Ferndown, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ferndown, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,894 per year — at a $222 nightly rate, 43.3% occupancy, and a $91 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Ferndown is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 10.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ferndown?
In Ferndown, the headline Airbnb metrics are $25,894 in average annual revenue,43.3% occupancy, $222 ADR, and $91 in RevPAR, and guests book about 67 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ferndown?
Understanding the monthly revenue variations for Airbnb listings in Ferndown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndown is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,310+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,419 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndown
What Is the Monthly Airbnb Occupancy Rate in Ferndown?
Maximize your bookings by understanding the Ferndown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndown:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndown
What Is the Average Airbnb Nightly Rate in Ferndown?
Effective short term rental pricing strategy in Ferndown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndown typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Ferndown
What Is the RevPAR for Airbnb in Ferndown?
RevPAR in Ferndown is currently $91. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $101 RevPAR.
- Best-in-class (Top 10%) achieve $124 RevPAR.
Average Monthly RevPAR Trend in Ferndown
RevPAR Insights for Ferndown
- The average RevPAR in Ferndown is $91. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($124) and bottom 25% ($49) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ferndown benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $101+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ferndown?
Ferndown's peak Airbnb season falls in August, January, July, while the softest stretch is March, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, January, July)
- Revenue averages $3,841 per month
- Occupancy rates average 50.1%
- Daily rates average $213
Shoulder Season
- Revenue averages $2,805 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $206
Low Season (March, May, November)
- Revenue drops to average $2,196 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $215
Seasonality Insights for Ferndown
- Airbnb seasonality in Ferndown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ferndown's highest earning potential, with monthly revenues climbing to $4,508, occupancy reaching 63.5%, and ADRs peaking at $232.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,047, occupancy could drop to 22.8%, and ADRs may adjust to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ferndown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ferndown?
Low regulation and minimal registration activity in Ferndown, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ferndown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ferndown?
With a compact short-term rental market, Ferndown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ferndown Town Centre | The main hub of Ferndown with shops, cafes, and dining options. It's a convenient spot for tourists looking for local amenities and easy access to attractions. | Ferndown Common, The Arena, Kinson Common, Shillingstone Railway Project, Ferndown Golf Club |
| Longham Lake | A beautiful area popular for outdoor activities such as walking and birdwatching. It's ideal for nature lovers and offers a peaceful retreat close to the town. | Longham Lakes, Nature trails, Birdwatching opportunities |
| Holt Heath | A scenic nature reserve offering stunning views and outdoor activities, making it attractive for visitors interested in nature and tranquility. | Holt Heath Nature Reserve, Walking paths, Wildlife viewing opportunities |
| Knoll Gardens | A well-known garden attracting visitors all year round, perfect for those interested in horticulture and peaceful gardens. | Knoll Gardens, Gardening events, Local flora exhibitions |
| Ferndown Forest | A large area of natural beauty appealing to outdoor enthusiasts, it offers plenty of walking and cycling paths. Ideal for guests seeking adventure. | Ferndown Forest Trails, Picnic areas, Cycling paths |
| Wimborne Minster | A short drive away and rich in history, this charming market town is a popular day trip destination for tourists exploring the Dorset area. | Wimborne Minster, The Tivoli Theatre, Maxgate, Old Islington |
| Moors Valley Country Park | A major attraction for families, this park offers various activities including a steam railway, adventure playgrounds, and beautiful walking paths. | Moors Valley Country Park, Steam Railway, Play areas, Adventure trails |
| Bournemouth Beach | A bit further away but a highly sought-after destination with beautiful beaches, nightlife, and local attractions, drawing visitors to the broader area. | Bournemouth Pier, Oceanarium, Gardens, Nightclubs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ferndown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ferndown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndown
- The Ferndown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndown, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
Ferndown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndown
- The dominant room capacity in Ferndown is 2 bedrooms listings, making up 52.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.5% of the active Airbnb listings in Ferndown, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ferndown.
Ferndown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndown
- The most common guest capacity trend in Ferndown vacation rentals is listings accommodating 4 guests (40.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ferndown STR market, accounting for 68.2% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndown.
- On average, properties in Ferndown are equipped to host 4.2 guests.
How Do Listings in Ferndown Compare on Quality?
Listing quality in Ferndown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ferndown
- At 39.5 photos per listing on average, Ferndown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ferndown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ferndown?
Amenity Prevalence
Amenity Insights for Ferndown
- Essential amenities in Ferndown that guests expect include: Wifi, TV, Free parking on premises, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Fire extinguisher, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndown: Wifi, TV, Free parking on premises, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Hangers or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndown to stay competitive.
Which Airbnb Amenities Boost Revenue in Ferndown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ferndown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 88.6% | $28,139 | $8,379 | 235.8% |
Hot tub | 22.7% | $56,562 | $16,874 | 235.2% |
Air conditioning | 13.6% | $61,899 | $20,209 | 206.3% |
Crib | 15.9% | $56,866 | $20,034 | 183.8% |
Barbecue utensils | 18.2% | $53,876 | $19,675 | 173.8% |
High chair | 29.5% | $46,070 | $17,432 | 164.3% |
Bathtub | 22.7% | $49,604 | $18,920 | 162.2% |
Children’s books and toys | 15.9% | $53,054 | $20,755 | 155.6% |
Luggage dropoff allowed | 20.5% | $49,519 | $19,819 | 149.9% |
Bed linens | 72.7% | $30,928 | $12,469 | 148.0% |
Revenue Impact Insights for Ferndown
- Hangers tops the revenue impact list with a 235.8% uplift — listings with this amenity earn $28,139 vs. $8,379 without it.
- Hangers — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ferndown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ferndown
- The typical guest profile for Airbnb in Ferndown consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United Kingdom (92.2%) and United States (1.9%).
- Top languages spoken are English (68.6%) followed by French (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ferndown?
Listings in Ferndown average 4.87 out of 5 overall, with about 57.1 reviews per active listing and 56.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ferndown
- With an overall rating of 4.87, Ferndown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ferndown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndown
- The most common availability pattern in Ferndown falls within the 181-270 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ferndown (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ferndown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndown
- The overall average booking lead time for vacation rentals in Ferndown is 67 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Ferndown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Ferndown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ferndown?
Guests in Ferndown stay about 5 nights on average, generating roughly 1,114 reservations and 25.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ferndown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ferndown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (13.5 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ferndown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
27.3% of total
2 Nights
11 listings
25% of total
3 Nights
5 listings
11.4% of total
4-6 Nights
2 listings
4.5% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
13 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndown is 30+ Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Ferndown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.5% of Ferndown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndown.
Ferndown Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
6.8% of total
Limited
3 listings
6.8% of total
Flexible
7 listings
15.9% of total
Moderate
12 listings
27.3% of total
Firm
15 listings
34.1% of total
Strict
4 listings
9.1% of total
Cancellation Policy Insights for Ferndown
- The prevailing Airbnb cancellation policy trend in Ferndown is Firm, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (43.2%) and stricter (43.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Ferndown.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndown.
How Much Are Airbnb Cleaning Fees in Ferndown?
Cleaning fees in Ferndown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ferndown
- 75.0% of listings charge a cleaning fee, making it standard practice in Ferndown. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $79 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ferndown median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ferndown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pamper house holiday home and annex
Private Room • 6 bedrooms
Luxury holiday home near Bournemouth
Entire Place • 4 bedrooms
The Haybarn
Entire Place • 6 bedrooms
New Refurb Quirky Coach House Hot Tub Games Rm 8px
Entire Place • 3 bedrooms
Daisy Retreat
Entire Place • 2 bedrooms
Forest Getway Caravan
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ferndown?
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karl | 3 | $271,087 | 137 | 4.72/5.0 |
| Cottages | 3 | $117,954 | 17 | 5.00/5.0 |
| Christina | 1 | $79,266 | 189 | 4.90/5.0 |
| Angela | 1 | $45,317 | 48 | 4.96/5.0 |
| Cecilia | 1 | $37,827 | 45 | 4.91/5.0 |
| Lee | 1 | $37,490 | 78 | 4.95/5.0 |
| Lucy | 1 | $35,888 | 57 | 4.96/5.0 |
| Carolyn | 1 | $34,017 | 100 | 4.94/5.0 |
| Grace | 1 | $33,382 | 32 | 4.84/5.0 |
| Samantha | 1 | $31,024 | 86 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndown.
Who Are the Airbnb Hosts in Ferndown?
Ferndown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ferndown
- With 52.3% Superhosts, Ferndown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Ferndown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ferndown
These are the highest-grossing professional property management operations in Ferndown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 3 | $117,954 | $521 | 30.6% | 5.00/5 |
Management Company Insights for Ferndown
- The leading management company, Cottages, operates 3 listings with $117,954 in gross revenue — a useful benchmark for what scale looks like in Ferndown.
- Top managers average 3 properties each, suggesting professional management in Ferndown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ferndown's Airbnb Market Compare to Nearby Cities?
How does the Ferndown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Ferndown has 12 percentage points lower occupancy and about $102 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.62 | 55% |
Frequently Asked Questions About Airbnb in Ferndown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ferndown.
How much do Airbnb hosts make in Ferndown?
Ferndown hosts earn about $25,894 per year on average, with an average nightly rate of $222 and RevPAR of $91. Those figures describe the typical revenue environment for active listings in Ferndown, England, not the ceiling for the best operators. Source: AirROI 2026 data, Ferndown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ferndown?
The average Airbnb occupancy rate in Ferndown is 43.3%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ferndown?
Listings in Ferndown average $222 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ferndown?
Ferndown currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ferndown?
AirROI currently classifies the short-term rental regulation level in Ferndown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ferndown?
RevPAR in Ferndown is about $91. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ferndown?
At 43.3% occupancy, Ferndown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,894, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ferndown?
The average booking lead time in Ferndown is about 67 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ferndown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ferndown include Ferndown Town Centre, Longham Lake, Holt Heath. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ferndown?
entire_home listings make up 90.9% of the active supply in Ferndown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ferndown compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Ferndown's $25,894 and 43.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ferndown?
The average Airbnb stay length in Ferndown is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ferndown?
Airbnb listings in Ferndown average 4.87 out of 5 overall. About 56.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ferndown?
Hangers and Hot tub are among the strongest revenue-linked amenities in Ferndown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ferndown?
Yes. About 75.0% of active Airbnb listings in Ferndown charge a cleaning fee, and the average fee is $79. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ferndown?
A 52.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.