Pohang, North Gyeongsang Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pohang, North Gyeongsang Province? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $5,566 per year — at a $123 nightly rate, 24.1% occupancy, and a $29 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 85 active listings, Pohang is a boutique market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pohang?
In Pohang, the headline Airbnb metrics are $5,566 in average annual revenue,24.1% occupancy, $123 ADR, and $29 in RevPAR, and guests book about 19 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pohang?
Understanding the monthly revenue variations for Airbnb listings in Pohang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pohang is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pohang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,049+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,174 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $326, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pohang
What Is the Monthly Airbnb Occupancy Rate in Pohang?
Maximize your bookings by understanding the Pohang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pohang:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pohang
What Is the Average Airbnb Nightly Rate in Pohang?
Effective short term rental pricing strategy in Pohang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pohang typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Pohang
What Is the RevPAR for Airbnb in Pohang?
RevPAR in Pohang is currently $29. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $23 RevPAR.
- Strong performers (Top 25%) earn $39 RevPAR.
- Best-in-class (Top 10%) achieve $60 RevPAR.
Average Monthly RevPAR Trend in Pohang
RevPAR Insights for Pohang
- The average RevPAR in Pohang is $29. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($60) and bottom 25% ($15) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pohang benchmarks. If your RevPAR falls below the median of $23, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $39+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pohang?
Pohang's peak Airbnb season falls in December, May, February, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, May, February)
- Revenue averages $1,049 per month
- Occupancy rates average 29.1%
- Daily rates average $126
Shoulder Season
- Revenue averages $530 per month
- Occupancy maintains around 14.3%
- Daily rates hold near $123
Low Season (September, October, November)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $124
Seasonality Insights for Pohang
- Airbnb seasonality in Pohang is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pohang's highest earning potential, with monthly revenues climbing to $1,174, occupancy reaching 31.5%, and ADRs peaking at $131.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $111.
- Lower occupancy paired with meaningful seasonality means hosts in Pohang need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Pohang, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pohang, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pohang?
Yes, Pohang, North Gyeongsang Province, South Korea enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pohang to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pohang?
Pohang is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hwanho Park | A scenic waterfront park that attracts visitors for its beautiful walking trails and views of the sea. Ideal for families and nature lovers looking for recreational activities and outdoor relaxation. | Hwanho Park Lake, Pohang Lighthouse, walking paths, outdoor exercise areas, cultural events |
| Jukdo Market | A bustling traditional market where visitors can experience local culture and enjoy fresh seafood and street food. Perfect for those seeking authentic local experiences and culinary adventures. | Seafood stalls, Korean street food, local goods, cultural performances, night market |
| Bukbu Beach | A popular beach destination known for its clean shores and vibrant summer atmosphere. It attracts beachgoers, surfers, and families, making it an excellent spot for vacation rentals. | swimming, sunbathing, water sports, local cafes, beach restaurants |
| Pohang Steel Mill | The largest steel mill in the world, this area is significant for industrial tourism. Business travelers and engineers visiting the mill make this a strategic location. | steel mill tours, Pohang Cultural Center, industrial exhibits, educational tours |
| Geunsoojang Sashimi Street | Famous for its fresh seafood restaurants, this area is a must-visit for foodies and tourists looking for a culinary experience in Pohang. | fresh sashimi, seafood restaurants, food markets, cooking classes |
| Yeongildae Beach | An exciting beach that hosts various events and concerts, making it a lively spot for younger crowds and tourists looking for nightlife and entertainment. | beach concerts, water sports, nightlife, food stalls, parks |
| The Roof of Korea | Located near the scenic mountains, this area attracts nature enthusiasts and hikers seeking adventure and breathtaking views. Ideal for eco-tourism and outdoor activities. | hiking trails, mountain views, nature camps, scenic overlooks, wildlife watching |
| Pohang Museum of Steel Art | A unique museum that showcases the relationship between steelmaking and art. It attracts culture lovers and families, providing an educational experience. | art exhibits, interactive displays, educational tours, cultural workshops |
Because Pohang has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Pohang?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pohang
- The Pohang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.8% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pohang, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- The presence of 37.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.
Pohang Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pohang
- The dominant room capacity in Pohang is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Pohang, indicating a high concentration in these sizes.
Pohang Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pohang
- The most common guest capacity trend in Pohang vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Pohang STR market, accounting for 51.8% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pohang.
- On average, properties in Pohang are equipped to host 4.6 guests.
How Do Listings in Pohang Compare on Quality?
Listing quality in Pohang can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pohang
- At 32.2 photos per listing on average, Pohang hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pohang averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pohang?
Amenity Prevalence
Amenity Insights for Pohang
- Essential amenities in Pohang that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pohang: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pohang to stay competitive.
Which Airbnb Amenities Boost Revenue in Pohang?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pohang, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 74.1% | $6,738 | $2,209 | 205.0% |
Stove | 48.2% | $8,034 | $3,266 | 146.0% |
Fire extinguisher | 89.4% | $5,909 | $2,671 | 121.2% |
Smoke alarm | 83.5% | $6,088 | $2,916 | 108.8% |
Dishes and silverware | 68.2% | $6,639 | $3,261 | 103.6% |
Ceiling fanHigh opportunity | 9.4% | $10,302 | $5,074 | 103.1% |
Children’s dinnerware | 7.1% | $10,232 | $5,211 | 96.3% |
Iron | 14.1% | $9,608 | $4,901 | 96.0% |
Bidet | 20.0% | $8,814 | $4,754 | 85.4% |
Rice maker | 29.4% | $8,107 | $4,507 | 79.9% |
Revenue Impact Insights for Pohang
- Kitchen tops the revenue impact list with a 205.0% uplift — listings with this amenity earn $6,738 vs. $2,209 without it.
- High-opportunity amenities — Ceiling fan — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Fire extinguisher, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ceiling fan — it has the best combination of high revenue impact and low market saturation in Pohang.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pohang STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pohang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPohang Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pohang
- The typical guest profile for Airbnb in Pohang consists of primarily domestic travelers (84%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 83.8% of guests.
- Key international markets include South Korea (83.8%) and United States (4.2%).
- Top languages spoken are Korean (46.3%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Daegu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pohang?
Listings in Pohang average 4.9 out of 5 overall, with about 26.4 reviews per active listing and 36.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pohang
- With an overall rating of 4.9, Pohang listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Location (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pohang Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pohang
- The most common availability pattern in Pohang falls within the 271-366 days range, representing 87.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pohang (50.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Pohang?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pohang
- The overall average booking lead time for vacation rentals in Pohang is 19 days.
- Guests book furthest in advance for stays during February (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (19 days avg.) sees the longest lead times, while Fall (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Pohang.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Pohang averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pohang?
Guests in Pohang stay about 1.5 nights on average, generating roughly 777 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Pohang
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pohang
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- Stay lengths peak in Feb (1.9 nights) and shorten in Jun (1.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pohang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Pohang is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Pohang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Pohang hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pohang.
Pohang Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
5.9% of total
Flexible
16 listings
18.8% of total
Moderate
54 listings
63.5% of total
Firm
10 listings
11.8% of total
Cancellation Policy Insights for Pohang
- The prevailing Airbnb cancellation policy trend in Pohang is Moderate, used by 63.5% of listings.
- The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Pohang may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.5% market standard in Pohang.
- Regularly review your cancellation policy against competitors and market demand shifts in Pohang.
How Much Are Airbnb Cleaning Fees in Pohang?
Cleaning fees in Pohang are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pohang
- Only 37.6% of listings charge a cleaning fee, suggesting that most hosts in Pohang bundle cleaning costs into the nightly rate.
- The average cleaning fee of $8 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 1.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pohang median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pohang Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pohangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pohang City/Family/Private House/Barbecue # 34380
Entire Place • 2 bedrooms
A private villa *Yongyeon Housing* with a large space of 470 pyeong for one team per day
Entire Place • 2 bedrooms
![[2 nights - 7% discount] Pohang 45 pyeong large accommodation #Massage chair #Styler #Family #Group](https://a0.muscache.com/im/pictures/hosting/Hosting-1561410310203416031/original/181a084b-94f7-491d-b909-0c926651d56d.jpeg?im_w=480&im_format=avif)
[2 nights - 7% discount] Pohang 45 pyeong large accommodation #Massage chair #Styler #Family #Group
Entire Place • 3 bedrooms
Heiraku House
Entire Place • 3 bedrooms
Petit House: Comfortable space between us/Pohang private emotional accommodation
Entire Place • 4 bedrooms
Late-night restaurant concept Aesthetic Private House Stay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pohang?
Learn from the best! This table showcases top-performing Airbnb hosts in Pohang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 규설 | 10 | $34,442 | 263 | 4.89/5.0 |
| 트립일레븐 | 1 | $28,816 | 11 | 4.82/5.0 |
| 오롯,쉼 | 2 | $19,671 | 348 | 4.99/5.0 |
| 호준 | 1 | $19,583 | 12 | 5.00/5.0 |
| Hoya | 1 | $17,559 | 77 | 4.97/5.0 |
| Onda | 2 | $16,970 | 2 | Not Rated |
| 창훈 | 4 | $16,608 | 5 | Not Rated |
| 희락하우스 | 1 | $15,492 | 63 | 4.97/5.0 |
| Petit | 1 | $15,118 | 37 | 4.89/5.0 |
| 나들집 | 1 | $14,994 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pohang.
Who Are the Airbnb Hosts in Pohang?
Pohang is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pohang
- With 50.6% Superhosts, Pohang has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 22.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 17.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 94.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pohang averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pohang
These are the highest-grossing professional property management operations in Pohang, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Onda | 2 | $16,970 | $155 | 27.4% | N/A |
| 창훈 | 4 | $16,608 | $93 | 23.4% | N/A |
| Ddnayo | 2 | $11,460 | $124 | 23.0% | N/A |
| Ddnayo | 1 | $11,122 | $220 | 21.3% | N/A |
| Onda | 1 | $10,156 | $182 | 23.3% | N/A |
| Ddnayo | 1 | $7,386 | $185 | 19.0% | N/A |
| Ddnayo | 1 | $6,274 | $162 | 17.0% | N/A |
| 창훈 | 3 | $3,980 | $62 | 13.3% | N/A |
| Ddnayo | 1 | $3,638 | $166 | 9.8% | N/A |
| Ddnayo | 1 | $3,100 | $167 | 9.8% | 5.00/5 |
Management Company Insights for Pohang
- The leading management company, Onda, operates 2 listings with $16,970 in gross revenue — a useful benchmark for what scale looks like in Pohang.
- Top managers average 2 properties each, suggesting professional management in Pohang still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pohang's Airbnb Market Compare to Nearby Cities?
How does the Pohang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with 해운대, Pohang has 54 percentage points lower occupancy and about $28 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| 해운대 | 10 | $1,795 | $95.22 | 78% |
| Suyeong-gu | 16 | $1,671 | $160.44 | 44% |
| Hwayang-eup | 27 | $1,343 | $212.12 | 28% |
| Chunyang-myeon | 15 | $1,233 | $127.08 | 40% |
| Sangju-si | 12 | $1,180 | $200.33 | 21% |
| Busan | 5,170 | $1,117 | $112.36 | 43% |
| Yeongcheon-si | 19 | $1,004 | $150.92 | 26% |
| Gyeongju-si | 1,490 | $990 | $139.93 | 31% |
| Jinbu-myeon | 20 | $976 | $120.16 | 28% |
| Gapcheon-myeon | 10 | $970 | $155.43 | 26% |
Frequently Asked Questions About Airbnb in Pohang
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pohang.
How much do Airbnb hosts make in Pohang?
Pohang hosts earn about $5,566 per year on average, with an average nightly rate of $123 and RevPAR of $29. Those figures describe the typical revenue environment for active listings in Pohang, North Gyeongsang Province, not the ceiling for the best operators. Source: AirROI 2026 data, Pohang market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Pohang?
The average Airbnb occupancy rate in Pohang is 24.1%. December is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pohang?
Listings in Pohang average $123 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pohang?
Pohang currently has about 85 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pohang?
AirROI currently classifies the short-term rental regulation level in Pohang as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pohang?
RevPAR in Pohang is about $29. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pohang?
Occupancy of 24.1% means Pohang is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,566, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pohang?
The average booking lead time in Pohang is about 19 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pohang?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pohang include Hwanho Park, Jukdo Market, Bukbu Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pohang?
entire_home listings make up 71.8% of the active supply in Pohang. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pohang compare to nearby Airbnb markets?
Among neighboring markets, 해운대 posts $21,536 in average annual revenue with 78.1% occupancy, compared to Pohang's $5,566 and 24.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pohang?
The average Airbnb stay length in Pohang is about 1.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pohang?
Airbnb listings in Pohang average 4.9 out of 5 overall. About 36.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pohang?
Kitchen and Stove are among the strongest revenue-linked amenities in Pohang. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pohang?
Yes. About 37.6% of active Airbnb listings in Pohang charge a cleaning fee, and the average fee is $8. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pohang?
A 50.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.