General Luna, Surigao del Norte Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in General Luna, Surigao del Norte? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,488 per year — at a $85 nightly rate, 38.3% occupancy, and a $33 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 898 active listings and moderate demand with room for well-positioned listings to outperform, General Luna is an established vacation rental market. Supply grew 94.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in General Luna?
In General Luna, the headline Airbnb metrics are $9,488 in average annual revenue,38.3% occupancy, $85 ADR, and $33 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in General Luna?
Understanding the monthly revenue variations for Airbnb listings in General Luna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in General Luna is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in General Luna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,279 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $612 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in General Luna
What Is the Monthly Airbnb Occupancy Rate in General Luna?
Maximize your bookings by understanding the General Luna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in General Luna:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in General Luna
What Is the Average Airbnb Nightly Rate in General Luna?
Effective short term rental pricing strategy in General Luna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in General Luna typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $81 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in General Luna
What Is the RevPAR for Airbnb in General Luna?
RevPAR in General Luna is currently $33. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $18 RevPAR.
- Strong performers (Top 25%) earn $35 RevPAR.
- Best-in-class (Top 10%) achieve $73 RevPAR.
Average Monthly RevPAR Trend in General Luna
RevPAR Insights for General Luna
- The average RevPAR in General Luna is $33. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($73) and bottom 25% ($10) is $63, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these General Luna benchmarks. If your RevPAR falls below the median of $18, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $35+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in General Luna?
General Luna's peak Airbnb season falls in April, October, May, while the softest stretch is March, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, May)
- Revenue averages $1,323 per month
- Occupancy rates average 50.1%
- Daily rates average $79
Shoulder Season
- Revenue averages $1,156 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $79
Low Season (March, June, September)
- Revenue drops to average $1,008 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $79
Seasonality Insights for General Luna
- The Airbnb seasonality pattern in General Luna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases General Luna's highest earning potential, with monthly revenues climbing to $1,481, occupancy reaching 59.9%, and ADRs peaking at $81.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $951, occupancy could drop to 37.6%, and ADRs may adjust to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in General Luna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these General Luna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in General Luna?
General Luna, Surigao del Norte, Philippines currently shows a low regulation profile despite having 898 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for General Luna to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in General Luna?
Location within General Luna matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cloud 9 | Famous surf spot known for its powerful waves and vibrant surf culture. Ideal for surf enthusiasts and adventure seekers looking for a thrilling experience by the beach. | Surfing at Cloud 9, Cloud 9 Boardwalk, Surf shops and schools, Beachfront cafes, Local surf competitions |
| General Luna Beach | Beautiful beach area with white sand and crystal clear waters. Perfect for tourists seeking relaxation, beach activities, and stunning sunsets. | Relaxing beaches, Water sports, Sunset viewing spots, Beachfront restaurants, Local markets |
| Bamba Beach | A quieter beach area, great for families and those looking for a peaceful retreat. Offers a more local experience away from the main tourist spots. | Calm beaches, Local seafood restaurants, Snorkeling spots, Tranquil atmosphere, Sunbathing spots |
| Pacifico | Sun-kissed coastal area known for its pristine beaches and welcoming community. Attractive to those looking for a blend of adventure and relaxation. | Pacifico Beach, Snorkeling and diving spots, Beachfront cottages, Local events, Nature trails |
| La Union | Emerging surf destination with beautiful beaches and a chill vibe. A hot spot for younger crowds and surf culture. | Surfing spots, Beach bars, Local art scene, Food stalls, Festivals |
| Malinao Beach | A serene beach known for its breathtaking views and tranquility. Perfect for nature lovers and those seeking solitude. | Picturesque sunsets, Quiet environment, Nature walks, Beachfront accommodations, Local wildlife |
| Siyayan Beach | Less crowded beach with stunning views and a relaxed atmosphere. Great for travelers looking to escape the busier areas. | Secluded beaches, Clear waters, Local boat tours, Fishing spots, Beach picnics |
| General Luna Town Center | The main hub of General Luna with various shops, restaurants, and nightlife. Ideal for visitors wanting to experience the local culture and conveniences. | Local markets, Restaurants and cafes, Nightlife spots, Cultural events, Meeting locals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, General Luna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in General Luna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for General Luna
- The General Luna Airbnb market composition is heavily skewed towards Private Room listings, which make up 49.4% of the 898 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in General Luna, House properties are the most common (49.9%), reflecting the local real estate landscape.
- Houses represent a significant 49.9% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 7.5%) offer potential for unique stay experiences.
General Luna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for General Luna
- The dominant room capacity in General Luna is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in General Luna, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in General Luna.
General Luna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for General Luna
- The most common guest capacity trend in General Luna vacation rentals is listings accommodating 2 guests (33.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the General Luna STR market, accounting for 48.5% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in General Luna.
- On average, properties in General Luna are equipped to host 2.9 guests.
How Do Listings in General Luna Compare on Quality?
Listing quality in General Luna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for General Luna
- At 24.5 photos per listing on average, General Luna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the General Luna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in General Luna?
Amenity Prevalence
Amenity Insights for General Luna
- Essential amenities in General Luna that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for General Luna: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in General Luna to stay competitive.
Which Airbnb Amenities Boost Revenue in General Luna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in General Luna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Sound systemHigh opportunity | 4.5% | $30,682 | $8,500 | 261.0% |
Movie theaterHigh opportunity | 0.6% | $32,816 | $9,358 | 250.7% |
Paid parking off premisesHigh opportunity | 0.9% | $32,437 | $9,282 | 249.5% |
Pool | 20.7% | $21,302 | $6,402 | 232.7% |
Children’s books and toysHigh opportunity | 2.8% | $29,482 | $8,916 | 230.7% |
ElevatorHigh opportunity | 0.6% | $30,288 | $9,372 | 223.2% |
Sun loungersHigh opportunity | 6.5% | $25,913 | $8,354 | 210.2% |
CribHigh opportunity | 6.6% | $25,718 | $8,347 | 208.1% |
Beach essentialsHigh opportunity | 3.6% | $27,090 | $8,838 | 206.5% |
Outlet coversHigh opportunity | 1.6% | $28,078 | $9,194 | 205.4% |
Revenue Impact Insights for General Luna
- Sound system tops the revenue impact list with a 261.0% uplift — listings with this amenity earn $30,682 vs. $8,500 without it.
- High-opportunity amenities — Sound system, Movie theater, Paid parking off premises — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Sound system — it has the best combination of high revenue impact and low market saturation in General Luna.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced General Luna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for General Luna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGeneral Luna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for General Luna
- The typical guest profile for Airbnb in General Luna consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.6% of guests.
- Key international markets include Philippines (22.6%) and United States (16.1%).
- Top languages spoken are English (47.2%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in General Luna?
Listings in General Luna average 4.71 out of 5 overall, with about 29.7 reviews per active listing and 19.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for General Luna
- An average rating of 4.71 places General Luna in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 19.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 19.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
General Luna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for General Luna
- The most common availability pattern in General Luna falls within the 271-366 days range, representing 53.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in General Luna (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in General Luna?
Average Booking Lead Time by Month
Booking Lead Time Insights for General Luna
- The overall average booking lead time for vacation rentals in General Luna is 41 days.
- Guests book furthest in advance for stays during August (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in General Luna.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these General Luna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in General Luna?
Guests in General Luna stay about 5.2 nights on average, generating roughly 18,779 reservations and 20.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in General Luna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for General Luna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (5.8 nights) and shorten in Jun (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
General Luna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
370 listings
41.2% of total
2 Nights
245 listings
27.3% of total
3 Nights
45 listings
5% of total
4-6 Nights
6 listings
0.7% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
231 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in General Luna is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the General Luna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in General Luna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.2% of General Luna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in General Luna.
General Luna Airbnb Cancellation Policy Trends Analysis (2026)
Limited
34 listings
3.8% of total
Super Strict 30 Days
5 listings
0.6% of total
Super Strict 60 Days
4 listings
0.4% of total
Flexible
161 listings
18% of total
Moderate
165 listings
18.4% of total
Firm
396 listings
44.2% of total
Strict
131 listings
14.6% of total
Cancellation Policy Insights for General Luna
- The prevailing Airbnb cancellation policy trend in General Luna is Firm, used by 44.2% of listings.
- A majority (58.8%) of hosts in General Luna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.2% market standard in General Luna.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in General Luna.
How Much Are Airbnb Cleaning Fees in General Luna?
Cleaning fees in General Luna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for General Luna
- About 41.6% of General Luna listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $9 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the General Luna median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in General Luna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in General Lunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3BR Beachfront Villa, Pool, Surf Spot, Generator
Entire Place • 3 bedrooms
5Br Pool villa, amazing view! par3 golf course
Private Room • 5 bedrooms
Tanaw Villas | Stunning Views & Infinity Pool
Entire Place • 3 bedrooms
Villa Hele, Private Villa in General Luna
Entire Place • 4 bedrooms
Villa Ramira (Home near Cloud 9)
Entire Place • 4 bedrooms
Tanaw Villas - Infinity Pool & Unique 360° Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in General Luna?
Learn from the best! This table showcases top-performing Airbnb hosts in General Luna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordi | 6 | $408,940 | 203 | 4.94/5.0 |
| Seaclub | 7 | $357,020 | 100 | 4.80/5.0 |
| Marz | 16 | $254,523 | 700 | 4.83/5.0 |
| Ferran | 4 | $178,375 | 177 | 4.92/5.0 |
| Seb | 11 | $171,829 | 588 | 4.72/5.0 |
| Villa Tulua | 2 | $168,010 | 203 | 4.73/5.0 |
| Daniel | 3 | $129,615 | 189 | 4.91/5.0 |
| Uri | 9 | $128,920 | 589 | 4.87/5.0 |
| Anna & Gae | 5 | $122,932 | 75 | 4.97/5.0 |
| Rodrigo | 1 | $120,398 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in General Luna.
Who Are the Airbnb Hosts in General Luna?
General Luna has a relatively balanced host base.
Host Profile Insights for General Luna
- A 33.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these General Luna averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in General Luna
These are the highest-grossing professional property management operations in General Luna, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marie | 2 | $27,814 | $281 | 19.8% | 5.00/5 |
| Hanj | 8 | $24,266 | $36 | 28.1% | 4.71/5 |
Management Company Insights for General Luna
- The leading management company, Marie, operates 2 listings with $27,814 in gross revenue — a useful benchmark for what scale looks like in General Luna.
- Top managers average 5 properties each, suggesting professional management in General Luna still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does General Luna's Airbnb Market Compare to Nearby Cities?
How does the General Luna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with General Luna, General Luna has 2 percentage points higher occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| General Luna | 103 | $969 | $96.24 | 36% |
| Dapa | 25 | $543 | $62.27 | 32% |
| San Isidro | 51 | $425 | $47.00 | 34% |
| Burgos | 35 | $326 | $43.96 | 36% |
| Malaybalay | 46 | $192 | $50.98 | 23% |
| Surigao City | 17 | $176 | $51.77 | 18% |
| Butuan | 113 | $158 | $35.67 | 25% |
Frequently Asked Questions About Airbnb in General Luna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for General Luna.
How much do Airbnb hosts make in General Luna?
General Luna hosts earn about $9,488 per year on average, with an average nightly rate of $85 and RevPAR of $33. Those figures describe the typical revenue environment for active listings in General Luna, Surigao del Norte, not the ceiling for the best operators. Source: AirROI 2026 data, General Luna market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in General Luna?
The average Airbnb occupancy rate in General Luna is 38.3%. April is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in General Luna?
Listings in General Luna average $85 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in General Luna?
General Luna currently has about 898 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in General Luna?
AirROI currently classifies the short-term rental regulation level in General Luna as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in General Luna?
RevPAR in General Luna is about $33. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in General Luna?
Occupancy of 38.3% means General Luna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,488, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in General Luna?
The average booking lead time in General Luna is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in General Luna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in General Luna include Cloud 9, General Luna Beach, Bamba Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in General Luna?
private_room listings make up 49.4% of the active supply in General Luna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does General Luna compare to nearby Airbnb markets?
Among neighboring markets, General Luna posts $11,625 in average annual revenue with 35.8% occupancy, compared to General Luna's $9,488 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in General Luna?
The average Airbnb stay length in General Luna is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in General Luna?
Airbnb listings in General Luna average 4.71 out of 5 overall. About 19.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in General Luna?
Sound system and Movie theater are among the strongest revenue-linked amenities in General Luna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in General Luna?
Yes. About 41.6% of active Airbnb listings in General Luna charge a cleaning fee, and the average fee is $9. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in General Luna?
At 33.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.