Soba, Cantabria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Soba, Cantabria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,973 per year — at a $208 nightly rate, 36.1% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 32 active listings, Soba is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 6.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 75% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Soba?
In Soba, the headline Airbnb metrics are $17,973 in average annual revenue,36.1% occupancy, $208 ADR, and $76 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Soba?
Understanding the monthly revenue variations for Airbnb listings in Soba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soba is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,435+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,292 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $743, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Soba
What Is the Monthly Airbnb Occupancy Rate in Soba?
Maximize your bookings by understanding the Soba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soba:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Soba
What Is the Average Airbnb Nightly Rate in Soba?
Effective short term rental pricing strategy in Soba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soba typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Soba
What Is the RevPAR for Airbnb in Soba?
RevPAR in Soba is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $165 RevPAR.
Average Monthly RevPAR Trend in Soba
RevPAR Insights for Soba
- The average RevPAR in Soba is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($165) and bottom 25% ($34) is $131, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Soba benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Soba?
Soba's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,445 per month
- Occupancy rates average 49.7%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,995 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,334 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $200
Seasonality Insights for Soba
- Airbnb seasonality in Soba is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Soba's highest earning potential, with monthly revenues climbing to $4,559, occupancy reaching 68.0%, and ADRs peaking at $205.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,015, occupancy could drop to 22.1%, and ADRs may adjust to $186.
- Lower occupancy paired with meaningful seasonality means hosts in Soba need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Soba, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Soba, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Soba?
Yes, Soba, Cantabria, Spain enforces high STR regulations and 75% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Soba to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 75% licensed listings)
What Are the Best Neighborhoods for Airbnb in Soba?
With a compact short-term rental market, Soba gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Soba Valley | Picturesque valley known for its lush natural landscapes, ideal for outdoor activities like hiking and nature tourism. Offers a tranquil setting for tourists looking to escape the hustle and bustle of city life. | Picos de Europa National Park, Horseback riding, Local hiking trails, Traditional villages, Rural tourism activities |
| Selaya | Charming town recognized for its rich history and delicious local cuisine, especially famous for its quesada pasiega. Popular among food enthusiasts and those interested in local culture. | Quesada Pasiega museum, Selaya's Church of San Juan Bautista, Local markets, Hiking around nearby hills, Traditional Cantabrian cuisine |
| Vioño | A small but vibrant community known for its proximity to natural parks, making it a favorite among nature lovers and those seeking a peaceful retreat. | Natural parks nearby, Walking trails, Local farming traditions, Scenic views, Quiet countryside |
| Bárcena Mayor | Well-preserved medieval village in the heart of the region, offering a unique glimpse into history with its traditional architecture and scenic surroundings. | Historic architecture, Bárcena Mayor Botanical Garden, Local artisan shops, Nearby hiking paths, Cultural festivals |
| Cabuérniga | Nestled in a beautiful valley, this area offers stunning landscapes and opportunities for rural tourism, including farm stays and local cuisine experiences. | Cabuérniga’s Local Farms, Rural tourism-friendly accommodations, Scenic walking paths, Regional dishes, Natural beauty |
| Cabarceno Natural Park | A unique wildlife park that attracts visitors from all over, offering diverse animal experiences and beautiful natural settings, ideal for families. | Cabarceno Wildlife Park, Adventure activities, Nature walks, Educational programs, Family-friendly amenities |
| Comillas | Known for its stunning architecture, Comillas offers a blend of history and coastal beauty. A perfect spot for cultural tourism and beach activities. | El Capricho de Gaudí, Comillas Beach, Palacio de Sobrellano, Cultural events, Local seafood restaurants |
| Santander | The capital of Cantabria, known for its stunning beaches, cultural attractions, and vibrant atmosphere. An excellent location for city tourism and business travelers. | Playa de El Sardinero, Palacio de la Magdalena, Museums and art galleries, Vibrant nightlife, Shopping and dining |
Because Soba has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Soba?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Soba
- The Soba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.1% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Soba, House properties are the most common (37.5%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Soba Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Soba
- The dominant room capacity in Soba is 3 bedrooms listings, making up 21.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 43.8% of the active Airbnb listings in Soba, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soba.
Soba Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Soba
- The most common guest capacity trend in Soba vacation rentals is listings accommodating 8+ guests (28.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Soba STR market, accounting for 50.0% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Soba.
- On average, properties in Soba are equipped to host 4.8 guests.
How Do Listings in Soba Compare on Quality?
Listing quality in Soba can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Soba
- At 32 photos per listing on average, Soba hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Soba averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Soba?
Amenity Prevalence
Amenity Insights for Soba
- Popular amenities like Pets allowed, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Pets allowed or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Soba to stay competitive.
Which Airbnb Amenities Boost Revenue in Soba?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Soba, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dining table | 28.1% | $36,918 | $10,560 | 249.6% |
Oven | 40.6% | $30,102 | $9,675 | 211.1% |
Freezer | 40.6% | $29,983 | $9,756 | 207.3% |
BBQ grill | 71.9% | $22,078 | $7,482 | 195.1% |
Dishwasher | 40.6% | $29,339 | $10,197 | 187.7% |
Free parking on premises | 78.1% | $20,889 | $7,558 | 176.4% |
Toaster | 46.9% | $27,011 | $9,999 | 170.1% |
Blender | 31.3% | $31,390 | $11,875 | 164.3% |
Indoor fireplace | 59.4% | $23,698 | $9,606 | 146.7% |
Outdoor dining area | 40.6% | $27,514 | $11,445 | 140.4% |
Revenue Impact Insights for Soba
- Dining table tops the revenue impact list with a 249.6% uplift — listings with this amenity earn $36,918 vs. $10,560 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Soba STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSoba Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Soba
- The typical guest profile for Airbnb in Soba consists of a mix of domestic (62%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 62.0% of guests.
- Key international markets include Spain (62%) and France (8.8%).
- Top languages spoken are Spanish (33.8%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Bilbao.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Soba?
Listings in Soba average 4.8 out of 5 overall, with about 45.8 reviews per active listing and 28.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Soba
- With an overall rating of 4.8, Soba listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Soba Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Soba
- The most common availability pattern in Soba falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Soba (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Soba?
Average Booking Lead Time by Month
Booking Lead Time Insights for Soba
- The overall average booking lead time for vacation rentals in Soba is 49 days.
- Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Soba.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Soba averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Soba?
Guests in Soba stay about 3.7 nights on average, generating roughly 690 reservations and 21.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Soba
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Soba
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.3 nights) and shorten in Nov (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Soba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
10 listings
31.3% of total
3 Nights
1 listings
3.1% of total
4-6 Nights
3 listings
9.4% of total
30+ Nights
18 listings
56.3% of total
Key Insights
- The most prevalent minimum stay requirement in Soba is 30+ Nights, adopted by 56.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (56.3%) caters to monthly stays (30+ nights) in Soba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.3% of Soba hosts use this setting.
- A 2-night minimum appears standard (31.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 56.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soba.
Soba Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.1% of total
Flexible
8 listings
25% of total
Moderate
11 listings
34.4% of total
Firm
7 listings
21.9% of total
Strict
5 listings
15.6% of total
Cancellation Policy Insights for Soba
- The prevailing Airbnb cancellation policy trend in Soba is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Soba.
- Regularly review your cancellation policy against competitors and market demand shifts in Soba.
How Much Are Airbnb Cleaning Fees in Soba?
Cleaning fees in Soba are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Soba
- Only 21.9% of listings charge a cleaning fee, suggesting that most hosts in Soba bundle cleaning costs into the nightly rate.
- The gap between the average ($65) and median ($11) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Soba median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Soba Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sobabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CASONA VALLE DE SOBA Impressive Cantabrian country house
Entire Place • 7 bedrooms
Rustic house in La Finca Ecológica San Félix
Entire Place • 7 bedrooms
Naia's Cabin
Entire Place • 3 bedrooms
La Cabañuca Apartment "El Picón" (upper floor)
Entire Place • 2 bedrooms
El Paraiso del Yayo
Entire Place • 5 bedrooms
Villa in a natural paradise in Spain
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Soba?
Learn from the best! This table showcases top-performing Airbnb hosts in Soba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge | 1 | $96,625 | 45 | 4.87/5.0 |
| Verónica | 1 | $65,953 | 60 | 4.85/5.0 |
| Mireia | 2 | $65,301 | 149 | 4.95/5.0 |
| Elena | 1 | $60,419 | 235 | 4.87/5.0 |
| Meli | 7 | $59,788 | 113 | 4.83/5.0 |
| Paulino | 1 | $38,727 | 29 | 4.90/5.0 |
| Maria | 2 | $32,295 | 345 | 4.79/5.0 |
| Marta | 1 | $30,081 | 10 | 4.80/5.0 |
| Verónica | 2 | $25,218 | 331 | 4.87/5.0 |
| Ignacio | 1 | $21,397 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soba.
Who Are the Airbnb Hosts in Soba?
Soba is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Soba
- With 50.0% Superhosts, Soba has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Soba averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Soba
These are the highest-grossing professional property management operations in Soba, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Carlos MANUEL | 1 | $5,368 | $156 | 30.7% | 5.00/5 |
Management Company Insights for Soba
- The leading management company, Carlos MANUEL, operates 1 listings with $5,368 in gross revenue — a useful benchmark for what scale looks like in Soba.
- Top managers average 1 properties each, suggesting professional management in Soba still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Soba's Airbnb Market Compare to Nearby Cities?
How does the Soba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dima, Soba has 16 percentage points lower occupancy and about $136 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dima | 11 | $2,957 | $343.75 | 52% |
| Gautegiz Arteaga | 14 | $2,691 | $249.82 | 41% |
| Lasarte-Oria | 20 | $2,535 | $207.56 | 42% |
| Getaria | 37 | $2,522 | $243.33 | 35% |
| Bilbao | 1,257 | $2,391 | $198.38 | 48% |
| Quintanilla Vivar | 14 | $2,388 | $266.19 | 37% |
| Merindad de Sotoscueva | 11 | $2,162 | $255.76 | 38% |
| Zarautz | 163 | $2,146 | $212.01 | 41% |
| Valle de Yerri/Deierri | 16 | $2,127 | $317.40 | 30% |
| Barrika | 17 | $2,092 | $270.26 | 41% |
Frequently Asked Questions About Airbnb in Soba
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Soba.
How much do Airbnb hosts make in Soba?
Soba hosts earn about $17,973 per year on average, with an average nightly rate of $208 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Soba, Cantabria, not the ceiling for the best operators. Source: AirROI 2026 data, Soba market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Soba?
The average Airbnb occupancy rate in Soba is 36.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Soba?
Listings in Soba average $208 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Soba?
Soba currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Soba?
AirROI currently classifies the short-term rental regulation level in Soba as High. The dataset also shows about 75.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Soba?
RevPAR in Soba is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Soba?
Occupancy of 36.1% means Soba is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,973, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Soba?
The average booking lead time in Soba is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Soba?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Soba include Soba Valley, Selaya, Vioño. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Soba?
entire_home listings make up 78.1% of the active supply in Soba. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Soba compare to nearby Airbnb markets?
Among neighboring markets, Dima posts $35,483 in average annual revenue with 52.0% occupancy, compared to Soba's $17,973 and 36.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Soba?
The average Airbnb stay length in Soba is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Soba?
Airbnb listings in Soba average 4.8 out of 5 overall. About 28.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Soba?
Dining table and Oven are among the strongest revenue-linked amenities in Soba. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Soba?
Yes. About 21.9% of active Airbnb listings in Soba charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Soba?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.