Chatham, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Chatham, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,810 per year — at a $160 nightly rate, 27.8% occupancy, and a $42 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 52 active listings, Chatham is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 205.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Chatham?
In Chatham, the headline Airbnb metrics are $8,810 in average annual revenue,27.8% occupancy, $160 ADR, and $42 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Chatham?
Understanding the monthly revenue variations for Airbnb listings in Chatham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chatham is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chatham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,686 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $766 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $403, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chatham
What Is the Monthly Airbnb Occupancy Rate in Chatham?
Maximize your bookings by understanding the Chatham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chatham:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chatham
What Is the Average Airbnb Nightly Rate in Chatham?
Effective short term rental pricing strategy in Chatham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chatham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Chatham
What Is the RevPAR for Airbnb in Chatham?
RevPAR in Chatham is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $29 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $67 RevPAR.
Average Monthly RevPAR Trend in Chatham
RevPAR Insights for Chatham
- The average RevPAR in Chatham is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($67) and bottom 25% ($19) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Chatham benchmarks. If your RevPAR falls below the median of $29, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Chatham?
Chatham's peak Airbnb season falls in July, November, December, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, November, December)
- Revenue averages $1,904 per month
- Occupancy rates average 37.0%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,598 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,018 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $160
Seasonality Insights for Chatham
- The Airbnb seasonality pattern in Chatham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chatham's highest earning potential, with monthly revenues climbing to $1,944, occupancy reaching 39.3%, and ADRs peaking at $168.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $911, occupancy could drop to 23.9%, and ADRs may adjust to $135.
- Lower occupancy paired with meaningful seasonality means hosts in Chatham need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Chatham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Chatham?
While Chatham, England, United Kingdom currently shows low STR regulations, 8% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Chatham to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 8% licensed listings)
What Are the Best Neighborhoods for Airbnb in Chatham?
Chatham is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chatham Maritime | A vibrant waterfront area revitalized with shops, restaurants, and entertainment. Ideal for families and tourists looking for leisure activities by the river. | The Historic Dockyard, Chatham Maritime Museum, Royal Dockyard Church, The Brook Theatre, Chatham Waterfront |
| Rochester | A historic city known for its stunning cathedral and medieval castle. Attracts tourists interested in history and literature (Charles Dickens lived here). | Rochester Castle, Rochester Cathedral, Dickens World, Eastgate House, Eagle House |
| Gillingham | A popular area with good transport links and access to local amenities. Suitable for guests looking for a quieter stay, yet close to urban attractions. | Gillingham Marina, Medway Park, Riverside Country Park, Village Green, The Strand |
| Wouldham | Quiet village charm close to the River Medway, offering peace and scenic views, perfect for nature lovers and those wanting a break from the hustle. | Wouldham Church, Rural walks, River Medway, Village pubs, Local farms |
| Strood | An up-and-coming area with good access to Rochester and Chatham, it’s becoming increasingly popular with tourists looking for affordable accommodation. | Strood Town Centre, The Corn Exchange, Strood Railway Station, Local parks, Historical sites |
| Lordswood | Primarily a residential area, with local parks and amenities. Great for families and guests looking for a more suburban feel. | Hempstead Valley Shopping Centre, Local parks, Lordswood Leisure Centre, Community events, Historic buildings |
| Hempstead | A suburb of Gillingham with good local amenities and parks. Attractive for families and visitors seeking a peaceful retreat with city access. | Hempstead Valley, Local shops, Green spaces, Community events, Accessibility to transport |
| High Halstow | A rural village offering a unique and tranquil get-away experience, surrounded by countryside and nature, good for those seeking relaxation. | Countryside walks, Local wildlife, Village community events, Historic churches, The Village Pub |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Chatham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Chatham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chatham
- The Chatham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chatham, House properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 67.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Chatham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chatham
- The dominant room capacity in Chatham is 1 bedroom listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.1% of the active Airbnb listings in Chatham, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chatham.
Chatham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chatham
- The most common guest capacity trend in Chatham vacation rentals is listings accommodating 2 guests (19.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Chatham STR market, accounting for 34.6% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chatham.
- On average, properties in Chatham are equipped to host 3.8 guests.
How Do Listings in Chatham Compare on Quality?
Listing quality in Chatham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Chatham
- At 20.4 photos per listing on average, Chatham hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Chatham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Chatham?
Amenity Prevalence
Amenity Insights for Chatham
- Essential amenities in Chatham that guests expect include: TV, Kitchen, Wifi, Washer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chatham: TV, Kitchen, Wifi, Washer, Heating.
- Prioritize adding missing essentials: Wifi, Washer, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chatham to stay competitive.
Which Airbnb Amenities Boost Revenue in Chatham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Chatham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balconyHigh opportunity | 9.6% | $29,213 | $6,640 | 340.0% |
Exterior security cameras on property | 17.3% | $23,300 | $5,777 | 303.3% |
Outdoor furniture | 19.2% | $22,401 | $5,574 | 301.9% |
Outdoor dining area | 13.5% | $21,867 | $6,779 | 222.6% |
Laundromat nearby | 15.4% | $19,578 | $6,852 | 185.7% |
Free street parking | 40.4% | $14,223 | $5,143 | 176.5% |
Room-darkening shades | 28.8% | $16,082 | $5,862 | 174.3% |
Backyard | 38.5% | $14,160 | $5,466 | 159.1% |
Coffee maker | 21.2% | $16,950 | $6,626 | 155.8% |
Bathtub | 34.6% | $14,471 | $5,813 | 148.9% |
Revenue Impact Insights for Chatham
- Patio or balcony tops the revenue impact list with a 340.0% uplift — listings with this amenity earn $29,213 vs. $6,640 without it.
- High-opportunity amenities — Patio or balcony — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Patio or balcony — it has the best combination of high revenue impact and low market saturation in Chatham.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Chatham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chatham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChatham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Chatham
- The typical guest profile for Airbnb in Chatham consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.8% of guests.
- Key international markets include United Kingdom (81.8%) and Germany (2.7%).
- Top languages spoken are English (70.4%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Chatham?
Listings in Chatham average 4.69 out of 5 overall, with about 27.9 reviews per active listing and 11.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Chatham
- An average rating of 4.69 places Chatham in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Location (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 11.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 11.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Chatham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chatham
- The most common availability pattern in Chatham falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Chatham (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Chatham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Chatham
- The overall average booking lead time for vacation rentals in Chatham is 32 days.
- Guests book furthest in advance for stays during October (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Chatham.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Chatham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Chatham?
Guests in Chatham stay about 5 nights on average, generating roughly 618 reservations and 11.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Chatham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Chatham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.9 nights) and shorten in Oct (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Chatham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
36.5% of total
2 Nights
14 listings
26.9% of total
3 Nights
6 listings
11.5% of total
4-6 Nights
3 listings
5.8% of total
7-29 Nights
2 listings
3.8% of total
30+ Nights
8 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Chatham is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.4%) of the Chatham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Chatham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.5% of Chatham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chatham.
Chatham Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.9% of total
Flexible
20 listings
38.5% of total
Moderate
15 listings
28.8% of total
Firm
7 listings
13.5% of total
Strict
9 listings
17.3% of total
Cancellation Policy Insights for Chatham
- The prevailing Airbnb cancellation policy trend in Chatham is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.3%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Chatham.
- Regularly review your cancellation policy against competitors and market demand shifts in Chatham.
How Much Are Airbnb Cleaning Fees in Chatham?
Cleaning fees in Chatham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Chatham
- About 55.8% of Chatham listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($91) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Chatham median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Chatham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chathambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Bungalow • Hot Tub • Work & Family Stays
Entire Place • 4 bedrooms
Urban Oasis: Sleeps 10, Free Parking, WIFI
Entire Place • 4 bedrooms
4BR 3bath Refurb| Medway
Entire Place • 4 bedrooms
Cozy two bedroom house
Entire Place • 2 bedrooms
Stunning 2 bedroom house with parking & Wi-Fi
Entire Place • 2 bedrooms
Chatham 3 bedroom with WiFi & free parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Chatham?
Learn from the best! This table showcases top-performing Airbnb hosts in Chatham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 1 | $111,439 | 64 | 4.91/5.0 |
| Kaffy | 1 | $43,648 | 9 | 4.44/5.0 |
| Amanda | 1 | $37,245 | 19 | 5.00/5.0 |
| Elizabeth | 3 | $25,411 | 18 | 4.93/5.0 |
| Mary Pascale | 1 | $22,893 | 44 | 4.84/5.0 |
| Tom & Liz | 1 | $18,627 | 53 | 4.85/5.0 |
| Kem | 1 | $18,325 | 5 | 3.80/5.0 |
| Julie | 1 | $18,165 | 487 | 4.92/5.0 |
| Besnik | 3 | $14,805 | 109 | 4.71/5.0 |
| Siyavuma | 1 | $13,058 | 22 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chatham.
Who Are the Airbnb Hosts in Chatham?
Chatham has a relatively balanced host base.
Host Profile Insights for Chatham
- Only 21.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 5.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Chatham averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Chatham
These are the highest-grossing professional property management operations in Chatham, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elizabeth | 3 | $25,411 | $108 | 27.2% | 4.93/5 |
Management Company Insights for Chatham
- The leading management company, Elizabeth, operates 3 listings with $25,411 in gross revenue — a useful benchmark for what scale looks like in Chatham.
- Top managers average 3 properties each, suggesting professional management in Chatham still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Chatham's Airbnb Market Compare to Nearby Cities?
How does the Chatham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Chatham has 21 percentage points lower occupancy and about $366 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Chatham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Chatham.
How much do Airbnb hosts make in Chatham?
Chatham hosts earn about $8,810 per year on average, with an average nightly rate of $160 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Chatham, England, not the ceiling for the best operators. Source: AirROI 2026 data, Chatham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Chatham?
The average Airbnb occupancy rate in Chatham is 27.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Chatham?
Listings in Chatham average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Chatham?
Chatham currently has about 52 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Chatham?
AirROI currently classifies the short-term rental regulation level in Chatham as Low. The dataset also shows about 7.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Chatham?
RevPAR in Chatham is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Chatham?
Occupancy of 27.8% means Chatham is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,810, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Chatham?
The average booking lead time in Chatham is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Chatham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Chatham include Chatham Maritime, Rochester, Gillingham. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Chatham?
entire_home listings make up 76.9% of the active supply in Chatham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Chatham compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Chatham's $8,810 and 27.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Chatham?
The average Airbnb stay length in Chatham is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Chatham?
Airbnb listings in Chatham average 4.69 out of 5 overall. About 11.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Chatham?
Patio or balcony and Exterior security cameras on property are among the strongest revenue-linked amenities in Chatham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Chatham?
Yes. About 55.8% of active Airbnb listings in Chatham charge a cleaning fee, and the average fee is $91. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Chatham?
At 21.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.