Amesbury, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Amesbury, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,291 per year — at a $227 nightly rate, 41.0% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Amesbury is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 56.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Amesbury?
In Amesbury, the headline Airbnb metrics are $30,291 in average annual revenue,41.0% occupancy, $227 ADR, and $94 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Amesbury?
Understanding the monthly revenue variations for Airbnb listings in Amesbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amesbury is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amesbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,383+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,746 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,365 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $968, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amesbury
What Is the Monthly Airbnb Occupancy Rate in Amesbury?
Maximize your bookings by understanding the Amesbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amesbury:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amesbury
What Is the Average Airbnb Nightly Rate in Amesbury?
Effective short term rental pricing strategy in Amesbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amesbury typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Amesbury
What Is the RevPAR for Airbnb in Amesbury?
RevPAR in Amesbury is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $114 RevPAR.
- Best-in-class (Top 10%) achieve $131 RevPAR.
Average Monthly RevPAR Trend in Amesbury
RevPAR Insights for Amesbury
- The average RevPAR in Amesbury is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($131) and bottom 25% ($36) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Amesbury benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $114+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Amesbury Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Amesbury?
Amesbury's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $5,393 per month
- Occupancy rates average 58.8%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,875 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $217
Low Season (January, February, November)
- Revenue drops to average $1,910 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $212
Seasonality Insights for Amesbury
- Airbnb seasonality in Amesbury is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Amesbury's highest earning potential, with monthly revenues climbing to $6,641, occupancy reaching 63.9%, and ADRs peaking at $241.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,325, occupancy could drop to 23.2%, and ADRs may adjust to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amesbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Amesbury, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Amesbury?
Low regulation and minimal registration activity in Amesbury, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Amesbury to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Amesbury?
With a compact short-term rental market, Amesbury gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Centre | Amesbury's Town Centre is vibrant with shops, cafes, and restaurants, making it highly attractive for visitors. Its proximity to Stonehenge adds historic value, making it perfect for tourists seeking convenience and local culture. | Stonehenge, Amesbury Abbey, Church of St. Mary, Historic Market Town, Amesbury Museum |
| Stonehenge | Stonehenge is a world-renowned prehistoric monument that draws millions of visitors each year. Hosting an Airbnb nearby is ideal for those looking to experience this UNESCO World Heritage Site. | Stonehenge, Visitor Centre, Woodhenge, The Stonehenge Tour |
| Woodford Valley | The Woodford Valley offers a scenic rural retreat with charming countryside views. It attracts those looking for a peaceful getaway while still being close to Amesbury's attractions. | Woodford Valley, Rural walks, Fishing, Wildlife watching |
| Bulford | Bulford is a small, historic village close to Amesbury with a tight-knit community feel. It's ideal for those looking for a quiet stay close to military history sites like the Bulford Camp. | Bulford Military History, Nearby nature reserves, The River Avon |
| Salisbury | Just a short drive from Amesbury, Salisbury offers historical landmarks, including its famous cathedral. It's perfect for those looking to explore the wider area while enjoying a city atmosphere. | Salisbury Cathedral, The Close, Salisbury Museum, Marketplace |
| Idmiston | Idmiston is a small village on the outskirts of Amesbury, making it an ideal location for visitors seeking tranquillity and natural beauty. Great for nature lovers and hikers. | Idmiston Common, Walking Trails, Nearby countryside |
| Grove Farm | This rural area offers charming farm stays and a beautiful scenic backdrop. It's great for those looking to experience rural England and explore the surrounding countryside. | Local farms, Walking paths, Countryside views |
| Netheravon | Netheravon is a quaint village known for its natural beauty and friendly community. It's a good spot for travelers looking for quiet accommodation with access to various outdoor activities. | Nature walks, River Avon, Historic buildings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Amesbury offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Amesbury?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amesbury
- The Amesbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Amesbury, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 24% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 8.0%) offer potential for unique stay experiences.
Amesbury Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amesbury
- The dominant room capacity in Amesbury is 3 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.0% of the active Airbnb listings in Amesbury, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amesbury.
Amesbury Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amesbury
- The most common guest capacity trend in Amesbury vacation rentals is listings accommodating 6 guests (24%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Amesbury STR market, accounting for 40.0% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amesbury.
- On average, properties in Amesbury are equipped to host 3.3 guests.
How Do Listings in Amesbury Compare on Quality?
Listing quality in Amesbury can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Amesbury
- At 27.2 photos per listing on average, Amesbury hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Amesbury averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Amesbury?
Amenity Prevalence
Amenity Insights for Amesbury
- Essential amenities in Amesbury that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amesbury: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amesbury to stay competitive.
Which Airbnb Amenities Boost Revenue in Amesbury?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Amesbury, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 20.0% | $68,777 | $20,670 | 232.7% |
Oven | 72.0% | $37,395 | $12,024 | 211.0% |
Pets allowed | 20.0% | $64,888 | $21,642 | 199.8% |
Dedicated workspace | 60.0% | $40,792 | $14,540 | 180.6% |
Crib | 24.0% | $58,204 | $21,477 | 171.0% |
Freezer | 48.0% | $45,036 | $16,681 | 170.0% |
Laundromat nearby | 20.0% | $60,666 | $22,697 | 167.3% |
Cooking basics | 76.0% | $35,544 | $13,657 | 160.3% |
Portable fans | 20.0% | $58,032 | $23,356 | 148.5% |
Conditioner | 20.0% | $57,962 | $23,373 | 148.0% |
Revenue Impact Insights for Amesbury
- Pack ’n play/Travel crib tops the revenue impact list with a 232.7% uplift — listings with this amenity earn $68,777 vs. $20,670 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Amesbury STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amesbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmesbury Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Amesbury
- The typical guest profile for Airbnb in Amesbury consists of a mix of domestic (61%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 61.2% of guests.
- Key international markets include United Kingdom (61.2%) and United States (13.2%).
- Top languages spoken are English (62.3%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Amesbury?
Listings in Amesbury average 4.83 out of 5 overall, with about 93.6 reviews per active listing and 48.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Amesbury
- With an overall rating of 4.83, Amesbury listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Amesbury Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amesbury
- The most common availability pattern in Amesbury falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amesbury (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Amesbury?
Average Booking Lead Time by Month
Booking Lead Time Insights for Amesbury
- The overall average booking lead time for vacation rentals in Amesbury is 45 days.
- Guests book furthest in advance for stays during June (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Amesbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Amesbury averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Amesbury?
Guests in Amesbury stay about 3.2 nights on average, generating roughly 680 reservations and 27.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Amesbury
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Amesbury
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (3.9 nights) and shorten in Dec (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Amesbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
36% of total
2 Nights
5 listings
20% of total
3 Nights
5 listings
20% of total
4-6 Nights
1 listings
4% of total
30+ Nights
5 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Amesbury is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Amesbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Amesbury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amesbury.
Amesbury Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4% of total
Flexible
6 listings
24% of total
Moderate
8 listings
32% of total
Firm
8 listings
32% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for Amesbury
- The prevailing Airbnb cancellation policy trend in Amesbury is Moderate, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (56.0%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32% market standard in Amesbury.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Amesbury.
How Much Are Airbnb Cleaning Fees in Amesbury?
Cleaning fees in Amesbury are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Amesbury
- Only 36.0% of listings charge a cleaning fee, suggesting that most hosts in Amesbury bundle cleaning costs into the nightly rate.
- The gap between the average ($125) and median ($33) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Amesbury median of $33. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Amesbury Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amesburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Georgian Townhouse Corporate / Team Escapes
Entire Place • 14 bedrooms
3 Bed in Amesbury (95325)
Entire Place • 3 bedrooms
Stunning 1700s Grd2 Listed cottage near Stonehenge
Entire Place • 2 bedrooms
Deluxe Family Room @ Stonehenge Courtyard
Private Room • N/A
Edwardian House near Stonehenge, Amesbury sleeps 4
Entire Place • 2 bedrooms
Aparotel Stonehenge, Amesbury - Gnd Floor Apt
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Amesbury?
Learn from the best! This table showcases top-performing Airbnb hosts in Amesbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joanna | 1 | $170,263 | 6 | 4.67/5.0 |
| Holidaycottages.Co.Uk | 1 | $98,075 | 8 | 5.00/5.0 |
| Damian | 2 | $83,184 | 257 | 4.75/5.0 |
| Tracey | 2 | $69,972 | 35 | 4.98/5.0 |
| Teza Homes | 2 | $66,073 | 190 | 4.76/5.0 |
| Shelley | 2 | $61,791 | 283 | 4.85/5.0 |
| Darren | 1 | $47,820 | 149 | 4.97/5.0 |
| Jenny | 1 | $34,061 | 36 | 4.97/5.0 |
| Antony Edmond | 1 | $28,869 | 284 | 4.85/5.0 |
| Neil | 1 | $28,375 | 10 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amesbury.
Who Are the Airbnb Hosts in Amesbury?
Amesbury is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Amesbury
- With 52.0% Superhosts, Amesbury has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Amesbury averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Amesbury
These are the highest-grossing professional property management operations in Amesbury, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages.Co.Uk | 1 | $98,075 | $492 | 50.6% | 5.00/5 |
| Tracey | 2 | $69,972 | $154 | 60.4% | 4.98/5 |
Management Company Insights for Amesbury
- The leading management company, Holidaycottages.Co.Uk, operates 1 listings with $98,075 in gross revenue — a useful benchmark for what scale looks like in Amesbury.
- Top managers average 2 properties each, suggesting professional management in Amesbury still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.99/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Amesbury's Airbnb Market Compare to Nearby Cities?
How does the Amesbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Amesbury has 14 percentage points lower occupancy and about $98 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in Amesbury
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Amesbury.
How much do Airbnb hosts make in Amesbury?
Amesbury hosts earn about $30,291 per year on average, with an average nightly rate of $227 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Amesbury, England, not the ceiling for the best operators. Source: AirROI 2026 data, Amesbury market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Amesbury?
The average Airbnb occupancy rate in Amesbury is 41.0%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Amesbury?
Listings in Amesbury average $227 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Amesbury?
Amesbury currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Amesbury?
AirROI currently classifies the short-term rental regulation level in Amesbury as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Amesbury?
RevPAR in Amesbury is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Amesbury?
At 41.0% occupancy, Amesbury can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $30,291, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Amesbury?
The average booking lead time in Amesbury is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Amesbury?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Amesbury include Town Centre, Stonehenge, Woodford Valley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Amesbury?
entire_home listings make up 64.0% of the active supply in Amesbury. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Amesbury compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Amesbury's $30,291 and 41.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Amesbury?
The average Airbnb stay length in Amesbury is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Amesbury?
Airbnb listings in Amesbury average 4.83 out of 5 overall. About 48.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Amesbury?
Pack ’n play/Travel crib and Oven are among the strongest revenue-linked amenities in Amesbury. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Amesbury?
Yes. About 36.0% of active Airbnb listings in Amesbury charge a cleaning fee, and the average fee is $125. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Amesbury?
A 52.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.