5% |
Baby monitor | 0.3% | $42,004 | $22,010 | 90.8% |
Children's playroom | 0.4% | $40,685 | $22,004 | 84.9% |
Changing table | 0.3% | $40,448 | $22,015 | 83.7% |
Dishes and silverware | 81.9% | $23,964 | $13,526 | 77.2% |
Iron | 87.4% | $23,337 | $13,269 | 75.9% |
Revenue Impact Insights for Liverpool
- Heating tops the revenue impact list with a 245.5% uplift — listings with this amenity earn $22,630 vs. $6,549 without it.
- Heating, TV, Kitchen, Dishes and silverware, Iron — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Liverpool STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Liverpool. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLiverpool Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Liverpool
- The typical guest profile for Airbnb in Liverpool consists of primarily domestic travelers (68%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 67.9% of guests.
- Key international markets include United Kingdom (67.9%) and United States (7.3%).
- Top languages spoken are English (58.6%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Liverpool?
Listings in Liverpool average 4.69 out of 5 overall, with about 74.3 reviews per active listing and 21.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Liverpool
- An average rating of 4.69 places Liverpool in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Liverpool Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Liverpool
- The most common availability pattern in Liverpool falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Liverpool (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Liverpool?
Average Booking Lead Time by Month
Booking Lead Time Insights for Liverpool
- The overall average booking lead time for vacation rentals in Liverpool is 59 days.
- Guests book furthest in advance for stays during June (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Liverpool.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Liverpool averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Liverpool?
Guests in Liverpool stay about 3.9 nights on average, generating roughly 53,797 reservations and 28.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Liverpool
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Liverpool
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (3.6 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Liverpool Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
737 listings
38.7% of total
2 Nights
385 listings
20.2% of total
3 Nights
38 listings
2% of total
4-6 Nights
86 listings
4.5% of total
7-29 Nights
132 listings
6.9% of total
30+ Nights
526 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Liverpool is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Liverpool, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.7% of Liverpool hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Liverpool.
Liverpool Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
3 listings
0.2% of total
Super Strict 60 Days
6 listings
0.3% of total
Refundable
3 listings
0.2% of total
Super Strict 30 Days
66 listings
3.5% of total
Limited
20 listings
1.1% of total
Flexible
423 listings
22.2% of total
Moderate
510 listings
26.8% of total
Firm
658 listings
34.6% of total
Strict
213 listings
11.2% of total
Cancellation Policy Insights for Liverpool
- The prevailing Airbnb cancellation policy trend in Liverpool is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (49.0%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Liverpool.
- Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Liverpool.
How Much Are Airbnb Cleaning Fees in Liverpool?
Cleaning fees in Liverpool are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Liverpool
- 71.0% of listings charge a cleaning fee, making it standard practice in Liverpool. Guests expect it and factor it into their booking decisions.
- The gap between the average ($115) and median ($55) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Liverpool median of $55. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Liverpool Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Liverpoolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home Hotels - Home @ Arkles Lane 7 BR House
Entire Place • 7 bedrooms
Huge House - 12 Double Bedrooms Sleeps up to 30ppl
Entire Place • 12 bedrooms
Modern Duplex 3BR Central L1
Entire Place • 3 bedrooms
Flatzy - City Centre Mansion | Sleeps 20 | 5 Baths
Entire Place • 6 bedrooms
City Centre Luxury Georgian Townhouse
Entire Place • 5 bedrooms
Sleeps 24 £100 pppn Extra guests pro-rata
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Liverpool?
Learn from the best! This table showcases top-performing Airbnb hosts in Liverpool based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host & Stay | 67 | $2,333,869 | 3827 | 4.58/5.0 |
| Peter And Team | 35 | $1,073,492 | 1675 | 4.49/5.0 |
| UStay | 32 | $1,040,327 | 1631 | 4.46/5.0 |
| Callum | 17 | $855,669 | 1087 | 4.92/5.0 |
| Nikhil At Flatzy Liverpool | 14 | $823,860 | 1613 | 4.81/5.0 |
| Air Host & Stay | 26 | $712,413 | 591 | 4.59/5.0 |
| Carl | 12 | $711,175 | 2197 | 4.74/5.0 |
| The Works | 17 | $556,841 | 2329 | 4.74/5.0 |
| Michael | 10 | $544,454 | 500 | 4.54/5.0 |
| Golding Short Stay Apts | 6 | $540,060 | 421 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Liverpool.
Who Are the Airbnb Hosts in Liverpool?
Liverpool has a relatively balanced host base.
Host Profile Insights for Liverpool
- A 31.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Liverpool averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Liverpool
These are the highest-grossing professional property management operations in Liverpool, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Host & Stay | 67 | $2,333,869 | $330 | 40.7% | 4.58/5 |
| Carl | 12 | $711,175 | $256 | 66.2% | 4.74/5 |
| Boss Places Ltd | 17 | $491,342 | $190 | 47.6% | 4.63/5 |
| AlohaHosting | 7 | $440,806 | $436 | 51.3% | 4.45/5 |
| Helen & Ally | 19 | $397,116 | $134 | 50.1% | 4.43/5 |
| Lyndsay | 2 | $363,589 | $1,624 | 31.6% | 4.96/5 |
| Host & Stay | 5 | $280,229 | $322 | 45.3% | 4.75/5 |
| Orange Rentals | 10 | $279,626 | $249 | 37.1% | 4.50/5 |
| Your Perfect Stay™ | 5 | $208,461 | $204 | 55.1% | 4.78/5 |
| Lavish Lettings Ltd | 4 | $173,195 | $484 | 24.7% | 4.42/5 |
Management Company Insights for Liverpool
- The leading management company, Host & Stay, operates 67 listings with $2,333,869 in gross revenue — a useful benchmark for what scale looks like in Liverpool.
- Top managers average 15 properties each, suggesting professional management in Liverpool still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 12.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Liverpool's Airbnb Market Compare to Nearby Cities?
How does the Liverpool Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malham, Liverpool has 17 percentage points lower occupancy and about $152 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 10 | $5,723 | $362.84 | 55% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Withington | 11 | $5,045 | $510.70 | 41% |
| Bont-dolgadfan | 10 | $4,931 | $305.06 | 54% |
| Buttermere | 13 | $4,747 | $444.74 | 47% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
| Burton in Lonsdale | 10 | $4,282 | $340.41 | 55% |
| Hayton | 16 | $4,272 | $274.12 | 55% |
| Tollerton | 12 | $4,208 | $316.05 | 50% |
Frequently Asked Questions About Airbnb in Liverpool
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Liverpool.
How much do Airbnb hosts make in Liverpool?
Liverpool hosts earn about $22,073 per year on average, with an average nightly rate of $210 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Liverpool, England, not the ceiling for the best operators. Source: AirROI 2026 data, Liverpool market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Liverpool?
The average Airbnb occupancy rate in Liverpool is 38.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Liverpool?
Listings in Liverpool average $210 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Liverpool?
Liverpool currently has about 1,904 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Liverpool?
AirROI currently classifies the short-term rental regulation level in Liverpool as Low. The dataset also shows about 0.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Liverpool?
RevPAR in Liverpool is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Liverpool?
Occupancy of 38.1% means Liverpool is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,073, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Liverpool?
The average booking lead time in Liverpool is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Liverpool?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Liverpool include Baltic Triangle, Albert Dock, City Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Liverpool?
entire_home listings make up 73.5% of the active supply in Liverpool. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Liverpool compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Liverpool's $22,073 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Liverpool?
The average Airbnb stay length in Liverpool is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Liverpool?
Airbnb listings in Liverpool average 4.69 out of 5 overall. About 21.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Liverpool?
Heating and TV are among the strongest revenue-linked amenities in Liverpool. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Liverpool?
Yes. About 71.0% of active Airbnb listings in Liverpool charge a cleaning fee, and the average fee is $115. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Liverpool?
At 31.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.