Nerja, Andalusia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nerja, Andalusia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,311 per year — at a $199 nightly rate, 44.5% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,979 active listings and moderate demand with room for well-positioned listings to outperform, Nerja is an established vacation rental market. Supply grew 40.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Nerja?
In Nerja, the headline Airbnb metrics are $20,311 in average annual revenue,44.5% occupancy, $199 ADR, and $88 in RevPAR, and guests book about 90 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nerja?
Understanding the monthly revenue variations for Airbnb listings in Nerja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nerja is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nerja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,345 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,057 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,113, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nerja
What Is the Monthly Airbnb Occupancy Rate in Nerja?
Maximize your bookings by understanding the Nerja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nerja:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nerja
What Is the Average Airbnb Nightly Rate in Nerja?
Effective short term rental pricing strategy in Nerja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nerja typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Nerja
What Is the RevPAR for Airbnb in Nerja?
RevPAR in Nerja is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $164 RevPAR.
Average Monthly RevPAR Trend in Nerja
RevPAR Insights for Nerja
- The average RevPAR in Nerja is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($164) and bottom 25% ($45) is $119, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nerja benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nerja?
Nerja's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,325 per month
- Occupancy rates average 63.6%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,272 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $195
Low Season (February, March, December)
- Revenue drops to average $1,526 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $191
Seasonality Insights for Nerja
- Airbnb seasonality in Nerja is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nerja's highest earning potential, with monthly revenues climbing to $4,925, occupancy reaching 69.0%, and ADRs peaking at $254.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,405, occupancy could drop to 27.8%, and ADRs may adjust to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nerja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nerja, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nerja, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nerja?
Yes, Nerja, Andalusia, Spain enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nerja to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Nerja?
In a large, heavily regulated market like Nerja, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burriana Beach | Popular beach area known for its beautiful sandy shores and beachfront restaurants. Ideal for tourists looking for sun and sea activities, making it a prime location for Airbnb hosts. | Burriana Beach, Nerja Balcón de Europa, Nerja Caves, El Chorro, Aqueduct of El Aguila |
| Nerja Town Center | Charming town center with traditional Andalusian architecture, shops, and local eateries. Attracts tourists looking for cultural experiences and convenience to explore the rest of Nerja. | Balcón de Europa, Church of El Salvador, Nerja Market, Local tapas bars, Plaza de las Maravillas |
| Marinas de Nerja | A picturesque seaside area with a mix of luxury accommodations and relaxing beachside ambiance, perfect for families and couples seeking a tranquil getaway. | Marinas de Nerja Beach, Diving and Water Sports, Scenic promenades, Beach bars, Local seafood restaurants |
| San Juan de Capistrano | A beautiful residential area with stunning sea views and charming villas, sought after by those wanting a quieter stay away from the hustle of the town center. | Swimming Pools, Botanical Gardens, Restaurants, Local Shops, Scenic paths and views |
| La Caleta | A less crowded beach area known for its cozy ambiance and natural beauty. Appeals to tourists looking for relaxation and a more laid-back experience. | La Caleta Beach, Natural Parks, Hiking Trails, Cozy beach bars, Local artisan shops |
| Capistrano Playa | A family-friendly area featuring apartment complexes and easy access to the beach. Ideal for families and groups looking for convenience and comfort. | Capistrano Playa Beach, Restaurants and Cafés, Family-friendly activities, Water sports, Scenic views |
| Playa de Maro | Beautiful, unspoiled beach known for its crystal-clear waters and natural surroundings. Attracts nature lovers and adventure seekers for snorkeling and hiking. | Playa de Maro Beach, Cabo de Gata-Níjar Natural Park, Snorkeling and diving spots, Hiking paths, Natural scenery |
| Verano Azul | A residential area popular with both locals and visitors, featuring a community feel and close proximity to attractions, making it suitable for year-round rentals. | Parque Verano Azul, Cultural events, Local shops, Restaurants, Proximity to beaches |
Because Nerja has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Nerja?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nerja
- The Nerja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 1,979 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nerja, Apartment/Condo properties are the most common (66.3%), reflecting the local real estate landscape.
- Houses represent a significant 29.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.8%) offer potential for unique stay experiences.
Nerja Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nerja
- The dominant room capacity in Nerja is 2 bedrooms listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.3% of the active Airbnb listings in Nerja, indicating a high concentration in these sizes.
- A significant 24.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nerja.
Nerja Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nerja
- The most common guest capacity trend in Nerja vacation rentals is listings accommodating 4 guests (42.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nerja STR market, accounting for 62.4% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nerja.
- On average, properties in Nerja are equipped to host 4.2 guests.
How Do Listings in Nerja Compare on Quality?
Listing quality in Nerja can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nerja
- At 28.4 photos per listing on average, Nerja hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nerja averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nerja?
Amenity Prevalence
Amenity Insights for Nerja
- Essential amenities in Nerja that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nerja: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nerja to stay competitive.
Which Airbnb Amenities Boost Revenue in Nerja?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nerja, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 0.5% | $51,346 | $20,153 | 154.8% |
Trash compactorHigh opportunity | 1.0% | $43,829 | $20,071 | 118.4% |
Fireplace guardsHigh opportunity | 0.6% | $41,682 | $20,191 | 106.4% |
Rice maker | 0.4% | $40,339 | $20,229 | 99.4% |
Arcade games | 0.5% | $39,382 | $20,214 | 94.8% |
Table corner guards | 0.5% | $39,127 | $20,225 | 93.5% |
Changing table | 0.5% | $37,770 | $20,231 | 86.7% |
Ping pong table | 1.7% | $35,613 | $20,043 | 77.7% |
Dishwasher | 49.2% | $25,932 | $14,862 | 74.5% |
Fire pit | 1.1% | $34,273 | $20,161 | 70.0% |
Revenue Impact Insights for Nerja
- Pool table tops the revenue impact list with a 154.8% uplift — listings with this amenity earn $51,346 vs. $20,153 without it.
- High-opportunity amenities — Pool table, Trash compactor, Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Nerja.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nerja STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nerja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNerja Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nerja
- The typical guest profile for Airbnb in Nerja consists of predominantly international visitors (88%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 11.6% of guests.
- Key international markets include United Kingdom (33.7%) and Spain (11.6%).
- Top languages spoken are English (43.9%) followed by Spanish (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nerja?
Listings in Nerja average 4.7 out of 5 overall, with about 28.4 reviews per active listing and 20.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nerja
- An average rating of 4.7 places Nerja in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.78), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Nerja Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nerja
- The most common availability pattern in Nerja falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nerja (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nerja?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nerja
- The overall average booking lead time for vacation rentals in Nerja is 90 days.
- Guests book furthest in advance for stays during August (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 69 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Nerja.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Nerja averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nerja?
Guests in Nerja stay about 6.8 nights on average, generating roughly 31,644 reservations and 16.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Nerja
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nerja
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.1 nights) and shorten in Apr (5.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nerja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
120 listings
6.1% of total
2 Nights
44 listings
2.2% of total
3 Nights
95 listings
4.8% of total
4-6 Nights
830 listings
41.9% of total
7-29 Nights
137 listings
6.9% of total
30+ Nights
753 listings
38% of total
Key Insights
- The most prevalent minimum stay requirement in Nerja is 4-6 Nights, adopted by 41.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (38%) caters to monthly stays (30+ nights) in Nerja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 41.9% of Nerja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nerja.
Nerja Airbnb Cancellation Policy Trends Analysis (2026)
Limited
42 listings
2.1% of total
Super Strict 60 Days
145 listings
7.3% of total
Super Strict 30 Days
222 listings
11.2% of total
Flexible
118 listings
6% of total
Moderate
282 listings
14.3% of total
Firm
746 listings
37.7% of total
Strict
422 listings
21.3% of total
Cancellation Policy Insights for Nerja
- The prevailing Airbnb cancellation policy trend in Nerja is Firm, used by 37.7% of listings.
- A majority (59.0%) of hosts in Nerja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.7% market standard in Nerja.
- Regularly review your cancellation policy against competitors and market demand shifts in Nerja.
How Much Are Airbnb Cleaning Fees in Nerja?
Cleaning fees in Nerja are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nerja
- About 63.4% of Nerja listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($189) and median ($112) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nerja median of $112. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nerja Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nerjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nerja 015
Entire Place • 3 bedrooms
Super Front Line Modern New Apartm
Entire Place • 2 bedrooms
Fireplace
Entire Place • 3 bedrooms
Villa Eden Nerja
Entire Place • 6 bedrooms
Casa Carpa Andalucia IV Carabeo Beach
Entire Place • 4 bedrooms
Villa Exotica
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nerja?
Learn from the best! This table showcases top-performing Airbnb hosts in Nerja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casasol | 171 | $2,320,692 | 1206 | 4.67/5.0 |
| Sam | 32 | $1,981,144 | 968 | 4.84/5.0 |
| Sally | 48 | $1,070,668 | 806 | 4.65/5.0 |
| Maria Luisa | 40 | $1,045,596 | 440 | 4.77/5.0 |
| Ralph | 15 | $888,740 | 167 | 4.83/5.0 |
| Cecilia - Interhome | 25 | $843,477 | 197 | 4.63/5.0 |
| Sm Servicios | 41 | $774,350 | 412 | 4.69/5.0 |
| Canovas | 40 | $756,502 | 257 | 4.35/5.0 |
| Solmar Villas | 25 | $700,330 | 70 | 4.74/5.0 |
| Emil - NerjaRental | 15 | $667,758 | 303 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nerja.
Who Are the Airbnb Hosts in Nerja?
Nerja leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Nerja
- A 34.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 42.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Nerja averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Nerja
These are the highest-grossing professional property management operations in Nerja, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| José | 171 | $2,320,692 | $163 | 38.5% | 4.67/5 |
| Sam | 32 | $1,981,144 | $313 | 61.0% | 4.84/5 |
| Sally | 48 | $1,070,668 | $170 | 43.2% | 4.65/5 |
| Maria Luisa | 40 | $1,045,596 | $267 | 37.0% | 4.77/5 |
| Ralph | 15 | $888,740 | $500 | 43.0% | 4.83/5 |
| Cecilia - Interhome | 25 | $843,477 | $285 | 47.4% | 4.63/5 |
| Sm Servicios | 41 | $774,350 | $156 | 49.8% | 4.69/5 |
| Canovas | 40 | $756,502 | $153 | 48.1% | 4.35/5 |
| Solmar Villas | 25 | $700,330 | $485 | 39.1% | 4.74/5 |
| Emil - NerjaRental | 15 | $667,758 | $194 | 70.8% | 4.74/5 |
Management Company Insights for Nerja
- The leading management company, José, operates 171 listings with $2,320,692 in gross revenue — a useful benchmark for what scale looks like in Nerja.
- Top managers average 45 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Nerja's Airbnb Market Compare to Nearby Cities?
How does the Nerja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cártama, Nerja has 2 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cártama | 49 | $4,291 | $377.67 | 46% |
| Alhaurín de la Torre | 207 | $3,683 | $339.90 | 46% |
| Alhaurín el Grande | 268 | $3,615 | $309.46 | 46% |
| Casarabonela | 25 | $3,379 | $297.32 | 38% |
| Villanueva del Rosario | 10 | $2,759 | $305.03 | 36% |
| Marbella | 5,191 | $2,755 | $350.42 | 41% |
| Gójar | 14 | $2,588 | $238.63 | 35% |
| Coín | 118 | $2,376 | $307.94 | 40% |
| Ojén | 138 | $2,274 | $253.06 | 42% |
| Almogía | 43 | $2,256 | $328.25 | 37% |
Frequently Asked Questions About Airbnb in Nerja
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nerja.
How much do Airbnb hosts make in Nerja?
Nerja hosts earn about $20,311 per year on average, with an average nightly rate of $199 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Nerja, Andalusia, not the ceiling for the best operators. Source: AirROI 2026 data, Nerja market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nerja?
The average Airbnb occupancy rate in Nerja is 44.5%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nerja?
Listings in Nerja average $199 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nerja?
Nerja currently has about 1,979 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nerja?
AirROI currently classifies the short-term rental regulation level in Nerja as High. The dataset also shows about 92.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nerja?
RevPAR in Nerja is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nerja?
At 44.5% occupancy, Nerja can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,311, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nerja?
The average booking lead time in Nerja is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nerja?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nerja include Burriana Beach, Nerja Town Center, Marinas de Nerja. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nerja?
entire_home listings make up 94.5% of the active supply in Nerja. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nerja compare to nearby Airbnb markets?
Among neighboring markets, Cártama posts $51,486 in average annual revenue with 46.2% occupancy, compared to Nerja's $20,311 and 44.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nerja?
The average Airbnb stay length in Nerja is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nerja?
Airbnb listings in Nerja average 4.7 out of 5 overall. About 20.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nerja?
Pool table and Trash compactor are among the strongest revenue-linked amenities in Nerja. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nerja?
Yes. About 63.4% of active Airbnb listings in Nerja charge a cleaning fee, and the average fee is $189. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nerja?
At 34.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.