Märsta, Stockholm County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Märsta, Stockholm County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,295 per year — at a $92 nightly rate, 30.9% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 18 active listings, Märsta is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 28.6% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Märsta?
In Märsta, the headline Airbnb metrics are $6,295 in average annual revenue,30.9% occupancy, $92 ADR, and $27 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Märsta?
Understanding the monthly revenue variations for Airbnb listings in Märsta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Märsta is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Märsta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,325 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $383, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Märsta
What Is the Monthly Airbnb Occupancy Rate in Märsta?
Maximize your bookings by understanding the Märsta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Märsta:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Märsta
What Is the Average Airbnb Nightly Rate in Märsta?
Effective short term rental pricing strategy in Märsta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Märsta typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Märsta
What Is the RevPAR for Airbnb in Märsta?
RevPAR in Märsta is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $32 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Märsta
RevPAR Insights for Märsta
- The average RevPAR in Märsta is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($14) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Märsta benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $32+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Märsta Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Märsta?
Märsta's peak Airbnb season falls in August, July, January, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, January)
- Revenue averages $1,373 per month
- Occupancy rates average 37.7%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,035 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $104
Low Season (March, April, May)
- Revenue drops to average $709 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $94
Seasonality Insights for Märsta
- Airbnb seasonality in Märsta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Märsta's highest earning potential, with monthly revenues climbing to $1,551, occupancy reaching 47.1%, and ADRs peaking at $115.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $600, occupancy could drop to 24.7%, and ADRs may adjust to $79.
- Lower occupancy paired with meaningful seasonality means hosts in Märsta need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Märsta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Märsta?
Low regulation and minimal registration activity in Märsta, Stockholm County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Märsta to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Märsta?
With a compact short-term rental market, Märsta gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Märsta Centrum | The heart of Märsta, offering convenient access to shops, restaurants, and transport links. Ideal for visitors needing a central hub close to Arlanda Airport. | Märsta Church, Steninge Palace, Färingsö Park, Märsta square, Shopping centers |
| Steninge | A picturesque residential area known for its beautiful castle and gardens. Attracts tourists interested in history and nature. | Steninge Palace, Steninge Nature Reserve, Art gallery, Historic architecture, Walking trails |
| Arlanda | Famous for its international airport, this area is perfect for travelers needing overnight accommodations or convenience near flights. | Arlanda Airport, Sky City, Aero advenure park, Shopping at Arlanda, Nearby hotels |
| Sigtuna | One of Sweden's oldest towns, offering a charming atmosphere and historical significance. Great for guests looking for culture and picturesque views. | Sigtuna City, Sigtuna Museum, Lake Mälaren, Historical ruins, Shopping and dining |
| Tullinge | A quiet suburban area with good transport links to Stockholm and nature trails, appealing to both business travelers and tourists looking to explore. | Nearby lakes, Nature reserves, Walking trails, Family-friendly parks, Local dining options |
| Upplands Väsby | A vibrant town with shopping and cultural events, offering a balance of urban life and accessibility to surrounding nature areas. | Upplands Väsby Shopping Center, Väsby Golf Club, Nature reserves, Cultural events, Local parks |
| Bålsta | A charming small town close to Märsta, offering a peaceful stay with easy access to both urban and rural attractions. | Bålsta Canal, Fjättravallen, Historical sites, Local dining, Nature walks |
| Kista | Known as a tech hub, great for business travelers and tourists wanting a mix of modern amenities and cultural diversity. | Kista Galleria, Tech parks, Cultural centers, Diverse dining, Public transport |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Märsta offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Märsta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Märsta
- The Märsta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Märsta, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Märsta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Märsta
- The dominant room capacity in Märsta is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 44.4% of the active Airbnb listings in Märsta, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Märsta.
Märsta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Märsta
- The most common guest capacity trend in Märsta vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Märsta STR market, accounting for 44.4% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Märsta.
- On average, properties in Märsta are equipped to host 2.9 guests.
How Do Listings in Märsta Compare on Quality?
Listing quality in Märsta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Märsta
- The average of 18 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Märsta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Märsta?
Amenity Prevalence
Amenity Insights for Märsta
- Essential amenities in Märsta that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Märsta: Wifi.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Märsta to stay competitive.
Which Airbnb Amenities Boost Revenue in Märsta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Märsta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Clothing storage | 44.4% | $11,085 | $2,463 | 350.0% |
Hot water kettle | 44.4% | $11,085 | $2,463 | 350.0% |
Toaster | 27.8% | $14,060 | $3,309 | 324.9% |
Coffee maker | 38.9% | $11,769 | $2,812 | 318.6% |
Dishes and silverware | 44.4% | $10,836 | $2,662 | 307.0% |
Oven | 50.0% | $10,026 | $2,564 | 291.1% |
Microwave | 44.4% | $10,726 | $2,751 | 290.0% |
Hot water | 72.2% | $7,931 | $2,041 | 288.6% |
Luggage dropoff allowed | 33.3% | $12,272 | $3,307 | 271.1% |
Dining table | 44.4% | $10,536 | $2,902 | 263.1% |
Revenue Impact Insights for Märsta
- Clothing storage tops the revenue impact list with a 350.0% uplift — listings with this amenity earn $11,085 vs. $2,463 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Märsta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Märsta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMärsta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Märsta
- The typical guest profile for Airbnb in Märsta consists of predominantly international visitors (89%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.6% of guests.
- Key international markets include United States (20.3%) and Sweden (10.6%).
- Top languages spoken are English (40.3%) followed by German (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Märsta?
Listings in Märsta average 4.69 out of 5 overall, with about 54.6 reviews per active listing and 38.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Märsta
- An average rating of 4.69 places Märsta in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.79), while Cleanliness (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Märsta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Märsta
- The most common availability pattern in Märsta falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Märsta (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Märsta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Märsta
- The overall average booking lead time for vacation rentals in Märsta is 43 days.
- Guests book furthest in advance for stays during February (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Märsta.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Märsta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Märsta?
Guests in Märsta stay about 6.1 nights on average, generating roughly 236 reservations and 13.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Märsta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Märsta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (9.4 nights) and shorten in Sep (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Märsta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
72.2% of total
2 Nights
1 listings
5.6% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Märsta is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Märsta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Märsta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.2% of Märsta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Märsta.
Märsta Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
41.2% of total
Moderate
7 listings
41.2% of total
Firm
2 listings
11.8% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Märsta
- The prevailing Airbnb cancellation policy trend in Märsta is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 82.4% of listings offering Flexible or Moderate policies. This suggests guests in Märsta may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Märsta.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Märsta.
How Much Are Airbnb Cleaning Fees in Märsta?
Cleaning fees in Märsta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Märsta
- About 55.6% of Märsta listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($64) and median ($22) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Märsta median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Märsta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Märstabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rural but at the same time centrally located
Entire Place • 3 bedrooms
Rural unique villa with pool, close to Arlanda
Entire Place • 4 bedrooms
Charming apartment near Arlanda
Entire Place • 1 bedroom
Charming cozy entire Nordic style villa 10km from Alanda, close to the castle
Private Room • 4 bedrooms
Nice apartment in Märsta
Entire Place • 2 bedrooms
Cozy room
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Märsta?
Learn from the best! This table showcases top-performing Airbnb hosts in Märsta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariana | 1 | $19,917 | 118 | 4.91/5.0 |
| Johanna | 1 | $19,479 | 10 | 4.90/5.0 |
| Jenny | 1 | $16,929 | 62 | 4.92/5.0 |
| Michelle | 2 | $15,929 | 176 | 4.57/5.0 |
| Terry | 1 | $10,707 | 27 | 4.96/5.0 |
| Irene | 1 | $6,484 | 167 | 4.90/5.0 |
| Petrona | 1 | $5,482 | 35 | 5.00/5.0 |
| Babar | 1 | $3,901 | 256 | 4.89/5.0 |
| Suphawut | 1 | $3,424 | 4 | 4.75/5.0 |
| Jimmy | 1 | $2,617 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Märsta.
Who Are the Airbnb Hosts in Märsta?
Märsta has a relatively balanced host base.
Host Profile Insights for Märsta
- Only 27.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Märsta averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Märsta's Airbnb Market Compare to Nearby Cities?
How does the Märsta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kungsholmen, Märsta has 31 percentage points lower occupancy and about $140 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Östermalm | 12 | $4,030 | $271.08 | 51% |
| Kungsholmen | 12 | $3,932 | $232.20 | 62% |
| Södermalm | 33 | $2,773 | $199.91 | 58% |
| Sandhamn | 17 | $2,419 | $446.57 | 42% |
| Vaxholms kommun | 17 | $2,338 | $370.31 | 43% |
| Brevikshalvön | 10 | $2,325 | $204.78 | 45% |
| Skärmarö | 15 | $2,310 | $372.82 | 37% |
| Strömma | 17 | $2,256 | $286.42 | 41% |
| Älgö | 35 | $2,207 | $392.30 | 40% |
| Österskär | 12 | $2,168 | $339.08 | 48% |
Frequently Asked Questions About Airbnb in Märsta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Märsta.
How much do Airbnb hosts make in Märsta?
Märsta hosts earn about $6,295 per year on average, with an average nightly rate of $92 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Märsta, Stockholm County, not the ceiling for the best operators. Source: AirROI 2026 data, Märsta market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Märsta?
The average Airbnb occupancy rate in Märsta is 30.9%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Märsta?
Listings in Märsta average $92 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Märsta?
Märsta currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Märsta?
AirROI currently classifies the short-term rental regulation level in Märsta as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Märsta?
RevPAR in Märsta is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Märsta?
Occupancy of 30.9% means Märsta is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,295, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Märsta?
The average booking lead time in Märsta is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Märsta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Märsta include Märsta Centrum, Steninge, Arlanda. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Märsta?
entire_home listings make up 61.1% of the active supply in Märsta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Märsta compare to nearby Airbnb markets?
Among neighboring markets, Östermalm posts $48,366 in average annual revenue with 51.1% occupancy, compared to Märsta's $6,295 and 30.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Märsta?
The average Airbnb stay length in Märsta is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Märsta?
Airbnb listings in Märsta average 4.69 out of 5 overall. About 38.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Märsta?
Clothing storage and Hot water kettle are among the strongest revenue-linked amenities in Märsta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Märsta?
Yes. About 55.6% of active Airbnb listings in Märsta charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Märsta?
At 27.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.