Gangnam-gu, Seoul Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gangnam-gu, Seoul? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $6,740 per year — at a $95 nightly rate, 40.2% occupancy, and a $38 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Gangnam-gu is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 82% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gangnam-gu?
In Gangnam-gu, the headline Airbnb metrics are $6,740 in average annual revenue,40.2% occupancy, $95 ADR, and $38 in RevPAR, and guests book about 22 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gangnam-gu?
Understanding the monthly revenue variations for Airbnb listings in Gangnam-gu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gangnam-gu is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gangnam-gu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $530, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gangnam-gu
What Is the Monthly Airbnb Occupancy Rate in Gangnam-gu?
Maximize your bookings by understanding the Gangnam-gu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gangnam-gu:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gangnam-gu
What Is the Average Airbnb Nightly Rate in Gangnam-gu?
Effective short term rental pricing strategy in Gangnam-gu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gangnam-gu typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Gangnam-gu
What Is the RevPAR for Airbnb in Gangnam-gu?
RevPAR in Gangnam-gu is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $23 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $74 RevPAR.
Average Monthly RevPAR Trend in Gangnam-gu
RevPAR Insights for Gangnam-gu
- The average RevPAR in Gangnam-gu is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($74) and bottom 25% ($16) is $58, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gangnam-gu benchmarks. If your RevPAR falls below the median of $23, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gangnam-gu?
Gangnam-gu's peak Airbnb season falls in October, July, May, while the softest stretch is January, April, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, May)
- Revenue averages $1,701 per month
- Occupancy rates average 58.0%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,276 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $94
Low Season (January, April, June)
- Revenue drops to average $952 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $99
Seasonality Insights for Gangnam-gu
- Airbnb seasonality in Gangnam-gu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gangnam-gu's highest earning potential, with monthly revenues climbing to $1,883, occupancy reaching 67.7%, and ADRs peaking at $105.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $684, occupancy could drop to 24.9%, and ADRs may adjust to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gangnam-gu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Gangnam-gu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gangnam-gu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gangnam-gu?
Yes, Gangnam-gu, Seoul, South Korea enforces high STR regulations and 82% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gangnam-gu to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 82% licensed listings)
What Are the Best Neighborhoods for Airbnb in Gangnam-gu?
With a compact short-term rental market, Gangnam-gu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gangnam Station | A busy transportation hub known for shopping, dining, and entertainment. It's a popular area for both tourists and business travelers due to its accessibility and vibrant atmosphere. | COEX Mall, Gangnam Style Statue, K-Star Road, Han River Park, CGV Movie Theater |
| Apgujeong | An upscale area famous for luxury shopping and trendy cafes. Attracts affluent travelers and locals seeking a high-end experience. | Rodeo Street, Galleria Department Store, Luxury skincare shops, Cafes and restaurants, Art galleries |
| Cheongdam | Known for its luxury boutiques and fine dining, Cheongdam is favored by rich locals and international visitors. Great for hosting upscale clientele. | Cheongdam Fashion Street, Luxury brand stores, Upscale restaurants, Culture & Art Center, Cheongdam Park |
| Sinsa-dong | A trendy neighborhood known for its stylish cafes and the famous Garosu-gil street. Attracts young, hip travelers looking for a chic experience. | Garosu-gil, Stylish cafes, Boutiques, Art shops, Scenic walking paths |
| Nonhyeon-dong | A developing area with a blend of residential and commercial space, popular with expats and young professionals. | Local markets, Restaurants, Cafes, Korean BBQ joints |
| Daechi-dong | Primarily residential but known for its educational institutions, attracting families and long-term stays. | Educational centers, Parks, Local shopping areas, Cafes |
| Banpo-dong | A calm area by the Han River, ideal for those seeking leisure and natural beauty while being close to the city. | Banpo Bridge, Hangang Park, Jamsil Park, Local eateries |
| Yangjae-dong | A balanced mix of residential and commercial spaces, convenient for travelers looking for quiet yet connected places to stay. | Yangjae Stream, Local gyms, Parks, Small shopping centers |
Because Gangnam-gu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Gangnam-gu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gangnam-gu
- The Gangnam-gu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gangnam-gu, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Gangnam-gu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gangnam-gu
- The dominant room capacity in Gangnam-gu is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Gangnam-gu, indicating a high concentration in these sizes.
- With over half the market (59.1%) consisting of studios or 1-bedroom units, Gangnam-gu is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gangnam-gu.
Gangnam-gu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gangnam-gu
- The most common guest capacity trend in Gangnam-gu vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Gangnam-gu STR market, accounting for 54.5% of listings.
- A significant 54.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gangnam-gu.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gangnam-gu.
- On average, properties in Gangnam-gu are equipped to host 2.8 guests.
How Do Listings in Gangnam-gu Compare on Quality?
Listing quality in Gangnam-gu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gangnam-gu
- At 26.6 photos per listing on average, Gangnam-gu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gangnam-gu averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gangnam-gu?
Amenity Prevalence
Amenity Insights for Gangnam-gu
- Essential amenities in Gangnam-gu that guests expect include: Air conditioning, Wifi, Smoke alarm, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gangnam-gu: Air conditioning, Wifi, Smoke alarm, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Smoke alarm, Fire extinguisher, Heating.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gangnam-gu to stay competitive.
Which Airbnb Amenities Boost Revenue in Gangnam-gu?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gangnam-gu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 68.2% | $8,786 | $2,355 | 273.1% |
Dishes and silverware | 36.4% | $11,926 | $3,776 | 215.8% |
Cleaning products | 59.1% | $9,350 | $2,969 | 214.9% |
Wine glasses | 54.5% | $9,765 | $3,109 | 214.1% |
Dining table | 36.4% | $11,643 | $3,938 | 195.7% |
Stove | 63.6% | $8,812 | $3,115 | 182.9% |
Cooking basics | 63.6% | $8,812 | $3,115 | 182.9% |
Laundromat nearby | 31.8% | $11,970 | $4,299 | 178.4% |
Hot water kettle | 77.3% | $7,879 | $2,865 | 175.0% |
Coffee maker | 22.7% | $13,152 | $4,854 | 171.0% |
Revenue Impact Insights for Gangnam-gu
- TV tops the revenue impact list with a 273.1% uplift — listings with this amenity earn $8,786 vs. $2,355 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gangnam-gu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gangnam-gu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGangnam-gu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gangnam-gu
- The typical guest profile for Airbnb in Gangnam-gu consists of predominantly international visitors (84%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 15.8% of guests.
- Key international markets include United States (25.3%) and China (16.8%).
- Top languages spoken are English (44%) followed by Korean (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gangnam-gu?
Listings in Gangnam-gu average 4.75 out of 5 overall, with about 15.8 reviews per active listing and 36.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gangnam-gu
- An average rating of 4.75 places Gangnam-gu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gangnam-gu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gangnam-gu
- The most common availability pattern in Gangnam-gu falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Gangnam-gu (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Gangnam-gu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gangnam-gu
- The overall average booking lead time for vacation rentals in Gangnam-gu is 22 days.
- Guests book furthest in advance for stays during October (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Gangnam-gu.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Gangnam-gu averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gangnam-gu?
Guests in Gangnam-gu stay about 4.4 nights on average, generating roughly 242 reservations and 11 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Gangnam-gu
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gangnam-gu
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (13.5 nights) and shorten in Jun (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gangnam-gu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
63.6% of total
2 Nights
2 listings
9.1% of total
30+ Nights
6 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Gangnam-gu is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Gangnam-gu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Gangnam-gu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.6% of Gangnam-gu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gangnam-gu.
Gangnam-gu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
1 listings
4.5% of total
Moderate
8 listings
36.4% of total
Firm
11 listings
50% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Gangnam-gu
- The prevailing Airbnb cancellation policy trend in Gangnam-gu is Firm, used by 50% of listings.
- A majority (54.5%) of hosts in Gangnam-gu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Gangnam-gu.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gangnam-gu.
How Much Are Airbnb Cleaning Fees in Gangnam-gu?
Cleaning fees in Gangnam-gu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gangnam-gu
- About 63.6% of Gangnam-gu listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $21 is close to the median ($20), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gangnam-gu median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gangnam-gu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gangnam-gubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[New 3Room] PiKi House | Your Best Pick in Gangnam](https://a0.muscache.com/im/pictures/hosting/Hosting-1562102140794865775/original/a51de4bb-355a-492f-b2e5-21bba933aadc.jpeg?im_w=480&im_format=avif)
[New 3Room] PiKi House | Your Best Pick in Gangnam
Entire Place • 3 bedrooms
Seoul Gangnam Seocho Station/Samsung Station Coex 12 minutes/Lotte Tower 20 minutes/Myeongdong Hongd
Entire Place • 2 bedrooms
Nonhyeon Station/Hakdong Station/Gangnam/Han River/Plastic Surgery/Clean/Sensitive Accommodation/Coz
Entire Place • 2 bedrooms
Sin Gu Room Sinsa-dong/Apgujeong-dong
Entire Place • 1 bedroom
![[뷰 맛집] Calming in Gangnam](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4OTkwOTI2MDM5NjUwMzQ5OQ%3D%3D/original/1dc4216e-64ec-44d1-9b29-d2fcd344e912.jpeg?im_w=480&im_format=avif)
[뷰 맛집] Calming in Gangnam
Entire Place • 1 bedroom
Gangnam#Cozy#Daechi, COEX#Gangnam Severance Hospital#Hagwon 1st Street#Emotional Accommodation#Dongd
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gangnam-gu?
Learn from the best! This table showcases top-performing Airbnb hosts in Gangnam-gu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 피키(PiKi) | 1 | $22,269 | 14 | 5.00/5.0 |
| Michelle | 1 | $18,552 | 32 | 4.97/5.0 |
| Jeen | 1 | $15,564 | 40 | 4.88/5.0 |
| Air Sweet House | 5 | $15,492 | 117 | 4.86/5.0 |
| SinGu | 1 | $14,722 | 27 | 4.89/5.0 |
| Yeon | 1 | $13,118 | 34 | 4.79/5.0 |
| 용수 | 1 | $12,460 | 25 | 5.00/5.0 |
| Ac 팰리스 서울 강남 | 4 | $12,397 | 23 | 4.69/5.0 |
| Railey | 2 | $9,376 | 14 | 3.80/5.0 |
| Onda | 1 | $6,324 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gangnam-gu.
Who Are the Airbnb Hosts in Gangnam-gu?
Gangnam-gu is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gangnam-gu
- With 72.7% Superhosts, Gangnam-gu has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gangnam-gu averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gangnam-gu
These are the highest-grossing professional property management operations in Gangnam-gu, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Onda | 1 | $6,324 | $122 | 28.5% | 5.00/5 |
| Onda | 1 | $874 | $40 | 9.3% | N/A |
Management Company Insights for Gangnam-gu
- The leading management company, Onda, operates 1 listings with $6,324 in gross revenue — a useful benchmark for what scale looks like in Gangnam-gu.
- Top managers average 1 properties each, suggesting professional management in Gangnam-gu still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gangnam-gu's Airbnb Market Compare to Nearby Cities?
How does the Gangnam-gu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Seoul, Gangnam-gu has 12 percentage points lower occupancy and about $3 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 10 | $2,288 | $236.28 | 33% |
| Sang | 14 | $1,714 | $251.82 | 21% |
| Yeoju-si | 26 | $1,452 | $222.76 | 24% |
| Nomun-ri | 13 | $1,407 | $348.97 | 18% |
| Namyangju-si | 46 | $1,401 | $198.53 | 27% |
| Jeongbae-ri | 11 | $1,373 | $191.35 | 32% |
| Chunyang-myeon | 15 | $1,233 | $127.08 | 40% |
| Sangju-si | 12 | $1,180 | $200.33 | 21% |
| Yangpyeong-gun | 21 | $1,166 | $246.38 | 23% |
| Seoul | 17,693 | $1,118 | $98.53 | 52% |
Frequently Asked Questions About Airbnb in Gangnam-gu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gangnam-gu.
How much do Airbnb hosts make in Gangnam-gu?
Gangnam-gu hosts earn about $6,740 per year on average, with an average nightly rate of $95 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Gangnam-gu, Seoul, not the ceiling for the best operators. Source: AirROI 2026 data, Gangnam-gu market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Gangnam-gu?
The average Airbnb occupancy rate in Gangnam-gu is 40.2%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gangnam-gu?
Listings in Gangnam-gu average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gangnam-gu?
Gangnam-gu currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gangnam-gu?
AirROI currently classifies the short-term rental regulation level in Gangnam-gu as High. The dataset also shows about 81.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gangnam-gu?
RevPAR in Gangnam-gu is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gangnam-gu?
At 40.2% occupancy, Gangnam-gu can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $6,740, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gangnam-gu?
The average booking lead time in Gangnam-gu is about 22 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gangnam-gu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gangnam-gu include Gangnam Station, Apgujeong, Cheongdam. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gangnam-gu?
entire_home listings make up 68.2% of the active supply in Gangnam-gu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gangnam-gu compare to nearby Airbnb markets?
Among neighboring markets, Wondeok-ri posts $27,451 in average annual revenue with 33.2% occupancy, compared to Gangnam-gu's $6,740 and 40.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gangnam-gu?
The average Airbnb stay length in Gangnam-gu is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gangnam-gu?
Airbnb listings in Gangnam-gu average 4.75 out of 5 overall. About 36.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gangnam-gu?
TV and Dishes and silverware are among the strongest revenue-linked amenities in Gangnam-gu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gangnam-gu?
Yes. About 63.6% of active Airbnb listings in Gangnam-gu charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gangnam-gu?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.