Hualien City, Hualien County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hualien City, Hualien County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,437 per year — at a $107 nightly rate, 21.7% occupancy, and a $22 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Hualien City's 443 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Active supply contracted 6.5% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Hualien City?
In Hualien City, the headline Airbnb metrics are $5,437 in average annual revenue,21.7% occupancy, $107 ADR, and $22 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hualien City?
Understanding the monthly revenue variations for Airbnb listings in Hualien City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hualien City is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hualien City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $932 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $416 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $166, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hualien City
What Is the Monthly Airbnb Occupancy Rate in Hualien City?
Maximize your bookings by understanding the Hualien City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hualien City:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hualien City
What Is the Average Airbnb Nightly Rate in Hualien City?
Effective short term rental pricing strategy in Hualien City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hualien City typically peaks in February and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Hualien City
What Is the RevPAR for Airbnb in Hualien City?
RevPAR in Hualien City is currently $22. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $48 RevPAR.
Average Monthly RevPAR Trend in Hualien City
RevPAR Insights for Hualien City
- The average RevPAR in Hualien City is $22. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($48) and bottom 25% ($6) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hualien City benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hualien City?
Hualien City's peak Airbnb season falls in August, October, July, while the softest stretch is January, March, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, July)
- Revenue averages $934 per month
- Occupancy rates average 28.0%
- Daily rates average $104
Shoulder Season
- Revenue averages $785 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $109
Low Season (January, March, September)
- Revenue drops to average $681 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $110
Seasonality Insights for Hualien City
- The Airbnb seasonality pattern in Hualien City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hualien City's highest earning potential, with monthly revenues climbing to $970, occupancy reaching 30.0%, and ADRs peaking at $121.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $666, occupancy could drop to 21.6%, and ADRs may adjust to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hualien City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Hualien City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Hualien City?
Low regulation and minimal registration activity in Hualien City, Hualien County, Taiwan point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hualien City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hualien City?
Location within Hualien City matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zhuilu Old Trail | A breathtaking hiking trail known for its stunning views of the Taroko Gorge. Popular with nature lovers and adventure seekers, this area attracts those looking for outdoor experiences and unique landscapes. | Taroko National Park, Zhuilu Old Trail, Eternal Spring Shrine, Qingshui Cliffs, Shakadang Trail |
| Hualien City Center | The vibrant heart of Hualien with numerous shops, restaurants, and local markets. This area is ideal for both tourists and locals, offering a taste of everyday life in Hualien. | Hualien Cultural and Creative Industries Park, Dongdamen Night Market, Hualien Railway Station, Zhikaxuan Forest Park, Taroko Park |
| Qixingtan Beach | A scenic beach area famous for its beautiful pebbled coast and clear blue waters. Great for relaxation and water activities, attracting beachgoers and families. | Qixingtan Scenic Area, Bicycling along the coast, Sunset viewing, Water sports facilities, Nearby seafood restaurants |
| Taroko Gorge | Renowned for its stunning marble cliffs and towering peaks, this national park is a must-visit destination for tourists seeking natural beauty and adventure activities like hiking. | Taroko Gorge, Liwu River, Eternal Spring Shrine, Buluowan, Shakadang Trail |
| Liyu Lake | A picturesque lake area known for its tranquility and outdoor activities. Popular for paddle boating and cycling, attracting families and nature enthusiasts. | Liyu Lake, Bicycle rentals, Campsites, Hiking trails, Local food stalls |
| Farglory Ocean Park | An amusement park that combines marine life with entertainment, popular with families and tourists seeking fun activities and shows. | Aquatic shows, Rides and attractions, Marine exhibits, Restaurants, Scenic views of the coast |
| Chishing Tan | A less crowded beach area that offers tranquility and stunning views, making it a favorite for those looking to escape the busier tourist spots. | Chishing Tan Beach, Local cafes, Pacific Ocean views, Sunbathing and swimming, Strolling pathways |
| Hualien Night Market | A lively night market offering a wide variety of local delicacies and unique Taiwanese street food experiences, drawing food lovers and night owls. | Night market stalls, Local snacks, Crafts and souvenirs, Live performances, Local culture immersion |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hualien City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hualien City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hualien City
- The Hualien City Airbnb market composition is heavily skewed towards Private Room listings, which make up 57.1% of the 443 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hualien City, House properties are the most common (51.5%), reflecting the local real estate landscape.
- Houses represent a significant 51.5% portion, catering likely to families or larger groups.
- The presence of 19.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Hualien City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hualien City
- The dominant room capacity in Hualien City is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.2% of the active Airbnb listings in Hualien City, indicating a high concentration in these sizes.
Hualien City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hualien City
- The most common guest capacity trend in Hualien City vacation rentals is listings accommodating 2 guests (26.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hualien City STR market, accounting for 40.0% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hualien City.
- On average, properties in Hualien City are equipped to host 2.6 guests.
How Do Listings in Hualien City Compare on Quality?
Listing quality in Hualien City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hualien City
- The average of 18.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 14.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hualien City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hualien City?
Amenity Prevalence
Amenity Insights for Hualien City
- Essential amenities in Hualien City that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hualien City: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Shampoo or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hualien City to stay competitive.
Which Airbnb Amenities Boost Revenue in Hualien City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hualien City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 91.2% | $5,946 | $156 | 3700.4% |
Barbecue utensilsHigh opportunity | 1.4% | $26,683 | $5,145 | 418.6% |
Children's playroomHigh opportunity | 2.0% | $23,372 | $5,065 | 361.5% |
Children’s dinnerwareHigh opportunity | 5.4% | $18,086 | $4,712 | 283.8% |
BBQ grillHigh opportunity | 4.3% | $17,764 | $4,884 | 263.7% |
High chairHigh opportunity | 6.1% | $16,558 | $4,715 | 251.2% |
GymHigh opportunity | 2.7% | $15,946 | $5,144 | 210.0% |
Dining table | 19.4% | $11,950 | $3,867 | 209.0% |
ToasterHigh opportunity | 4.7% | $14,839 | $4,969 | 198.6% |
Baby safety gatesHigh opportunity | 1.1% | $15,160 | $5,326 | 184.7% |
Revenue Impact Insights for Hualien City
- TV tops the revenue impact list with a 3700.4% uplift — listings with this amenity earn $5,946 vs. $156 without it.
- High-opportunity amenities — Barbecue utensils, Children's playroom, Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Barbecue utensils — it has the best combination of high revenue impact and low market saturation in Hualien City.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hualien City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hualien City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHualien City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hualien City
- The typical guest profile for Airbnb in Hualien City consists of a mix of domestic (40%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 39.6% of guests.
- Key international markets include Taiwan (39.6%) and United States (16.3%).
- Top languages spoken are English (41.4%) followed by Chinese (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hualien City?
Listings in Hualien City average 4.85 out of 5 overall, with about 69.5 reviews per active listing and 29.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hualien City
- With an overall rating of 4.85, Hualien City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hualien City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hualien City
- The most common availability pattern in Hualien City falls within the 271-366 days range, representing 82.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hualien City (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hualien City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hualien City
- The overall average booking lead time for vacation rentals in Hualien City is 38 days.
- Guests book furthest in advance for stays during February (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Hualien City.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Hualien City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hualien City?
Guests in Hualien City stay about 3.2 nights on average, generating roughly 6,229 reservations and 14.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hualien City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hualien City
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (4.2 nights) and shorten in Sep (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hualien City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
378 listings
85.3% of total
2 Nights
18 listings
4.1% of total
3 Nights
1 listings
0.2% of total
4-6 Nights
5 listings
1.1% of total
7-29 Nights
9 listings
2% of total
30+ Nights
32 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hualien City is 1 Night, adopted by 85.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.4%) of the Hualien City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.3% of Hualien City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hualien City.
Hualien City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
1.1% of total
Flexible
102 listings
23% of total
Moderate
170 listings
38.4% of total
Firm
117 listings
26.4% of total
Strict
49 listings
11.1% of total
Cancellation Policy Insights for Hualien City
- The prevailing Airbnb cancellation policy trend in Hualien City is Moderate, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.4%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.4% market standard in Hualien City.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hualien City.
How Much Are Airbnb Cleaning Fees in Hualien City?
Cleaning fees in Hualien City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hualien City
- Only 18.1% of listings charge a cleaning fee, suggesting that most hosts in Hualien City bundle cleaning costs into the nightly rate.
- The average cleaning fee of $18 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hualien City median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hualien City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hualien Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hualien premium private space/KTV singing/electric mahjong/luxury double living room/private bathroo
Entire Place • 8 bedrooms
Fengstay Mountain
Entire Place • 4 bedrooms
![This sea [842] 180° sea view room | Dongdaemun Night Market | New equipment | Private bathroom and k](https://a0.muscache.com/im/pictures/miso/Hosting-996193690083212319/original/ff1644f5-8f28-4645-9911-dceff3e487c8.jpeg?im_w=480&im_format=avif)
This sea [842] 180° sea view room | Dongdaemun Night Market | New equipment | Private bathroom and k
Private Room • 2 bedrooms
Family-friendly, one group of guests at a time - near train station/electric mahjong table/KTV/Switc
Entire Place • 5 bedrooms
14pax Entire House near Hualien Station StairsOnly
Entire Place • 8 bedrooms
Hualien City Riverside First Row/Private B&B/Private Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hualien City?
Learn from the best! This table showcases top-performing Airbnb hosts in Hualien City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renee | 6 | $175,287 | 433 | 4.95/5.0 |
| Fengstay | 5 | $90,633 | 68 | 5.00/5.0 |
| 知更鳥旅宿 | 9 | $83,103 | 377 | 4.93/5.0 |
| 開帆 | 1 | $75,601 | 18 | 5.00/5.0 |
| 開雄 | 5 | $75,231 | 94 | 4.83/5.0 |
| Lena | 3 | $67,196 | 394 | 4.94/5.0 |
| Tsung Hsi | 3 | $67,050 | 104 | 4.95/5.0 |
| H Blue | 20 | $67,025 | 90 | 4.76/5.0 |
| Lynn | 1 | $61,472 | 29 | 4.93/5.0 |
| Jacob | 7 | $60,076 | 480 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hualien City.
Who Are the Airbnb Hosts in Hualien City?
Hualien City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hualien City
- With 54.2% Superhosts, Hualien City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hualien City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hualien City
These are the highest-grossing professional property management operations in Hualien City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vian | 3 | $10,476 | $174 | 13.9% | 4.95/5 |
Management Company Insights for Hualien City
- The leading management company, Vian, operates 3 listings with $10,476 in gross revenue — a useful benchmark for what scale looks like in Hualien City.
- Top managers average 3 properties each, suggesting professional management in Hualien City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.95/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hualien City's Airbnb Market Compare to Nearby Cities?
How does the Hualien City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Alishan Township, Hualien City has 20 percentage points lower occupancy and about $50 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Zhuangwei | 20 | $2,629 | $283.02 | 30% |
| Alishan Township | 48 | $2,319 | $156.36 | 42% |
| Nanzhuang | 12 | $1,852 | $248.76 | 24% |
| Caotun Township | 10 | $1,636 | $205.58 | 28% |
| Huwei Township | 15 | $1,557 | $139.95 | 30% |
| Yuanshan | 37 | $1,414 | $223.39 | 25% |
| Fanlu Township | 29 | $1,362 | $195.94 | 32% |
| Dongshan | 80 | $1,292 | $228.26 | 21% |
| Zhuqi Township | 24 | $1,268 | $113.75 | 34% |
| Wujie | 91 | $1,241 | $249.23 | 22% |
Frequently Asked Questions About Airbnb in Hualien City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hualien City.
How much do Airbnb hosts make in Hualien City?
Hualien City hosts earn about $5,437 per year on average, with an average nightly rate of $107 and RevPAR of $22. Those figures describe the typical revenue environment for active listings in Hualien City, Hualien County, not the ceiling for the best operators. Source: AirROI 2026 data, Hualien City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hualien City?
The average Airbnb occupancy rate in Hualien City is 21.7%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hualien City?
Listings in Hualien City average $107 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hualien City?
Hualien City currently has about 443 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hualien City?
AirROI currently classifies the short-term rental regulation level in Hualien City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hualien City?
RevPAR in Hualien City is about $22. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hualien City?
Occupancy of 21.7% means Hualien City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,437, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hualien City?
The average booking lead time in Hualien City is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hualien City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hualien City include Zhuilu Old Trail, Hualien City Center, Qixingtan Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hualien City?
private_room listings make up 57.1% of the active supply in Hualien City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hualien City compare to nearby Airbnb markets?
Among neighboring markets, Zhuangwei posts $31,548 in average annual revenue with 30.3% occupancy, compared to Hualien City's $5,437 and 21.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hualien City?
The average Airbnb stay length in Hualien City is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hualien City?
Airbnb listings in Hualien City average 4.85 out of 5 overall. About 29.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hualien City?
TV and Barbecue utensils are among the strongest revenue-linked amenities in Hualien City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hualien City?
Yes. About 18.1% of active Airbnb listings in Hualien City charge a cleaning fee, and the average fee is $18. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hualien City?
A 54.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.