Salou, Catalonia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Salou, Catalonia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,743 per year — at a $170 nightly rate, 41.2% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,514 active listings and moderate demand with room for well-positioned listings to outperform, Salou is an established vacation rental market. Supply grew 48.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Salou?
In Salou, the headline Airbnb metrics are $14,743 in average annual revenue,41.2% occupancy, $170 ADR, and $75 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salou?
Understanding the monthly revenue variations for Airbnb listings in Salou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salou is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,768+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,472 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $822, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salou
What Is the Monthly Airbnb Occupancy Rate in Salou?
Maximize your bookings by understanding the Salou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salou:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salou
What Is the Average Airbnb Nightly Rate in Salou?
Effective short term rental pricing strategy in Salou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salou typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Salou
What Is the RevPAR for Airbnb in Salou?
RevPAR in Salou is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $124 RevPAR.
Average Monthly RevPAR Trend in Salou
RevPAR Insights for Salou
- The average RevPAR in Salou is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($124) and bottom 25% ($46) is $78, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salou benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salou?
Salou's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,593 per month
- Occupancy rates average 56.1%
- Daily rates average $201
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $936 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $169
Seasonality Insights for Salou
- Airbnb seasonality in Salou is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Salou's highest earning potential, with monthly revenues climbing to $4,586, occupancy reaching 67.4%, and ADRs peaking at $214.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $897, occupancy could drop to 20.6%, and ADRs may adjust to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Salou, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Salou, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Salou?
Yes, Salou, Catalonia, Spain enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salou to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Salou?
In a large, heavily regulated market like Salou, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Levante Beach | A popular beach known for its golden sands and vibrant atmosphere. This area attracts tourists looking for sun, sea, and plenty of amenities like bars and restaurants. | Levante Beach, Pavilion Beach, Salou Promenade, PortAventura World, Aquopolis Costa Dorada, Mediterranean Balcony |
| Salou City Center | The heart of Salou with easy access to dining, shopping, and entertainment. Ideal for visitors who want to experience local culture and nightlife. | Avenida Jaume I, Llevant Park, Salou's nightlife, Shopping centers, Local restaurants, Fountain of Salou |
| Cap Salou | A quieter area known for its natural beauty and more relaxed atmosphere. Attracts families and those looking for a peaceful retreat with beautiful coves and beaches. | Cala Llenguadets, Cala de la Font, Natural Park, Cap Salou beaches, Walking trails, Snorkeling spots |
| PortAventura | Famous for the large theme park, PortAventura World attracts families and thrill-seekers. The proximity to the park is a big draw for visitors. | PortAventura Park, Caribe Aquatic Park, Ferrari Land, Hotel resort amenities, Shopping at the PortAventura complex |
| Cambrils | Just a short distance from Salou, Cambrils offers a charming fishing village ambiance with great seafood restaurants and a lovely beach. It's perfect for tourists who want a more laid-back experience. | Cambrils Beach, Port de Cambrils, Gastronomy tours, Walking paths, Cambrils Marina |
| Torre Vella | A historic area in Salou known for its cultural landmarks and medieval heritage. Attracts tourists interested in history and architecture. | Torre Vella, Historical buildings, Cultural events, Views over Salou |
| Salou Marina | The marina area is lively with boats, restaurants, and bars. It's a great spot for nightlife and seaside dining, attracting a younger crowd. | Salou Marina, Boat rentals, Water sports, Seafront bars and restaurants, Nightlife scene |
| Cala Font | A small cove area with beautiful views and tranquil waters, making it ideal for relaxation and for guests seeking privacy away from the busier beaches. | Cala Font beach, Snorkeling, Quiet seaside cafes, Scenic views |
Because Salou has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Salou?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salou
- The Salou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 1,514 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salou, Apartment/Condo properties are the most common (94.6%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 0.3%) offer potential for unique stay experiences.
Salou Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salou
- The dominant room capacity in Salou is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.5% of the active Airbnb listings in Salou, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salou.
Salou Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salou
- The most common guest capacity trend in Salou vacation rentals is listings accommodating 4 guests (35.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Salou STR market, accounting for 64.2% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salou.
- On average, properties in Salou are equipped to host 4.9 guests.
How Do Listings in Salou Compare on Quality?
Listing quality in Salou can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Salou
- At 31.1 photos per listing on average, Salou hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Salou averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Salou?
Amenity Prevalence
Amenity Insights for Salou
- Essential amenities in Salou that guests expect include: TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Wifi, Microwave are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salou: TV, Kitchen, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Washer.
- Consider adding popular differentiators like Refrigerator or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salou to stay competitive.
Which Airbnb Amenities Boost Revenue in Salou?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salou, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 98.4% | $14,940 | $2,509 | 495.4% |
Fire pitHigh opportunity | 0.7% | $62,845 | $14,391 | 336.7% |
Wifi | 88.4% | $16,142 | $4,111 | 292.6% |
SaunaHigh opportunity | 0.7% | $46,845 | $14,508 | 222.9% |
Fireplace guardsHigh opportunity | 0.5% | $45,958 | $14,578 | 215.3% |
Air conditioning | 87.7% | $15,997 | $5,793 | 176.1% |
Baby monitorHigh opportunity | 0.5% | $32,346 | $14,650 | 120.8% |
Theme roomHigh opportunity | 0.7% | $31,581 | $14,631 | 115.8% |
Barbecue utensilsHigh opportunity | 3.7% | $30,050 | $14,155 | 112.3% |
BBQ grillHigh opportunity | 7.3% | $28,555 | $13,651 | 109.2% |
Revenue Impact Insights for Salou
- Kitchen tops the revenue impact list with a 495.4% uplift — listings with this amenity earn $14,940 vs. $2,509 without it.
- High-opportunity amenities — Fire pit, Sauna, Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Wifi, Air conditioning — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Salou.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Salou STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalou Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salou
- The typical guest profile for Airbnb in Salou consists of predominantly international visitors (78%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.2% of guests.
- Key international markets include France (44.1%) and Spain (22.2%).
- Top languages spoken are English (32.9%) followed by French (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Salou?
Listings in Salou average 4.56 out of 5 overall, with about 32.7 reviews per active listing and 16.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Salou
- An average rating of 4.56 places Salou in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.75), while Value (4.46) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 16.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 16.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Salou Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salou
- The most common availability pattern in Salou falls within the 271-366 days range, representing 63.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salou (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Salou?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salou
- The overall average booking lead time for vacation rentals in Salou is 55 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Salou.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Salou averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Salou?
Guests in Salou stay about 6.4 nights on average, generating roughly 21,014 reservations and 13.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Salou
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Salou
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.2 nights) and shorten in Feb (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Salou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
6.3% of total
2 Nights
94 listings
6.2% of total
3 Nights
109 listings
7.2% of total
4-6 Nights
279 listings
18.4% of total
7-29 Nights
143 listings
9.4% of total
30+ Nights
793 listings
52.4% of total
Key Insights
- The most prevalent minimum stay requirement in Salou is 30+ Nights, adopted by 52.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (52.4%) caters to monthly stays (30+ nights) in Salou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.4% of Salou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salou.
Salou Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
53 listings
3.5% of total
Limited
25 listings
1.7% of total
Super Strict 60 Days
11 listings
0.7% of total
Flexible
164 listings
10.8% of total
Moderate
224 listings
14.8% of total
Firm
671 listings
44.4% of total
Strict
364 listings
24.1% of total
Cancellation Policy Insights for Salou
- The prevailing Airbnb cancellation policy trend in Salou is Firm, used by 44.4% of listings.
- A majority (68.5%) of hosts in Salou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Salou.
- Regularly review your cancellation policy against competitors and market demand shifts in Salou.
How Much Are Airbnb Cleaning Fees in Salou?
Cleaning fees in Salou are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Salou
- 71.7% of listings charge a cleaning fee, making it standard practice in Salou. Guests expect it and factor it into their booking decisions.
- The gap between the average ($153) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Salou median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Salou Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saloubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA WINE EXPERIENCE SALOU CENTER - SPA & Wine
Entire Place • 5 bedrooms
Luxurious Villa La Paz: Beach, Portaventura&Golf
Entire Place • 7 bedrooms
Villa Bougainvillea · Beachfront & Pool · Sea View
Entire Place • 4 bedrooms
VILLA WINE & BEACH Salou - DeSign in Cala Crancs
Entire Place • 4 bedrooms
Beautiful villa with pool.
Entire Place • 6 bedrooms
Magnificent villa with pool, sleeps 10 people
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salou?
Learn from the best! This table showcases top-performing Airbnb hosts in Salou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Universal Holiday Centre | 83 | $1,529,546 | 961 | 4.37/5.0 |
| Isabel - Interhome | 78 | $876,380 | 289 | 4.20/5.0 |
| Luxity Re | 23 | $741,803 | 690 | 4.75/5.0 |
| DOMuum Holidays | 34 | $452,713 | 246 | 4.45/5.0 |
| Adolfo | 26 | $451,676 | 527 | 4.55/5.0 |
| Aitor | 14 | $426,121 | 1577 | 4.87/5.0 |
| Jose | 33 | $394,201 | 642 | 4.77/5.0 |
| Demi | 14 | $367,334 | 604 | 4.06/5.0 |
| Mediterranean Way | 17 | $295,958 | 173 | 4.25/5.0 |
| Carmen | 2 | $295,938 | 120 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salou.
Who Are the Airbnb Hosts in Salou?
Salou has a relatively balanced host base.
Host Profile Insights for Salou
- Only 23.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 29.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Salou averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Salou
These are the highest-grossing professional property management operations in Salou, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Universal Holiday Centre | 83 | $1,529,546 | $193 | 46.8% | 4.37/5 |
| Isabel - Interhome | 78 | $876,380 | $165 | 35.4% | 4.20/5 |
| Luxity Re | 23 | $741,803 | $231 | 47.3% | 4.75/5 |
| DOMuum Holidays | 34 | $452,713 | $139 | 40.0% | 4.45/5 |
| Adolfo | 26 | $451,676 | $143 | 51.2% | 4.55/5 |
| Jose | 33 | $394,201 | $156 | 47.9% | 4.77/5 |
| Mediterranean Way | 17 | $295,958 | $145 | 51.8% | 4.25/5 |
| Christina | 13 | $269,443 | $238 | 32.5% | 4.89/5 |
| Apartamentos | 21 | $261,215 | $311 | 35.2% | 3.89/5 |
| Roger - Hauzify | 12 | $244,002 | $247 | 31.1% | 4.54/5 |
Management Company Insights for Salou
- The leading management company, Universal Holiday Centre, operates 83 listings with $1,529,546 in gross revenue — a useful benchmark for what scale looks like in Salou.
- Top managers average 34 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.47/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Salou's Airbnb Market Compare to Nearby Cities?
How does the Salou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with la Baronia de Rialb, Salou has 3 percentage points lower occupancy and about $312 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyelles | 48 | $7,369 | $1150.41 | 36% |
| Cornellà del Terri | 15 | $6,602 | $606.43 | 40% |
| Tiana | 14 | $5,464 | $390.37 | 43% |
| Sant Vicenç de Montalt | 40 | $5,060 | $437.65 | 38% |
| la Baronia de Rialb | 15 | $5,030 | $482.77 | 44% |
| Teià | 24 | $4,870 | $403.51 | 40% |
| Porqueres | 12 | $4,826 | $521.07 | 33% |
| Amer | 11 | $4,735 | $463.88 | 34% |
| Arenys de Munt | 31 | $4,632 | $573.12 | 41% |
| Sant Andreu de Llavaneres | 44 | $4,514 | $464.14 | 41% |
Frequently Asked Questions About Airbnb in Salou
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salou.
How much do Airbnb hosts make in Salou?
Salou hosts earn about $14,743 per year on average, with an average nightly rate of $170 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Salou, Catalonia, not the ceiling for the best operators. Source: AirROI 2026 data, Salou market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Salou?
The average Airbnb occupancy rate in Salou is 41.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salou?
Listings in Salou average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salou?
Salou currently has about 1,514 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salou?
AirROI currently classifies the short-term rental regulation level in Salou as High. The dataset also shows about 93.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salou?
RevPAR in Salou is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salou?
At 41.2% occupancy, Salou can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,743, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salou?
The average booking lead time in Salou is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salou?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salou include Levante Beach, Salou City Center, Cap Salou. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salou?
entire_home listings make up 99.2% of the active supply in Salou. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salou compare to nearby Airbnb markets?
Among neighboring markets, Canyelles posts $88,430 in average annual revenue with 36.1% occupancy, compared to Salou's $14,743 and 41.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Salou?
The average Airbnb stay length in Salou is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Salou?
Airbnb listings in Salou average 4.56 out of 5 overall. About 16.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Salou?
Kitchen and Fire pit are among the strongest revenue-linked amenities in Salou. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Salou?
Yes. About 71.7% of active Airbnb listings in Salou charge a cleaning fee, and the average fee is $153. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Salou?
At 23.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.